a study on farmer buying behaviour for rotavator

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A study of farmer buying behavior towards rotavator 1 A PROJECT REPORT ON A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS ROTAVATOR SUBMITTED TO PROF. NIRAV HALVADIYA Center for Management Studies Ganpat University SUBMITTED BY MBA (AGRIBUSINESS) SEM - II Vishvak Baxi   02 Batch (2010   2012)

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8/4/2019 A Study on Farmer Buying Behaviour for Rotavator

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A study of farmer buying behavior towards rotavator1 

A PROJECT REPORT ON

A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS

ROTAVATOR

SUBMITTED TO

PROF. NIRAV HALVADIYA

Center for Management Studies

Ganpat University

SUBMITTED BY

MBA (AGRIBUSINESS) SEM - II

Vishvak Baxi  – 02

Batch

(2010  – 2012)

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PREFACE

The practical training is a part of studies for the students of management.The practical training helps us to know the working problems of 

industries before we enter into any organization as an employee or

executive. This will help the students to come out & exhibit by

theoretical training.

Under this practical training collect the information & prepare a report

on buying behavior of farmer towards rotavator.

We are glad to present our report based on

“A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS ROTAVATOR” 

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 ACKNOWLEDGEMENT

A Practical project is a golden opportunity for learning and self 

development. We consider our self very lucky and honored to have so

many wonderful people lead us through in completion of this project.

My grateful thanks to Mr. Gurang Shah (Sales Manager/Tirth

Agro) who in spite of being extraordinarily busy with his duties, took

time out to hear, guide and keep me on the correct path. I do not know

where I would have been without him. A humble ‘Thank you’ to Sir. 

Prof. Nirav Halvadiya whose patience I have probably tested

to the limit. He was always so involved in the entire process, shared her

knowledge, and encouraged me to think. Thank you, Dear Sir.

Last but not the least there were so many who shared

valuable information that helped in the successful completion of this

project.

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ABSTRACT

The Topic of our Study is:

A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS

ROTAVATOR

The objectives of our research are to determine the buying behavior of 

farmers towards rotavator. To identify factors which affect on buying

behavior one way or other, to determine ways to cope with it and

managing it in the superior manner, to make a more sales from the

point of view of the buying farming equipments. The population for the

subject study is the farmers in rural and urban area.

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OBJECTIVE OF STUDY

The Objective of study is

A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS ROTAVATOR

The objective of research is to determine ways by which buying

 behavior can be impact in the farmer’s prospect, to determine the most

sensitive functions with respect to buying. A careful review of these

questions areas led to the development of the following specific researchobjectives:

  To determine the perception and views of the farmer’s.

  To determine how rotavator can play an important role in farming.

  To identify effects on farmers has on the buying rotavator and

other farming equiments.

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Table of Contents____________________________________

PREFAC ...….…………………............................................................................................................I

 ACKNOWLEDGEMENT .................................................................................................................II

 ABSTRACT …................................................................................................................................III

OBJECTIVE OF STUDY ..................................................................................................................V

Introduction.................................................................................................................................01 

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INTRODUCTION

A STUDY ON FARMER BUYING BEHAVIOUR TOWARDSROTAVATOR

Understanding Farmers Buying Behavior

Issues to be considered for understanding consumers:

- Who constitutes the market? Occupants

- What does the market buy? Objects

- Why does the market buy? Objectives

- Who participates in the market? Organizations

- How does the market buy? Operations

- When does the market buy? Occasion

- Where does the market buy? Outlets

What is consumer behavior?

It is defined as the acts of individuals directly involved in obtaining and using economic goods

and services, including decision processes that precede and determine these acts.

  Black Box Approach

- buying decisions are influenced by external and internal stimuli.

