a to z of b2b web marketing
DESCRIPTION
A to Z of B2B Web Marketing is a children's book created for Obility's CEO Nick Herinckx by the Obility team to teach his child about business-to-business online marketing. Susan Nierengarten, a retired banker unfamiliar with digital marketing, provided the illustrations.TRANSCRIPT
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to
of
web marketing Story by Obility Team
Illustrations by Susan Nierengarten
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is for Analytics, our guiding light
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is for B2B and its long sales pipe
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is for Converting prospect to sale
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is for Dashboard; with it we don't fail
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is for Excel, our revered spreadsheet
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is what we shout when clients give us heat
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is for Google, our one true god
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is for Hummingbird, another search mod
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is for Integrating backend to front
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is for Justified alignment (and Mike's OCD stunts)
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is for Keywords where we concur
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is for Leads, which we nurture
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is for Midnight phone calls from clients late night
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is for Nick, our favorite boss, darn right
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is for Obility, the best, no lie
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is for Pigeons, Pandas, and Penguins. Oh my!
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is for Quality Score, a made up thing
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is for ROI, turning paper to bling
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is for Spider whose crawls we delight
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is for Tracking code and gaining insight
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is for URL, where we call home
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is for Visitors and we track the unknown
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is for White paper, test 'em ‘til it's right
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is for XML sitemap, instructions to our site
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is for Yahoo,
a search team we miss
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is for Zebra
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