A Summer Internship Report

OnPRODUCTION & SALES MANAGEMENT

INTRODUCTION

“BOYANIKA”- the trade name of Odisha State Handloom Weavers Cooperative Societies Ltd. was adopted in 1991 with a view to organize & develop the handloom industry in Odisha.

PROJECT OBJECTIVES

1. To know the various departments and their functions of Boyanika at Bhubaneswar.

2. Visiting various production centers at different part of Odisha to gain firsthand knowledge about techniques of IKAT production.

3. To know the policies adopted by Boyanika for enhancement of production and better marketing of the products.

4. Adding new direction for production & marketing of the products.

3.

PROJECT METHODOLOGY

Primary datas were collected through questionnaire survey,discussion with members of Boyanika and from Weavers.

Secondary datas were collected from Website of Boyanika, books & from organizational records available there.

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MARKETING POLICIES ADOPTED BY BOYANIKA:

A. Exploring Export Market:

For exploring export market Boyanika has participated in International Buyer-Seller meet.

B. Brand Building: It includes;

1. Documentation of Odisha Handloom

2. Organization of Expos

3. Participation of Exhibition

4. Display of hoardings

ANALYSIS

PRESENT STATUS OF BOYAIKA:

1. Share Capital: Rs.13.60 Crore

2. No. of Employees:194

3. No.of member(Primary Weavers): 677

4. No. of sales branches: 43

(a)Inside state-35

(b)Outside state-08

Sales turnover during last 5 years:

Year Fabrics Yarn Total

2008-2009 2033.29 220.30 2253.59

2009-2010 2359.66 260.38 2620.04

2010-2011 3386.25 300.92 3687.17

2011-2012 4382.06 879.95 5262.01

2012-2013 5597.43 1480.43 7059.86

2013-2014(till June)

1031.31 244.59 1275.90

PROJECT FINDINGS

1. Boyanika organizes and develops the Handloom industries in Odisha & creates market in & outside of the state.

2. It produces export oriented Handloom fabrics to popularize and establish Odisha Handloom in International market.

3. It organizes National Handloom Expos and Special Handloom Expos to provide common platform for the Weaver of the state for proper marketing of Odisa Handwoven.

SUGGESTIONS:

1. Boyanika should hire celebraties for the advertisement.

2. It should emphasize on digital branding (online purchase).

3. New sales stores should be opened.

CONCLUSION

Finally, it is concluded that Boyanika is not only extanding marketing support for the sake of its business but also plays a vital role for sustainable livelihood of 1,00,000 Weavers of that state.

Thank You…

Best of Luck for 3rd Semester