a next generation outdoor media company

1

XGD MEDIA - PRIVATE AND CONFIDENTIAL

Hong Kong Info Deck 2021

A NEXT GENERATION OUTDOOR MEDIA COMPANY

2

We are a next generation specialising in innovative advertising spaces in the heart of Hong Kong and Singapore.

We combine with the latest, offering one of a kind outdoor advertising

solutions for our clients’ out-of-home media needs with an to service.

ABOUT

More Information!


3

MEDIALOCATIONS


Every location in our portfolio is carefully selected for its unique quality and personality. We combine the latest technology, innovation and creativity to ensure all our locations continuously drives impact and engagement between advertisers and audiences.

4 XGD MEDIA - PRIVATE AND CONFIDENTIAL

26W CENTRAL26 Wellington Street

5

PROXIMITY

XGD MEDIA - PRIVATE AND CONFIDENTIAL5

Dominating the heart of Hong Kong’s

, this premium

interactive full motion billboard is located

at the main entrance and exit to

(Hong Kong's primary nightlife hot

spot).

Advertisers have access to some of the

in the

world and is surrounded by many

popular flagship retail stores,

Michelin star restaurants, bars

and public transportation hubs.


STATISTICS

MONTHLY PEDESTRIAN TRAFFIC*

MONTHLY VEHICULAR TRAFFIC^

MORE EYE-CATCHING THAN STATIC VISUAL`

- *Facial recognition, real time demographics- ^Hong Kong Transport Department - Annual Traffic Census 2019- `Strategy Institute of Toronto

REMARKS:

7

PROFILE

REMARKS:


26 Wellington Street, Central

DISPLAY AREA SIZE:- LED: 7.99m (W) x 11.51m (H) =

FORMAT:High definition display with

professional-grade surround sound speakers

ADDITIONAL FEATURES:and

- First come first serve basis- Availability and censorship are subject to landlord’s approval

8

PROFILE

REMARKS:



DISPLAY AREA SIZE = LED: 7.99m (W) x 11.51m (H)Sticker A: 4.08m (W) x 5.93m (H)Sticker B: 4.98m (W) x 8.93m (H)Sticker C: 3.94m (W) x 3.35m (H)Sticker D: 4.05m (W) x 3.35m (H)

FORMAT:&

High definition display with P10 visual resolutionprofessional-grade surround sound speakers



9

PROFILE

REMARKS:



DISPLAY AREA SIZE = Sticker A: 8.02m (W) x 5.93m (H)Sticker B: 8.93m (W) x 8.93m (H)Sticker C: 4.05m (W) x 14.86m (H)

FORMAT:

ADDITIONAL FEATURES:professional-grade surround sound speakers


Mock-up for reference only


BUTTERFLY CENTRAL23 D’Aguilar Street

11

PROFILE

REMARKS:


23 D’Aguilar Street, Central

DISPLAY AREA SIZE =A: 9.8m (W) x 10.1m (H)B: 5.8m (W) x 12.0m (H)C: 5.0m (W) x 11.5m (H)

FORMAT:LED display with



LFR CAUSEWAY BAY1-3 Jardine’s Crescent

13

PROXIMITY


Strategically located at the world famous

, this high

impact premium billboard provides

advertisers with tremendous visibility to

.

This densely populated location connects

advertisers to the

and in the most

desirable retail neighbourhood.

Equipped with the latest LED

technology, advertisers have the

opportunity to stand out from

the crowd and target audiences

at a very high frequency.


STATISTICS

MONTHLY PEDESTRIAN TRAFFIC*

MONTHLY VEHICULAR TRAFFIC^

MORE EYE-CATCHING THAN STATIC VISUAL`

REMARKS:- *Facial recognition, real time demographics- ^Hong Kong Transport Department - Annual Traffic Census 2019- `Strategy Institute of Toronto

15

PROFILE

REMARKS:


1-3 Jardine’s Crescent, Causeway Bay

DISPLAY AREA SIZE:LED: 6.4m(W) x 13.4m(H) =

FORMAT:Ultra high definition display with




TIMES SQUARE CAUSEWAY BAY1 Matheson Street

17

PROXIMITY


Times Square is the

of Causeway Bay. Shoppers from all over

the world come to Causeway Bay and

rarely leave without visiting Times Square.

This mall is also one of the district’s

largest shopping mall with over 200

stores ranging from mid-price luxury

fashion and accessories to

electronics to an upscale

supermarket.

18

PROFILE

REMARKS:


1 Matheson Street, Causeway Bay

DISPLAY AREA SIZE:LED: 12.8m(W) x 7.1m(H) =

FORMAT:High definition display

Professional-grade surround sound speakers

ADDITIONAL FEATURES:Nil



Combine the power of DOOH with online connectivity to create new engagement opportunities with your target audience. All our billboards are equipped with the latest high-speed WI-FI technology to seamlessly deliver dynamic content and unique creative campaigns to your audience.

