a professional & academic think tank prof. angelo di...
TRANSCRIPT
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A Professional & Academic Think TankProf. Angelo Di Gregorio
Milano, 28 giugno 2016Università degli Studi
di Milano-Bicocca
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Nick Burling
Very proud today… A bit over 4 months ago I was unemployed with no career prospects. In May I started working at Sydney Motor Group (incorporating Sydney City Nissan and Renault. I started selling roughly 10-15 cars a month. At the beginning of September I was asked
to take over the Internet Sales of Nissan which was roughly averaging about 6 cars a month. In the last month I have just 25 Nissan's (an increase of over 400%) and 5 Renault's.
In recognition of this effort, as of tomorrow I assume my new role as Internet Manager for both Nissan and Renault and started moving into my new office
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Nick Burling
Very proud today… A bit over 4 months ago I was unemployed with no career prospects. In May I started working at Sydney Motor Group (incorporating Sydney City Nissan and Renault. I started selling roughly 10-15 cars a month. At the beginning of September I was asked
to take over the Internet Sales of Nissan which was roughly averaging about 6 cars a month. In the last month I have just 25 Nissan's (an increase of over 400%) and 5 Renault's.
In recognition of this effort, as of tomorrow I assume my new role as Internet Manager for both Nissan and Renault and started moving into my new office
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Nick Burling
Very proud today… A bit over 4 months ago I was unemployed with no career prospects. In May I started working at Sydney Motor Group (incorporating Sydney City Nissan and Renault. I started selling roughly 10-15 cars a month. At the beginning of September I was asked
to take over the Internet Sales of Nissan which was roughly averaging about 6 cars a month. In the last month I have just 25 Nissan's (an increase of over 400%) and 5 Renault's.
In recognition of this effort, as of tomorrow I assume my new role as Internet Manager for both Nissan and Renault and started moving into my new office
Ma cosavende Nick?
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Nick BurlingMa cosa
vende Nick?
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Concessionari
TV
Stampa
Internet
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Concessionari
TV
Stampa
Internet
Diversi touchpoint
sono coinvolti
nel processo di acquisto
Ma come misurare
performance, attribuire risultati e gestire i conflitti
tra canali?
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Diversi touchpoint
sono coinvolti
nel processo di acquisto
Ma come misurare
performance, attribuire risultati e gestire i conflitti
tra canali?
Come guidaree non subire
il cambiamento imposto dalla
evoluzione della tecnologia digitale?
Marketing Innovation Hub
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Marketing Innovation Hub
2806
Ruolo e performance dei social medianella gestione aziendale
2809
2311
Dall’e-commerce al social commerce Quali effetti sulle performance aziendali?
Social media & CRM Il digital per la gestione della relazione col cliente
Oltre imprese coinvolte operanti
in paesi europei
Team con più di 20 ricercatori
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Marketing Innovation Hub
2311
Social media & CRM Il digital per la gestione della relazione col cliente
Quali reazioni
degli utenti sui social?
I Fan della
Contenuti generati dagli utenti
Contenuti condivisi direttamente dalle aziende
Pubblicità televisiva
Effetto su brand awareness, qualità percepita e brand loyalty
Negativo
Indifferente o negativo
Positivo
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Marketing Innovation Hub
2311
Social media & CRM Il digital per la gestione della relazione col cliente
Il convegno di oggi vuole essere un punto di partenza per ripensare alle attività di targetingdella domanda alla luce della digital trasformation
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Marketing Innovation Hub Un think tank
per confrontarsi su come:
Misurare i risultati
Realizzare benchmark
Valutare le soluzioni organizzative
Networking tra manager & ricercatori per condividere le esperienze
Accesso privilegiato ai report e ai dati delle analisi
Incontri riservati per la condivisione dei risultati
Partecipazione attiva ai convegni/workshop I benefici
per i partner