A SUMMER PROJECT REPORT

ON

COMPARISON BETWEEN INDIAINFOLINE

AND OTHER SHARE BROKING COMPANY

in partial fulfillment for the award of the degree

of

BACHELOR OF BUSINESS ADMINISTRATION (CAM)

Submitted by Project Guide

RUCHI Mrs. NISHA JINDAL

BBA(CAM)-V SemEnrol No.:08921501909

CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES& SCHOOL OF LAW

GURU GOBIND SINGH INDERPRASTHA UNIVERSITY

December 2011

CERTIFICATE

This is to certify that Report entitiled “Comparison between IndiaInfoline

and other share company ” which is submitted by Ruchi in partial

fulfillment of the requirement for the award of degree of Bachelor of

Business Administration to G.G.S.I.P.University, Dwarka Delhi, is a

record of the candidate own work carried out by her under my supervision.

The matter embodied in this is the original and has not been submitted for

the award of any other degree.

ACKNOWLEDGEMENT

It is indeed of great moment to pleasure to express my senses of per found

gratitude & in debtness to all the people who have been instrumental in making

my tanning a rich experience. I got the opportunity to do a challenging project in

Indiainfoline project is the important part of our study and gives us a real

practical exposure to the corporate world and it is almost impossible to do the

same without the guidance of peoples in and around us. Specifically the summer

training of from 28th of June to 15th of August that is generally termed as the

partial fulfillment of our program holds extreme importance for our whole career.

Similarly while doing the topic “Comparison between Indiainfoline and other

share broking company” as a summer trainee I took many my projects in help.

I also thanks to my project guide Mrs.Nisha Jindal for his guidance during my

project.

PREFACE

The present report is based on my Organisation training’. The summer training

is to acquaint the study with the real life situation of the organization. It gives an

opportunity to utilize and integrate the theoretical knowledge acquired in the

classroom with the practical experience acquired from the organization.

This training is completed in the partial fulfillment of the requirement

after completion of BBA(CAM) 5th Semester.

The most valuable critical aspect of any organization is dealing with

its financial matters. Fulfillment of legal requirements and maintaining timely

and proper accounts and preparing budgets are some of the critical and complex

part of finance department’s duties. Maintaining cash and handling funds is also

important for the survival and growth of any organization.

TABLE OF CONTENTS

CHAPTER NO. TITLE PAGE NO.

List of table: table 1List of figures

Fig.1Fig.2Fig.3Fig.4Fig.5Fig.6Fig.7Fig.8Fig.9

Chapter-1 Introduction of Indian stock market

Chapter-2 Introduction of company2.1 Company profile2.2 Company history2.3 Corporate structure2.4 Company milestone

Chapter-3 Research methodology3.1 Objective of resaerch3.2 Types of research3.3 Sources of data collection3.4 Survey method3.5 Scheduling

Chapter-4 Comparative analysis4.1 On the basis of charges4.2 On the basis of

advantages and disadvantages

Chapter-5 Findings and analysisChapter-6 SuggestionsChapter-7 LimitationsChapter-8 ConclusionChapter-9 Bibliography

CHAPTER-1

INTRODUCTION OF INDIAN STOCK MARKET

INTRODUCTION OF INDIAN STOCK MARKET

Instead of putting your money into cold storage, put it to work for you by

investing. Whether you open a savings account, invest directly in the stock

market or make use of some other investment option, your "extra" money can

make more money for you.

Just how lucrative are your investments? That depends on the plan you choose

as well as the amount of risk you're willing to take. But whether you're a risk-

taker or a play-it-safer, there are options to help your nest egg grow.

Stock Market

Investing in stocks allows you to own part of a business. One share of stock

represents a share of ownership in a company. Companies make shares

available when they want to raise money to fund further growth and

development. These shares are often publicly traded on a stock exchange and

can vary widely in price from day to day.

Unlike more secure investments, investing in stocks gives you no guarantee of a

return. Since your profit is linked to the profitability of the company and the

whims of the stock market, you could lose money if the value of the stock slips

below what you originally paid.

To buy stocks, you most likely will work with a broker. Many different

services—such as research and advice—are offered by pricey full-serve

brokerages, or you can opt for more affordable discount brokerages. And some

discount brokers will offer you the option to trade online.