- external stimuli are

(a) marketing mix elements (four ‘P’s) 

(b) environmental factors (economic, technological, political and cultural)

- internal stimuli (cultural, social, personal and psychographic)

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  The outcome of the interaction of these variables are decision set:

- product choice

- brand choice

- dealer choice

- purchase time

- purchasing amount

  Economic factors

- disposable income, savings, cash flows, assets holdings

- government interventions through taxes, loans, pricing

  Life Style

- personal activities, personality, self confidence, autonomy, dominance

  Motivation

- food security, status, compulsion (resource scarcity)

  Perception

- the process by which an individual selects, organizes and interprets information inputs

to create a meaningful picture of a work 

  Belief and attitude

- belief is a descriptive thought that a person holds about something

- attitude refers to favorable or unfavorable cognitive evaluation, emotional feeling and

action towards some products

- belief vis-à-vis established system of values and patterns

  Social factors

- norms and values define the structure of the relationship of the member in the society

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- various interest groups like family, neighbors and community and any reference group

  Awareness

- at this stage farmer recognize the problem

- comes to know about a number of products which can be used to solve the problem

- but lacks any detailed information or knowledge

- this process needs effective extension work given low literacy level of farmers in India

  Information search

- at this stage a farmer develops enough interest about an innovation

- seek information about its nature, function, operations and usefulness

- behavior of the farmer is purposive

  Evaluation

- farmer evaluates the information to determine the applicability of the product to his

personal circumstances and farming situations

- evaluates the utility and relative advantages of the product in relation to available

alternatives and to his personal aims and goal

- does the cost benefit analysis of the product

  Adoption

- farmer makes actual purchase

- integrates the product into his system of farming operations

  Post purchase evaluation

- satisfaction or dissatisfaction based on the performance of the product

- guiding force for future decisions and recommendation to fellow farmers

- create brand loyalty

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ROTARY TILLER

A rotary tiller, also known as a rototiller, rotavator, rotary hoe, power tiller, or rotary

plough(in US: plow), is a motorized cultivator that works the soil by means of rotating tines orblades. Rotary tillers are either self-propelled or drawn as an attachment behind either a two-

wheel tractor or four-wheel tractor. For two-wheel tractors they are rigidly fixed and powered via

couplings to the tractors' transmission. For four-wheel tractors they are attached by means of 

a three-point hitch and driven by a power take-off (PTO).

In some parts of the world, the term "power tiller" can encompass the larger and similar

appearing two-wheeled tractor , a machine which does, however, operate different attachments; in

most English-speaking regions this difference is considered more rigid, as the term power tiller

(and this article) refers solely to devices with soil cultivation as their primary and often onlyfunction.

BENEFITS: 

Suitable for use in dry as well as wet land cultivation.

Suitable for light and medium soil conditions.

Used for loosening and aerating soil up to a depth of 5-6 inches.

Prepares seed beds quickly and economically.

FEATURES: 

Single speed gear box with 3 Point linage, Compatible with 540 PTO RPM.

Easy depth adjustment.

Available in both gear driven and chain driven.

Type of blade- L type.

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SPECIFICATIONS: 

AE 125 AE 150 AE 175 AE 200

TRACTORPOWER 

40-45 45-50 50-55 55-65

OVERALL

WIDTH 

155 cm 180 cm 205 cm 230 cm

TILLAGE

WIDTH 

125 cm 150 cm 175 cm 200 cm

GEAR BOX  SINGLESPEED

SINGLESPEED

SINGLESPEED

SINGLESPEED

P.T.O. SPEED

(r.p.m.) 

540 540 540540 540

ROTOR

SPEED 

210 210 210 210

GEAR BOX

OVERLOAD 

PROTECTION 

SHEAR BOLT SHEAR BOLT SHEAR BOLT SHEAR BOLT

MOUNTING

HIGHT 

117 cm 117 cm 117 cm 117 cm

No. OF

FLANGES 

5 6 7 7

No. OF

BLADES 

30 36 42 48

TOTAL WT.  297 Kg.

(Approx.)

337 Kg.

(Approx.)

377 Kg.

(Approx.)

417 Kg.

(Approx.)

