a study analysing rums and advertising ... - linea.design · a study analysing rums and the codes...
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A S T U D Y A N A LY S I N G R U M S
A N D T H E C O D E S O F T H E M A I N B R A N D S
I N V O LV E D , T H E I R PA C K A G I N G S
A N D A D V E R T I S I N G C A M PA I G N S …
PERSPECTIVES (from the Latin verb perspicere which means “to gaze intensely”) is a prospective tool designed for Marketing Depar tments.
Those overviews have been designed by LINEA, a major design agency in the world of Wines and Spirits, together with BAYADERES, a consultancy specialized in brand strategy, to help the brands to rationalize or precise their strategies, handle events and, of course anticipate them.
To create strategies, our exper ts exchange views, share experiences, confront their points of view on various key current topics and issues.
The various scenarios they imagine integrate old and new basic trends along with emerging signals that modify and/or wil l be l ikely to modify behaviours at shor t or longer term.
IMAGINING THE PROMISING FUTURE OF A PRODUCT KIND
CONSULTING
MARKET WATCH
- PERSPECTIVES -RUMS OVERVIEW
ABOUT “PERSPECT IVES” OVERV IEWS
PREMIUM RUMS
The rum category has been scrutinized by observers for 2 or 3 year to anticipate the next evolutions of this expanding market.
“Rums are usually perceived as the next big phenomenon in the world of spirit drinks. The market for rums is already huge in terms of market share and volume. However, it is less impressive in terms of brands and premium developments, at least compared with other markets such as whisky, cognac and vodka. This is changing (…)“
IWSR, Rum – global market analysis. Forcasts for 2015
CONSULTING
MARKET WATCH PREMIUM RUMS- PERSPECTIVES -RUMS OVERVIEW
IMAGINING THE PROMISING FUTURE OF A PRODUCT KIND
A UNIQUE TRIPLE APPROACH
A visual, semiotic and marketing approach to build a global vision.
AN OVERVIEW OF PACKAGING TRENDS
ON THE MARKET
To analyse graphic codes, shapes, materials
and colours through 8 major trends.
A COMPARISON WITH COGNAC, WHISKY AND CHAMPAGNE WORLDS
To analyse quality upgrading strategies
to premium and luxuryof major categories of wines and spirits.
A FOCUS ON THE MOST INNOVATING
ADVERTISING CAMPAIGNS
To understand how new protagonists have
managed to make codes evolve.
CONSULTING
MARKET WATCH
- PERSPECTIVES -RUMS OVERVIEW
IMAGINING THE PROMISING FUTURE OF A PRODUCT KINDPREMIUM RUMS
Immeuble LINEA - 121 rue de l’Entrait - Zone des Montagnes - 16430 CHAMPNIERS - FranceTel. : +33 (0)5 45 92 83 83 - Fax : +33 (0)5 45 92 45 82 - [email protected]
www.linea.design
Cédric RAYNAUD President Manager LINEA
[email protected]+33 (0)5 45 92 83 83
Karine LAGARDE Consulting & Business Director
[email protected]+33 (0)5 45 92 83 83