a proposal for a cinema film
TRANSCRIPT
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CONTENT
1.1 EXECUTIVE SUMMARY (BACK GROUND)1.2 BUSINESS GOAL1.3 OBJECTIVES1.4 COMPETITION ANALYSIS1.5 MARKETING MIX1.6 SPONSORS GAIN ANALYSIS1.7 CONCLUSION
ANNEX
BUDGET SYNOPSIS PICTURES
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1.1 BACKGROUNDThe growly spate of globalization has put other cultures at risk.
Particularly, cultures of tribes that are not considered major have been
on the brink of extinction for sometime now. In Nigeria for instance,
smaller tribes within North Central and Northern parts of the country
have been overrun by the Hausa Islam culture, whose aspects, have also
been affected by the Euro-American traditions this means conscious
efforts must be made to preserve indigenous cultures from the corrosion
of globalization.
In another dimension, the alarming increase in unemployment
rate amongst the youth is what must be checked. The arts offer a veritable
platform that avails opportunities to both the schooled and unschooled.
Since government alone cannot satisfactorily engage the teeming youth of
the nation, private concern and spirited individual continue to contribute
to ease this problematic. This contributions come in different ways such as
skills acquisition trainings, carnivals, sports, business grants, film
productions, etc. All these engage the youths thereby keeping off crime.
Against the above background, this cinema film project is
designed to preserve and project the Agila culture and as well create
employment for the youths. This will also serve as a springboard for
launching Agila youths into stardom. The concept owners of the project
are particularly interested in you as a sponsor due to your track record of
activities in cultural promotion and youth empowerment, from which the
AGILA CULTURAL CARNIVAL and FACE OF IDOMA pageant stand
out. As a prince of Agila, it is strongly believed that this cinema film is one
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that will benefit from your passion for cultural promotion and youth
empowerment.
1.2 BUSINESS GOALTo present the Agila culture to the word and empower the youths.
1.3 BUSINESS OBJECTIVE Promote Agila culture and give it a pride of place among the comity
of global cultures.
Reduce youth redundancy through meaningful engagement Enhance economic empowerment through cultural marketing and
job creation
Provide a springboard for career advancement.1.4 MARKET ANALYSIS
The choice of cinema is strategic, regular Nollywood films are
more cumbersome to market and the chain of distribution is
clumsy. For cinema, once shooting and editing is complete, the
tape is handed to the premiering company (here silverbird
television is proposed), terms are negotiated in percentages of
either 50-50 or 60-40, depending on the nature of preferences of
both parties. Here funds are generated in a stream and pooled
together from the various viewing centres across the nation on-
ward sharing.
1.5 COMPETITION ANALYSISThere are numerous movie producers but only a few are into
cinema production. Yet this project promises to stand out because
its content is unique. The market is saturated with stories from
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Igbo cultural background, and Western glamour. A story from the
rich Agila background will not only serve a viable alternative
variety but also bring satisfaction to the audience.
1.6 MARKETING MIX Product:The product is a cinema film-showcasing the rich
cultural heritage of the Agila people. The story is woven
around various aspects as one storyline can carry the
choice of cinema is to make easy sales and quick returns on
invested capital. It will also provide a big platform on
engaging as many youths as possible.
Place: The film will be shot on location in the Agilacommunity so as to bring real time representation of the
people into perspective. Distribution will be nation wide
and beyond. The major cinema centres in the country will
be utilized. In Benue particularly, because there are nocinema, halls will be hired and utilized. Copies of the film
will also be on sale across the nation price. The project is
capital intensive, however investment are guaranteed to
bring returns. The unit price of the film will be determined
at the end of project so as to ensure that the entire cost of
production is factored in, however at the premier of the film
at the cinema, ticket will be sold in different categories. The
premier will take place in several cinema halls across the
nation to ensure substantial rake in.
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Promotion: To ensure maximal sales and good publicreception of project, promotion will be aggressively pursed
via radio satellite television stations (like sliver bird,
channels, Africa Magic ,etc), souvenirs items (T-shirts, biros,
bambinas, wristbands) for standard cinema premiers, 5
weeks of intensive promotion activities are required.
1.7 SPONSORS GAIN ANALYSISAfter sales and proceeds from cinema houses invested capital willbe subtracted and what remains as profit will be shared between
sponsor and producer in a 80% :20% arrangement.
1.8 CONCLUSIONThe project is timeous. It is worth while not only as an investment
opportunity, but also a plat form for rendering service to the
fatherland through cultural preservation and promotion, and
youth economic empowerment.
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NOTE:
In case you do not want any top artist (Nollywood) then, we will deducttheir fee from our artist budget list.