Rotary tillers are popular with home gardeners who want large vegetable gardens. The garden

may be tilled a few times before planting each crop. Rotary tillers may be rented from tool rentalcenters for single-use applications, such as when planting grass.

The small rototiller is typically propelled forward via a (1 - 5 horsepower or 0.8 - 3.5 kilowatts)

petrol engine rotating the tines, and do not have powered wheels, though they may have small

transport/level control wheel(s). To keep the machine from moving forward too fast, an

adjustable tine is usually fixed just behind the blades so that through friction with deeper un-tilled soil, it acts as a brake, slowing the machine and allowing it to pulverize the soils. The

slower a rototiller moves forward, the more soil tilth can be obtained. The operator can control

the amount of friction/braking action by raising and lowering the handlebars of the tiller.Rototillers do not have a reverse as such backwards movement towards the operator could cause

serious injury. While operating, the rototiller can be pulled backwards to go over areas that were

not pulverized enough, but care must be taken to ensure that the operator does not stumble andpull the rototiller on top of himself. Rototilling is much faster than manual tilling, but notoriously

difficult to handle and exhausting work, especially in the heavier and higher horsepower models.

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If the rototiller's blades catch on unseen subsurface objects, such as tree roots and buried

garbage, it can cause the rototiller to abruptly and violently move in any direction.

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COMPANIES OF ROTARY

1.  AGRICULURE SPARES,S.P.INDUSTRIES 

2.  Agricultural Implements 

3.  HINDUSTAN AGRO INDUSTRIAL CORP 

4.  National Agro In 

5.  Tirth Agro Technology Pvt. Ltd. 

6.  Land Power 

7.  SHAKTIMAN SALES SERVICE & SPARES 

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THE SIX Ws

WHO

As per our research in this our Main target and considered on Farmer. This research is based on

farmer buying behavior.

WHAT

The information which farmer consider such as

  Product choice

  Brand choice

  Dealer choice

  Delivery time

  Purchasing Cost

WHEN

The information when Farmer need obtained

  Before Purchasing

  While Purchasing

 Government Motivation on Purchasing (Subsidy)

WHERE

At Which Place Farmer located on Huge Number

  Agriculture Trade Fare

  Agriculture Bank (NABAD)

  Rural Area

  Government Agriculture Office (FCI)

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WHY

This research will be started to achieve

  To get more Information of Farmer

 Develop new Firming Skill

  Increasing knowledge toward farmer

WAY

At which way we are connected to farmer

  Observation of purchasing

  Personal Meeting

  Agriculture Seminar or Trade in village

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Define target population

Target population

Farmers who have rotary are our target population.

Sampling unit 

Farmers who have of rotary are sampling unit.

Sampling element 

Farmer who have rotary is our sampling element.

Sampling frame

Sampling frame is not available for our research.

Extent 

Sampling extent is village farmers of sabarkantha & gandhinagar.

Time

Feb. 2011

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RESEARCH DESIGN

1.)  RESEARCH OBJECTIVE:

To know Consumer Buying behavior towards rotavator.

2.)  RESEARCH DESIGN:

Here both types of research techniques are used.

  Exploratory research

  Conclusive research

3.)  EXPLORATORY RESEARCH:

a.  Secondary data: 

i.  Internet 

ii.  Brochure 

b.  Qualitative research: 

i.  In-depth interview 

4.)  CONCLUSIVE RESEARCH:

Descriptive single cross sectional design

a.  Interviewing method

i.  Personal interview

5.)  RESEARCH INSTRUMENT:

a.  Questionnaire 

6.)  TARGET POPULATION DEFINITION:

a.  Target population : All consumers who have bought Tractor. 

b.  Sampling element : A consumer who has bought the Tractor. 

c.  Sampling unit : A consumer who has bought the rotavator.  

d.  Extent (). 

e.  Time : 2011 

f.  Sampling frame : Not available 

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7.)  SAMPLING TECHNIQUE:

a.  Non probability technique 

i.  Convenience sampling 

8.)  SAMPLE SIZE:

100

9.) SAMPLE SIZE DETERMINATION:

(5-1)/6

=0.67

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01. Are you using Rotavator?

