a new start · voice rev 03/2013 2.1 tone simple reassuring concise clever plainspoken no-nonsense...

What should you expect from the Cardinal Health brand? We decided to refresh the Cardinal Health visual brand to better represent the personality of the company. The visual brand is more flexible. It allows a greater range of expression yet retains strong ties to our heritage. It’s also evolutionary: it allows us to make small course corrections that keep the brand fresh.

How does it position Cardinal Health? The brand was not created in a vacuum. We looked across the competitive landscape in order to design a system that makes sure we stand out. And while the brand is unique and modern, considerations were taken to ensure it feels at home in the healthcare industry.

How is it better? Every aspect of the Cardinal Health brand is more flexible — from color to photography and layout. This set of guidelines will allow Cardinal Health to create more customized communications — while staying within the new rules established. Moving forward, we have the tools to communicate more clearly — both visually and verbally.

The sliding scale While Cardinal Health comprises many products and services, it is one brand, and its visual language should emphasize that idea. Therefore, consistency will continue to be a goal. However, we’ve made sure to allow enough flexibility in the visual language so that you can create communications that stand out and get noticed.

A sliding scale graphic was created for these guidelines to articulate areas of consistency and flexibility. This scale will help specify which attributes of each graphic element are more flexible and which are less so.

REV 03/2013

A new start

consistEnt flExiblE

REV 03/2013

Contents

Strategy 1.0 Overview 1.1 Our story 1.2 Personality 1.3 Messaging 1.4 Messaging for your business group

Voice 2.0 Tone 2.2 Speaking about Cardinal Health 2.3 Company description 2.4 Reference

Logo 3.0 Logo basics 3.1 Logo placement 3.2 Co-branding 3.3 Designation logos 3.4 Supergraphic

Color palette 4.0 Primary color 4.1 Print (secondary) palette 4.2 Application samples 4.3 Background palette 4.4 Electronic palette (PPT, video, animation) 4.5 Active and foundation (web) palette

Grid 5.0 Standard single page grid 5.1 Standard spread grid

Color sweeps 6.0 Overview 6.1 Sample executions

Typography 7.0 Headlines 7.1 Body copy 7.2 Column and grid relationship 7.3 Preferred computer system typefaces

Photography 8.0 With or without photography 8.1 Image placement 8.2 Selecting photography 8.3 Color editing 8.4 Cropping

Product tags 9.0 Overview 9.2 Placement

Call-outs 10.1 Overview 10.2 Other uses

11.0 Dotted rules

12.0 Iconography

13.0 Brand investigations

Sample executions 14.0 One-page document 14.1 Two-page document 14.2 Four-page document 14.3 Multiple-page document 14.4 Paper for commercial print

REV 03/2013

Additional guidelines

Appendices A Logo usage B Digital C Internal communications D Advertising E Presentations F Stationery G Forms H Catalogs I Email J Media usage K Promotional merchandise L Image library M Employee portraits N Signage O Private brand packaging P Vehicles Q Checks R Security S Co-branding T Naming and Trademarks U Specialty Solutions

The appendices listed above are available upon request by sending an email to [email protected].

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Strategy 1.0 Overview 1.1 Our story 1.2 Personality 1.3 Messaging 1.4 Messaging for your business group

Voice 2.0 Tone 2.2 Speaking about Cardinal Health 2.3 Company description 2.4 Reference

Our strategy, our voice

1.0Strategy

1.0

Several years ago, we introduced a new core brand strategy — including a new positioning statement and messaging — a critical step in evolving the Cardinal Health brand. The brand strategy is included in this document to ensure that creative exploration is informed by key strategy elements. In some areas, we built upon the strategy or added some complementary elements.

• Brand purpose (what we aspire to achieve)

• Brand positioning (how we differentiate)

• Tagline (the big idea)

• Brand values (who we are)

• Brand voice (how we look, feel and sound)

• Key messages (what we say)

– Attributes: what we offer

– Benefits: what clients get

• Information architecture (how we organize the story)

REV 03/2013

Overview

Our story Personality Messaging Structure

The brand strategy includes the following core elements:

1.1Strategy

1.1REV 03/2013

Our story

Our story is the fundamental articulation of what Cardinal Health stands for and what we promise. Three elements make up the core story: the purpose, the positioning and the tagline. These elements work together to create the high-level themes for the brand.

We make healthcare more cost-effective so our customers can focus on their patients.

