a project report on impact of sales promotion activities on the sales of diet pepsi
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Impact of sales promotion activities on the sales of diet Pepsi
EXECUTIVE SUMMERY
This project report is on the “Impact of sales promotion activities on the sales of diet
Pepsi” on retailer to know about the promotional level among the retailers. The
project was carried in Mysore with sample size of 200 retailers.
There are two variables dependent and independent variables:
Dependent variable: Sales is dependent variable because when promotional
activities are properly confronted to the retailers.
Independent variable: Here independent variable is promotional activities.
Therefore the project is done to convey the promotional activities to the retailers in
order to increase the sales.
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Impact of sales promotion activities on the sales of diet Pepsi
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STATEMENT OF THE PROBLEM
UNCATARED MARKET FOR DIET PEPSI
IN MYSORE
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PURPOSE OF THE STUDY
TO INCREASE THE BREADTH OF MARKET
FOR DIET PEPSI
.
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Impact of sales promotion activities on the sales of diet Pepsi
SCOPE OF THE STUDY
The scope of the study is to understand:
1) The reasons behind the uncatared market for Diet Pepsi
2) Can sales promotional activities help in increasing the sales of
Diet Pepsi.
3) Service satisfaction level.
LIMITATIONS OF THE STUDYBabasabpatilfreepptmba.com 5
Impact of sales promotion activities on the sales of diet Pepsi
1) Due to time constraints the study is restricted only to the retailers
and not of consumers.
2) Among the retailers only the following are considered:
a. A & B Class bakeries
b. Supermarkets
c. Provision Stores
d. Industries
e. Colleges
f. Hotels
3) The coverage of objective of the study is limited to the extent of
information given by the company. Inspite of all above-
mentioned limitations, every effort has been made effectively and
report is prepared to the best of my knowledge.
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Impact of sales promotion activities on the sales of diet Pepsi
OBJECTIVE OF THE STUDY
1. To increase the sales of Diet Pepsi through promotional activities.
2. To know the reasons behind the uncatared market
for Diet Pepsi.
3. To explore new market for Diet Pepsi.
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Impact of sales promotion activities on the sales of diet Pepsi
CHAPTER - II
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ORGANISATION PROFILE
HISTORY
Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and
Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay found
PepsiCo, Inc., through the merger of the two companies. Caleb Bradham, a New
Bern, N.C. pharmacist, created Pepsi-Cola in the late 1890s. Frito-Lay, Inc. was
formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in
1932, and the H. W. Lay Company, founded by Herman W.Lay, also in 1932.
Herman Lay is chairman of the Board of Directors of the new company; Donald
M. Kendall is president and chief executive officer.
Pepsi-Cola began selling its products outside the United States and Canada in the
mid-1930s, opening in the United Kingdom in 1936. Operations grew rapidly
beginning in the 1950s. Today, PepsiCo beverages are available in more than 170
countries and territories. Brands include Aquafina, Gatorade and Tropicana.
The new company reports sales of $510 million and has 19,000 employees.
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CORPORATE PROFILE
PepsiCo is the world leader in convenient food and beverages
with 2005 revenues of more than dollar 32 billion and more than 157000
employees.
The company consists of Frito-Lay North America, PepsiCo Beverages
North America, PepsiCo International and Quaker Foods North America.
PepsiCo brands are available in nearly 200 countries and territories and generate
sales at the retail level of about $85 billion.
Many of PepsiCo's brand names are more than 100-years-old, but the
corporation is relatively young. PepsiCo was founded in 1965 through the
merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and Pepsi
Co merged with Quaker Lays in 2001.
PepsiCo offers product choices to meet a broad variety of needs and preference
-- from fun-for-you items to product choices that contribute to healthier
lifestyles.
PepsiCo owns some of the world's most popular brands, including Pepsi-Cola,
Mountain Dew, Diet Pepsi, Lay's, Doritos, Tropicana, Gatorade, and Quaker. Our
brands are available worldwide through a variety of go-to-market systems,
including direct store delivery (DSD), broker-warehouse, and food service and
vending.