Yes No

Particulars Percentage(%)

Yes 73

No 27

Interpretation

Here we research about the user of rotavator.we take 100 farmers as our respondent and we

get 73% of farmers who are use the rotavator and 27% are not using rotavator.

Yes

73%

No27%

Percentage(%)

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02. What is the main source of leveling of Land?

Rotavator Leveler

Plough Other( Specified) ____________

Particulars Percentage(%)

Rotavator 37

Leveler 29

Plough 20

Other 14

Interpretation

Here we research about the main source of levaleing land.we take 100 farmers as our respondent and

we get 37% user of rotavator,29% user of leveler,20% of plough and 14% user of other.

Rotavator

37%

Leveler

29%

Plough

20%

Other

14%

Percentage(%)

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03. Do you know, what are the Feature of Rotavator?

If yes then enlist. No

Particulars Percentage(%)

Yes 85

No 15

Yes

85%

No

15%

Percentage(%)

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Interpretation

Here we research about the feature of rotavator.we take 100 farmers as our respondent and we get

85% farmer who know the feature of rotavator and they enlist like power, RPM,maintance etc.,and

15% farmer are don’t know the feature of the rotavator.. 

04.  Is Rotavator are helping you more effetely then other Equipment ?

Yes No

Particulars Percentage(%)

Yes 85

No 15

Yes

85%

No

15%

Percentage(%)

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Interpretation

Here we research about the effctivness of rotavator.we take 100 farmers as our respondent

and we get 85% farmer who belive rotavator is more effctive then othe equiment and 15% farmers

who are not agree with rotavator effcincy perfomance.

05. Which company’s rotavator you are using? 

Tirth Agro Ganesh Agro

John Deere Other(Specified)_____________

Tirth Agro.

40%

Ganesh Agro.

25%

John Deere.

23%

Other

12%

Percentage(%)

Particulars Percentage(%)

Tirth Agro. 40

Ganesh Agro. 25

John Deere. 23

Other 12

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Interpretation

Here we research about the company user of rotavator.we take 100 farmers as our respondent and

we get 40% farmer who use Tirth agro, 25% Ganesh agro,23% john agro,12% other.

06. Why do you prefer the above mentioned brand?

Show your opinion by tick mark one of five numbers next to each statement. If you think you are

highly dissatisfied with the service tick to number 1 and if you think you are highly satisfied then

tick number 5. If your feelings are not strong ,tick one of the number in the middle.

Points Highly satisfiedModerately

satisfiedSatisfied Dissatisfied

Highly

dissatisfied

cheap 1 2 3 4 5

Goodquality

1 2 3 4 5

Service

available1 2 3 4 5

Easily

available1 2 3 4 5

brand 1 2 3 4 5

PointsHighly

satisfiedsatisfied Neutral Dissatisfied

Highly

dissatisfied

cheap 43 21 8 13 15

Good

quality52 15 - 20 13

Service

available

27 35 11 18 9

Easily

available45 35 - 8 12

brand 32 37 1 19 11

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Interpretation

Here we research about the company product advantage user of rotavator.we take 100

farmers as our respondent and we get 43% farmer who are highly satisfied with cheap (low

price),21% satisfied,8% netural,13% dis-satisfied,15% highly dissatisfied.

Highly satisfied

43%

satisfied

21%

Neutral

8%

Dissatisfied

13%

Highly

dissatisfied

15%

cheap

Highly satisfied

52%

satisfied

15%

Neutral

0%

Dissatisfied

20%

Highly

dissatisfied

13%

Good quality

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Interpretation

Here we research about the company product advantage user of rotavator.we take 100 farmers as

our respondent and we get 52% farmer who are highly satisfied with good quality,15% satisfied,0%

netural,20% dis-satisfied,13% highly dissatisfied.