Purpose (what we aspire to achieve)

We apply our deep understanding of healthcare to deliver inventive and meaningful solutions that improve the total cost of care.

Brand positioning (how we differentiate)

Essential to care™

Tagline (the big idea)

1.2Strategy

1.2REV 03/2013

Personality

The personality defines the tone of the brand, or how it feels in communications. The personality is defined by two elements: the values and the voice.

The values are presented in the full statements below. They define the mindset or philosophy of the brand, creating a sense of what the company is.

The boldface words define the voice, which conveys the tone of the brand — how it looks, feels and sounds. Pages 2.0 - 2.5 of this document address voice in greater detail.

We are tenacious in fulfilling our commitments to customers.

We are accountable for high performance and to each other.

We are inventive and adaptable.

We bring a sense of optimism, enthusiasm and competitive spirit to our work.

We are genuine, open, direct and respectful.

We can be trusted to do the right thing.

We are inclusive and work together with confidence and trust.

1.3Strategy

1.3

More cost-effective system

We are focused on using our collective healthcare industry supply-chain- related expertise to reduce unnecessary healthcare costs while at the same time supporting critical caregiving activities. This helps to both drive down the total cost of care and free up professionals to focus on developing and delivering the highest-quality healthcare products and services — an organizational dedication that can be summed in the essential formula: Improve efficiencies + Enhance quality = Enable cost-effectiveness.

Deep understanding

We bring the broadest view of the healthcare industry — from pharmaceutical and medical products manufacturers to a wide network of retail, acute care and ambulatory providers — providing essential insight into the complex supply-chain-related interactions and activities required to keep the healthcare system’s “backbone” running at peak performance.

We are focusing on building detailed, essential knowledge of specific customer segments and classes of trade, allowing us to identify both customers’ individual opportunities to improve their supply-chain-related activities and the specific caregiving processes that would most benefit from new product innovations.

Inventive and meaningful solutions

We are applying new thinking across all the essential supply-chain-related areas in which we play — from product development, sourcing and selection, to distribution and logistic support, to demand, inventory, reimbursement and risk management. This results in a more comprehensive portfolio of offerings that provide significant, measurable improvements in efficiency and quality.

We are investing in progressive business structures and information technology systems, enabling us to take better advantage of our scale and skills to enhance overall supply-chain-related interactions and relationships between suppliers and providers.

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Messaging

A key component of the brand strategy is clear articulation of the brand messaging, or what the brand says. These messages represent the core of our brand — and should be reinforced throughout any Cardinal Health communication.

Key messages

1.4Strategy Messaging for your business group

1.4REV 03/2013

Every communication, from corporate banners to product spec sheets, should answer one or more of these questions:

Why do we exist?

Why do we matter?

Why are we essential to care?

Why are we in this business?

Why does this information matter?

How do we deliver on what we promise?

How does that work?

How will we meet your needs?

How will we act as a partner?

How are we cost-effective?

What are the products offered?

What makes them better?

What are the features you need?

What’s new about them?

What are the specs?

Why How What

While every piece of communication we produce should be explaining why, how and what, different business groups within Cardinal Health will need to lean more heavily on answering one question more than the others.

Note: This doesn’t mean that each communication tool should focus only on answering its primary what, how and why question. Rather, lead with a stronger point of view on your business group’s primary question. Then follow up by answering the other two questions.

What should I write about?

Which of the three areas should I focus on?

Why

How What

internal Product promotion

business units

corporate

line of business Product information

Product promotions should emphasize the

what — features, attributes,

characteristics and cost.

Lines of business focus on the ability to deliver

those products — logistics,

organization, process

and delivery.

Corporate communicationsbring it all together by

explaining why cardinal Health

is the right choice.

2.0Voice

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Tone

The right partner puts the focus on the patient.

Advance the world of medicine. We’ll help.

Cardinal Health believes better care and lower cost aren’t mutually exclusive.

Cardinal Health is here to assist.

Cardinal Health thinks care starts way before the hospital.

Cardinal Health doesn’t believe in 9 to 5.

Make medicine matter.

Foresight in full supply.

Meet some of the lives you’ve changed.

Have everything needed for better care close at hand.

Helping provide better care is its own reward. But we improved your benefits program anyway.

Be ready for what’s next.

Make a difference for the masses.

Be the spectacular completion to a complicated series of interactions.

Scrub in.