The upside? While the average annual percentage return on stock investments

has been lower than in previous years, it is still higher than other types of

investments.

The downside? There's quite a bit of risk involved with buying stocks, because

just as easily as your stock's value can increase it can decrease, meaning you

lose money.

Savings Accounts

Savings accounts are the safest of investments. Usually insured, your money is

available to you when you need it. Your bank pays you a fee— known as

interest—for allowing them to use it.

The upside? You can withdraw your money at any time with no penalty. Also,

there's practically no risk involved.

The downside? Interest rates are typically very low—around 1.5 percent—and

sometimes barely keep up with the rate of inflation.

Certificates of Deposit

Want to get a slightly higher interest rate in exchange for investing your money

for a specified amount of time? These accounts are called Certificates of

Deposit (CDs) and range in length up to several years.

The upside? CDs are very safe investments because they offer low risk. The

longer you agree to keep your money in the bank or financial institution, the

higher your interest rate.

The downside? There are costly penalties for withdrawing your money early—

so don't invest money you may need access to. Also, since your interest rate is

locked in, you won't earn more if interest rates later go up.

Money Market Fund

When you open a money market fund, your bank spreads the money you invest

over a number of CDs and other short-term investments. You retain access to

your money, and your investment is relatively secure with a fixed income rate.

The upside? These are generally safe investments, and you can redeem your

shares of a money market fund at any time with no penalty.

The downside? You get about the same (usually low) return as you would on a

CD—and sometimes lower than a CD. You may also be required to keep a

minimum balance in your account, and may be charged fees if you slip below

that minimum.

Mutual Funds

A mutual fund allows you to pool your money with other investors to buy stock

in a number of companies. The mutual fund manager, who oversees investments

in the fund, selects the companies based on the investment philosophy of the

fund.

The upside? Because your money is distributed among various stocks, the risk

is lower—even if one stock bombs, you're still OK if the other stocks increase

in value.

The downside? Many mutual funds require a minimum investment. You may

also pay a fee, called a "load," to have your fund managed by someone else. In

addition, there may be a specified "holding time" during which you won't be

able to sell the stocks in your fund. As a result, mutual funds are a great deal

less "liquid" than other investment options—meaning you won't be able to

convert your investments back to cash easily if you need the money.

Bonds Bonds are like IOUs that large organizations make out to investors. With a

bond, your investment is really a long-term loan. Bonds are referred to as

"fixed-income" securities because the amount of income the bond earns is set

when you buy it. When you purchase a bond, you receive a document recording

the amount lent, the interest rate and how often interest is paid.

The upside? The risk can be minimal, depending upon the source of the bond.

The downside? Bonds don't offer a very high return on your investment. And in

some cases, the bond is not insured, which means you may have no guarantee

that you will make money on your investment. If you purchase a bond from a

company that later goes bankrupt, you'll lose your investment—so you need to

investigate carefully before investing in corporate bonds.

CHAPTER-2

INTRODUCTION OF COMPANY

2.1 COMPANY PROFILE

The IIFL (India Infoline) group, comprising the holding company, IndiaInfoline

Ltd (NSE: INDIAINFO, BSE: 532636) and its subsidiaries, is one of the leading

players in the Indian financial services space. IIFL offers advice and execution

platform for the entire range of financial services covering products ranging

from Equities and derivatives, Commodities, Wealth management, Asset

management, Insurance, Fixed deposits, Loans, Investment Banking, GoI bonds

and other small savings instruments. IIFL recently received an

in-principle approval for Securities Trading and Clearing memberships from

Singapore Exchange (SGX) paving the way for IIFL to become the first Indian

brokerage to get a membership of the SGX. IIFL also received membership of

the Colombo Stock Exchange becoming the first foreign broker to enter Sri

Lanka. IIFL owns and manages the website, www.indiainfoline.com, which is

one of India’s leading online destinations for personal finance, stock markets,

economy and business.

IIFL has been awarded the ‘Best Broker, India’ by Finance Asia and the ‘Most

improved brokerage, India’ in the Asia Money polls. IndiaInfoline was also

adjudged as ‘Fastest Growing Equity Broking House - Large firms’ by Dun &

Bradstreet.

