a tribute to george kosch by dr. jeffrey lant master marketer and also collector of fine art nov 22,...

A tribute to George Kosch by Dr. Jeffrey Lant master marketer and also collector of fine art Nov 22, 2012

Preface / Introduction

This is some more articles provided to us by George Kosch. I suggest you listen to this inventor ormoney making gizmos. Feel free to comment:

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Table of Contents

1. Internet Marketing Jobs-Not Absurb Idea Today 2. Internet Marketing Services-First Step To A Online Business 3. Internet Marketing Today-Understand So You Make Money 4. A recognized Internet marketing master delivers the sober word you don't want to hear: The wayyou're 'marketing' online your failure is assured. Take the challenge and see for yourself.

Internet Marketing Jobs-Not Absurb Idea TodayYears ago the thought of working online was absurd, everyone went to college, got a degree, andworked a typical nine to five job. Most people still do this, however some people branch out andutilize the web to it's fullest potential. Even today (although not as much) people are still criticizedfor doing this. There are still those who feel the internet is not the way to go.

Well, all I have to say to those people is that, simply put, they are wrong. Facts are facts andthousands of people sustain very decent lifestyles due to their internet marketing jobs. They put inway fewer hours than most people yet earn way more than most people. They have the freedom todo what they want in life, a freedom a lot of people do not experience despite going to college andgetting that degree.

If you are sick of your job and are looking for something new, something better, then look towardsthe internet. Starting up your own online business is quite cheap if you put in the effort and do thework yourself, and in the end it can give you a lot of money.

If you are interested in starting up your own online business, the first real thing you should know isthat it will not happen overnight. So many people go into it thinking their internet marketing jobswill pay off in a week and they can go live the lifestyle they want. These misconceptions cause themto lose hope when it takes a while and they give up.

Online or not, this is still a business and you need to treat it as such. You need to put in dedicatedhours every single day where you just sit down and work. When building your business, it is muchof what you have already experienced. It is a lot of hard work for a long time. You need to remindyourself that the advantage comes after you build it up.

Internet businesses are time consuming and hard to set up, but once you get them up and are gettingvisitors to your website, it is pretty easy to maintain. If you acknowledge all of this and still want tocontinue, then congratulations because you have already gone further then most people.

The very first thing you should do when looking into getting an internet marketing jobs is to figureout what exactly you plan to do. Whether it be selling products or services, and figuring out whatproducts or services then you can move onto setting up your website.

You can outsource your website creation to a professional for some money, or you can do it allyourself and only pay for the domain name. Whichever you choose, make sure your website looksnice and professional.

The final major step, after you get your website set up, is to market it. You need people to see yourwebsite, see your product, that way they can buy it. Again, you can either outsource this or do ityourself depending on your financial situation, or whether you feel like doing it or not.

If you can put in the time and effort, and be patient, you can see some real returns in several months.

http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 4 of 10


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Internet Marketing Services-First Step To A Online BusinessThe first step to starting an internet business is of course to design the website itself. This is the first,and one of the largest steps, however that is also something for another article. What this article talksabout is what comes after you set up your website. Namely, marketing. The fundamental rule ofbusiness is that no matter how good your company is, if nobody knows it exists, you will not makemoney.

So whether you outsourced your website design to professionals or did it all yourself, it is all fornothing if you can not drive traffic to it. There are a lot of ways to get people to visit your website,many free, many not free. But if you have cash to spare you might want to look into hiring someinternet marketing services to do it all for you.

As I said, there are a lot of ways you can drive traffic to your website, this abundance in choice canalso make it difficult knowing where to start. So while you can do it all yourself, if you have the cashwhy not save yourself some time and effort by outsourcing it?

If you plan on using internet marketing services to help you out, you should do your homeworkregarding said services first. There are several tips you can use to help you pick the best possibleservice for your needs.

1: Quality content. There are a lot of people out there who are looking to work in the field of internetmarketing, some know what they are doing, some do not. So when looking for someone (or multiplepeople), you will want to look at their past work. A professional for internet marketing does not needany real background, they do not have to be part of some big name company, all that matters is ifthey can be trusted to do a good job.

If they can provide you with samples of their work that are of high quality, then you have yourself areal good contender for the job.

2: Specialization. Since there are so many ways to drive traffic to your website, not all internetmarketing professionals will be adept at all methods. In fact many of them will likely specializationin certain fields. If you only need certain methods, for whatever reason, then looking into thesespecialists will be a good idea. They may have a more limited approach, but odds are they will knowevery trick in the book since that is all they do. It might even be better to hire multiple specialists forvarious marketing fields rather than one jack of all trades.

3: Do research. While hiring internet marketing services is a great way to drive traffic to yourwebsite, there are a lot of frauds out there. Even if you can not do it all yourself, it is a good idea tohave some basic understanding so that you can spot these frauds and be able to better protectyourself.

