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A product of Vail ResortsEpicMix

A little about Vail ResortsVail was found by Peter Seibert a 10th Mountain Division soldier in 1962.The ski areas include Vail, Beaver Creek, Breckenridge, Heavenly, Arapahoe Basin, Northstar-at-Tahoe, and Keystone. It acquired the Grand Teton Lodging Company of Wyoming in 1999. Total Skier/Snowboarder Visits for Vail Resorts: more than 5.8 million (2008-2009 season) Total acreage at five resorts: More than 17,000 acres Vail Resorts owns RockResorts, a successful luxury hotel chain and continues to flourish. The properties of Rock Resorts includes Balcons Atlantico, La Semana, Dominican Rupublic, TempoMiami, Miami, FL, The Pines Lodge, CO, The Lodge at Vail, Hotel Jerome, Aspen, CO, The Osprey at Beaver Creek, CO, The Arrabelle at Vail Square, CO, The Landings at St. Lucia, West Indies.

Vail Village

Beaver Creek

Breckenridge

Keystone

Arapahoe Basin

HeavenlyWhy I chose to Introduce EpicMix, the newest product of VR I chose Vail Resorts as the subject for my portfolio because it is where I intend on starting my career. I spend a lot of time researching the company, its newest successes, innovations, and developments on and off the mountain. . Theres never been anything like EpicMix as it allows skiers to check in at the mountain, list what runs theyve done, upload pictures, earn points, and connect with others on the mountain. Social media is the future of marketing and is being used for so many fields. It only makes sense to create an app for the ski industry. I hope this portfolio introduce the product successfully and accomplish goals such as educating Vail Resorts publics about this newest piece of technology.THE MOST IMPORTANT REASONI have vacationed and lived in the Vail Resorts environment my whole life, so I feel that my perspective of being a local and tourist will bring a lot to the company and a great perspective in presenting this new product.Outline of the PortfolioTable of Contents of Outline: FolderDirection SheetFact SheetAudience Definition SheetNews ReleaseBackgrounder on Vail ResortsBackgrounder on Heidi Kercher-PrattProduct BlogPrint ad

Exert from Direction Sheet- To layout portfolioSubject: Vail Resorts, a company that owns four of the top ski areas in the United States.Format: This portfolio will be designed as a way for locals to learn more about the mobile application. I will format a copy of the portfolio for the Vail Resorts websites.Objective: The goal of this portfolio is to inform (Skiers or Vails publics) about the resort and its newest mobile application Epic mix.Intended Audience: Skiers from both the Vail Valley and other avid skiers across the country.Angle: First mobile app designed for the ski communityKey Ideas: Since this is the first mobile application for the ski community I want to be able to use this portfolio to feature it on our website and VRs other social media websites.

Exert from Audience Definition SheetAudience Definition SheetMy target audience will be skier and snowboard locals of all the Vail Resorts Ski areas. Some features about Epic Mix that will mainly address this audience will be the ability to share your ski experience with friends such as tracking runs, logging hours, and photos.The secondary audience will be avid skiers across the country that do not normally do not have access to a mountain. Epic Mix will be marketed for other benefits of Epic Mix such as the ability to read snow reports, plan your routes, and read news updates from other skiers and snowboarders.Who motivates them: The target audience is motivated more or less by other skiers and friends in their community that ski or snowboard.

The Producthttp://www.snow.com/epicmix/home.aspx

Thank You!Go to a Vail Resorts destination and enjoy a day of riding with friends!