A forerunner in the field of equity research, IIFL’s research is

acknowledged by none other than Forbes as ‘Best of the Web’ and ‘…a must

read for investors in Asia’. Our research is available not just over the

Internet but also on international wire services like Bloomberg, Thomson First

Call and Internet Securities where it is amongst one of the most read Indian

brokers.

A network of over 2,500 business locations spread over more than 500 cities

and towns across India facilitates the smooth acquisition and servicing of a large

customer base. All our offices are connected with the corporate office in

Mumbai with cutting edge networking technology. The group caters to a

customer base of about a million customers, over a variety of mediums viz.

online, over the phone and at our branches.

2.2 COMPANY HISTORY

The IndiaInfoline Group was originally incorporated on October 18,

1995 as Probity Research and Services Private Limited at Mumbai under the

Companies Act, 1956 with Registration No. 11 93797. The IndiaInfoline Group

commenced its operations as an independent provider of information, analysis

and research covering Indian businesses ,financial markets and economy, to

institutional customers. We became a public limited company on April 28, 2000

and the name of the Company was changed to Probity Research and Services

Limited. The name of the Company was changed to India Infoline.com Limited

on May 23, 2000 and later to IndiaInfoline Limited on March 23, 2001.

In 1999, The IndiaInfoline Group identified the potential of the Internet

to cater to a mass retail segment and transformed our business model from

providing information services to institutional customers to retail customers.

Hence we launched our Internet portal, www.indiainfoline.com in May 1999

and started providing news and market information, independent research,

interviews with business leaders and other specialized features.

In May 2000, the name of our Company was changed to India Infoline.com

Limited to reflect the transformation of our business. Over a period of time, we

have emerged as one of the leading business and financial information services

provider in India.

In the year 2000, The IndiaInfoline Group leveraged it’s position as a

provider of financial information and analysis by diversifying into transactional

services, primarily for online trading in shares and securities and online as well

as offline distribution of personal financial products, like mutual funds and RBI

Bonds. These activities were carried on by our wholly owned subsidiaries.

2.3 CORPORATE STRUCTURE

2.4 COMPANY MILESTONE

1995

Commenced operations as an Equity Research firm

1997

Launched research products of leading Indian companies, key sectors and the economyClient included leading FIIs, banks and companies

1999

Launched www.indiainfoline.com

2000

Launched online trading through www.5paisa.comStarted distribution of life insurance and mutual fund

2003

Launched proprietary trading platform Trader Terminal for retail customers

2004

Acquired commodities broking licenseLaunched Portfolio Management Service

2005

Maiden IPO and listed on NSE, BSE

2006

Acquired membership of DGCXCommenced the lending business

2007

Commenced institutional equities business under IIFLFormed Singapore subsidiary, IIFL (Asia) Pte Ltd

2008

Launched IIFL WealthTransitioned to insurance broking model

2009

Acquired registration for Housing FinanceSEBI in-principle approval for Mutual FundObtained Venture Capital license

2010

Received in-principle approval for membership of the Singapore Stock ExchangeReceived membership of the Colombo Stock Exchange

2.5 MAJOR PLAYERS IN THE REGION

1. INDIAINFOLINE

2. SHAREKHAN

3. INDIABULLS

4. KARVY

5. ICICI DIRECT

CHAPTER-3

RESEARCH METHODOLOGY

3.1 OBJECTIVE OF RESEARCH

Each research study has its own specific purpose. It is like to discover to

Question through the application of scientific procedure. But the main aim of

our research to find out the truth that is hidden and which has not been

discovered as yet. Our research study has two objectives:-

3.1.1 PRIMARY OBJECTIVE

How INDIAINFOLINE is best services providers as a stock broker in the Tri-

city region.3.1.2 SECONDARY OBJECTIVE

1. To know about the awareness towards stock brokers

and share market.

2. To study about the competitive position of INDIAINFOLINE in Competitive

Market.

3. To study about the effectiveness & efficiency of

INDIAINFOLINE in relation to its competitors

4. To study about whether people are satisfied with

INDIAINFOLINE Services & Management System or not

5. To study about the difficulties faced by persons while

Trading in INDIAINFOLINE.