.
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PEPSI IN INDIA
Pepsi gained entry to India in 1988 by creating a joint venture with the Punjab
Government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas
India Limited. This joint venture marketed and sold Lehar Pepsi until 1991
when the use of foreign brands was allowed; Pepsi bought out its partners and
ended the joint venture in 1994. The brand was trademarked on June 16, 1903,
though the drink was first made in 1898, by pharmacist Caleb Bradham.
PEPSI BRANDS AVAILABLE IN INDIA
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1. PEPSI
2. PEPSI CAFÉ CHINO
3. DIET PEPSI
4. 7 UP
5. MIRINDA
6. SLICE
7. MOUNTAIN DEW
8. AQUIFINA
9. LEHAR SODA
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Price of the Product (Diet Pepsi)
250ml sales price Rs.12/- and retailers price Rs. 11/-
500ml sales price Rs. 20/- and retailers price Rs. 18.67/-
330ml sales price Rs. 20/- and retailers price Rs. 18.67/
One case contains 24 bottles
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PEPSICO’S MISSION
PepsiCo’s mission is “To be the world's premier consumer Products Company
focused on convenient foods and beverages. We seek to produce healthy
financial rewards to investors as we provide opportunities for growth and
enrichment to our employees, our business partners and the communities in
which we operate. And in everything we do, we strive for honesty, fairness and
integrity.”
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Corporate Citizenship
At PepsiCo, we believe that as a corporate citizen, we have a responsibility to
contribute to the quality of life in our communities. This philosophy is expressed
in our sustainability vision which states: “PepsiCo’s responsibility is to
continually improve all aspects of the world in which we operate – environment,
social, economic -- creating a better tomorrow than today.”
Our vision is put into action through programs and a focus on environmental
stewardship, activities to benefit society, and a commitment to build
shareholder value by making PepsiCo a truly sustainable company.
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Executive Office PepsiCo, Inc.
700 Anderson Hill Road
Purchase, NY 10577
(914) 253-2000
PepsiCo Headquarters
PepsiCo World Headquarters is located in Purchase, New York, approximately
45 minutes from New York City. Edward Durrell Stone, one of America’s
foremost architects, designed the seven-building headquarters complex. The
building occupies 10 acres of a 144-acre complex that includes the Donald M.
Kendall Sculpture Gardens, a world- acclaimed sculpture collection in a garden
setting.
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Divisions
The company reports their operating results as follows, by divisions:
Frito-Lay North America (FLNA)
PepsiCo Beverages North America (PBNA)
Quaker Foods North America (QFNA)
PepsiCo International (PI)
PEPSICO REPORTING STRUCTURE
PEPSICO
FLNA PBNA QFNA PI
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COMMITMENT
Diversity isn’t just the right thing to do. It’s the right thing to do for our business,
and we are committed to making diversity and inclusion a way of life at PepsiCo.
In our business, understanding different cultures is a major advantage. In fact,
we view diversity as a key to our future. Our brands appeal to an extraordinarily
diverse array of customers. And they are sold by an equally diverse group of
retailers.
To truly understand the needs of our customers and consumers -- and succeed
in the marketplace -- PepsiCo must reflect that diversity in our employees, our
suppliers and in everything we do.
Offering a workplace where diversity is valued helps us build the top-quality
workforce so crucial to our success -- by enabling us to attract and retain great
people from a wide spectrum of backgrounds.
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Community
We are committed to celebrating and supporting diversity in our community
through our corporate giving and community programs. PepsiCo gives to the
community through the PepsiCo Foundation, the PepsiCo Community Affairs
Department and PepsiCo divisions. The PepsiCo Foundation and our operating
divisions gave grants to more than 1,000 community organizations, of which a
significant portion were organizations championing diversity. We also support
organizations through gifts in-kind, such as product, premiums, printing,
meeting arrangements, equipment donations, and support of events,
conventions, journals and meetings.
