BRUNEI’S LARGEST AND LEADING CONSUMER & TRADE EVENT

SUNLIT ADVERTISING SDN BHD

POST SHOW REPORT 2013

www.bruneiconsumerfair.com

A WORD FROM THE ORGANISING CHAIRMAN

ASEAN Year Consumer Fair 2013 Post Show Report

Dear friends and supporters of the ASEAN Year Consumer Fair,

The first-ever ASEAN Year Consumer Fair was held on 21st – 25th August 2013at the BRIDEX Hall in Jerudong. With Brunei Darussalam’s chairmanship ofASEAN at this time, it was the perfect opportunity to gather ASEAN membercountries together to showcase their products and services and cultures viaspecial-design pavilions and booths and performances to a wide and lucrativeBrunei market.

With the theme “Inspiring an Asian lifestyle”, the Fair also looked beyond theASEAN region and saw China and Yemen, amongst others, also participate.Overall, 385 booths were housed and many parallel activities were run onapproximately 5,000 sq m of exhibition area.

Today I am pleased to present to you the official post show report of the ASEANYear Consumer Fair. This report includes valuable information not only for allour exhibitors and visitors that attended the show but also for all loyal friends,supporters and interested companies that would like to join us in the future. Allour statistics are based on on-site surveys and will provide you with a valuableinsight into what the professional buyers and general public are looking for.

Some highlights of the ASEAN Year Consumer Fair include:

• Approximately 117,000 total visitors over its five days.• 175 exhibitors took up 385 booths• Be Bold! Go Bald! Fund Raising Activity, Haunted House - Bloody Journey,photography competition, Reebok Crossfit with Michael Mogard, Red Bullactivities and also Syarikat Aliaa Mi Goreng Eating Competition.

Thank you very much for your support of the ASEAN Year Consumer Fair andfor your continuous support of our Consumer Fair series of expos. We lookforward to welcoming you again at The 13th Consumer Fair on 8th – 12th

January 2014.

Yours truly,Jackson TingOrganising ChairmanSunlit Advertising Sdn Bhd

EXHIBITION FACTS

Date : 21st August 2013- 25th August 2013

Venue : BRIDEX Hall, Jerudong

Year Established : 2008

Theme : ASEAN Year Consumer Fair, “Inspiring an AsianLifestyle”

Profile : The Consumer Fair seeks to provide an opportunevenue for participants to gather, introduce andshowcase their services in both local andinternational markets. It also aims to createopportunities for all exhibitors to study andexamine recent market trends and opportunitiesthrough business networking build relationshipsand gain more market exposure for theirrespective unique goods and services.

Exhibition Space : 5,000 sq m

Admission : Free of charge

Opening Hours : 10.00 am – 10.00 pm

No. of Exhibitors : 175 exhibitors

No. of Booths : 385 booths

No. of Visitors : Approximately 117,000

No. of Open Days : 5 days

Booth Charges : B$1,400.00 (Intermediate)

: B$1,750.00 (Corner)

Organised by : Sunlit Advertising Sdn Bhd, BruneiDarussalam

Supported by : Ministry of Industry and Primary Resources, Brunei Darussalam

Official Website : www.bruneiconsumerfair.com

Official Email : bruneiconsumerfair@sunlitadvertising.com

ASEAN Year Consumer Fair 2013 Post Show Report

This post- show report provides an overview of andcomments on the ASEAN Year Consumer Fair 2013. Allstatistics are based on close estimation and are rounded offto the closest whole number.

Sunlit’s Project Management Team: +673 245 3666 ext 311Sherly Tan sherly@sunlitadvertising.comIrene Cheong irene@sunlitadvertising.comChu Hui Chiet huichiet@sunlitadvertising.comSim Ting Ann sim@sunlitadvertising.comSiti Ewa ewa@sunlitadvertising.comChui San Ting ting.chuisan@sunlitadvertising.comKelwin Ling kelwin@sunlitadvertising.comMike Chia mikechia@sunlitadvertising.comGavin Chai gavin@sunlitadvertising.comGamie Bulatao gamie@sunlitadvertising.comTeoh Hock Chai teoh@sunlitadvertising.com

ASEAN Year Consumer Fair 2013 Post Show Report

IN COLLABORATION WITH:

MINISTRY OF INDUSTRY &

PRIMARY RESOURCES

ASEAN YEAR CONSUMER FAIR EVENT PARTNERS:

OFFICIAL BROADCAST TV

OFFICIAL BROADCASTRADIO

OFFICIAL SOCIAL MEDIA PARTNER

EXCLUSIVE PRINT MEDIASUPPORTER

ASEAN YEAR CONSUMER FAIR ACTIVITY PARTNERS:

ASEAN Year Consumer Fair 2013 Post Show Report

OFFICIAL APPAREL

OFFICIAL FORWARDER

OFFICIAL CCTV SERVICEPROVIDER

ASEAN Year Consumer Fair 2013 Post Show Report

ASEAN Year Consumer Fair 2013 Post Show Report

The total number of visitors for the ASEAN YearConsumer Fair 2013 is estimated at 145,800. Takinginto account 20% of visitors revisiting the exhibition,the final amount of visitors for the ASEAN YearConsumer Fair 2013 is rounded off to 117,000.