6. To study about the need of improvement in existing

Trading system

3.2 TYPES OF RESEARCH

On the basis of theoretical study a research has many types. All of these are

distributed on the nature of research. Some of these are like

1. Descriptive and Analytical

2. Qualitative and Quantitative

3. Conceptual and empirical

4. Applied and fundamental

5. One time research

Our research is based on Descriptive, Qualitative and Quantitative research.

3.2.1 DESCRIPTIVE RESEARCH

Descriptive research includes surveys and fact finding enquires of different

kinds. The major purpose of descriptive research is description of

the state of affairs as it exists at present. Researcher has no control over the

variables of this type of research.

3.2.2 QUALITATIVE RESEARCH

In our research we need comparison between different stock brokers. So this

based on all qualitative data. In short, Qualitative research is especially

important in the behavioural sciences where the aim is to discover the underline

motives of human behavior. Through such research we can analyses various

factors which motivate to people to behave in a particular manner or which

make people like or dislike a particular thing.

3.2.3 QUANTITATIVE RESEARCH

Quantitative research is based on the measurement of quantity or amount. It is

applicable to phenomena that can be expressed in terms of quantity. So we can

use it in our research for collection of all the numerical data.

3.2.4 SAMPLE DESIGN

“A sample design is a definite plan for obtaining a sample from a given

population. It refers to the technique or the procedure the researcher would

adopt in selecting item for the sample”

Generally Sample designs are two types

1.PROBABILITY RESEARCH DESIGN

2. NON PROBABILITY RESEARCH DESIGN

We used the probability research design.

3.2.5 SAMPLING UNIT

Sampling unit may be a geographical one, such as state, district, village etc. The

researcher will have to decide one or more of such units that he has to select for

his study. In my research study DELHI as a sampling unit.

3.2.6 SIZE OF SAMPLE

“This refers to the number of items to be selected from the universe to constitute

a sample” In our research sample size is 100.

But we also study the 5 stock broker companies related to security &

commodity market like India-Infoline, ICICI direct, HDFC securities, Karvy

consultant ltd. for the appropriate collection of the information.

3.3 SOURCES OF DATA COLLECTION

While deciding about the method of data collection to be used for the study the

researcher should keep to types of data.

1. Primary

2. Secondary Data.

We use in our research primary data, as well as secondary data. Primary means

collected a fresh, and the first time data and secondary means which are already

available like annual report, magazines etc.

3.4 SURVEY METHOD

Survey refers to the method of securing information concerning phenomena

under study from all or selected number of respondents of the

concerned area. In a survey the investigator examines those phenomena which

exist in the universe independent of his action. We used the Scheduling

Method.

3.5 SCHEDULING

In this method the enumerators along with schedules, go to respondents, put to

them the questions from the Performa in the order the questions

are listed and recorded the replies in the space meant for the same in the

Performa.

CHAPTER-4

COMPARATIVE ANALYSIS

4.1 ON THE BASIS OF CHARGESTable-1

Online BrokerBrokerage for

DeliveryBrokerage for

Intraday tradingMMC*

SBICAP Securitiesbrokerage charges

0.50% 0.10% NIL

Sharekhanbrokerage charges

0.03% - 0.50% 0.03% - 0.10% NIL

Motilal Oswalbrokerage charges

0.30% - 0.50% 0.03% - 0.15%

5 paisabrokerage charges

0.25% - 0.85% 0.07%

Angel Brokingbrokerage charges

0.50% 0.02% - 0.03%

ICICI directbrokerage charges

0.75% 0.15%

Indiabullsbrokerage charges

0.25% - 0.50% 0.05% - 0.10%

HDFC Securitiesbrokerage charges

0.50% 0.15%

UTI Securitiesbrokerage charges

0.80% 0.15%

Religarebrokerage charges

0.20% - 0.30% 0.02% - 0.03%

Reliance Moneybrokerage charges

0.01% 0.01% card system

Geogitbrokerage charges

0.30% 0.03%

Indiainfolinebrokerage charges

0.50% 0.10% -

MMC=Minimum monthly commitment.