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Customers
We are committed to marketing our products to all groups, treating all
customers with respect, sensitivity and fairness, while providing some of the
greatest products on earth. Early in its history -- as far back as the 1940s --
Pepsi-Cola recognized the importance of diversity. Pepsi pioneered targeted
marketing and national lifestyle advertising featuring minorities. We developed
education and sports programs spotlighting minorities. We partnered with
many groups to create programs that contribute to minority communities. We
sponsored major music tours by entertainers such as Tina Turner. We support
minority media and interests. Over the years, our success has been recognized
with numerous awards. Most importantly, our products are purchased and
enjoyed by all groups of consumers.
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Shareholders
PepsiCo (symbol: PEP) shares are traded principally on the New York Stock
Exchange in the United States. The company is also listed on the Amsterdam,
Chicago, Swiss and Tokyo stock exchanges. PepsiCo has consistently paid cash
dividends since the corporation was founded.
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PEPSI CO’s Sustainability vision
“PepsiCo responsibility is to continuously improve all the aspects of the world in
which they are operating i.e. that is environment social and economical with an
intension of creating better tomorrow than today”.
This is the core part of the vision.
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ENVORONMENTAL POLICY
1. PepsiCo complies with applicable legal and regulatory requirements and
companies standards and conduct regular audits to verify compliance
2. PepsiCo annually review companies performance in implementing the
policy
3. PepsiCo reviews policy periodically and updates as needed.
4. It considers potential environmental impacts in daily decision making
process
5. Pepsi co applies sound environmental management practices.
6. Pepsi encourages conservation of natural resources, recycling and
pollution control to ensure cleaner air and water
7. Pepsi co monitors emerging issues and keep abreast of regulatory
changes technological innovation and stakeholders interest.
8. PepsiCo works with licensed bottler’s suppliers and customers top
reduce environmental impacts on its product throughout their life cycle.
As the part of their environmental policy Pepsi Co India has
1. Donated generously to the Tsunami victims.
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2. The company has also developed a Teppada village NH-4 Begur
surrounding Nelamangala Plant and the company has also been providing
free water to this village.
PEPSI CO’s SALES VISION:
“To build an exceptional customer focused sales team, which will
consistently exceed customer expectations by delivering executional
excellence in the market place through best selling systems and
process.”
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HONOURS FOR 2006
PepsiCo named winner of the best-integrated marketing campaign during
the Globes Awards sponsored by the Marketing Agencies Association
(MAA) Worldwide. Pepsi Wins Award for Indian Cricket World Cup
Campaign by Marketing Agencies Association Worldwide.
PepsiCo Recognized as one of the "20 Most Influential Multi-Nationals in
China." by China Business News.
Institutional Investor Releases 'Best CEOs' list; Reinemund Tops Beverage
Leaders.
Chinese College Students Name Pepsi among Top Ten Brands.
Fortune Magazine calls PepsiCo "one of the best run companies in the
country.”
PepsiCo Wins Sam’s Club ‘Supplier of the Year’ Award.
Institutional Investor Identifies PepsiCo as one of America’s Most
Shareholder-Friendly Companies.
PepsiCo Ranks as 15th Most-Admired Company on Fortune's List of the
Top 20.
Gatorade Mexico Named Wal-Mex 'Supplier of the Year'.
PepsiCo Officially Observes $100 Billion Market Cap Milestone.
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Distributional Channel of PepsiCo India (COBO’s)
FACTORY
DISTRIBUTORS
RETAILERS
CONSUMERS
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ORGANISATIONAL CHART OF PEPSICO INDIA
BUGM (CEO)
ED
NOMU SOMU COMU EOMU WOMU
(MUM) (MUM) (MUM) (MUM) (MUM)
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BUSINESS UNIT GENERAL MANAGER (BUGM):Mr. RAJEEV BAKSHI
EXECUTIVE DIRECTOR (ED): Mr.TANMYA VATS
NORTH OPERATIONS MARKET UNIT (NOMU):
SOUTH OPERATIONS MARKET UNIT (SOMU):
CENTRAL OPERATIONS MARKET UNIT (COMU):
EAST OPERATIONS MARKET UNIT (EOMU):
WEST OPERATIONS MARKET UNIT (WOMU):
MARKET UNIT MANAGER (MUM):
THE MUM FOR SOMU: - Mr. VENKATSHANKAR
Note:
Each market unit has a manager called as Market Unit Manager (MUM).