Interpretation

Here we research about the company product advantage user of rotavator.we take 100 farmers as

our respondent and we get 27% farmer who are highly satisfied with service available,35%

satisfied,11% netural,18% dis-satisfied,9% highly dissatisfied.

Highly satisfied

27%

satisfied

35%

Neutral

11%

Dissatisfied

18%

Highly

dissatisfied

9%

Service available

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Interpretation

Here we research about the company product advantage user of rotavator.we take 100 farmers as

our respondent and we get 45% farmer who are highly satisfied with easily avilable,35% satisfied,0%

netural,8% dis-satisfied,12% highly dissatisfied.

Highly satisfied

45%

satisfied

35%

Neutral

0%

Dissatisfied

8%

Highly

dissatisfied

12%

Easily available

Highly satisfied

32%

satisfied

37%

Neutral

1%

Dissatisfied

19%

Highly

dissatisfied

11%

brand

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Interpretation

Here we research about the company product advantage user of rotavator.we take 100 farmers as

our respondent and we get 32% farmer who are highly satisfied with brand,37% satisfied,1%

netural,19% dis-satisfied,11% highly dissatisfied.

07. What do you consider while purchasing any Farming Equipment system?

Show your opinion by tick mark one of five numbers next to each statement. If you think you are

highly dissatisfied with the service tick to number 1 and if you think you are highly satisfied then

tick number 5. If your feelings are not strong ,tick one of the number in the middle.

PointsHighly

satisfied

Moderately

satisfiedSatisfied Dissatisfied

Highly

dissatisfied

Price 1 2 3 4 5

Health 1 2 3 4 5

Law

Maintenance1 2 3 4 5

Technique 1 2 3 4 5

Tractor H.P. 1 2 3 4 5

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PointsHighly

satisfiedsatisfied Neutral Dissatisfied

Highly

dissatisfied

Price 48 12 8 13 19

Health 58 11 5 20 6

Law

Maintenance41 29 2 18 10

Technique 68 12 0 8 12

Tractor H.P. 38 31 1 19 11

Interpretation

Here we research about the company product price of rotavator.we take 100 farmers as our

respondent and we get 48% farmer who are highly satisfied with price,12% satisfied,8% netural,13%

dis-satisfied,19% highly dissatisfied.

Highly satisfied

48%

satisfied

12%

Neutral

8%

Dissatisfied

13%

Highly

dissatisfied

19%

Price

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Interpretation

Here we research about the company product health of rotavator.we take 100 farmers as our

respondent and we get 58% farmer who are highly satisfied with rotavator health,11% satisfied, 5%

netural,20% dis-satisfied,6% highly dissatisfied.

Highly satisfied

58%satisfied

11%

Neutral

5%

Dissatisfied

20%

Highly

dissatisfied

6%

Health

Highly satisfied

41%

satisfied

29%

Neutral

2%

Dissatisfied18%

Highly

dissatisfied

10%

Law Maintenance

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Interpretation

Here we research about the company product low maintenance of rotavator.we take 100 farmers as

our respondent and we get 41% farmer who are highly satisfied with rotavator low maintance, 29%

satisfied, 2% netural,18% dis-satisfied,18% highly dissatisfied.

Interpretation

Here we research about the company product technique of rotavator.we take 100 farmers as our

respondent and we get 68% farmer who are highly satisfied with rotavator technique, 12% satisfied,

0% netural,8% dis-satisfied,12% highly dissatisfied.

Highly satisfied

68%

satisfied

12%

Neutral

0%

Dissatisfied

8%

Highly

dissatisfied

12%

Technique

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Interpretation

Here we research about the company product tractor H.P of rotavator.we take 100 farmers as our

respondent and we get 38% farmer who are highly satisfied with rotavator tractor H.P, 31% satisfied,

1% netural,19% dis-satisfied,11% highly dissatisfied.

