a review of korean film industry in 2004

8/22/2019 A Review of Korean Film Industry in 2004

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A Review of Korean FilmIndustry in 2004

K o r e a n F i l m I n d u s t r y G u i d e 2 0 0 5

1. Overview 54

2. Admissions and Market Share by Country 55

3. Admissions and Market Share by Month 57

4. Distribution 59

5. Exhibition 61

6. Box Office Top 10 62

7. Average Production Cost and

Box Office Take of Korean Film 63

8. Korean Films Export Result 64

9. First Run Chart of Korean Films in 2004 67


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A Review of Korean FilmIndustry in 2004Korean FilmIndustry Guide 2005

AReviewofKoreanFilm

Industryin2004

AReviewofKoreanFilm

Industryin2004

Table 2. 2004 Market Share by Country

KoreaScreening 78 25,513,346 54.2% 70 21,780,462 49.6%

First Run 74 22,681,669 52.6% 65 20,612,098 49.8%

The U.S.Screening 123 19,366,071 41.2% 117 19,090,791 43.4%

First Run 119 18,327,714 42.5% 112 17,734,260 42.8%

Direct Screening 74 11,755,590 25% 71 11,852,060 27%Distribution First Run 72 11,512,196 26.7% 68 11,369,080 27.4%

ImportedScreening 49 7,610,481 16.2% 46 7,238,731 16.5%

First Run 47 6,815,518 15.8% 44 6,365,180 15.4%

China*Screening 9 749,287 1.6% 10 1,100,280 2.5%

First Run 9 749,287 1.7% 10 1,100,280 2.7%

EuropeScreening 33 267,286 0.6% 30 650,097 1.5%

First Run 33 267,286 0.6% 29 647,355 1.6%

JapanScreening 30 973,040 2.1% 18 1,263,861 2.9%

First Run 28 963,995 2.2% 18 1,263,861 3.1%

OthersScreening 6 168,763 0.3% 6 62,591 0.1%

First Run 5 159,909 0.4% 6 62,591 0.2%

TotalScreening 279 47,037,793 100% 251 43,948,082 100%

First Run 268 49,149,860 100% 240 41,420,445 100%

No.of Films

CategoryCountry

2004 2003

Admissionsin Seoul

Seoul MarketShare

Admissions inSeoul

Seoul MarketShare

No.of Films

China includes Hong Kong and Taiwan

No. of Released Films by Country

140

120

100

80

60

40

20

0

Korea China* Europe Japan Other The U. S.

20

04

20

03

7870

123117

9 10

33 30 30

186 6

Admissions in Seoul By Country

30,000,000

25,000,000

20,000,000

15,000,000

10,000,000

5,000,000

0Korea China* Europe Japan Other The U. S.

2004

2003

The U.S.41.2%

Japan 2.1%

Korea54.2%

China*1.6%Others 0.3%

Europe 0.6%

Seoul Market Share By Country in 2004

3. Admissions and Market Share by Month

2004 saw a great fluctuation in numbers of monthly moviegoers and Korean film market share.

In 2003 the market share of Korean Films usually marked a 50% of monthly market share, except

in October of 2003, when and opened, it surpassed 79%. In

contrast, Feb. of 2004 saw an 83% monthly market share but also saw a decline of 16.5% in Dec.

The high market share in Feb. was due to and opening simultaneously

and capturing 2/3 screens nationwide.


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A Review of Korean FilmIndustry in 2004Korean FilmIndustry Guide 2005

AReviewofKoreanFilm

Industryin2004

AReviewofKoreanFilm

Industryin2004

Table3.

2004MonthlyChangesin

AdmissioninSeoul

Admis

sionsforKoreanFilms3,2

77,7

783,7

47,3

32

2,0

64,5

14

1,8

64,3

57

2,2

03,9

391,

295,7

03

2,2

22,6

002,9

16,7

58

1,9

72,20

1

1,7

98,4

541,4

70,9

97

678,7

13

25,5

13,3

46

Mo

nthlyMarketShare

62.0

83.3

76.2

57.8

61.4

33.5

43.3

56.5

53.1

61.3

52

16.6

QuarterlyMarketShare

72.8

50.2

50.8

40.1

54.2

%

Marke

tShareforaHalfYear

62.4

46.3

Admis

sionsforForeignFilms2,0

04,7

25

748,944

646,5

51

1,3

62,2

86

1,3

86,7

872,

569,5

30

2,9

08,3

732,2

46,7

20

1,7

41,05

2

1,1

36,3

191,3

58,4

71

3,4

14,6

89

21,5

24,4

47

Mo

nthlyMarketShare

38.0

16.7

23.8

42.2

38.6

66.5

56.7

43.5

46.9

38.7

48

83.4

QuarterlyMarketShare

27.2

49.8

49.2

59.9

45.8

%

Marke

tShareforaHalfYear

37.6

53.7

Total

5,2

82,5

034,4

96,2

76

2,7

11,0

65

3,2

26,6

43

3,5

90,7

263,

865,2

33

5,1

30,9

735,1

63,4

78

3,7

13,25

3

2,9

34,7

732,8

29,4

68

4,0

93,4

02

47,0

37,7

93

Jan.

Feb

.

Mar.

Apr.

May

Jun.

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Category

Total

Mon

thlyChangesinAdmissions

Admissions for Foreign Films

Total admissions

Admissions for Korean Films

6,0

00,0

00

5,0

00,0

00

4,0

00,0

00

3,0

00,0

00

2,0

00,0

00

1,0

00,0

00 0

1

2

3

4

5

6

7

8

9

10

11

12

Monthly Market Share

MaketshareofKoreanfilms

MaketshareofForeignfilms

100

80

60

40

20

0

%

1 2 3 4 5 6 7 8 9 10 11 12

38.0

62.0

16.7

83.3

23.8

76.2

42.2

57.8

38.6

61.4

66.5

33.5

56.7

43.3

43.5

56.5

46.9

53.1

38.7

61.3

48

52

83.4

16.6

4. Distribution

The market share of distributors in 2004 showed a change. For the past several years, the box

office leaders were CJ Entertainment and Cinema Service. But 2004 saw that Showbox emerged

as one of the three major distributors. With films like and ,

Showbox captured the number two spot in Korean film market share and overall market share,

paving the way for a new era of distribution.

By this, major film companies such as CJ, Orion, and Lotte, which jumped into the film industry,

focusing on multiplex theaters, are getting more power over the investment-distribution-screening

system. CJ Group with CJ Entertainment and CGV theaters, and Orion Group with Showbox and

Megabox theaters keep rearranging their businesses vertically, while Lotte Cinema seeks to

diversify its businesses by extending into investment and distribution.

CJ Entertainment especially took advantage of the high number of seats sold at their own CGV

theaters, distributing a total of 36 films while grasping a total share of 24.4% of the market. In the

Korean film market, Cinema Service, 29.3% and Showbox, 28.6%, lead CJ Entertainment. This of

course is thanks to and , released by the respective companies.


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a review of korean film industry in 2004

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