Represents flow of Authority.
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SOUTH OPERATIONS MARKET UNIT (SOMU)
SOMU
CHENNAI MADURAI KARNATAKA
(UM) (UM) (UM)
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The South operations Market Unit is been divided into three parts they are
1) Chennai
2) Madurai
3) Karnataka
Each unit has a Unit Manager, which is also called as the Vice
President.
These Unit Managers report to their respective Market unit Manager (MUM)
Mr. Venkatshankar
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KARNATAKA UNIT
LMP
UNIT MANAGER (UM)
(Mr. JAYA CHANDRAN)
TDM TDM TDM
ADC ADC ADC
MDC
CE’s CE’s CE’s
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Contd….
For Karnataka Unit there are: -
1Line plant manager
1 Unit Manager (UM)
3 Territory Development Managers (TDMs)
3 Accounts Development Manager (ADCs)
1 Market Development Manager (MDC) and
Customer Executives (CEs)
If the Unit Manager / Vice president has Sales as well Operational power then
he reports to Line Plant Manager as well as the respective Market Unit Manager
but if the Unit Manager has only sales power then he has to report to the Line Plant
Manager who in-turn reports to the Market Unit Manager.
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DIVISION OF KARNATAKA UNIT
The entire Karnataka unit is divided into 3 territories and accordingly one
Territory Development Manager is been assigned to each territory: -
1) Up Country – it refers to the places outside Bangalore i.e. Mysore,
Mangalore, Tumkur, Ramnagar, Kolar etc.
2) Kormangala
3) Yeshwantpura
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FUNCTIONS OF ACCOUNTS DEVELOPMENTCO-ORDINATOR (ADC):
The function of ADC is developing the new accounts i.e. adding up new
retailers to the existing market list.
He is concerned with sales department only.
FUNCTIONS OF MARKET DEVELOPMENT CO-ORDINATOR (MDC):
The function of MDC is to develop new market.
He purely undertakes marketing activities.
Note: -
The ADC and the MDC are only the supportive functions between the TDMs and
CEs.
Together with the TDM the Karnataka Unit also has a MDM Mr. ABDUL ASHIQ
The TDM takes care of sales activities in its region and the MDM is concerned with
marketing functions.
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PLANT DETAILS
PLANT
ACCOUNTS LOGISTICS QUALITY CONTROL
The plant is divided into three departments,
1) ACOUNTS
2) LOGISTICS
3) QUALITY CONTROL
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1) ACCOUNTS : - This is one the big department which consists of the
financial operations of the company. It consists of maintenance of
accounts, the provision given to the retailers for the promotion
activities carried on by them. This department also deals with the
provision of coolers and any complaints with regard to it and other
financial requirements of the company.
2) LOGISTICS : - This department is concerned with transportation of
the products (bottles) to the distributors.
3) QUALITY CONTROL : - This department/unit takes care that the
product released are of standard quality according to the companies
norms provided
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TYPES OF OPERATIONS UNDERTAKEN BY THE COMPANY: -
Pepsi India Holdings, the intermix of company-owned bottling operations
(COBOs) and franchisee owned bottling operations (FOBOs) within the market
units will help in providing a senior resources pool of line and staff managers,
impact both COBOs and FOBOs, and enable transference of best practices both
ways.
The company undertakes two types of operations they are:-
1) Company Owned Bottling Operations (COBO)
2) Franchise Owned Bottling Operations (FOBO)
1) Company Owned Bottling Operations (COBO): COBO refers to the
operations directly carried by the company. There are Three
COBOs in South India; they are in Chennai, Madurai and in
Karnataka. These COBOs have to work under the guidelines by the
PepsiCo New York.
