a stronger voice for search - amazon s3€¦ · control over your brand across entire uberall...
TRANSCRIPT
ALSMA | October 2017
A Stronger Voice for SearchHelping SMBs be found where and how consumers search
Voice is conversationalContains longer search phrases
Text vs Speech
2Source: https://moz.com/blog/how-voice-search-will-change-digital-marketing-for-the-better
Voice searchesLonger search terms
1 2 3 4 5 6 7 8 9 10
Number of words
Text searchesConcentrated around 1-3 words
More keywords per searchImportance of attributes in a listing
Voice-Optimised Search
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“Restaurants”“Restaurants near me with
outdoor seating”
Intuitive use of digital assistants for voice searchImportance of all search engines
Digital Assistants
4
In-app information Importance of attributes and reviews across multiple directories
Action-based Queries
5
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Win with your SMBs Bring them “uberall”
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APIs into directories localised for every region’s needsEasily manage data to be accurate and consistent
Go Digital; Go Universal
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Found across multiple digital channelsKey information and attributes are synced where consumers search
Go Digital; Go Universal
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Easily publish and respond to posts across all channels;Manage reviews that are featured when consumers search
Social Media Engagement
9
Create bite-sized information with Google postsEngaging with consumer search patterns
Social Media Engagement
10Source: https://searchengineland.com/google-posts-now-live-google-business-users-277710
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Off-the-shelf product that can be white-labeledBe the go-to provider to resolve all digital presence needs
All-in-One Product
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Control Center
All location data and campaigns in one system that
feeds all uberall products
Reporting
All tracking data from all uberall products aggregated in one single reporting area
Listings
Maximum reach and full control over your brand
across entire uberall publisher network and
SEO boost
Engage
Complete social media and reputation management solution for local businesses
Ads (New)
Easily accessible ad platform to create and
manage location based ads for Google,
Facebook, etc.
Reseller Tools
A set of tools aimed at seamlessly integrating
the uberall Location Marketing Cloud into
your IT-systems
International Partners
19
Multiple regions and industries
The Location Marketing Cloud
Strategic Partnerships
https://uberall.com
Wee Leng Tay
+49 174 58 66166
Our offices
EMEAOranienburger Str. 6610117 BerlinGermany
uberall North America600 California StSan Francisco, CA 94108USA
uberall France17-21 Rue Saint Fiacre75002 ParisFrance
uberall Cape Town128 St GeorgesSt Simons Town 7995 Republik Südafrika