Case Study: XGD Media x Hong Kong Tourism Board

This campaign utilized the innovative features of our digital advertising billboard by live-streaming user-generated content (UGC) shared on social media posted under the @discoverhongkong Instagram account. This live feed feature available exclusively at XGD Media is designed to significantly increase brand awareness and interact with an unlimited number of customers.

O2O CONNECTIVITY

Video Here!


LIVE FEEDLive feed connectivity offer advertisers unlimited creative opportunities to engage audiences with full-motion video and dynamic real-time content. Advertisers have the opportunity to easily change creative content based on triggers ranging from the time of day and weather to specific e-commerce website behaviors.

Case Study: XGD Media x Net-a-Porter

During the campaign, our 26W billboard displayed in real-time the number of shoppers on the Net-a-Porter website in addition to a live feed of the specific items being added to the shopping basket from users across the globe.

Net-a-Porter combined eye-catching visuals and music to dynamically change creative content to continuously engage the most sought after consumers in the world at our high traffic Central intersection.

Video Here!


PROGRAMMATIC OOHOver the past decade, has been the only segment in the advertising industry that has experienced . However, the addition of the evolving

lights up our digital billboards even more.

The use of to segment audiences lets the advertisers deliver the campaign to the right people at the right time. Marketers can utilize the data we have to achieve

.


CENTURY SQUARE CENTRAL1-13 D’Aguilar Street

23

PROXIMITY



, this premium

billboard is located at the main entrance

and exit to (Hong Kong's

primary nightlife hot spot).


in the





24

PROFILE

REMARKS:


1-13 D’Aguilar Street, Central

MONTHLY VEHICULAR TRAFFIC:

DISPLAY AREA SIZE:11.0m (W) x 33.0m (H) =

FORMAT:

- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019



PEDDER BUILDING CENTRAL12 Pedder Street

26

PROXIMITY


Surrounded by a group of class A

commercial locations, our Pedder

Building billboard is the perfect location

for penetrating the urban centre of Hong

Kong. Located at the busiest street right

next to landmark in Central, our

billboard gives brands access to

business executives, expatriates and

professionals.

27

PROFILE

REMARKS:


12 Pedder Street, Central



FORMAT:



CENTRAL BUILDING CENTRAL1-3 Pedder Street

29

PROXIMITY


Surrounded by a group of class A

commercial locations, our Central

Building billboard is the perfect location

for penetrating the urban center of Hong

Kong. Located at the busiest street right

next to in Central, our

billboard gives brands access

to business executives, expatriates

and professionals.

30

PROFILE

REMARKS:


1-3 Pedder Street, Central


DISPLAY AREA SIZE:A: 43.0m (W) x 11.0m (H) =

B: 24.0m (W) x 11.0m (H) =

FORMAT:



ASIA STANDARD TOWER CENTRAL59 - 65 Queen’s Road Central

32

PROXIMITY



, this premium

billboard is located at the main entrance

and exit to (Hong Kong's

primary nightlife hot spot).


in the





33

PROFILE

REMARKS:


51 - 65 Queen’s Road Central, Central



FORMAT:




CODA PLAZA MID-LEVELS51 Garden Road

35

PROXIMITY


Dominating , the primary

transport artery to luxurious residential

areas such as and ,

this static billboard receives head-on

exposure from Hong Kong’s elite society

and tourists heading towards the

and , a major

leisure and shopping tourist

attraction with a richly curated

merchant portfolio near the

summit of Victoria Peak.

36

PROFILE

REMARKS:


51 Garden Road, Mid-Levels



FORMAT:



NEICH TOWER WAN CHAI128 Gloucester Road

38

PROXIMITY


Neich Tower to all

on both Hong Kong

Island and Kowloon.

Perfectly located on Gloucester Road,

one of the major highways in

Hong Kong, this billboard captures

travelling to

central business districts,

international consulate generals

and local government offices.

39

PROFILE

REMARKS:


128 Gloucester Road, Wan Chai



FORMAT:




NAM HING FONG CAUSEWAY BAY39 Yiu Wa Street

41

PROXIMITY


Nam Hing Fong is conveniently located

between Causeway Bay, the busiest

shopping district of Hong Kong and Happy

Valley, a luxurious residential district.

This prime billboard location is highly

visible from afar and captures the

attention of major vehicular traffic

heading into Causeway Bay,

Happy Valley and all vehicular

traffic travelling towards

Aberdeen Tunnel.

42

PROFILE

REMARKS:


39 Yiu Wa Street, Causeway Bay



FORMAT:



43

PROFILE

REMARKS:


39 Yiu Wa Street, Causeway Bay



FORMAT:




YING KONG CAUSEWAY BAY2-6 Yee Wo Street

45

PROXIMITY



, this high



.


advertisers to the

and in the

most desirable retail neighbourhood.

