a publisher's introduction to storiad
TRANSCRIPT
© 2015 Storiad, Inc.www.storiad.com
Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers
2
Publishers need to sell more books
Absent large book marketing budgets, Publishers need to help their authors become great book marketers.
For this, Authors need four tools:
① Digital Author Networking platform② Digital Book Marketing platform③ Targeted Market Research④ Step-by-step guidelines à a DIY Book Marketing Framework =
(Organization + Budgeting + Research + Outreach + Tracking)
Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers
© 2015 Storiad, Inc.
3
Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers
© 2015 Storiad, Inc.
Storiad helps authors achieve bookselling success by offering affordable solutions via proprietary bookselling
software, contact databases, and guidelines
Four bookselling market facts
① Published books are valuable economic assets② On average, a book sells less than 250 units per year③ Poor sales are due to lack of market awareness④ Market awareness is a direct result of sustained &
affordable digital bookselling initiatives
4
Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers
© 2015 Storiad, Inc.
Bookselling conventional wisdom holds that “achieving publishing success is 5% writing a good book … and 95% marketing.”
Authors face four bookselling market challenges
① 95%+ of published authors are responsible for their own book-marketing
② Marketing budgets are limited③ Lack of awareness in the market guarantees poor
book sales④ Conversely, sustained market research, networking,
marketing, and publicity builds the awareness that sells books
5
Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers
© 2015 Storiad, Inc.
With prevailing market challenges in mind,
authors have one of two choices
q Remain Passive: Do little or nothing and don’t sell many books
OR q Get Proactive: Develop comprehensive research,
networking, marketing, and publicity plans to build the market awareness that sells books
6
Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers
© 2015 Storiad, Inc.
7
Storiad builds the bookselling campaigns your authorsneed to sell more books
Every customized campaign has four interconnected parts:
Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers
© 2015 Storiad, Inc.
8
Many Tools à One Bookselling Campaign
Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers
© 2015 Storiad, Inc.
9
① Storiad Author Networking Platform
② Storiad ePressKit™ ③ Research &
Outreach Tools
④ Step-by-Step Campaign Execution Framework
Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers
© 2015 Storiad, Inc.
Storiad builds partnerships with one goal in mind -To give authors even more options to help them build wider
market awareness for their books
Some Storiad Partners
10
Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers
© 2015 Storiad, Inc.
11
① Every Campaign is customized & unique② Coordinate bookselling initiatives with
your authors③ Track results, adjust messaging, improve
sales
Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers
© 2015 Storiad, Inc.
12
As book marketing-savvy people, your Authors now have distinct competitive advantages
Four attributes distinguish your Authors in a crowded bookselling marketplace:
① Sustainable & affordable digital book marketing campaigns② Seamless book marketing coordination between Publisher &
Authors③ Increased market awareness④ Increased book sales
Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers
© 2015 Storiad, Inc.
There is no comparable digital bookselling campaign package available in the market today
Stop by for a visitwww.storiad.com
13
Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers
© 2015 Storiad, Inc.