2) Franchise Owned Bottling Operations (FOBO): FOBO refers to the
operations carried by the franchise.
Contd…………
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COBOs/FOBOs organizations cut across disparate territories and
helped in building a substantial distribution network. The organization
structure in the market units is being reconfigured to reflect geographic
continuity and tap new market opportunities.
The objective of the exercise is to increase distribution of the company's
products, gain greater flexibility to leverage resources and share best practices.
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DISTRIBUTORS IN MYSORE
There are six distributors in Mysore they are,
1. Blue star marketing.
2. Sahara Enterprise.
3. Tippu Taj
4. Renuka
5. N. S. Enterprise
6. S. D. Enterprise
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Among the six distributors three are working over 50,000 AOP and three are
below 50.000 AOP.
Note:
The unit 50,000 is in cases
AOP is the Annual Sales Target to be achieved by each Distributor.
The following are the distributors who are classified under and below AOP.
OVER 50,000 AOP BELOW 50,000 AOP
BLUE STAR MARKETING SAHARA
TIPPU TAJ RENUKA
N.S. S. D.
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NUMBER OF UNITS POSSESED BY EACH DISTRIBUTOR.
1. Blue star marketing - 4 UNITS
2. Sahara Enterprise - 2 UNITS
3. Tippu Taj - 4 UNITS
4. Renuka - 2 UNITS
5. N. S. Enterprise - 3 UNITS
6. S. D. Enterprise - 2 UNITS
Units refer to the vehicles in which the products are delivered.
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Factors influencing the assignment of areas to distributors salesman
1. An average number of outlets the sales man can effectively work on. A
sales man can handle 40 outlets on an average effectively in a day.
2. Depending on the frequency of a particular route. The distributors
follow two types of frequencies they are,
Daily
Alternate days.
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EIGHT IMPORTANT STEPS:
The following are the 8 important steps followed by the customer executives
(C.E.s):
1. PREPARATION
2. WISHING CUSTOMERS
3. SHOP INSPECTION
4. CHECKING FOR THE STOCKS WHICH ARE TO BE PLACED
5. INFORMING THE RETAILER ABOUT THE STOCKS WHICH ARE TO
BE PLACED.
6. EXECUTION OF THE ORDERS.
7. RE-EXAMINATION.
8. CONVINCING SKILLS.
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PRODUCT DETAILS
Diet Pepsi is a low-calorie carbonated cola. It was introduced in 1965 as a variant of
Pepsi-Cola with no sugar. Its current formula contains the artificial sweetener
aspartame, and it is marketed as calorie-free.
In some countries, Diet Pepsi is known as Pepsi Light. This is not to be confused
with an earlier U.S. product of the same name which was essentially 1970s Diet
Pepsi with lemon flavoring.
Although Diet Pepsi contains caffeine, another version is available without caffeine.
Additional variations of Diet Pepsi have been introduced over the years, wherein
other flavors (such as wild cherry, vanilla, lemon, and lime) have been added to the
cola; their availability and brand identification vary by country.
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PROMOTION
This one of the strategies adopted by the companies to increase the sales and also to
develop the market,
Promotions can be of two types
Sales promotion
Consumer promotion
Sales promotion: the promotion activities purely carried out to attract the
retailers to place orders.
Consumer promotion: The promotion activities carried out to increase the
consumption by giving various free bees.
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DETAILS ON THE PROMOTIONS CARRIED ON PEPSI DIET
SALES PROMOTION:-
As a sales promotion the company undertook the following activities
1. On 250 ml Pepsi Diet (NRGB - Non Retainable Glass Bottles)
If the retailer purchased one case of 250 ml Pepsi Diet then he will get
two bottles of 250 ml free on it
2. On 500 ml(100 ml free) Diet Pepsi
If the retailers purchased one case of 500 ml Diet Pepsi then he is
eligible to get three bottles of 500 ml free on it.
3. On Can (330 ml)
If the retailers purchased one case of Diet Pepsi Can then he is eligible
to get three Cans free on it.
Note: - These offers will be limited to a particular period only.