The same is applicable if you have any listed item that you want to takeoff from the list attached. Outside the nollywood am also into event management and Anchoring
of any event or programme.
Looking forward to walking with you or collaborating with you. I promise to put in my best if given the opportunity to serve my fathers
land for you have the same vision/ motives with me for my people
(Agila), just that I did not have the said capital.
God bless you.
Long live Prince Edwin Ochai
Long live Apa/Agila Community
RAPH OGBAJE
A.M.P, A.G.N, COPEG, D.G.N
NOLLYWOOD
07034903819
APPENDIX
BUDGET/BREAKDOWN SCRIPT SYNOPSIS PICTURES
(See next page)
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CAPITAL N8,431,400BREAKDOWN OF PRODUCTION COST (FOR CINEMA)
A) CREWProducer N200,000Asst.Producer N100,000Director N300,000Art director N150,000D.O.P (2) N240,000Costume N200,000Make up N100,000
Set/props N120,000Loc.mgr N100,000Cam.asst. N40,000Lightman N80,000Soundman N100,000Proud.mrg N50,000Continuity N40,000Welfare N200,000
Editor N350,000Prod. Asst (3) N90,000
Sub- Total (A) N2,460,000
B) ARTISTGuest Artist (TOP 2) N2,000,000
Up-rising artist (3) at (N120,000) N360,000Other artist N300,000
Sub- TOTAL (B) N2,660,000
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C) OTHERSCamera (2) (12days) N2880,000
Hiring of crane (4days) N200,000Tapes (H.D) N60,000Hiring of generator N50,000Hotel accommodation N500,000Fuel (shooting) N40,000Location bus (hire) N120,000Bottle water (six cartons) N4,200Pure water (60bags) N4,200
Miscellaneous N150,000Hiring 0f cars (4) N100,000Effects N300,000
Jackets N180,000Posters N120,000D.V.Ds N200,000Printing/duplicating N150,000Census board (Express) N100,000
Script N100,000Copyright commission N10,000Crew Jackets (15 at N3,000 each) N45,000Advert film N500,000Sub-Total (c) N3,221,400
SUMMARYSub total (a) N2,460,000
Sub total (b) N2,660,000Sub total (c) N3,221,400
GRAND TOTAL N8,341,400
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SCRIPT SYNOPSIS:
First Story
Ochanya passed through a lot of pains in the hands of Ogaba until Ochepa
stepped in. much later her world started crumbling down. What pain did she
pass through? What was her offence? Is life been fair to her? Find out from
this captivating tragedy story.
OR
Second Story
Ochepa was told by his mother before she died that Dr. Omonya is not his
biological father. Is Dr.Omonya truly his biological father or not? How did
Ochepas finance react after finding out that Dr. Omonya kept a secret from
her man? Watch out for a story filled with suspense, tragedy and action.
PICTURES
See next page
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Patience Ozokwor( Mama G) with an Artist in the movie Desperate Woman shot in Makurdi ,2013
A court Sence between Remi Orhajianya, Alex Usifo & Vitalis Ndubuisi in the Movie Who the cap Fit
Shot in Makurdi, 2013.
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A MVT between Mike Ezeuronya & Director Raph Ogbaje in the movie Desperate Woman
M.C Charles Okafor (Mr. Ibu) & M.C Raph Ogbaje in an event in Abuja
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A Sence between Elder Miyah & Emeka Ani directed by Raph Ogbaje in the movie No Retreat
Shot in Enugu, 2011.
Camela Mgbereke & Chiwenta Agu in the movie Set Aside directed by Raph Ogbaje shot in Asaba
2012.
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Director M.Jaja, Mercy Johnson, Director Raph. O, & D.O.P Chinedu in the movie Desperate Woman
shot in Makurdi, 2013.
From R-L, Chief J. Akperashi, Jibola Dabo, Monday Aboh in the movie Whothe Cap Fit shot in
Makurdi, 2013
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A MVT from the movie Greatest Harvest directed by RaphOgbaje shot in Onitsha
Director Raph Seen showing an Artist what to do in the movie Who the Cap Fit shot in Makurdi
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A rehearsal scene between Olu Jacobs & Emma Umeh in the movie Agony of a Woman shot in
Makurdi been supervised by Director Raph & Senior Director Ugezu
A rehearsal session between Mike Ezeuronye, Michael Onyi & Linda John supervised by Director Raph
O.
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A clip from Benue Youth Cultural Carnival anchored by Raph Ogbaje in Makurdi, 2013
Idoma group displaying at the Benue Youth Cultural Carnival 2013 on Road show.
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A high angle shot (H.A.S) of Benue Youths at the Benue Youth cultural Carnival, 2013
Star price of Miss Carnival 2013