BY

NAGARJUNA NAGILLA

CONTENTS

INTRODUCTION OBJECTIVE ABOUT THE PRODUCT BUDGET DISTRIBUTION MEDIUMS SELECTED ADS FOR PARTICULAR MEDIUM ROI CALCULATION SUMMARY

SARTAJMEHTA SATISH MANI KAVINDRA MISHRA

FOUNDERS OF ZOVI.COM

CEO OF THE ZOVI

MANISH

CHOPRA

INTODUCTION

ZOVI.COM was founded in the year 2010 .It is an apparels and accessory online website for both men and women

Main idea of launching Zovi website is making local Brands of accessorys and apparels available at reasonable cost compared to offline retailers.This is the main concept of zovi.com

ZOVI’S CONCEPT

ZOVI first started selling of shirts and belts online.

Later it expanded its selling to women accessories then scaling up of zovi products took placed.

AQUISTION:Zovi acquired inkfruit in 2013

PRODUCTS WHICH ZOVI.COM SELLS

MEN WOMENSHIRTS WESTERN

WEAR

POLOS ETHENIC WEAR

TEES HANDBAGS

BOTTOM ACCESSORIES

FOOTWEAR FOOTWEAR

ACCESSORIES WINTER WEARS

WINTER WEARS

Rating of zovi.com

According 2013 top 30 ecommerce sites zovi.com

Stood at 23rd place.According to latest Alexa.com ranking:Flipkart occupied 7th positionJabong occupied 12th positionAmazon occupied 13th positionSnapdeal occupied 16th positionMyantra occupied 17th positionEbay occupied 20th position Zovi.com occupied 57th position.

The main competitors of zovi.com are as follows

Flipkart Jabong Amazon Snapdeal Myntra ebay

According to alexa

bounce rate page per view daily time on site

0

10

20

30

40

50

60

flipkartjabongamazonsnapdealmyntraebayzovi

People coming to google before coming to website

flipk

art

jabo

ng

amaz

on

snap

deal

myn

traeb

ayzo

vi0

5

10

15

20

25

30

35

Column1

People coming to fb before coming to website

flipk

art

jabo

ng

amaz

on

snap

deal

mya

ntra

ebay

zovi

012345678

facebook

facebook

According to alexa.com

Searches for zovi.com is very less (9.4%) Hence text advertisment, display

advertisement isRequired on SEARCH ENGINE to make it

move to topPosition.Maximum of the customers comes from

facebook afterSearch engine. Hence facebook should be

used in allAspects to gain top aspects.

OBJECTIVE

The main objective of the project is to Brand awarness – facebook engagement Sales of the products- fb (click through website) Google text ads and display ads

About the product:

The products choosens are apperals (upto independence day only)

The products choosen are footwear’s for both men and women.

BUDGET ALLOCATION

TEXT ADVERTISEMENT - 40k DISPLAY ADVERTISEMENT- 30k FACEBOOK ADVERTISEMENT- 30k

ENGAGEMENT IN FACEBOOK

CLICK THROUGH WEBSITE IN F.B

GOOGLE TEXT ADS

GOOGLE DISPLAY ADS

ROI CALCULATION (fb)

Money placed on fb 30,000 ON fb ctw reached 18,80,000 Expecting people viwed 18,80,00 Expecting sale of 10% on 18,80,00 i.e

9,00,000.Through fb.

SUMMARY

The key finding outs from this project are zovi.com website need to be improved as we seen its bounce rate is pretty high.

Brand awarness for zovi.com should be created

Lot of search ads should be created as it as less people coming from google search engine.