management -A Case Study of S Bank

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ABSTRACT
Many banks and Financial holding company set up in 2002 after wealth
management, wealth management in the order of doing business, although the customer's
personal goal in life to do a professional financial planning, asset allocation, to reach the
needs of the various stages of life; But in fact the business model is based on
performance-oriented mode of operation. After the global financial tsunami, local banks
in the wealth management business hit, it will re-think business models change or not.
Therefore, this article from the domestic banks for wealth management business
competitive strategy to explore in order to provide some of the domestic banking wealth
management business recommendations, and thus enhance the stability of domestic
financial services growth and sustainable.
Purpose of this study, I hope from the domestic banking wealth management and
business case analysis to grasp the market overview. Analysis of the external environment
and industry through 5P analyzing the development of competition, together with
interviews with the experts within the bank case, summarized the competitive
environment opportunities and threats; second, and then to analyze the cases of the bank's
internal environment and value chain activities with key competitors analysis and
comparison, and in the case of the bank's internal expert interviews, induction into the
case the bank's strengths and weaknesses, and then through the SWOT analysis and
TOWS matrix matching analysis, holding constant the development of competitive
strategy.
Finally, this study obtained conclusions are: 1. To expand the sales team and
integrated marketing model to promote the trading platform for financial information. 2
strengthen the financial system changes in response to people training to replace the
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sales-oriented service-oriented strategy. 3. To strengthen the information system, to
increase online banking usage. 4. To improve financial management rule of the
weaknesses, to review the bonus method and promotion system. 5 business strategy to
promote financial center was established, with each division to strengthen the financial
management business functions. 6. Proper human resources management plan, active
reserve personnel training, good training plan. 7 to growth strategy, good market
penetration, product expansion, market expansion and diversification business model to
achieve the purpose of cultivating customers. 8. To strengthen the development of core
customers, and actively expand the mainland market and the development of innovative
own brand. 9 aggressive marketing target market, and implement business indicators,
good product quality management. 10. To strengthen the capacity of business promotion,
price and quantity control method for long-term benefits back to clients. 11 Establishment
of branch banking, wealth management business excellence officer promoted to branch
manager.
analysis, value chain
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