a synopsis britannia

8/12/2019 A Synopsis Britannia

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A SYNOPSIS

ON

EVALUATION OF TRAINING EFFECTIVENESS IN

BRITANNIA INDUSTRIES LTD.

UNDER THE GUIDANCE OF

MR. MANI SAXENA

SUBMITTED BY

ANAMTA BEG

ROLL NO. 1205001887

OF

MBA

IN

HUMAN RESOURCE

WINTER DRIVE 2013


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INTRODUCTION

OVERVIEW OF THE INDUSTRY

The Indian economy continues to grow at a healthy pace with a 6.9% growth

in the financial year 2004-05 on the back of robust showing by manufacturing and

service sectors.

Within FMCGs, the biscuit industry showed a robust volume growth last

year. The organized and branded biscuit industry in India is currently estimated at

around 900,000 tonnes having grown 12% last year, as compared to the 7% growth

of the FMCG sector. New players have entered the market at the national level and

the regional level, making the industry dynamic and very competitive. Aggressive

pricing activity, trade and consumer promotions have pulled down the overall

pricing power of the brands in the market. This needs to be managed through the

strong margin management measures in order to sustain profitability in the

industry. In last year alone, the key input costs increased by 12-15%.

The per capita consumption continues to grow across all age groups and

socio-economic strata. Biscuits continue to maintain their position as one of the

most widely distributed and available packaged food categories in India. 38% of

the total volume comes from the rural markets though this number varies by typeof biscuit, with glucose being the most widely distributed in rural markets at 50%

overall sales. The market has also migrated towards bulk and family packs that

offer better value for money on a per kg basis.


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OBJECTIVES OF THE COMPANY

The objectives of the Company are:

Reduction in consumer complaints. To start documentation of market returns dealer wise. To empower the workmen on individual work area to ensure that only

quality products are passed onto the next stage of production.

Continuous training for the development of the human resources.

To minimize the accident rate.

Providing the minimum training base for manpower. 0


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ABOUT BRITANNIA

Logo consists of the Company name and slogan.

The logo along with the corporate statement is as:

EAT HEALTHY, THINK BETTER aims at positioning Britannia as the most

credible source of healthy yet tasty food product. The corporate statement captures

the Indian concept of unity of body and mind. The colours used in the logo have it

own significance.

Written in three colours: -Red, White and Green.

Red denotes Energy and Vitality.

White denotes Purity.

Greenstands for Nutrition and Freshness.

Also there is green stroke beneath the company name, which denotes surety

for health and quality products.


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RESEARCH METHODOLOGY

Every project work is based on certain methodology, which is a way tosystematically solve the problem or attain its objectives. It is a very important

guideline and lead to completion of any project work through observation, data

collection and data analysis.

According to Clifford Woody,

Research Methodology comprises of defining & redefining problems, collecting,

organizing &evaluating data, making deductions &researching to conclusions.

Accordingly, the methodology used in the project is as follows: -

Defining the objectives of the study Framing of questionnaire keeping objectives in mind (considering the

objectives)

Feedback from the employees Analysis of feedback Conclusion, findings and suggestions.


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BIBLIOGRAPHY

Effective Planning in Training and Development Leslie Rae World Class Training Kaye Thorne Training in Practice Blackwell Human Resource Management C.B.Gupta Human Resource Management T.N.Chabra Human Capital Journal

a synopsis britannia

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