Brokerage is usually negotiable: Several of you trying to choose an online

broker and open an online trading account must have been frustrated trying to

search for the exact brokerage charges charged by various online brokers. But

the fact is the brokerage charged by the same broker varies and in several cases

is negotiable. For example if you go and tell a brokerage house that you are

going to deposit 2 lakh rupees and try to convince them you are going to trade

heavily, they might consider reducing your brokerage. That is why in the above

table you will find only a range for the brokerage charges in some cases. But

that should be enough to get an idea.

Effective brokerage with taxes is more: In addition to the above brokerage

charges you will have to pay STT (Securities Transaction Tax) at the rate or

0.02% of the total transaction amount. You will also be charged 12.5% Service

Tax on the brokerage amount (and not on the transaction amount). For example,

if your brokerage is 0.50% for delivery and you do a delivery transaction of

Rs.100/- then the total brokerage you pay is

0.50 (brokerage) + 0.02 (stt) + 0.063 (service tax) = 0.58 .

Thus your effective brokerage (including all taxes) will be 0.58%. Similarly for

brokerage on intraday transactions.

One may also like to compare brokerages charged by the online brokers

mentioned above for trading in futures and options. I have traded options on

SBICAP securities and have been charged Rs.100/- flat brokerage fee for every

options trade. I will probably find out and also add a comparison table for

brokerage charges for trading derivatives (futures and options) later, if i see

enough people google searching for the same. For futures, some online brokers

charge different brokerage for different legs of the trade, i.e. different for buy

and sell trade.

Results on the basis of customer

Preferences

1. According to survey 70 % peoples are satisfied with

INDIAINFOLINE because of their RM’s facility and power of

INDIAINFOLINE software.

2. According to survey, INDIAINFOLINE Ltd open new branches for

individually handle to their customer, but in ICICI direct, HDFC

security there is no separate offices for this. So people prefer

INDIAINFOLINE.

Results On the basis of Account opening

Charges

HDFC securities ltd:- Account opening charges w.e.f. April 2005 are as

follows:- Rs.749, if the customer has an existing relationship with HDFC

Sharekhan ltd:- There is no ACCOUNT OPENING CHARGES but require

margin money of Rs 5000 for trading purposes.

ICICI direct:- A one-time charge of Rs. 750 at the time of account opening

will be charged. You may later upgrade your Invest account to an ICICI

direct.com share trading account when you desire to trade in equity.

India Infoline:- There is a nominal charge of Rs. 500 only towards stamp duty,

legal and processing fees for opening the account. This includes the registration

and account opening charges. Bank and Depository Participant (DP) account

opening charges, if applicable, are payable separately.

KARVY consultants ltd:- Account Opening Charges Are 452 But now SEBI

banned on opening of new demat account of Karvy.

Indiabulls:- Account opening charges are Rs. 900. There is no AMC and no

margin money is required.

Comment:- India Bulls charge maximum account opening charges but there are

no such charges in INDIAINFOLINE.

4.2 ON THE BASIS OF ADVANTAGES AND DISADVANTAGES

ICICIDIRECT 

This is the part of India’s largest private bank ICICI bank. Benefit of trading

account with   ICICIDIRECT This account allows Cash Trading, Margin

Trading, Spot Trading, MarginPLUS Trading Buy Today Sell Tomorrow and

Call and Trade on phone in both NSE and BSE. Investment in Mutual Funds

and bonds online through your trading account with ICICIDIRECT.

You can make order at any time (Beyond market hour) Money will not be

debited directly from your saving account on trading.

Disadvantage-

Effective Brokerage per leg for squared off trades = 0.375% ( Less than Rs.

10,00,000/- (Rs. 10 lacs) The brokerage involved is very high ( 0.75% ) (

Motilal Oswal brokerage is very less just .2% for delivery). You can not do day

trading as a result. Also, the options are less flexible. If you go for intra day

trading and the stock price falls, you can’t take the delivery and have to sell at

lower price. If you go for buy today sell tomorrow feature, you can’t sell the

same day. and the high brokerages eat away your profit. Also whenever there is

huge volatility in the market, the site stops working most of the time.