Following these basic tips can allow you to get high quality content and marketing for your websitewith very little effort on your part, allowing you to focus on other aspects of your business.




Internet Marketing Today-Understand So You Make MoneyThe internet is still pretty mysterious to most people. Sure everyone knows about it and has a basicunderstanding, but many concepts still prove elusive for most people. One such concept being theability to make money on the internet. Most people still can not understand how this is possible, orworse, they think it is exceptionally easy.

The truth is, internet marketing today is not impossible nor is it all that easy. While you cancertainly make money online, it takes a long time and a lot of hard work and dedication on your partin order to succeed. You have to always remember, if you plan on starting your own online business,that it is still a business. All the things you would do if you went and opened a department store,you still have to do most of those things with an internet based business.

To help you make your business and grow it to be successful are some of the following tips.

1: Be sure you are ready. I can not stress this enough, but way too many people go into this all hypedup and with misconceptions. This is not some easy scheme to get quick cash, and it will require a lotof work and it can take months for you to see any return. If you accept these facts and are stillwilling to deal with internet marketing today, then you are one step closer to success.

2: Set up a schedule. Like with any business, you need a set schedule. While the nice thing aboutowning your own online business is that you can work when you want, where you want, you still doneed some structure. So set up a plan for when you will work and how long you will work each day,and then stick to it. Many people will poke at their business every week or two and then complain itis not working. You need to work it almost every single day.

3: Pick a niche. Once you have a dedicated work schedule, you need to decide what exactly you aregoing to be working on. Figuring out what kind of product you are going to sell is an important step.Is it a service or a physical product? Is it extremely mainstream and sells well, thus having a lot ofcompetition? Or is it more obscure? You need to get just the right mix of obscurity so you do nothave overwhelming competition, but also popularity so you can still make money.

4: Market your business. Once you have your niche, then you need to start marketing it. This is thesingle hardest, and most time consuming process. Until people are consistently visiting your website,until it is ranked highly on Google, until you are making money, it will seem like a lot of hard workfor nothing. But keep at it.

The internet marketing today can be quite competitive and it can be hard knowing what to do orwhere to start. That coupled with the fact that you will be doing a lot of work without ever seeing apenny for a long time means many people fail. But if you do your research and keep your head heldhigh and on straight, you can be just as successful as all those big time gurus.




A recognized Internet marketing master delivers the soberword you don't want to hear: The way you're 'marketing'online your failure is assured. Take the challenge and see foryourself.Author's program note. One of the great films is "Cool Hand Luke" (1967) that features this lineetched in acid, "What we have here is failure to communicate". This line is delivered just after theprison authority has slashed "Luke" with a whip, causing him to roll over and over down a long,dusty hill, each rotation more painful than the last. The warden then says what seems anextraordinary statement: that Luke had been beaten because he wanted it that way... Huh?

But pretty soon you understand the authority figure is right. Luke is determined to do things his way,when that way is a certain disaster... he won't learn, won't examine his position, and will never admitto error. The only thing that will enlighten him and change certain failure to incipient progress isgetting beaten and beaten again; then he might see the benefit, the essential value of instruction,training and constant adjustment and beneficial change.

Luke's pointless "system" delivers nothing but misery. Communication delivers the desired resultsthat you're too stubborn to master. So what if what you're doing doesn't work. "It's a poor thing butmine own" and therefore good enough.

Thus, for the music to accompany this article, I give you the theme song to "Cool Hand Luke"because you bear more than a passing resemblance to a character and a situation that will keepfailing you and which you do not wish to change -- whatever you say. Find the music by LaloSchifrin in any search engine, and remember: it's YOUR theme, obstinacy and willful adherence topresent, total, predictable failure being celebrated.

Why you must master marketing to succeed online.

Right now chances are whatever online enterprise you are pursuing is not only failing to make you aliving wage... it is failing to make you anything at all. Don't be coy about this; YOU are a complete,total, abject, and ridiculous marketing catastrophe. So, what have you been doing to solve thisproblem and generate increasing bucks? What have you been doing? I'll tell you what you've beendoing; the same things that delivered failure while expecting success, if you do them long enoughThis is the textbook definition of madness... and that makes YOU certifiably crazy.

"Your Money Is In Their Pocket!"

Right now people around the world are walking around with your money in their pockets. Moreover,due to the pathetic way you "market", one thing is clear: you will never get that money. It will stay inyour customer's pocket... he will in due course spend it elsewhere, thereby depriving himself ofwhatever benefit you could deliver and 100% of the profits you would have derived. What's worse,you seem neither to know nor to care that this travesty of marketing that keeps you broke andunsuccessful is going on. You're the poor little lamb who has gone astray... and you must beperfectly happy with that result... since you learn nothing new; try nothing new; and master nothingnew. Amazing!