08. How did you know about company?

Advertisement Other farmer

company employee media

Highly satisfied

38%

satisfied

31%

Neutral

1%

Dissatisfied

19%

Highly

dissatisfied

11%

Tractor H.P.

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A study of farmer buying behavior towards rotavator33 

Particulars Percentage(%)

Advertisement 16

Company Employee 12

Other Farmer 62

Media 10

Advertisement

16%

Company

Employee

12%

Other Farmer

62%

Media

10%

Percentage(%)

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A study of farmer buying behavior towards rotavator34 

Interpretation

Here we research about the who company should know? we take 100 farmers as our

respondent and we get 62% farmer who know the company by other farmer,12% by company

emplowyee,16% by advertisment,10% by media.

09. How did you buy the Rotavator Product?

Authorized dealer

Agent

Company

Particular Percentage

Authorized dealer 67

Agent 18

Company 15

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A study of farmer buying behavior towards rotavator35 

Interpretation

Here we research about the who company should know? we take 100 farmers as our

respondent and we get 67% farmer who know the company by delar,18% by agent and 15%

bycompany.

10. Does Your Company provide any after sales services?

Yes No

If yes for how long

Particular Percentage

Yes 58

No 42

Authorized

dealer

67%

Agent

18%

Company15%

Percentage

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A study of farmer buying behavior towards rotavator36 

Interpretation

Here we research about the how company should provide after sale sservice. we take 100

farmers as our respondent and we get 58% farmer who take after sales service by

company,42% farmers who don’t take after sales services..

11. Which type of sale service do you expect?

Free installation Technical knowledge

Free maintenance Operating query

Defect in instrument

Other specify

Yes

58%

No

42%

Percentage

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A study of farmer buying behavior towards rotavator37 

Particular Percentage

Free installation 48

Technical knowledge 7

Free maintenance 0

Operating query 0

Defect in instrument 18

Other 27

Interpretation

Here we research about the how company should provide sale sservice by customer

expectacens . we take 100 farmers as our respondent and we get 48% farmer who take after

free installation by company,7% by technical knowledge, 0% by oprating query,0% by free

maintenance,18% by defect in instrument,27% other.

Free

installation

48%

Technical

knowledge

Free

maintenance

0%

Operating

query

Defect ininstrument

18%

Other

27%

Percentage

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A study of farmer buying behavior towards rotavator38 

12. Are you satisfied with after sales service which is provided by the company?

+1 +1

+2 +2

+3 +3

+4 +4

+5 +5

Satisfaction Dissatisfaction

-1 -1

-2 -2

-3 -3

-4 -4

-5 -5

Particular Percentages

Satisfied 78

Dis-satisfied 22

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A study of farmer buying behavior towards rotavator39 

Interpretation

Here we research about the satisfaction level provide after sale service. we take 100 farmers as our

respondent and we get 78% farmer who satisfied with service,22% farmers who dis-satisfied with

services.

13. How much you pay for Annual maintenance?

14. Compare to other Farming Equipment that is available, would you say that your Rotavator

Equipment is?

Good 1 2 3 4 5 6 7 Bad

Satisfied

78%

Dis-satisfied

22%

Percentages

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A study of farmer buying behavior towards rotavator40 

Particular Percentages

Good 98

Bad 2

Interpretation

Here we research about the comparition between rotavator and othe equipement. we take 100

farmers as our respondent and we get 98% farmer who belive that rotavator is mor good for an y

othe equipment,2% farmers who belive other equipment is mor good then rotavator..

15. 

Farmer income per annum (in Rs.)

Less than 1.6 lac 3 lac to 5 lac

1.6 lac to 3 lac More than 5 lac

Good

98%

Bad

2%

Percentages

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A study of farmer buying behavior towards rotavator41 

Particular Percentages

Less than 1.5 lac 3

1.5 lac to 3 lac 27

3 lac to 5 lac 12

More than 5 lac 58

Interpretation

Here we research about thefarmers per annual income . we take 100 farmers as our

respondent and we get 3% farmer s who is below 1.5 lac,27% who are in 1.5 to 3lac,12% who

are in 3 to 5 lac,58% who are in more then 5 lac.