Feel free to forge a new path in patient care. (We’re that type of partner.)

Breakthroughs come easier given the right set of tools.

Being at the forefront of medicine means you could probably use a little backup.

We do everything short of scrubbing in.

As a health professional, you have zero tolerance for error. We know what that’s like.

Optimistic Confident Savvy

Upbeat Inspiring Genuine

Open Tenacious Focused

Corporate Internal Line of business

Why

How

Why

How

The sample headlines on this page illustrate how our voice can bend in different directions based on audience and subject matter.

What should it sound like?

2.0

Demonstrationsthe headlines to the right are

examples of the tone intended

for each audience.

Essential to careDo not use “Essential to care”

in a headline. it is our tagline

and should be used only

as a tagline.

2.1Voice

2.1REV 03/2013

Tone

Simple Reassuring

Concise Clever

Plainspoken No-nonsense Intellectual

Scan, order, relax.

Every milligram matters monumentally.

Cost and quality in perfect balance.

Cost and care, in just the right dosage.

It helps to have a vigilant partner.

Together, we can do more.

Delivering on cost means providing better care.

Let’s get microscopic.

Unnoticeable. Therefore, remarkable.

The human body is incredibly intricate. Our supply chain is too, though you’d never know it (that’s the point).

Building a better hemostat.

Prevention starts with protection.

Essential tools, packaged together.

Surgical, in product and promptness.

It took over 10 years to develop a better exam glove (and only one day to have it delivered by the thousands).

Ordering made easy.

Business unit Product promo Product info

Why

WhatHow What What

Some things the Cardinal Health voice isn’t:Animated

Arrogant

corny

Elementary

flashy

flowery

inappropriate

obtuse

obvious

overconfident

trite

Vague

Demonstrationsthe headlines to the right are

examples of the tone intended

for each audience.

Essential to careDo not use “Essential to care”

in a headline. it is our tagline

and should be used only

as a tagline.

The sample headlines on this page illustrate how our voice can bend in different directions based on audience and subject matter.

What should it sound like?

2.2Voice

2.2REV 03/2013

Speaking about Cardinal Health our nomenclature

One company name Cardinal Health

Two financial reporting segments • Medical Segment • Pharmaceutical Segment

Market-leading businesses identified by capability descriptors Business names - Describe the function of the business. Business names are

developed using real words and are intended for internal reference. If communicated externally, the company name precedes the business name on first reference. All

subsequent references are to Cardinal Health.

Examples: Consumer Health, Nuclear Pharmacy Services, Channel Services and Solutions, Laboratory Products, Specialty Solutions

Family and product/service names Family brand names - help customers find related offerings Examples: Medi-Vac® Suction and Fluid Collection Products, Protexis™ Surgical Gloves,

Presource® Products and Services

Product/service names - clearly identify the offering, its function or descriptive attributes by using generic nouns Examples: Mobile Solutions, Foam Surgical Tape, Cardiovascular Packs, Lab Jackets

2.3Voice

2.3REV 03/2013

Company description

For general use

Headquartered in Dublin, Ohio, Cardinal Health is a $108 billion healthcare services

company that improves the cost-effectiveness of healthcare. As the business behind

healthcare, Cardinal Health helps pharmacies, hospitals, ambulatory surgery centers

and physician offices focus on patient care while reducing costs, enhancing efficiency and

improving quality. Cardinal Health is an essential link in the healthcare supply chain,

providing pharmaceuticals and medical products to more than 60,000 locations each day.

The company is also a leading manufacturer of medical and surgical products, including

gloves, surgical apparel and fluid management products. In addition, the company supports

the growing diagnostic industry by supplying medical products to clinical laboratories and

operating the nation’s largest network of radiopharmacies that dispense products to aid

in the early diagnosis and treatment of disease. Ranked #21 on the Fortune 500,

Cardinal Health employs more than 30,000 people worldwide. More information about

the company may be found at cardinalhealth.com and @CardinalHealth on Twitter.

Please use the company

description as needed.

Employees can use in its

entirety or by selecting

statements that pertain to

your need of reference.

to access the most up-to-

date version, please visit

mycardinalHealth.

if you have any questions,

please send an email to

[email protected].

2.4Voice

2.4REV 03/2013

Reference

the examples in this

section are a guide for

maintaining a consistent

style across cardinal Health

communications. in general,

our writing style follows

the Associated Press (AP)

style guidelines.