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CONSUMER PROMOTION
The company has undertaken consumer promotion activity like:-
1. On 500 ml(100 ml free) Pepsi Diet
The promotion activity carried on is 5 + 1 i.e. if a consumer
purchases five bottles of 500 ml he receives one bottle free.
2. On Can (330 ml):
The promotion activity carried on is 5 + 1 i.e. if a consumer
purchases five Cans of 330 ml he receives one Can free.
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PURPOSE OF THE PROMOTION
The purpose of this Promotion is to increase the trails and convert
them to Diet customers.
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SAMPLING
The sample size used for the survey is 200 retailers. It includes,
1. BAKERIES (A and B class)
2. SUPER MARKETS
3. INDUSTRIES
4. COLLEGES
5. HOTELS
This sample size was identified because they were the means of reaching consumers.
Sampling frame:
It was the route planner provided by the company.
Sampling method:
Judgment sample method was used which is type of Non probability sample. It
refers to a sampling method in which chance selection procedures are not used.
Judgment sample refers to the one in which there is an attempt to draw a
representative sample of the population using Judgmental selection procedure.
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Research Design
The Research design was divided into two parts they are
1. Survey
2. Implementation
The six days of the week were divided as three days for survey and three
days for implementation.
Survey: As per the route planner provided by the company the survey
was conducted through questionnaire.
During the survey we found out that there are three types of outlets selling
cold drinks they are,
PEPSI MONOPOLY
CCX MONOPOLY
MIXED
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Implementation: After the survey implementation was carried out. In this
procedure
1. The orders were taken after sorting out the retailers enquiries.
2. Then these orders were placed to the distributors and ensured
that the stock got delivered on time
3. It was seen that the stock was displayed as per Pepsi Standards
i.e. 12 – warm display with front facing
12 - Cold Display
DATA COLLECTION METHOD: SURVEY
DATA COLLECTION TECHNIQUE: QUESTIONAIRE
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CHAPTER - III
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FINDINGS AND RESULTS
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FINDINGS
THE GRAPH SHOWING THE NUMBER OF
RESPONDANTS SELLING AND NOT SELLING
DIET BEFORE THE SURVEY
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129
71
0
50
100
150
NUMBER OF
OUTLETS
NOTSELLING
SELLING
RESPONDANTS
Series1
CHART 1
Contd…
EXPLAINATION:-
Chart 1 clearly shows that
129 outlets were not selling Diet PEPSI
71 were selling Pepsi Diet
The reasons behind this were:-
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1. Some retailers thought that Diet will not move in their outlet as customers
were unaware and there were no enquiries
2. Some areas are underdeveloped, and from our survey I feel that Pepsi
Diet is the product which will move in the upper middle class locality
3. The other reason was that the supply of Diet was stopped in Mysore for a
particular period, so these retailers did not knew about the of Diet Pepsi
availability now.
4. When visited colleges the price of Diet was a problem. As many canteen
owners said that if the price would be Rs. 10 it could be better.
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RESULTS
SALES REPORT
020406080
100
APRIL MAY JUNE
MONTHS
UNIT
S IN
CAS
ES 250 ml NRGB
500 ml
330 ml Can
CHART 2
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Impact of sales promotion activities on the sales of diet Pepsi
Explanation:-
Chart 2 shows the number of cases sold before and during my project.
The figures indicate the number of cases sold from April to June and each case
consist of 24 bottles/tins.
When we look at the chart2 we get a clear picture of sales raising in the
month of May (178 cases) compared to the sales figure of April (90 cases).
There was a drastic fall in the month of June (85 cases) as the monsoon
already hit Mysore in the first week of June.
The sales figure of July was not available as my project completed in the
mid of July and the sales results/figures will be available only at the end of the
month.
