A Presentation on A Study on Customer Preference and Satisfaction towards Bajaj BikesPrepared By: Ajay B. SavaliyaEnrollment No: 14750059100!a"#lty$#ide: %s. Es&a Pandya'ompany $#ide: %r. S&o(an %#llaS.R.LUTHRA ISTITUT! "# $AA%!$!TS#mmer )nterns&ip Proje"tA*$*S+ , 015 Introduction of Customer Preference and SatisfactionCustomer Preference'ons#mer pre-eren"e means a "ons#mer li.es one t&in/ overanot&er.+&epre-eren"eo-t&e"ons#merist&e res#lto-t&e(e&aviort&eys&o0d#rin/sear"&in/1 p#r"&asin/1 and disposin/ t&e prod#"t.Customer Satisfaction'#stomersatis-a"tionmeas#res&o00ellt&e e2pe"tationso-a"#stomer"on"ernin/aprod#"tor servi"eprovided(yyo#r"ompany&ave(eenmet. '#stomersatis-a"tionisimportant(e"a#seitprovides mar.eterand(#sinesso0ners0it&ametri"t&att&ey "an #se to mana/e and improve t&eir (#sinesses.I&USTR' PR"#IL!I&USTR' PR"#IL!a. %(o)a( Le*e()ndiaist&endlar/estt0o30&eelermar.etand4t& lar/est "ommer"ial ve&i"le mar.et.+&e 0orld4s lar/est mar.et -or t0o30&eelers is '&ina.5t&er lar/e mar.ets in t&e re/ion are 6apan1 )ndonesia1 7ietnam and +ai0an.+&e/lo(alt0o30&eelerman#-a"t#rin/ind#stry/re0 (y 8.89 in 018 to rea"& a val#e o- :;1.5(illion.Nort&Ameri"a#.i %otor 'orporation Ctd.Bajaj A#to Ctd.+7S %otor 'ompany Ctd.Dama&a %otor 'ompany Ctd. ?oyal EnEeld 'ompany Ctd.%a&indra +0o30&eelers Ctd.=arley3Bavidson 'ompany Ctd.Pia//io,. $ajor "-erin,1. Sports (i.es. Sport to#rin/ (i.es8. 'r#iser (i.es4. +o#rin/ (i.es5. B#al3sport (i.es;. Standards (i.es7. 5F3road or Birt (i.esC"$PA'PR"#IL!C"$PA'PR"#IL!Com.any Pro/(e of Bajaj Auto+ype P#(li" "ompany)nd#stry +0o30&eeler A#tomo(ile )nd#stryDear o- esta(lis&mentNovem(er 91 1945 GP#ne1 %a&aras&tra1 )ndiaH!o#nder 6amnalal BajajIey people ?al Bajaj G'&airmanH?ajiv Bajaj G%ana/in/ Bire"torH=eadJ#arter P#ne1 %a&aras&tra1 )ndiaPresen"e Bistri(#tion net0or. "overs 50 "o#ntriesBominantpresen"einSriCan.a1Per#1 Ban/lades&1 )ran1 )ndonesia et".+oattain0orld"lassE2"ellen"y(y demonstratin/val#eaddedprod#"tsto "#stomersK0ISI"0ISI"!o"#s on val#e (ased man#-a"t#rin/ "ontin#al improvementtotalelimination0astespoll#tion -ree and sa-e environmentK$ISSI"$ISSI"Com.any Pro/(e of S1i*am BajajCom.any ame S1i*am BajajDear o- esta(lis&ment1st Nov1 018Address !!311 %ansarovar =ei/&ts1 opp. B&a.tid&am +emple1 P#na I#m(&ariya road1 P#na patiya1 S#rat389501050ner name %r. B&armes&(&ai Palsana0ala%r. =iren(&ai PatelA#t&ori>ed dealer Bajaj A#to CimitedNo. o- employees 80"r,ano,ram 50ner50nerSales %ana/erSales %ana/erServi"e %ana/erServi"e %ana/erSales E2e"#tiveSales E2e"#tiveLor.s&op %ana/erLor.s&op %ana/erBa". oM"eBa". oM"eLor.s&op PersonLor.s&op Person%ar.etin/ %ana/er%ar.etin/ %ana/erS2"T Ana(ysis Stren,t1 =i/&ly e2perien"ed mana/ement Lidespread distri(#tion net0or. $ood e2perien"ed 0or.ers E2"ellent mar.etin/ $ood rep#tation in mar.et2eakness A-ter sales servi"e is very poor Ca/ in distri(#tion o- prod#"ts or payment delaysStren,t1 =i/&ly e2perien"ed mana/ement Lidespread distri(#tion net0or. $ood e2perien"ed 0or.ers E2"ellent mar.etin/ $ood rep#tation in mar.et2eakness A-ter sales servi"e is very poor Ca/ in distri(#tion o- prod#"ts or payment delays"..ortunities '&eapervariants-or tappin/moreint&er#ral se/ment Premi#msport(i.es-or #r(an areas 'onstant/ro0t&int0o30&eeler se/mentT1reats '&eaper imports -rom "o#ntries li.e '&ina 5t&er motor"y"les players &ave a stron/ (rand presen"eR!0I!2"#LIT!RATUR!R!0I!2"#LIT!RATUR!'ear Aut1or ameTo.ic #indin,s014 %rs. $. %a&ala.s&amiSatis-a"tionon t0o30&eelersB#yerspre-ert0o30&eelers-ort&eirridin/ "om-ortandsatisEed0it& t&eir servi"es.018 7. Bev.i A Br. =. Bala.ris&nanPre-eren"e to0ards =ero t0o30&eelers%ajorityo-t&emare/ive moreimportan"etopri"e andpre-ermiddleran/ed (i.e.011 Ierav Pandya A =. 6. 6aniSatis-a"tion amon/t0o30&eelers #sers!a"tort&ataFe"t "ons#merp#r"&aseis style and po0er.014 %s. Ameer Asra A&med A Br. %.S. ?ama"&andra A %r. Siva Na/i ?eddy Satis-a"tion levelto30ards ?oyal EnEeldDo#n/ersaremorepre-er ?oyalEnEeld(#llet+&ereisasso"iation(et0een "#stomersatis-a"tionto0ards(rand ima/e and "#stomer o""#pation.0.4P !ail to ?eje"tedConti+..H+&ereisnoasso"iation(et0een "#stomered#"ationandmaintenan"e "ost attri(#te o- Bajaj (i.e.H4>+&ereisasso"iation(et0een "#stomered#"ationandmaintenan"e "ost attri(#te o- Bajaj (i.e.0.0;; !ail to ?eje"tedConti+..#indin,s %ajorityo-respondentsarepre-erBajaj(i.e-ort&eirpri"e1 milea/e1 maintenan"e "ost1 and en/ine "apa"ity. +&est#dyrevealst&at579o-t&erespondentsaresatisEed 0it& pri"e< 0&ile 109 o- t&e respondents are dissatisEed 0it& t&e pri"e o- Bajaj (i.es. Aspers#rvey159o-t&erespondentsaresatisEed0it& en/ine "apa"ity o- Bajaj (i.e. +&e st#dy reveals t&at majority o- respondents are dissatisEed 0it& resale val#e and a-ter sales servi"es provided (y Bajaj. +&est#dyrevealst&atmajorityo-t&erespondentsaresaid avera/e and majority o- t&e respondents are satisEed 0it& t&e milea/e1loo.Astyle1pi".#p1"olors1maintenan"e"ost1and (rand ima/e o- Bajaj (i.es. %ajorityo-t&erespondentsare-a"in/(atterypro(lem0&ile #sin/ Bajaj (i.e. +&e st#dy reveals t&at 959 o- t&e respondents are said Bajaj (i.eis/ood"omparin/toot&er(i.es