Abbreviations and acronyms Do not use abbreviations and acronyms for businesses, departments or program names, with the exception of commonly accepted industry-standard abbreviations (HR, IT, FDA, etc.). If abbreviations or acronyms must be used, make sure the full name is spelled out on first reference, followed by the acronym in parentheses. Headline copy should avoid acronyms. Do not use acronyms to refer to the businesses of Cardinal Health.

Bullets Always capitalize the first letter of the first word of bulleted text. Use solid round bullets. Write in full sentences whenever possible and be consistent with punctuation. Bullets should always be justified with the left edge of the text box; they should not hang over the edge. Additional lines of copy under each bullet should be indented to align with the first letter of the bulleted text.

CAH “CAH” is the Cardinal Health stock symbol. Never use the stock symbol in place of the company name.

Capitalization Sentence case is preferred — capitalize only the first word and proper nouns in all headlines, subheads, lists and call-outs.

Cardinal Health Our company is Cardinal Health — not “Cardinal.” Always use the full company name as two separate, capitalized words. The legal name, “Cardinal Health, Inc.,” is only used for financial or legal applications and Cardinal Health press releases. Also note the following about use of “Cardinal Health” and our business/capability names:

• The Cardinal Health name should not be used as a possessive adjective (e.g., write “the employees of Cardinal Health,” not “Cardinal Health’s employees”.

• Do not break the Cardinal Health name into separate lines of text. Our full company name should always be intact on the same line of text.

• Do not use business names immediately after “Cardinal Health.” For instance write “Nuclear Pharmacy Services business of Cardinal Health” instead of “Cardinal Health Nuclear Pharmacy Services.”

• Do not use the business, capability or segment name when it is more appropriate to use “Cardinal Health.” – Incorrect: Surgical Products develops and manufactures Protexis™ Surgical Gloves. – Preferred: Cardinal Health develops and manufactures Protexis™ Surgical Gloves.

cardinalhealth.com Do not capitalize our website address “cardinalhealth.com” unless it begins a sentence. The prefix “www” is not needed. Note: Only drop the prefix “www” when referring to Cardinal Health websites. External websites should be spelled out true to form.

Dates Spell out all dates unless character space is limited: January 20, 2010, should only be written as Jan. 20 when space is limited (outside of U.S.: 20/01/2010).

Departments Capitalize the names of departments, but lowercase the word “department.” • Example: Human Resources department

Email Lowercase first and last names appearing in @cardinalhealth.com email addresses. • Example: [email protected]

Employees “Employees” is preferred over the term “associates.” This distinguishes our employees from our vendor partners.

Healthcare In common usage, we have adopted the spelling of “healthcare” as one word. In media relations materials, “health care” is written as two words.

2.5Voice

2.5REV 03/2013

Reference

Numerals Spell out numbers one through nine. Quantities larger than nine should be displayed as a numeral, except at the beginning of a sentence. For monetary amounts larger than $1 million, use the dollar sign ($) and numerals up to two decimal places. When a number exceeds 999, insert a comma (“28,947,” not “28947”).

• Examples: – Cardinal Health has facilities in 10 countries. – Every year, physicians order more than 12 million nuclear procedures. – Revenues topped $91 billion for the first time.

Percent Use figures followed by the word “percent.” For amounts less than one percent, use decimals and precede the decimal point with a zero.

• Examples: 25 percent, 0.5 percent • Exception: Use the percent symbol when character space is limited.

Product and service brands Use key product and service brand names as adjectives. Product and service brands should use the approved legal symbols and be followed by a noun.

• Examples: – TrustWorth™ Home Healthcare Products – ValueLink® Supply Management Services

Registration, trademark and service mark symbols Symbols should be used on every reference within each copy element (such as headlines, body copy and captions).

Telephone numbers Digits of telephone numbers should be separated with periods, as shown on business cards and stationery.

• Example: 614.757.7000

Time (United States) Use numerals except for references to noon and midnight, which are always lowercase unless they begin a sentence. Separate hours from minutes with a colon, but do not use a colon with two zeros if the event occurs on the hour. Always lowercase and include periods in “a.m.” and “p.m.,” leaving a space after the numeral.

• Examples: – Noon instead of 12 p.m. – 3 p.m. instead of 3:00 p.m. – 4:45 p.m. instead of 4:45 PM

Titles • Composition and magazine titles: Use italics to set off composition titles.