Magic words that deliver one hot prospect after another; the rocket ship that delivers them.

To succeed online you need, first of all, prospect lists because in my well-known phrase "The list isthe business... and the business is the list." To make money you must have lists; to make lots ofmoney, you must have bigger lists. Developing this list is a project for each and every day you wantto move money from "their" pockets... to yours. The first critical question: what did you do each day




to move money from "their" pockets... to yours. The first critical question: what did you do each daythis week to grow your pivotal lists? Don't be vague; be rigorously detailed and specific. The sadfact is, you've probably done nothing on this matter whatsoever. And so you will continue to fail.That's 100 percent certain.

You must give your prospects a reason to pick up the phone and call you. Do you? Consider this.Over the years I have turned myself from an impecunious graduate student (albeit at Harvard) intoan online multi-millionaire. How did it happen? By creating powerful, punchy, profit-making adslike this one, my current favorite and likely to remain so since it is a certifiable money maker:

Call me now for your FREE Internet marketing consultation. $100 value. Let an expert show youRIGHT NOW how to profit online every single day without leaving home. Call me -- Dr. JeffreyLant -- now, (617) 547-6372. LIVE 24/7/365. Your success guaranteed. I'm waiting for your callRIGHT NOW!

This verbiage MUST be on EVERYTHING that will be seen, received, read and presented to everysingle person you wish to respond. Each time you send out ANYTHING, be that business card,email message, brochure, space ad, landing page, etc. without these precise words is a marketingopportunity and ALL its potential profits lost and gone forever "dreadful sorrow, Clementine."

Ebooks as rocket ships.

Now you know the magic words to use that ensure 100 percent guaranteed results. How do you getthem into the hands of prospects who, being motivated by them, will pick up the telephone to makeinstant contact with --you? There are many ways, but here's one that takes just about 5-7 minutes perday. It's ebook marketing... and it's so clever because you don't write your ebooks (though you mayif you like). I DO!

Just over two years ago...

In the fall of 2010, I had an epochal "AHA!" moment. Keep in mind that at that time, the GreatRecession was dragging down the Great Republic, the European Union, and the world. I wanted toseize this crucial moment when all the best things on Earth were for sale at deeply discounted prices;I wanted to seize this moment, I say, to fatten my stock portfolio and fast-growing collection ofeye-popping Old Master pictures and the best 18th century furniture. In short, I needed lots of cash...and a mechanism to deliver it to me and the eager-beavers who saw this turbulent, even frighteningtime as the right time for massive asset acquisition. Enter the ebook... the ebook you don't write butcan profit from every single day!

Well over 1,000,000 formatted words, with images and musical cues, marching smartly to 1000articles.

Here's the good word, bird. Since September, 2010 I have written approaching one thousand articles;each about 1500 words. You can see them at jeffreylantarticles.com These articles, carefullyresearched, carefully written cover over 35 different subject areas. At least 20 new articles are addedevery single month. Using them is a breeze...

Go to the article repository. Select any 2 or 3. Add the magic marketing words above. Click, send...and await certain response... by people picking up the phone to call you... whenever they're ready tocall you.

Is this difficult in any way? No, it's child's play.

Is it time-consuming? Certainly not. 7 minutes for newbies. Under 5 for experienced marketers.

Does it produce prospect leads? Yes, EVERY time you use it, which should be 7 days a week.




And now The Million-Dollar Question. WILL YOU DO IT?

Return to "Cool Hand Luke," obstinate, stubborn, beaten, unsuccessful... just plain stupid.

Now let's be brutally frank with each other. I remind you that this is proven, that it's simple, that ittakes but a few paltry minutes a day, that it will cause your phone to ring off the hook (especially ifyou put it on the top of each document for maximum impact), that it will ensure profits, profitswhich will grow as you grow your lists.

But you, admit it, are "cool hand Luke", lazy, excuse making, smart aleck, a permanent sneer onyour lips, the know-it-all who knows nothing. You'll follow this advice for a day; maybe, two. You'llstart seeing results. Then your residual bad habits will kick in, including your acute disinclination totake phone calls from real people. After all, when push comes to shove you are most surely of the "Ilove humanity; it's people I can't stand" School of Marketing. And you're a slothful bugger, too.

You'll deny all this of course, just as Paul denied Jesus 3 times before the cock crowed. But the truthwill be most apparent in your derisory bank account, assets, and future. Partner, I hope that sneer onyour face and your reeking arrogance are enough for you, 'cause, baby, that's what you're gonna get.Capisce?




ResourceRepublished with author's permission by Howard Martell http://HomeProfitCoach.com.



http://HomeProfitCoach.com
