a unique vodka proposition. mission statement precious vodka aims to differentiate itself as the...
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A Unique Vodka Proposition
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Mission Statement
Precious Vodka aims to differentiate itself as the most unique vodka proposition in the spirits market by the following criteria; Uniqueness in terms of retail shelf and bar presence To be the most luxurious vodka in the world Taste and quality of the spirit General consumer experience both retail and
bar/club
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Product Value Statement Precious Vodka represents the most innovative
Vodka in terms of; Bottle design
Internationally patented diamond bottle design A vodka bottle design that truely reflects the quality of the
spirit Box packaging
High quality box packaging that displays the bottle in a way that is akin to how jewelry is presented
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Product Description The Vodka – Ultra Premium
6 times distilled from Grain Triple charcoal filtered Natural spring water
The bottle and packaging Unique diamond shaped bottle Luxury box packaging to enhance retail presence
The stones Fully certifiable gem stone included with each luxury
bottle; Sapphire, Ruby, Emerald, Topaz, or Peridot
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Design Brief
To design a bottle and box packaging that is truely; Unique Eye-catching & Attractive Luxurious Innovative in design To display the included gem stone that comes with the
product
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Distribution Channels
Retail/Bottle shop/Duty Free Luxury box packaging enhances retail visual
presence Bars/Clubs/Restaurant
Gastromony line competitively prices to compete with established brands
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Product Lines
Luxury Bottles Internationally Patented Diamond Bottle 700ml & 750ml Real Gem Stones:
Sapphire, Ruby, Emerald, Topaz, Peridot Gastronomy Bottles
Standard 1L bottles
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Competitive Landscape
Who are the major players in the market Belvedere Grey Goose Ciroc
Analyse current packaging trends in the vodka market What is the competition doing in terms of;
Bottle design
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Competitive Analysis
Belvedere Standard bottle Highly creative artwork Faux frosted exterior Ultra Premium Vodka
Grey Goose Standard bottle Highly creative artwork Faux frosted exterior Ultra Premium Vodka
Ciroc Unique tall bottle design Colour tinting Ultra Premium Vodka
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Final Bottle Design
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Box Packaging Design
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Awards & Achievements
Silver Medal Winner 2011 The San Francisco World Spirits Competition Courchevel Fashion Week 2011 Precious Vodka chosen as the exclusive vodka for all
official events, fashion shows, degustations.
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Conclusion
The diamond shaped bottle coupled with the new luxury box packaging makes Precious Vodka the most innovated, contemporary, and conceptually different example of a product’s design and packaging.