– Example: Cardinal Health is ranked 19th on the Fortune 500 list.

• Book and article titles: Use italics for book titles and quotation marks for article titles. – Example: Read the Drug Store News article “Innovation, People Define the Future.”

• Job titles: Capitalize each word in job titles, separating title and department/business with a comma. Do not capitalize the word “department” when referencing in a job title. – Examples: Senior Specialist, Brand Strategy Advisor, Finance Manager, Marketing department

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Logo 3.0 Logo basics 3.1 Logo placement 3.2 Co-branding 3.3 Designation logos 3.4 Supergraphic

Color palette 4.0 Primary color 4.1 Print (secondary) palette 4.2 Application samples 4.3 Background palette 4.4 Electronic palette 4.5 Web palette

Essentials of the brand

3.0Logo

3.0

Size

on most collateral pieces, the logo

should be 1.625 inches across when

measuring the word mark.

Minimum protectionDisplay the cardinal Health

logo prominently, keeping

it isolated from all other

words and designs. the

protection area provided

around the cardinal Health

logo must never be less

than the minimum space

demonstrated here.

2:1 ratioAlways ensure that the

minimum 2:1 ratio

(right:left) of protection

space is followed. this will

allow for consistency in

every application.

Taglinethe tagline should be used

on most publications and

promotional materials.

REV 03/2013

Logo basics

1.625"

x-height of logotype

Logo size

consistEnt flExiblE

Our greatest strength Our logo is still our strongest visual element. So we carried the same protections forward — allowing our logo to remain prominent and continue to build upon our heritage.

Please contact [email protected] or the Brand Helpline at 614.757.5595 for any questions on logo usage or spacing guidelines.

Please refer to Appendix A - Logo usage for more

detailed information on

application of the logo.

3.1Logo

3.1REV 03/2013

Logo placement

Logo alignment• the logo is aligned to the

right of the page grid on the

front of all collateral pieces.

• it may be moved vertically,

resting on any of the

horizontal flow lines.

• Always place the logo on

white. Avoid overlapping

with any other elements.

Special considerationsbecause the address information for the company must align

with the left side of our logo, here the grouping shifts slightly to

the left to align with the second column from the right edge.

Front cover position Back cover position

cardinal Health

Medical supply chain

7000 cardinal Place

Dublin, ohio 43017

614.555.1234

cardinalhealth.com

Horizontal position

consistEnt flExiblE

Vertical position

consistEnt flExiblE

The sliding logo The Cardinal Health logo and tagline may be positioned freely along a vertical axis to create more dynamic page design options and generate diversity across the multitude of collateral pieces. The logo, and its right-aligned tagline, create a natural edge for positioning at the right side of a layout.

3.2 Logo

3.2REV 03/2013

Co-branding

Hierarchy

consistEnt flExiblE

Physical space

consistEnt flExiblE

Partner alignment When illustrating a business relationship, aim for a slightly larger Cardinal Health logo or an equality in visual impact

The two logos should be arranged using the guidelines to the right.

On the back cover of a publication, it is not necessary for the partner logo to be placed on the same axis; however, it is recommended that our logo be placed above any partner logo on the page.

Arrangement

• the partner logo should always be below or to the left of

the cardinal Health logo.

• the partner logo should be placed at least five x-heights away

from the cardinal Health logo.

• in an ideal world, the partner logo should be aligned with some other

element on the page.

Logo size

• When co-branding on cardinal Health collateral, a 60/40 size

relationship should be used to emphasize the cardinal Health logo.

Logo color• the partner logo may be reproduced in full color.

• the partner logo may be reduced to a single color —

80% black — in order to maintain the prominence of our logo.

Partnership language

• Various language may be used, but should clearly state the

relationship between cardinal Health and the co-branded company.

• the relationship language should be placed above and flush left with

the partner logo.

Partnership language font and placement

• 7 pt Myriad Pro bold condensed.

• Place this line 0.1” above the partner logo.

• 80% black

In partnership with

In partnership with


Presource® Anesthesia Procedure Packs

In partnership with

x-height of logotype 0.1”

0.1”

minimum distance

3.3 Logo

3.3REV 03/2013

Designation logos Co-branding

When using either the

positive or reverse version

of our logo, it is important

to avoid placing the

logo on a photographic

background, which reduces

visibility and impact.