Advertisers have the opportunity

to stand out from the crowd

and target audiences at a

very high frequency.

46

PROFILE

REMARKS:


2-6 Yee Wo Street, Causeway Bay


DISPLAY AREA SIZE:22.5m(W) x 10.9m(H) =

FORMAT:



GOLDMARK CAUSEWAY BAY502 Hennessy Road

48

PROXIMITY



, this high



.


advertisers to the

and in the

most desirable retail neighbourhood.

Advertisers have the opportunity

to stand out from the crowd

and target audiences at a

very high frequency.

49

PROFILE

REMARKS:


502 Hennessy Road, Causeway Bay


DISPLAY AREA SIZE:Goldmark A: 10.0m(W) x 7.5m(H) =

Goldmark B: 25.0m(W) x 7.1m(H) =

FORMAT:




OLIV CAUSEWAY BAY15 Sharp Street East

51

PROXIMITY


OLIV is conveniently located directly

opposite , the retail shopping

mecca of Causeway Bay.

This billboard is adjacent to one of Times

Square’s busiest entrances and exits.

Due to traffic restrictions, all private

vehicles in the area are required to

pass by OLIV. Furthermore, the

Times Square private vehicle pick

up zone is directly in front of OLIV

and the billboard successfully

targets

.

52

PROFILE

REMARKS:


15 Sharp Street East, Causeway Bay


DISPLAY AREA SIZE:6.4m(W) x 13.8m(H) =

FORMAT:




YAU SHING MONG KOK51 Sai Yeung Choi Street South

54

PROXIMITY


Our Yau Shing billboard is located at the

. In Cantonese,

‘Mong Kok’ means ‘Busy Corner’. Indeed as

according to the Guinness World Records, it

is the most densely populated district in the

world with over 130,000 people per square

kilometer. Mong Kok is renowned for its

and .

This giant street-level

billboard location is also

one of the top tourist

attractions in Hong Kong

with nearby

and

always at the

top of ‘tourist must

visit’ lists.

55

PROFILE

REMARKS:


51 Sai Yeung Choi Street South, Mong Kok

- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019- *Guinness World Records


(Most densely populated district in the world)*

DISPLAY AREA SIZE:A: 18.4m (W) x 8.4m (H) =

B: 9.2m (W) x 8.4m (H) =

FORMAT:

PEOPLE / KM2:


MANSON HOUSE TSIM SHA TSUI74-78 Nathan Road

57

PROXIMITY


Adjacent to the Tsim Sha Tsui MTR station

is one of the largest static billboards in

Hong Kong. Manson House is the most

dominant in the

area providing to

both pedestrian and vehicular traffic.

Surrounded by multiple large

and

, Manson House

reaches a large number of

and .

58

PROFILE

REMARKS:


74-78 Nathan Road, Tsim Sha Tsui


DISPLAY AREA SIZE = A: 19.0m (W) x 7.0m (H) B: 19.0m (W) x 7.0m (H)

FORMAT:



FONTAINE BUILDING TSIM SHA TSUI18 Mody Road

60

PROXIMITY


Located at the centre of Tsim Sha Tsui, the

highly

where many and

are located. Our

Fontaine Building static billboard

allows advertisers to infiltrate their

campaigns to

and from around the world.

61

PROFILE

REMARKS:


18 Mody Road, Tsim Sha Tsui



FORMAT:




HOUNG SUN BUILDING TSIM SHA TSUI45-47 Carnarvon Road

63

PROXIMITY


Located at the centre of Tsim Sha Tsui, the

highly

where many and

are located. Our

Houng Sun Building static billboard

allows advertisers to infiltrate their

campaigns to

and from around the world.

64

PROFILE

REMARKS:


45-47 Carnarvon Road, Tsim Sha Tsui


FORMAT:

- First come first serve basis- Availability and censorship are subject to landlord’s approval- Installation and dismantling lead-time will be countedwithin the booking period


PRESTIGE TOWER TSIM SHA TSUI23-25 Nathan Road

66

PROXIMITY


Prestige Tower billboard is located on

, where and

are all along the same street.

With the nickname “Golden Mile”, Nathan

Road is filled with locals and tourists from

around the world.

Nathan Road is also the major

thoroughfare in Kowloon, connecting

of people on

public transport on a daily basis

from Prince Edward to

Tsim Sha Tsui. Prestige Tower

is the prefect location for

advertisers looking to

maximize campaign

awareness.

67

PROFILE

REMARKS:


23-25 Nathan Road, Tsim Sha Tsui



FORMAT:




480N YAU MA TEI480 Nathan Road

69

PROXIMITY


480N billboard is located on ,

where and are all along

the same street. With the nickname “Golden

Mile”, Nathan Road is filled with locals and

tourists from around the world.