I would suggest not to go for ICICIDirect as these people charges hell lot of

brokerage as compared to other brokers. Moreover, sometimes in intraday

trades they square off your positions before 3:00 pm and sometimes they

accidentally keep it open and settle it on next day. I think you can think of

Kotak securities.

If you are going to invest for long term then choose ICICIDirect as it’s safe and

secure except for high brokerage and if you are going to day trade then forget

about ICICI.

ShareKhan 

Generally sharekhan charges 3 paise on intraday excluding taxes and after

including taxes it comes out 5 paise. On delivery 30 paise excluding taxes and

48 paise including taxes.

ShareKhan provide online trading password through classic account, fast trade

and speed trade. Out of these Classic and Fast Trade is free and they provide

user id and password for these without any extra cost. Have you got it. And for

Speed Trade they charge extra in the form of brokerage.

Sharkhan peple offering a brokerage model of 0.25 n 0.025% (yes, it is variable

) with an account opening charges of rs. 49/- only with an amc of 300/, operate

by both online and phone. sharekhan interface is quite complicated

sharekhan is good except customer care.

IndiaInfoline

Best for very small investors, terminal is too fast, as well as they offer 6th time

exposure of your holding, no need to cash balance in your account.

There is no customer care number of indiainfoline where a person can call and

tell his problem. The customer care number on the website is useless. When you

call at that number, it says “you are in queue number X” you keep on holding to

that call and after five minutes of repeating the message it says “you are in

queue number X-1″ !!!

Trading software is very easy to operate

toll free no- 66489000

one people said- I’m satisfied with the software and service of indiainfoline,

I’ve been recommending this to everyone who asks about brokerage houses to

me.

Indiabulls

Good for demat and trading charges. They have shown me a tariff of rs.1650

(one-time fee) for online trading account and demat charges and no AMC’s.

deilvery-50 p and Intra-5p.

I heard some rumors that indiabulls doesn’t allow buying IPO’s

they provides ODIN software that is very good for online trading both offline

and online perspectives it can serve you quite well.

still another choice can be kotak

Fig.1

CHAPTER-5

FINDINGS AND ANALYSIS

1) Do you know about investment options available?

KNOWLEDGE %AGE

Yes 80%

No 20%

TOTAL 100

Knowledge Percentage

YesNo

Fig.2

COMMENT

Only 80% people knows the exact meaning of investment. Because of

remaining 20% take his/her residential property as an investment. According to

law purpose this is not an investment because of it is notcreate any profit for the

owner.

2) Most preferable investment scenario.

INVESTMENT SCENARIO%AGE

Banks 24%

Derivatives &

securities market 28%

Insurance 4%

Bonds 20%

Real estate 20%

Others 4%

TOTAL 100

Investment Scenario Percentage

BankDerivatives and securities of marketInsuranceBondsReal EstateOthers

Fig.3

COMMENT

Today scenario is changed so that most area covered by the derivative and

securities market. It is 28% of the total population.

3) What is the basic purpose of your investment?

INVESTMENT PURPOSE PERCENTAGE

Liquidity 30%

Returns 25%

Capital appreciation10%

Tax benefits 20%

Risk Covering 5%

Others 10%

TOTAL 100

Investment Purpose Percentage

LiquidityReturnsCapital AppreciationTax BenefitsRisk CoveringOthers

Fig.4COMMENT

75% people are interested in liquidity, returns and tax benefits. And remaining

25% are interested in capital appreciations, risk covering, and others.

4)Most important things you take into your mind while making investments?

FACTOR %AGE

Risk 8%

Returns 17%

Both 75%

TOTAL 100

Factor Percentage

RiskReturnsBoth

Fig.5

COMMENT

75% people are considered the both factors risk as well as returns but, only 25%

considered the risk or returns factor.

5) Awareness related to security markets

KNOWLEDGE PERCENTAGE

Complete 8%

Partial 75%

Nil 17%

TOTAL 100

Knowledge Percentage

CompletePartialNil

Fig.6

COMMENT

On that basis, we conclude that 17% people know nothing about the securities

investments and 75% people have partial knowledge about it, so, some

promotional activities are required for increasing the awareness about

security market.

6) Do you have any de-mat & trading account?

