a quick coffee table book

82

Upload: ramya-pothukuchi

Post on 09-Mar-2016

220 views

Category:

Documents


0 download

DESCRIPTION

A quick dummy prototype made to test the feasability of a brief for a coffetable book, given to us by a long-time client - Monarch Builders. The book was made after a quick photoshoot and gathering some content from the client. The coffeetable book was meant to showcase the history and growth as well as the current assets of Monarch Builders and Hotels, as a limited edition series that they would send out to some of their most valuable clients and associates.

TRANSCRIPT

  • Metamorphosis

  • Colophon:Year Of PublicationCopyrightPrinted At

  • Metamorphosis

  • From the Directors desk

    Monarch- an Introduction

    The History of Monarch ~ theCaterpillar stages

    The Journey so Far ~ the Pupa

    The Future of Monarch ~ the Butterfly

    Appendix

    1

    4

    7

    12

    16

    20

  • From The Directors Desk

  • Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of de Finibus Bonorum et Malorum (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, Lorem ipsum dolor sit amet.., comes from a line in section 1.10.32.

    The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from de Finibus Bonorum et Malorum by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

    Mr. Managing Director, Founder- DIrector

  • The empires of the future are

    empires of the mind. Winston Churchill

  • Introduction to Monarch. Founded in 1980 by Mr. Lorem Ipsum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium,

  • The Beginnings~ The Beginnings of Monarch (1980 - 2000)

  • The story of the caterpillar. Monarch started off as a caterpillar, slowly but steadily accumulating strength and stature, building towards its moment of metamorphosis . Vestibulum eleifend dapibus tristique. Aenean nec nulla magna.

  • The future belongs to those who see possibilities before

    they become obvious. John Scully

  • The History of Monarch. Milestones, vision and starting points. The first building - The Monarch Plaza was built in 1980. Background of the family, the vision. The state of Bangalore in 1980. . The decision to get into Real Estate. Some impressive statistics. The number of years the Plaza has existed and how it has changed from then to now.

  • The history of the Monarch Plaza. Foundations laid on Dec25 1980. The Opera House as a neighbour, it became a commercial landmark and one of the icons of the citys landscape. How the Plaza has changed ( and not changed) over the years. The first Milestone in the Monarch journey and a cornerstone of thier sucess.

  • The history of the Monarch Plaza. Foundations laid on Dec25 1980. The Opera House as a neighbour, it became a commercial landmark and one of the icons of the citys landscape. How the Plaza has changed ( and not changed) over the years.

  • Residential

    Commercial 1995

    MonarchChambers

    MonarchREsidence

    2001

    MonarchNest

  • 2003

    MonarchMaved

    2005

    MonarchPearl

    2002

    MonarchRamani

    MonarchPlaza

    MonarchCitadel

  • The JourneyThe Journey so Far ( 2000 - 2010 )

  • The story of the chrysalis. The hardworking years where every decision made affects what Monarch has finally become . Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fug.

  • Leadership is the capacity to translate vision into reality.

    Warren Bennis

  • ATime of hard work and growth. The decision to go into real estate, and how it became possible. New ventures undertaken. The rapid rise of Monarch Hotels and Monarch Residencies. Who they are managed by, what the companys mission statement became. What Monarch grew into as a company and what Monarch became recognised for.

  • One line about Bangalores Real estate boom in the last two decades. New ventures undertaken.The Buildings that they have built so far and the Ideology behind the companys ventures. maybe a story or an anecdote that illustrates the same, or a significant event during these 20 years of growth and achievement. Any special achievements ( Awards, Profits, Customer Satisfaction etc.) can also be added here.

  • Branching into the Hospitality industry. The Ideology behind Monarch Hotels. When and by whom was it started. The service Industry and its challenges and opportunities. Year of significant decision 1999, with the property at Infantry Road - the building when under construction got taken up by a multi national as they had an urgency to set up in Bangalore. The initial aims and goals of the Monarch Hotels inititaive.

  • Expansion into Forex and other Verticals. Entered Travel, Forex & Property Management Services as forward integration to facilitate better quality & service standards in the Hospitality & Real Estate sectors. By 2005, Monarch had served nearly _______ happy customers and provided over _______ sq feet of residential buildings ( basically put in some impressive statistics for any year that is significantly relevant)

  • The Monarch LuxurOne line description or factoid or statistics.

  • The Monarch Ramani One line description or factoid or statistics.

  • The Monarch NestOne line description or factoid or statistics.

  • The Monarch MavedOne line description or factoid or statistics.

  • The Monarch Residency One line description or factoid or statistics.

  • The FutureThe Future of Monarch ( 2011 1 ~ )

  • Thebutterfly has finally emerged and is now ready to soar through the skies .

  • The only way to predict the future is to have the power to

    shape it. Eric Hofer

  • New Heirs and their new plans. Where the company aims to go from here.

  • Residential

    Commercial 1995

    MonarchChambers

    MonarchREsidence

    2001

    MonarchNest

    *

  • 2003

    MonarchMaved

    2005

    MonarchPearl

    2002

    MonarchRamani

    MonarchPlaza

    MonarchCitadel

    * ( This infographic could represent either the current projects of monarch, or any other significant or relevant data that Monarch might want to showcase, for example - The number square feet area built per year, to date. )

  • Buildings under construction. Where, which sectors, why. How this contributes to Monarchs Plans of growth and expansion. We are not yet done.

  • The Monarch migrates. Exapansion to other cities and future expansion plans. Monarch aims to be the face Karnatakas hospitality.

  • Closing line about Monarch.

  • Appendix

    Lorem Ipsum

    Lorem Ipsum

    Lorem Ipsum

    Photography .......................................

    Content ..............................................

    Design ................................................