Designation logos The following logos are to be used when placing the Cardinal Health logo on non-Cardinal Health materials. When co-branding, the strategic purpose should be especially clear. A designation line can be used to clarify the involvement of Cardinal Health in a partnership. A phrase should identify the reason for the relationship, such as “Distributed by Cardinal Health” for a designated product.

full-color reverse logoUse the preferred reverse logo to impart added drama and impact to communications on black backgrounds.

one-color reverse logoThe Cardinal Health logo may be reversed out in all-white on black when Cardinal Health Red cannot be used.

3.4 Logo

3.4REV 03/2013

Supergraphic

The Cardinal Health supergraphic can be used to reinforce the visual impact of our logo. It was created to serve as a background element on our vehicles, in environments and corporate-level communications such as press kits, exhibits, recruiting materials, etc. On applications where photography is not appropriate, using our supergraphic gives us a unique way to bring our brand to life — while adding a degree of consistency to our visual messages.

The supergraphic and the Cardinal Health logo Our supergraphic should be applied in a thoughtful way, and must always be used in conjunction with the full Cardinal Health logo (symbol + wordmark). The supergraphic should never be used alone.

see Appendix A - Logo usage for more details of cropping

and placement.

Print uses

• full-page areas to add color.

Environmental uses

• Use to add interest to large walls or windows.

• on glass, the “white” may be the transparent glass.

• May be reproduced in a variety of materials.

Web and interactive uses• the supergraphic should only be used on non-template web pages

or uniquely created mini-sites.

Type over the supergraphic• Avoid running type over the supergraphic when possible. However,

larger type (such as a title or large callout) may cover part of the

supergraphic, such as the ends of the wingspan, and should not

cross over the area where the winspans intersect.

• Red on white

• White on red

• 7-10% black on white

• White on 20% black, Warm

Gray 1, or the custom light

version of PMs 466

• 15% black multiplied on red

or secondary color

• White on secondary color

Approved color application

Preferred cropping The three basic crops of the supergraphic are detailed here, with a focus to capture the energy and connectivity of the symbol.

Horizontal

Vertical square

4.0Color palette

4.0REV 03/2013

Primary color

Cardinal Health red • Highlighting critical or

important information

• Headlines

• call-outs

• color sweeps

• Maintaining balance with

secondary colors

Pantone 185 PC C:0, M:92, Y:76, K:0

Cardinal Health red Our brand has become synonymous with red. We admire its part in our heritage and should feature it prominently in all publications. However, it is important that we balance its use with smart applications of white space and the secondary color palette.

White space White space helps to support the clear and clean style of our visual identity system. Using white effectively also helps our logo and the graphic elements of our visual identity stand out.

4.1Color palette

4.1REV 03/2013

Print (secondary) palette

General purpose color• Product tags

• sidebars

• call-outs

Cardinal Health red• color sweeps

• Headlines

• subheads

• call-outs

Body copy

• Use 80% black for

normal body copy. it

dials back the contrast

a bit and makes text

easier to read.

• if the type is smaller

than normal body

copy, use 100% black.

New standard

Except where indicated, all of the process builds on this page are based on the

PAntonE® color bridge® Pc coated standard. When selecting colors from any Adobe®

creative suite® program, be sure to select from the PAntonE® color bridge® Pc palette.

this will ensure consistent cMYK color builds across applications.

When a printed piece uses an uncoated paper, select colors from the

PAntonE® color bridge® UP palette.

80% black C:0, M:0, Y:0, K:80

100% black C:0, M:0, Y:0, K:100

Pantone 466 Custom (use custom process mix) C:4, M:5, Y:14, K:0

Pantone Warm Gray 1 C:2, M:3, Y:4, K:5

Pantone Warm Gray 7 C:14, M:19, Y:21, K:38

Backgroundson some occasions,

white backgrounds

might not be right.

consider a special

light formulation of

466 custom or

Warm Gray 1.

Pantone 577 PC C:33, M:1, Y:49, K:4

Pantone 305 PC C:57, M:0, Y:7, K:0

Pantone 3248 PC C:47, M:0, Y:24, K:0

Pantone 629 PC C:37, M:0, Y:7, K:0

Pantone 128 PC C:0, M:7, Y:68, K:0

Pantone 715 PC C:0, M:46, Y:85, K:0

Pantone 7492 PC C:17, M:1, Y:45, K:3

Secondary colors • color sweeps

• Headlines

• Maintaining color

balance with red

Pantone 185 PC C:0, M:92, Y:76, K:0

Electronic color palettes

When using colors for Digital space

and within PowerPoint® presentations,

please reference page 4.4 and 4.5. these

pages contain the appropriate RGb and

HEx color builds.