ACCOUNTS PERCENTAGE

Yes 60%

No 40%

TOTAL 100%

Accounts Percentage

YesNo

Fig.7

COMMENT

Only 75% respondents have de-mat and trading account and remaining 25%

says no because they don’t know why shares move up and down.

7) In which company you have d-mat and trading account?

COMPANY PERCENTAGE

SHAREKHAN 20%

INDIAINFOLINE 38%

ICICI DIRECT 14%

INDIA BULLS 12%

KARVY 9%

Others 7%

TOTAL 100

Company Percentage

IndiaInfolineSharekhanICICI DirectIndiabullsKarvyOthers

Fig.8

COMMENT

In indiainfoline 38% respondents have de-mat & trading account because of

better services and no annual maintenance and other charges.

8) Specify the reason of satisfaction with the current broking house.

SATISFACTION PERCENTAGE

Operating expenses 18%

Services 25%

Brokerage 57%

TOTAL 100

Satisfaction Percentage

Operating ExpensesServicesBrokerage

Fig.9

FINDINGS

According to the survey most of the customers of“INDIAINFOLINE” says that

it is pocket friendly.

Coming to faith 70% satisfaction INDIAINFOLINE is better than others

stock brokers due to customers satisfaction.

Lack of promotional activities undertaken by INDIAINFOLINE. in DELHI

Region.

Main purposes of investments are returns & liquidity.

Investors take risk as well as returns into their mind while

making the investment.

Businessmen are more interested in the stock market

than the others.

Commodity market is less preferred by the investors.

People want to invest their money in the security market but they haven’t the

proper knowledge.

People are not aware of hedging in stock market.

People pay more emphasis on brokerage than service provided by brokerage

houses.

CHAPTER-6

SUGGESTIONS

Commitment should be equalized for every person.

Provide the facility of free demonstrations for all.

Improvement in the opening of De-mat & contract notice procedure is

required.

There should be a limited number of clients under the relationship manger.

So that he can handle new as well as old customer properly.

Some promotional activities are required for the awareness of the customer.

People at young age should be encouraged to invest in stock market.

Seminars should be held for providing information to prospective and present

customers.

CHAPTER-7

LIMITATIONS

As only DELHI dealt in survey so it does not represent the view of the total

Indian market.

Size of the research may not be substantial.

There was lack of time on the part of respondents.

The survey was carried through questionnaire and the questions were based

on perception.

There may be biasness in information by market participant.

Complete data was not available due to company privacy and secrecy.

CHAPTER-8

CONCLUSION

On the basis of the study it is found that INDIAINFOLINE is better services

provider than the other stockbrokers because of their timely research and

personalized advice on what stocks to buy and sell. INDIAINFOLINE provide

the facility of Trade tiger as well as relationship manager facility for

encouragement and protect the interest of the investors. It also provides the

information through the internet and mobile alerts that what IPO’s are coming

in the market and it also provides its research on the future

prospect of the IPO.Study also concludes that people are not much aware of

commodity market and while it’s going to be biggest market in India.

The company should also organize seminars and similar activities to enhance

the knowledge of prospective and existing customers, so that they feel more

comfortable while investing in the stock market.

CHAPTER-9

BIBLIOGRAPHY

Books:

BERI

G C. MARKETING RESEARCH

NEW DELHI, TATA Mc GRAW-HILL PUBLISHING COMPANY LTD.

KOTHARI

RESEARCH METHODOLOGY

NEW DELHI, VIKAS PUBLISHING HOUSE PVT.LTD.1978.

GOYAL, DR.ALOK,

FINANCIAL MARKET OPERATION

NEW DELHI, V.K. (INDIA) ENTERPRISES .

Magazines :

VALUELINE (SHAREKHAN MONTHLY RESEARCH MAGAZINE)

CAPITAL MARKET (5PASISA.COM), NEW DELHI.

THE FINAPOILS (YOUR PERSONAL FINANCE ADVISOR

FROM KARVY).

Internet:

http://WWW.MONEYCONTROL.COM

http://WWW.CAPITALINE.COM

http://WWW.SHAREKHAN LTD.COM

http://WWW.INDIAINFOLINE.COM

http://WWW.ICICIDIRECT.COM

http://WWW.HDFCSECURITY.COM

http://WWW.KARVY.COM