To Understand E-commerce Consumer In Indonesia

10 MINUTES@petranderson

disclaimer.This is a compilation of few researches which were published in other media and also a quick survey that my office gathered to

client project.

You may find it less accurate. Yep, it’s maybe true. All I want to share is just a flash brief, as snack-to-read, about e-commerce

consumer behavior of Indonesian people. That’s all :)

a little introduction about myself.

HELLO! MY NAME IS PETRALove to think strategic and visualize it to any platform. You may find me in awesome social movement for children @Lagu_Anak. Movie enthusiast? Yeah, me too!

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HERE WE GO!

E-COMMERCE INDONESIAIn number

7.10%Raise of B2C e-commerce 2013 to 2014

2.6bio(In US$) Billion sales figures in 2014

of internet users are digital buyer

eMarketer “Digital Buyer Penetration Across APAC”

Statista.com B2C “E-commerce Sales In Indonesia”

eMarketer “Nielsen Global Survey of E-commerce Q1

2014”

11%

E-COMMERCE INDONESIAIn number

7.10%Raise of B2C e-commerce 2013 to 2014

2.6bio(In US$) Billion sales figures in 2014

of internet users are digital buyer

eMarketer “Digital Buyer Penetration Across APAC”

Statista.com B2C “E-commerce Sales In Indonesia”

eMarketer “Nielsen Global Survey of E-commerce Q1

2014”

11%

E-COMMERCE INDONESIAIn number

7.10%Raise of B2C e-commerce 2013 to 2014

2.6bio(In US$) Billion sales figures in 2014

of internet users are digital buyer

eMarketer “Digital Buyer Penetration Across APAC”

Statista.com B2C “E-commerce Sales In Indonesia”

eMarketer “Nielsen Global Survey of E-commerce Q1

2014”

11%

3 unique behaviors.

24%Research the product/service

just a moment before the purchase.

Think With Google. 2014

TEND TO BEIMPULSIVE

SHOP TO FULFILL NEED OF ACTUALIZATION

“In consumer societies, people derive much of their social status through the goods, services and experiences they consume.

Traditionally, status was derived from having, owning or buying ‘more’ – either literally accumulating things, or consuming that which was rare, or expensive.”

Trend Watching, 2014 “Asian Trend Framework

HEY, LOOK AT MY TASTE!

“At the heart of each Asian consumer’s YOUNIVERSE is the desire to express and be

recognized for his/her individual tastes, personality and identity through consumption.

This is driven by the belief that this expression will enable consumers to shape their own destiny, to be in control (or at least have the feeling of control).”

Trend Watching, 2014 “Asian Trend Framework”

the golden time.

VISIT E-COMMERCE SITES

4 of 15Visit e-commerce site 1-3 in a week.

Quick survey to urban first jobber people in Jakarta

A quick survey to respondent in Jakarta

BEST TIME TO SHOP

A quick survey to respondent in Jakarta

IF THERE’S GREAT DEAL 62%

IF ONLY AVAILABLE ONLINE 50%

ANYTIME I WANT 27%

WHILE I’M BUSY 25%

A quick survey to respondent in Jakarta

the triggers.

SOCIAL MEDIA RULES!

I KNOW A PROMO FROM...

A quick survey to respondent in Jakarta

A quick survey to respondent in Jakarta

OTHERS DIGITAL MEDIA 55%

NEWSLETTER 35%

REFERENCE FROM

OTHERS32%

AND ALSO FROM CONVENTIONAL MEDIA

ELECTRONIC MEDIA 23%

PRINT MEDIA 7%

A quick survey to respondent in Jakarta

why shop online?

WHY ONLINE?

JAKPAT survey, 2015

63,95%Safer transaction and delivery

A quick survey to 60 respondent in Jakarta

PRICE LOW AND MANY DISCOUNTS

COMPLETE DISPLAY

FAST CUSTOMER SERVICE

57.65%

48.18%

18%

WHY ONLINE?

JAKPAT survey, 2015

what i usually buy.

TNS ‘Indonesia E-commerce Survey 2014’

78%

46%

43%

39%

24%

FASHION

GADGET

ELECTRONIC

BOOK&MAGS

GROCERIES

platform preference.

BIGGER SCREEN IS BETTER!

BIGGER SCREEN IS BETTER!

A quick survey to respondent in Jakarta

70%access e-commerce through Personal Computer (PC)

BIGGER SCREEN IS BETTER!

A quick survey to respondent in Jakarta

70%access e-commerce through Personal Computer (PC)

Easy to look many optionsMost daily used platform to

surfingI can bookmark easily

BIGGER SCREEN IS BETTER!

A quick survey to respondent in Jakarta

70%access e-commerce through Personal Computer (PC)

Easy to look many optionsMost daily used platform to

surfingI can bookmark easily

BIGGER SCREEN IS BETTER!

A quick survey to respondent in Jakarta

70%access e-commerce through Personal Computer (PC)

Easy to look many optionsMost daily used platform to

surfingI can bookmark easily

31%access through mobile application

A quick survey to respondent in Jakarta

BIGGER SCREEN IS BETTER!

29% access through mobile site

A quick survey to respondent in Jakarta

BIGGER SCREEN IS BETTER!

payment preference.

DailySocial; eMarketer

PAYMENT PREFERENCE

A quick survey to 60 respondent in Jakarta

BANK TRANSFER

CREDIT CARD

E-BANKING

73%

45%

30%

CASH ON DELIVERY 27%

BUT SOMETIMES I DON’T WANT SHOP ONLINE

A quick survey to respondent in Jakarta

BUT SOMETIMES I DON’T WANT SHOP ONLINE

80%Thinks it’s because physical connection with product is important

A quick survey to respondent in Jakarta

BUT SOMETIMES I DON’T WANT SHOP ONLINE

80%Thinks it’s because physical connection with product is important

A quick survey to respondent in Jakarta

38%Product/service doesn’t match with expectation

BUT SOMETIMES I DON’T WANT SHOP ONLINE

80%Thinks it’s because physical connection with product is important

A quick survey to respondent in Jakarta

38%Product/service doesn’t match with expectation

27%Untrustworthy delivery service

BUT SOMETIMES I DON’T WANT SHOP ONLINE

80%Thinks it’s because physical connection with product is important

A quick survey to respondent in Jakarta

38%Product/service doesn’t match with expectation

27%Untrustworthy delivery service

18%Crinkle process

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…AAAND, STOP!

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STOP HERE, IT’S OVER

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THANK YOU FOR LISTENING

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DON’T FORGET TO LOVE THIS PRESENTATION

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IT’S OKAY, YOU ARE ALLOWED TO SAVE TOO

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OH YEAH, EMAIL ME ATandersonpetra91@gmail.com

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Y U STILL STARE HERE? HIT MY TWITTER @petranderson

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Y U STILL STARE HERE? HIT MY TWITTER @petranderson

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OH PLEASE, BACK TO YOUR LIFE, PUSH HOME BUTTON.

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HERE’S “SEMUR JENGKOL!”