Pantone 466 PC C:5, M:17, Y:42, K:14















4.2Color palette

4.2REV 03/2013

Application samples

Pantone 185

Pantone 577

Pantone 128

Pantone 629

Pantone 715

Pantone 305 Pantone 3248

Color choice

consistEnt flExiblE

It’s about variety This page demonstrates the variety of options available when choosing colors for any given publication. It is not required that Cardinal Health red be used on the cover of a piece. However, if red is not used on the cover, the designer should compensate by incorporating it elsewhere.

And consistency The secondary color that is selected for the cover should be the secondary color used throughout the piece. Exceptions would include:

• Pieces with multiple chapters • Pieces which require multiple colors for separation of information

Generally, these exceptions will occur in brochures longer than eight pages.

4.3Color palette

4.3REV 03/2013

Background palette

Pantone 466 custom

Pantone Warm Gray 1

Alternatives to white On internal spreads, Pantone® 466 (our custom version) and light Pantone® Warm Gray 1 can be used to help break up large areas of content or to separate different sections of content.

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4.4Color palette

4.4REV 03/2013

Electronic palette (PPT, video, animation)

Cardinal Health red R:238, G:0, B:0

100% black R:0, G:0, B:0

Cardinal Health Red• color sweeps

• Headlines

• subheads

• call-outs

General purpose color• sidebars

• call-outs

Body copy

• Use black for normal

body copy.

Secondary colors • color sweeps

• Headlines

• Maintaining color

balance with red

Presentations and more The color values below can be used for PowerPoint® presentation charts and graphs, as well as for electronic exhibits (plasma and LCD screens), flash presentations and video elements. The RGB colors for presentations have been built into the charts and graphs slide.

Pantone 577 PC R:168 G:204 B:150

Pantone 305 PC R:90 G:201 B:230

Pantone 3248 PC R:131 G:207 B:202

Pantone 629 PC R:154 G:217 B:233

Pantone 715 PC R:248 G:156 B:62

Pantone 128 PC R:255 G:230 B:112

Pantone 7492 PC R:208 G:219 B:157

New standard

Except where indicated, all of the process builds on this page are based on the

PAntonE® color bridge® Pc coated standard. When selecting colors from any

Adobe® creative suite® program, be sure to select from the PAntonE® color

bridge® Pc palette. this will ensure consistent color builds across applications.

Pantone Warm Gray 7 R:148 G:138 B:133

Pantone 466 PC R:203 G:185 B:137

4.5Color palette

4.5REV 03/2013

Hex: #C8C8D2 R:200, G:200, b:210

Hex: #2E2E2F R:46, G:46, b:47

Hex: #000000 R:0, G:0, b:0

Hex: #75C5B4 R:117, G:197, b:180

Hex: #D0E276 R:208, G:226, b:118

Hex: #9BC787 R:155, G:199, b:135

Hex: #E9E4CD R:233, G:228, b:205

Hex: #F1F1F1 R:241, G:241, b:241

Hex: #907736 R:144, G:119, b:54

Hex: #FCFBF7 R:252, G:251, b:247

Hex: #FEF2C5 R:254, G:242, b:197

Hex: # F4F2E6 R:244, G:242, b:230

Hex: #92D3E1 R:146, G:211, b:225

Accent palette these colors are used

for sweeps, structure

reinforcment and to

balance cardinal Health red.

• sweeps

• touts

• text

• foundation elements

General purpose colorsthese colors are used

for typography,

navigation dividers and

subtle graphic elements.

• text

• Alternating list rows

• navigation dividers

• foundation elements

• backgrounds

Active and foundation (web) palette

Hex: #F9C916R:249, G:201, b:22

Hex: #E41F35 R:238, G:0, b:0

Active palette these colors are used to

draw attention and indicate

primary functionality.

Cardinal Health red is also the primary sweep color.

• feature areas

• calls-to-action

• link language / highlights

Hex: #346170 R:52, G:97, b:112

The Cardinal Health digital color palette is expansive and flexible which provides many opportunities for a variety of creative solutions. This palette has been optimized specifically for digital (web) use so you should never create or add new colors to the palette.