Less than

1.5 lac

3%

1.5 lac to 3 lac27%

3 lac to 5 lac

12%

More than 5 lac

58%

Percentages

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A study of farmer buying behavior towards rotavator42 

16. Please tick only one option of satisfaction level.

Show your opinion by tick mark one of five numbers next to each statement. If you think you are

highly dissatisfied with the service tick to number 1 and if you think you are highly satisfied then

tick number 5. If your feelings are not strong ,tick one of the number in the middle.

Points Highly satisfiedModerately

satisfiedSatisfied Dissatisfied

Highly

dissatisfied

Rpm 1 2 3 4 5

Life of Blades 1 2 3 4 5

Maintenance 1 2 3 4 5

Diesel

consumption1 2 3 4 5

Cutting size of 

plant1 2 3 4 5

Points Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

Rpm 40 37 1 14 8

Life of 

Blades63 27 2 5 3

Maintenance 95 1 1 3 5

Diesel

consumption60 32 2 4 2

Cutting size

of plant90 4 2 1 3

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A study of farmer buying behavior towards rotavator43 

Interpretation

Here we research about the company product of rotavator satisfaction prefomance.we take 100

farmers as our respondent and we get 40% farmer who are highly satisfied with rotavator RPM , 37%

satisfied, 1% netural,14% dis-satisfied,8% highly dissatisfied

Highly satisfied

40%

Satisfied

37%

Neutral

1%

Dissatisfied

14%

Highly

dissatisfied

8%

Rpm

Highly satisfied

63%

Satisfied

27%

Neutral

2%

Dissatisfied

5%

Highly

dissatisfied3%Life of Blades

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A study of farmer buying behavior towards rotavator44 

Interpretation

Here we research about the company product of rotavator satisfaction prefomance.we take 100

farmers as our respondent and we get 63% farmer who are highly satisfied with rotavator life of 

blades , 27% satisfied, 2% netural,5% dis-satisfied,3% highly dissatisfied.

Interpretation

Here we research about the company product of rotavator satisfaction prefomance.we take 100

farmers as our respondent and we get 90% farmer who are highly satisfied with rotavator

maintennce , 1% satisfied, 1% netural,3% dis-satisfied,5% highly dissatisfied.

Highly satisfied

90%

Satisfied

1%

Neutral

1%Dissatisfied

3%

Highly

dissatisfied

5%

Maintenance

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A study of farmer buying behavior towards rotavator45 

Interpretation

Here we research about the company product of rotavator satisfaction prefomance.we take 100

farmers as our respondent and we get 60% farmer who are highly satisfied with rotavator diesel

consumption , 32% satisfied, 2% netural,4% dis-satisfied,2% highly dissatisfied.

Highly satisfied

60%

Satisfied

32%

Neutral

2%

Dissatisfied

4%

Highly

dissatisfied

2%

Diesel consumption

Highly satisfied

70%

Satisfied

12%

Neutral

2%

Dissatisfied

6%

Highly

dissatisfied

10%

Cutting size of plant

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Interpretation

Here we research about the company product of rotavator satisfaction prefomance.we take 100

farmers as our respondent and we get 70% farmer who are highly satisfied with rotavator cutting size

of plant , 12% satisfied, 2% netural,6% dis-satisfied,10% highly dissatisfied.

17. Are you recommend others to buy rotavator?

Yes No

Particular Percentages

Yes 99

No 1

Yes

99%

No

1%

Percentages

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Interpretation

Here we research about the company product of rotavator recommend to other byt the farmers.we

take 100 farmers as our respondent and we get 99% farmer who are highly satisfied and recommend

to other,1% of farmer are not ready to recommend to other .

18. Give your opinion about rotavator?