a retrospect of 2013 digital marketing updates
DESCRIPTION
A flashback of digital marketing updates of 2013.TRANSCRIPT
Around the time it completed 15 years, Google sprang a nice little surprise on the world of
search with its Hummingbird update.
Google Hummingbird
This update affected 90% of the searches done through Google’s search engine.
Google Hummingbird
Hummingbird impacted keyword mix, analytics, content generation and website health.
Google Hummingbird
Google launched a ‘Paid and Organic’ report in August 2013 to help brands to gain insight into query performance across Google offerings
Paid and Organic Search
To use this report, users need to link
their AdWords account to
Google Webmaster
Tools accounts.
Paid and Organic Search
AdWords account
Google Webmaster
Tools accounts
Paid and Organic Search
Conversion Import•Lets
businesses measure and optimize the entire end-to-end purchase process
•Facilitates measurements of both offline and online conversions
Addition of Conversion Estimates to Bid Simulator
Google AdWords added the ‘Conversion Estimates’ to the Bid Simulator to help users to gauge the impact of planned bid changes before they were made in the actual campaigns.
Pay by Viewable Impressions
Google introduced CPM bidding based on viewable impressions
It is a effective way of measuring ads and also helps gain viewer’s attention more easily
Search Network with Display Select
Early November saw Google AdWords
handing advertisers a new campaign type, Search Network with
Display Select.
This campaign type extended an advertiser’s campaign to the Google Display Network (GDN).
Search Network with Display Select
Google also gave advertisers the option to upgrade existing campaigns to Search Network with Display Select.
Content Experiments
Google Analytics (GA) stretched its expertise to assisting businesses in taking action on crucial insights. The features offered by this update empowered GA’s A/B testing capability more
Content Experiments
Synced with AdSense, GA’s multi-armed bandit optimization algorithms shift traffic among the experimental variations to obtain maximum revenue in the shortest span of time
Google Software
A Google patent for software is aiming to automate social media management
Google Software
With access to the user’s online platforms, the tool analyzes the tone of voice used in all accounts and automatically suggests comments and replies that can be made
Performance Comparison Graphs
In a major upgrade to its ads interface, Bing added the Performance Comparison Graphs feature.
Performance Comparison Graphs
This feature helps in comparing campaign performance data from different time periods easily.
Page Zero
The Page Zero update engaged users better by immediately connecting them with information they were looking for.
Broad Match Keyword Targeting
Aiming to garner more click volume, Bing launched the Broad Match Keyword Targeting feature.
Broad Match Keyword Targeting
Post this update, the Bing ads platform is delivering Broad Match Conversion metrics that are 85% of the percentage of Exact Match.
