a simply business social media presentation
TRANSCRIPT
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SOCIAL MEDIA
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LET’S BE FRIENDS
BEHIND THE SCENESLET’S SHOWCASE OUR FAMILY ON SOCIAL
THE BEST COMPANY TO WORK FOR 2015
CHARITY EVENTSSUPPORTING OUR WORK WITH CHARITIES THROUGH SOCIAL
AMPLIFICATION
FUN + GAMESENHANCING TRADITIONAL
EVENTS WITH WAYS TO ENGAGE WITH CUSTOMERS AND BRANDS
ON SOCIAL
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FACEBOOK LIKE GROWTH
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14 Jul-
14Aug
-14Se
p-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15 Jul-
15Aug
-15Se
p-15
Oct-15
05000
1000015000200002500030000
Likes
Likes
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COMPETITORS + SOCIAL PROOF
Go compare
Axa
Hiscox
Direct Line
Simply Business
Confused
Swinton
Moneysupermarket
0 5000 10000 15000 20000 25000 30000 35000 40000 45000
Likes
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COMMUNITY + CAKE
24,000 LIKESTWITTER
32,600 FOLLOWERSGOOGLE +
4,300 FOLLOWERS
9,700 MEMBERS
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MORE COMMUNITY + MORE CAKE
YOUTUBE288,000 VIEWS
655 SUBSCRIBERS
LINKEDIN1,300 FOLLOWERS
440 FOLLOWERS
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SHARES JUNE 2014
300
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SHARES JUNE 20155,500
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VISITS SEPTEMBER 2014
793
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VISTS SEPTEMBER 201551,500
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VISITOR GROWTH
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14 Jul-
14Aug
-14Se
p-14Oct-
14Nov-
14Dec-
14Jan
-15Feb
-15Mar-
15Apr-
15
May-15
Jun-15 Jul-
15Aug
-15Se
p-15Oct-
15Nov-
15Dec-
150
10,00020,00030,00040,00050,00060,000
2,1854,3787,6223,9701,7391,2321,164 801 793 1,2931,8754,5595,595
22,45519,40918,91714,366
46,28848,81348,19351,526
33,26428,061
1,500
UV
UV
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WINNING CONTENT
BRITAIN'S PUNNIEST BUSINESS NAMES
OUR BIGGEST STORY OF THE YEAR WITH OVER 36 THOUSAND
PAGEVIEWS AND 4 THOUSAND SHARES
MEET THE TENANTS FROM HELL
OUR FIRST VIRAL ARTICLE ATTRACTING OVER 20 THOUSAND PAGEVIEWS IN A SINGLE MONTH
AND 400 COMMENTS ON FACEBOOK
BUILDER FAILS GALLERY
OUR TOP PERFORMING PIECE OF CONTENT ON SOCIAL
PERENNIAL “ALWAYS ON” TRAFFIC DRIVER
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CONTENT PORTFOLIO
SMALL BUSINESS GUIDES
SEO PROJECT– UPDATED AND RELEASED GUIDES + ONGOING ARTICLES FOR EQUITY BUILDING
NEWS AND POLITICSLANDLORD / TRADESMEN / SMALL
BUSINESS NEWS SHARING INFORMATION AND DRIVING
CONVERSATION
INTERNAL / EXTERNAL CONTENT
PRESS RELEASES / INTERN CONTRIBUTIONS / TRADE SHOWS /
SPONSORED EVENTS
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VIDEO CONTENTFACEBOOK GUIDE FOR SMALL BUSINESSES – 40K VIEWS
TOP TIPS FOR CUSTOMER SERVICE – 16K VIEWS
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FORUM SPONSORSHIP
UK’S BIGGEST SME FORUM
SPONSORSHIP OF TRADESPEOPLE SECTION
ESTABLISHED, TRUSTED VOICE IN THE COMMUNITY
TRADE SPECIFIC LONG-TERM PARTNERSHIP
EXISTING CUSTOMERS AND PROSPECTS
RECENT SPONSORSHIP
2015 SPONSORSHIP FEATURING TARGETED BANNER ADS
INFORMAL, BUILDING A ‘PERSONAL’ BRAND
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COMMUNITY CONTENT• GETTING OUR TRADESMEN COMMUNITY
DIRECTLY INVOLVED IN CONTENT CREATION• A SIMPLE FACEBOOK POST ATTRACTS A
FLOOD OF SUGGESTIONS FROM THE COMMUNITY• THE HIGHEST VOTED COMMENTS FEATURE
IN OUR FIRST EVER MEME GALLERY• CONTENT SEEDED BACK INTO THE
COMMUNITY
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THE ENDQUESTIONS + COMMENTS