Nathan Road is also the major

thoroughfare in Kowloon, connecting

of people on

public transport on a daily basis

from Prince Edward to

Tsim Sha Tsui. 480N is the

prefect location for advertisers

looking to maximize campaign

awareness.

70

PROFILE

REMARKS:


480 Nathan Road, Yau Ma Tei



FORMAT:




AND MORE…

CLIENTS


CONDITIONS

1. XGD shall display the advertisement at the site location during the Campaign Period with details as described in the Advertising Contract attached

hereto.

2. For LED Façade Wall site locations, the operation hours is 10:00 to 24:00 everyday (subject to change without prior notice).

3. For LED Façade Wall site locations, if XGD fails to display any advertisement continuously for more than 2 hours during the Campaign Period, the

Company shall only be compensated by means of re-broadcasting the advertisement on a best effort basis. The Company shall not claim against XGD for

any loss and damage arising out of or in connection with the said failure of displaying the advertisement.

4. If XGD fails to display any advertisement for 2 hours or less, the Company agrees that no re-broadcasting of the advertisement is required and/or no

compensation of whatsoever nature is required. The Company shall not claim against XGD for any loss and damages arising out of or in connection to the

said failure of displaying the advertisement.

5. XGD shall not in any way be responsible for the preparation, content, production or supply of copy for any of the Company’s advertising material.

6. The advertising material (In the requested format and any special requirement) shall be submitted to XGD’s office for approval at least 14 days before

the first day of the Campaign Period. Failure to provide the necessary advertising material in time may result in XGD’s inability to commence the required

Campaign Period. The Company agrees that no refund of any payment will be made for any late delivery or non-delivery of the advertising material.

7. The Company will provide an image file or video file to XGD for display of advertisement at site location at least 14 days before the first date of

Campaign Period. The Company shall be solely responsible for the costs of converting the advertising material into

display ready format.

8. For LED Façade Wall site locations, XGD shall have rights and absolute discretions to arrange the slot position of all advertisement broadcasts on the

LED Façade Wall, unless specified otherwise.

9. The display of advertisement is under the regulation of Film Censors Ordinance by Television and Entertainment Licensing Authority. XGD shall have

rights and absolute discretions to suspend or terminate the display of any advertisement that may contravene

the said Ordinance. The Company undertakes to fully indemnify XGD against any liability, loss and damages arising out of or in connection with any non-

compliance thereof.

10. If there is an error in display of the advertisement or the display does not occur as planned, XGD shall not be liable for any loss and damages suffered

by the Company arising out of or in connection to the said error in all circumstances.

11. XGD shall not be responsible for any loss or damage arising out of or in connection to the display of advertising material. XGD shall have right to

destroy all advertising material after expiry of three (3) months from the last date of the Campaign Period.

12. The Company shall be solely responsible for the payment of copyrights and royalties of the contents of the advertisement.

13. The Company shall ensure that all the advertising material shall not be obscene, defamatory or infringe any intellectual property rights of any third

party. XGD shall have right to suspend, stop or terminate broadcasting of any advertisement if the advertising

material is obscene, defamatory or infringe any intellectual property rights of any third party, without prior notice and without any compensation.

14. The Company agrees to pay XGD the "Nett Total" amount as described in the Advertising Contract before the first day of the Campaign Period in the

Advertising Contract.

15. The Company agrees that the "Nett Total" amount paid is non-refundable.

16. If the Company fails to pay the "Nett Total" amount within the prescribed time, XGD shall have right to terminate this Advertising Contract and forfeit all

payments. XGD shall have rights to display other advertisements during the Campaign Period or any period which is original scheduled for the Company.

17. The Parties herein warrants that it has full authority and power to enter into this Agreement.

18. The Company represents and warrants that all material and contents in the advertisement are original and not infringe any copyrights, trademarks,

designs, patents and other intellectual property rights of any third party.

19. The Company further represents and warrants that if the Company is not the copyright owner of the advertising material or any contents thereof, the

Company has obtained prerequisite from the copyright owner for using the advertising material or the contents.

20. XGD may terminate this Agreement forthwith by giving notice in writing to the Company if the Company fails or refuses to pay the Deposit or the

payment due and payable to XGD.

21. Each party agrees and undertakes to keep confidential; not to disclose to any third party; and not to use for any purpose not authorized by the other

party, any Confidential Information, defined as all confidential information (whether written, oral, visual, electronic or any other form) relating to the

existence of this Advertising Contract.


www.xgd.com.hk

[email protected]

+852 2530 0208

3/F, 26 Wellington Street, Central, Hong Kong

a next generation outdoor media company

Documents