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CALCULATION OF PERCENTAGE INCREASE IN SALES
APRIL MAY % Increase
NRGB 20 82 60.78%
500 ml 25 75 50%
Can 55 21 -
Working:-
1. For NRGB:-
When:
Total sales 102 (20 + 82)
Incremental sales 62 (82-20)
Therefore, for 100 cases
Incremental sales will be= 100 x 62 = 60.78%
102
2. For 500 ml
When:
Total sales 100 (25 + 75)
Incremental sales 50 (75-25)
Incremental sales will be= 100 x 50 = 50%
100
ACHIEVEMENTS:
The achievement is in the form of new outlets opened for Pepsi Diet.
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They are as follows:-
Name of the outlet Location
1. V.B Bakery, Sayyaji Road
2. Manjunath Bakery Ballal Circle
3. Kannan Bakery J.C Main Road
4.Surya Bakery, Ganesh temple N.R Mohalla
5.Bake Land Shivaji Road N.R Mohalla
6.Karnataka Bakery Shantinagar
7.Anurag Bakery,
4th stage Kuvempunagar
8.Dharwad Bakery, Kuvempunagar
9.Aroma Bakery, r Kuvempunagar
10.Dharwad Bakery, Saraswatipuram
11.Vinayaka Stores, Vinayaka Nagar
12.New Subbana store K.D.Road Jayalakshmipuram
13.Omkar Stores High Tension Road
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14.Sri Mahadeshwara Enterprises Hebbal 2nd Stage
15.Sri Maruti Stores Hebbal 2nd Stage
16.Deepam stores 1st cross Vijaynagar 19th main
17.Sri Krishna BakeryHampi Circle Vijaynagar
18. Sweet JunctionNew Kantharai Urs Road
19.Aishwarya Bakery, Arvindanagar
20.Sarigama Bakery, Vivekananda Nagar
21.Muthappa Bakery, Andholana Circle Ramkrishna Nagar
22.Ruby Bakery, Ramkrishna Nagar
23.Sri Ragavendra Iyengar Bakery T.K.Layout
24.Sri Ranga Iyengar Bakery T.K.Layout
25.Kavitha Bakery, T.K.Layout
SUGGESTIONS
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1. Print Media : - Print Media plays an important role after electronic
media, because in the electronic media advertisements will be of hardly one
minute and may not convey the full details. Pamphlets should be used as
well as newspapers.
2. Hoardings :- Hoardings is also referred to print media but the difference
is that it should be displayed properly on the road side where it can catch
publics eye.
3. Canvassing :- As Diet is the product which can very well move into the
youth so canvassing should be done around the colleges and around/in the
companies where the youths are working like Infosys, L&T etc and even
nearby colleges
4. Free Sampling to software company/ company employees
5. Giving free liquid of 50 ml with same pricing on an NRGB
6. In place of giving of schemes like 100 ml free reduce its price to Rs 10
COST OF THE SUGGESTIONS
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PRINT MEDIA: -
The cost of print media will be less and it is a means of mass communication.
Hoardings:- It is one time investment and can be displayed till maximum days. So
investing into this is not a wrong decision.
Canvassing:- Though it is costly but it plays as an important role in displaying the
product because it will be face to face communication.
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Impact of sales promotion activities on the sales of diet Pepsi
CHAPTER - IV
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QUESTIONNAIRE
1) NAME and ADDRESS :-
2) Do you sell Pepsi Diet
YES NO
if no why
Supply Problem No Demand No idea about such a product
If yes is it properly displayed?
YES NO
3) Channel of awareness
Salesman Advertisement
4) Do you know about the promotional awareness activities
Sales promotion Consumer promotion
5) Would you like to sell diet Pepsi
YES NO
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6) Are you satisfied by the services offered by Pepsi
YES NO
7) How often would you like Pepsi supplier visit you
1-2 times a week More than 2 times a week Once in fifteen days
8) What kind of sales promotional activities other than margins would you like from
the Pepsi distributor.
COMMENTS
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BIBLOGRAPHY
The information needed to complete this project was directly from,
EXTERNAL GUIDES: - Mr. RAVINDRA PAI ADC PepsiCo INDIA
Mr. SASANK C.E. PepsiCo INDIA (MYSORE)
WEBSITE: - www.pepsico.com
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