CF 7 CF 8 CF 9 CF 10 CF 11 CF 12

Series 1 100000 98235 120000 130708 140012 117000

0

20000

40000

60000

80000

100000

120000

140000

160000

No. o

f vi

sito

rs

Visitors’ statistic

TOTAL NUMBER OF EXHIBITORS: 175

TOTAL NUMBER OF ASEAN PARTICIPATING COUNTRIES: 7- Brunei Darussalam - Myanmar - Cambodia - Thailand- Indonesia - Singapore- Malaysia

83

6 323

1 222

2 1 526

1

NUMBER OF PARTICIPATING COMPANIES BY COUNTRY

Number of Exhibitors

ASEAN Year Consumer Fair 2013 Post Show Report

“Through the years, we have been supporting and have been continuously joiningthe Consumer Fair as it is considered the most popular fair in Brunei Darussalam.With the number of visitors and exhibitors, it is indeed a good avenue for us topromote our products and to form business linkages with other companies.”

Ivy TiongcoMarketing ExecutiveKingston Beverage &Creamery Sdn Bhd

OTHER PARTICIPATING COUNTRIES/REPRESENTATIVE OFFICE:

- China - Iran- Chinese Taipei - Yemen

The ASEAN Year Consumer Fair showcased a wide variety ofproducts.

20%

31%

14%

1%

16%

13%

2% 3%

CATEGORIES OF PRODUCTS & SERVICES

Food & Beverages

Fashion & Beauty

IT & Technology

Banking & Insurance

Services

Home & Electrical Products

and Services

Other Products & Services

ASEAN Year Consumer Fair 2013 Post Show Report

"The Brunei Consumer Fair is a great platform for us SME’s to promote andshowcase our products and services to the local market. As a first timeexhibitor, we were really impressed with the steady number and quality ofvisitors to the fair during the week and even more so to our booth.

The exposure gained for our company was indeed invaluable and we hadenquiries from a wide variety of consumers. We thank the organisers forsuch a great event and look forward to joining subsequent fairs in the nearfuture.

Richard TingGeneral ManagerPrima Solido Trading Company

ASEAN Year Consumer Fair 2013 Post Show Report

0 2 4 6

Generate new sales leads

Promote company and product…

Increase sales to existing customers

Promote new products/services

Launch a new product/services

Seek agent/distributor/retailers

OBJECTIVES IN EXHIBITING

Ratings (0 - least important, 5 - most important)

0 2 4 6

Venue

Organization of the event

Promotion of the event

Security

Exhibition Layout

Cleaning

Parking

Electrical Services

RATING OF EXHIBITION

Ratings (0- the lowest, 5- the highest)

16%

12%

30%

42%

How exhibitors get to know about the Consumer Fair?

Media

Outdoor Publicity

Recommendations

Sales agent

30%

69%

1%

Ratings on services provided by organizers

Excellent

Fair

Poor84%

16%

Is the fair effective in introducing exhibitors’ products & services to

the public?

Yes

No

91%

9%

Did the fair fulfill exhibitors’ expectations?

Yes

No 88%

12%

To join the next Consumer Fair or not

to join?

Yes

No

ASEAN Year Consumer Fair 2013 Post Show Report

AIM- To bring you the right people for your products.

1. Print medias- All Local Newspapers agencies- BHC Monthly Magazine- Dua minggu Leaflet

2. Billboard & Banners- Prisma Billboards- Temporary Billboards- Lamppost Banners

3. Online Media- Official Consumer Fair Website- Facebook Page- Twitter- Social Media Website

4. Radio Advertisement & TV Coverage

5. Cinema Advertisement

6. Invitation to Embassies, Government Officials, Private Sectors, Banks, Non- Profit Organizations, ASEAN Delegates

ACKNOWLEDGEMENT:

• MINISTRY OF INDUSTRY AND PRIMARY RESOURCES

• MINISTRY OF FOREIGN AFFAIRS AND TRADE

• MINISTRY OF HOME AFFAIRS

• BRUNEI TOURISM

• IMMIGRATION DEPARTMENT

• FIRE AND RESCUE DEPARTMENT

• ROYAL BRUNEI POLICE FORCE

• ROYAL CUSTOMS AND EXCISE DEPARTMENT

• DEPARTMENT OF CIVIL AVIATION (DCA)

• ROYAL EMBASSY OF CAMBODIA

• EMBASSY OF THE REPUBLIC OF INDONESIA

• EMBASSY OF THE LAO PEOPLE’S DEMOCRATIC REPUBLIC

• MALAYSIAN HIGH COMMISSION

• EMBASSY OF THE UNION OF MYANMAR

• EMBASSY OF THE REPUBLIC OF THE PHILIPPINES

• HIGH COMMISSION OF THE REPUBLIC OF SINGAPORE

• ROYAL THAI EMBASSY

• EMBASSY OF THE SOCIALIST REPUBLIC OF VIETNAM

And other supporting Government and Non- Government Organizations who have contributed to the success of this event.

ASEAN Year Consumer Fair 2013 Post Show Report

The 13th Consumer Fair

We look forward to seeing you at the next Consumer FairExhibition Date: 8th – 12th January 2014

Any inquiries, please contact:__ Sales & Marketing Department __ 2453666 ext 311__ www.bruneiconsumerfair.com __ bruneiconsumerfair@sunlitadvertising.com

Organised & Managed by:Sunlit Advertising Sdn Bhd

ASEAN Year Consumer Fair 2013 Post Show Report