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A REVIEW ON PROMOTIONAL

STRATEGY AND REGULATION OFPRESCRIPTION DRUGS

LEARNING GROUP-5:

1. MOHD. SHAHANAWAZ

2. MARIYA BISWAS

3. MOHD. REHAMATULLAH

SHAH

4. DR. PRIYA BHASIN

5. MACHUT ZIMIK

6. MANOJ KUMAR SINGH

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CONTENTS

1. Introduction

2. Aim of the study

3. Objectives

4. Research Methodology

5. Literature review

6. Interaction

7. Analysis

8. Limitations

9. Conclusion10. Recommendation

11. Bibliography

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INTRODUCTION

Drug promotion is a global concern.

Contributes to irrational use of drugs

Drugs which are marketed as breakthrough

represents only a small fraction of improvementthan the existing ones.

Unethical promotion of drugs a commonphenomena.

Most countries rely on industry self-regulationCorporate responsibility

Regulations

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Putting the patient first and

implementing promotion responsibly

through truthful information isessential if we want promotion and

education at same time

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AIM

The AIM of this project is to interpret

the current scenario on promotion ofprescription drugs and to highlight the

regulatory framework for promotional

practices through an internationalperspective.

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OBJECTIVES OF THE STUDY

To determine the perception of health care professionals on prescription

drug promotion.

To understand the roles and responsibilities of medical representatives on

drug promotion.

To determine the promotional activities of pharmaceutical companies for

prescription drugs and identify the variations in promotional practices

among the companies.

To highlight the regulatory frameworks on drug promotion through

international perspective.

To annotate on the control of drug promotion by identifying the right

practice-both regulations and pharmaceuticals promotional activities.

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DRUG PROMOTION

According to WHO, Drug Promotion can be defined asall informational and persuasive activities bymanufacturer and distributers to induce/influence thesale and use of medicinal drugs

Rational use of drugs depends on the activities of drugpromotion.

Two major objectives of promotional program:

1) to inform

2) to persuadePromotion is usually performed by a well-trainedMedical Representatives

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PharmaceuticalPromotional Strategy

DRUG

COMPANIES

DTCAINTERNET

MR, GIFTS,CONFERENCES,

etc.,

CONSUMERS DOCTORS

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Other formsofPromotion

Journals

Direct mail & e-mail

Bill boards

Newspapers

TV

Radio

Salespeople (dealers and wholesalers)

Newsletters

Directories & reference books (PDR) Electronics (video material, internet)

Word of mouth.

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RESEARCH METHODOLOGY

Research

Methodology

PrimaryResearch

Qualitative

Interview

Marketing

Head

Dr. Reddy

Panacea

Ranbaxy

Survey

Questionnaire

HCPs, MR