Name- Carlina V. Lanong

In 1886 inspired by a speech by antiseptic advocate Joseph Lister, Robert Wood Johnson joined his brothers James Wood Johnson & Edward Mead Johnson to create a line of ready-to-use surgical dressing in 1885. The company produced its first products in 1886 & incorporated in 1887.

Robert Wood Johnson

Robert Wood Johnson served as the first president.

Today, the J&J Corporation includes over 250 subsidiary companies, with operations in over 57 countries and products sold in over 175 countries around the world. The company focuses on three main areas:• Consumer• Medical devices and diagnostics• PharmaceuticalIn 2012, worldwide sales were $67.2 billion, while the total investment in research and development was approximately $7.7 billion.

Headquarters-New Brunswick, New Jersey, United States of America

SCANDALS

2009-The recalls have centered on such well-known brands as Tylenol, Motrin, Benadryl and Zyrtec, as well as children’s version of some of these products, which possibly contain metal particles and chemicals used to treat plywood.

2006- Research showed that up to two-thirds of prescriptions for Risperdal were for unapproved uses that had little or no scientific support. Worse yet, elderly dementia patients who were prescribed Risperdal for off-label uses were found to increase their chances of death by 54% within the first 12 weeks of taking it!

2013-The company’s pharmaceutical unit, Janssen, informed doctors and patients that it was recalling one lot of Risperdal Consta, an injectable antipsychotic treatment, after routine testing turned up evidence of mold.Johnson & Johnson also recalled 200,000 bottles of liquid Motrin for infants because they may contain tiny particles of plastic.

2014-The only hint that something is different inside millions of bottles of Johnson’s Baby Shampoo arriving on store shelves are two words: “Improved Formula.” The products no longer contain two potentially harmful chemicals, formaldehyde and 1,4-dioxane, that have come under increasing scrutiny by consumers and environmental groups.

Johnson & Johnson loses its license in India due to an ordered case by the Food and Drug Administration after 15 batches of baby powder products were found sterilized by an irritant and cancer-causing component.Food and Drug Administration or FDA cancelled the license of Johnson & Johnson India to produce the product at their Mulund plant. The order will come to effect on June 24, 2013 and according to the FDA officials, ethylene oxide was found in 15 batches of baby powder produced which is labeled as carcinogenic and an irritant.

INDIA

‘s Products

Top Competitors for

• Pfizer Inc.- It is an American multinational pharmaceutical corporation headquartered in New York City, and with its research headquarters in Groton, Connecticut, United States. It is one of the world's largest pharmaceutical companies by revenues.

• Novartis AG-Novartis International AG is a Swiss multinational pharmaceutical company based in Basel, Switzerland, ranking second in sales among the world-wide industry in 2010.

• Covidien plc- . It is a Dublin-based medical device maker with U.S. headquarters in Mansfield, Mass. Covidien is a global healthcare products company and manufacturer of medical devices and supplies

Strategic Framework

of

• J & J’s Credo Their Credo was written in 1943 by Robert Wood

Johnson, then-Chairman of Johnson & Johnson and son of one of the company’s founders. It eloquently defines the common values of their employees in 60 countries and more than 250 operating companies as they seek to improve the health and well-being of people around the world. Their Credo is unique in defining their values and corporate character in terms of their responsibilities.• J & J’s Aspiration

For their employees across Johnson & Johnson, their aspiration is that, by caring, one person at a time they will help billions of people live longer, healthier, happier lives. They work in an industry whose fundamental role is to help people live healthier lives. Their Credo unites the people of Johnson & Johnson in this mission.

Foundation

Broadly Based in Human Health Care

Managed for the Long Term

As a major player in three market segments and with a focus on the full continuum of care—prevention, diagnosis and treatmentJohnson & Johnson competes in fully one-third of the global health care marketplace.

At Johnson & Johnson, their focus is on managing for the long term—building the long-term equity of our brands, building sustainable customer loyalty and building shareholder value over timeThey invested $7.5 billion in R&D in 2011 and have one of the strongest new product portfolios in the industry.

Strategic Principles

Decentralized Management Approach

Our People and Values

Their decentralized management approach is based on their belief that their leaders—those closest to patients and customers—are in the best position to understand and address their needs.They’re expanding their product offerings to meet the unique needs of the growing middle-class and emerging markets in high-growth countries.

Johnson & Johnson people are engaged, caring and committed. The unique Johnson & Johnson culture and the values are inspired by their company’s Credo. They are complimented by extensive efforts to cultivate and develop the talents of their people. At Johnson & Johnson, they are committed to attracting, developing and retaining the very best talent—talent that fosters their aspiration and growth.

Innovation is a core component of the business success: one quarter of Johnson & Johnson’s global revenue comes from products introduced within the past five years.

Creating Value through Innovation Global Reach/Local Focus Already, 55% of Johnson & Johnson’s business comes from outside the United States; and that proportion continues to grow. In this new world, their focus is on expanding our presence to help more people and delivering health care in a sustainable way.

Excellence in ExecutionExcellence in execution starts with quality, a top priority at Johnson & Johnson and one embodied in The Credo by a commitment that “everything we do must be of high quality.”

Leading with PurposeJohnson & Johnson fosters great leadership through strong talent development programs, offering leadership opportunities around the world. This is where their commercial interests and sense of social responsibility intersectGrowth

Drivers