Warm colors are bold, energetic and naturally tend to advance page elements. Cool colors soothe, calm and tend to recede.

Color temperature is a tool that should be utilized to communicate hierarchical depth and functionality in digital applications of the brand, as well as to emphasize a consistent brand experience.

The color palette should be used to ensure the highest quality of graphics for various audience types. Use hex formatting for color within HTML instead of RGB values.

Color palette

consistEnt flExiblE

Color usage

consistEnt flExiblE

Hex: #730505 (Dark red)R:115, G:5, b:5

REV 03/2013

Grid 5.0 Standard single page grid 5.1 Standard spread grid

Color sweeps 6.0 Overview 6.1 Sample executions

Typography 7.0 Headlines 7.1 Body copy 7.2 Column and grid relationship 7.3 Preferred computer system typefaces

Photography 8.0 With or without photography 8.1 Image placement 8.2 Selecting photography 8.3 Color editing 8.4 Cropping

Product tags 9.0 Overview 9.2 Placement

Call-outs 10.1 Overview 10.2 Other uses

11.0 Dotted rules

Graphic elements of the brand

5.0Grid

5.0REV 03/2013

Standard single page grid

Grid style

consistEnt flExiblE

To bleed or not to bleedon brochure covers (or

fronts of one-pagers) sweeps

should bleed, but photographs

should only extend to the

page margins.

A six-column grid has been created for use on all standard-size (8.5" x 11") publications. A frame margin area of 0.25 inch (18 pt) on four sides of the cover is required. The addition of horizontal guides, called flow lines, helps unify the positioning of graphic elements on covers and inside spreads, as well as on separate pieces.

The number of columns may be modified for use with publications that are not standard size.

0.25"/18 pt

1 2 3 4 5 6

0.5"/36 pt

1.25"/90 pt

0.25"/18 pt

0.1875"/13.5 pt

0.5"/36 pt

0.5"/36 pt0.25"/18 pt

0.25"/18 pt

Horizontal flow linesUse these guides to help align

graphic element across a

page or spread.



5.1Grid

5.1REV 03/2013

Standard spread grid

The grid for a standard-size spread is the mirroring of two cover spreads, joined at the gutter. The same measurements for column placements apply.

0.25"/18 pt 0.25"/18 pt

0.5"/36 pt 0.5"/36 pt1"/72 pt

Horizontal flow linesUse these guides to help align

graphic elements across a

page or spread.

To bleed or not to bleedUnlike covers, the bleeding

of photos in spreads is

optional depending on

the overall layout.

0.25"/18 pt 0.5"/36 pt

1.25"/90 pt

1 1 2 2 3 3 4 4 5 5 6 6

6.0Color sweeps

6.0REV 03/2013

Overview

Double sweeps• one sweep must be red

• sweeps must overlap

• sweeps must use a multiply

transparency at 100% opacity

• they create convex shapes.

• both sweeps must be

horizontal or both must be

vertical.

2 curved

1 curved (opposite edges) 1 curved (neighboring edges)

1 straight

1 curved

1 straight

2 straight

Single sweeps• color sweeps are derived from

the gently arcing shape of our

wingspan. the sweeps should

not be created from any arc

tighter than the circumference

of

a circle. they may also

be rectangular.

• the color options can be

our primary color (red) or a

selection from our secondary

color palette (see page 4.1).

• they frequently overlap

photography and type, but

they avoid uncomfortable

intersection with faces and

do not impede readability.

Sweep size

consistEnt flExiblE

Sweep position

consistEnt flExiblE

Sweep color

consistEnt flExiblE

Our primary graphic element Color sweeps echo the form of the wingspan symbol from our logo. They should be a prominent element in most publications. The sweep can take on many different forms and colors from both the primary and secondary palettes, as illustrated above. They come alive most when used with other elements, such as headlines or photography.

The sweeps are the most dramatic addition to the graphic elements toolbox. As such, take time to explore the creative possibilities they allow on any publication.

Adding a second sweep The addition of an optional second sweep will add more color and guarantee more red because one of the two sweeps must be red.

6.1Color sweeps

6.1REV 03/2013

Sample executions

Across spreads On top of photos

Cut out of photos

Overlapping type


• the arc sweep graphic should

extend the width or height

of the entire page or spread.

it should not be reduced to

a particular portion of the

layout. this same rule applies

when used as a cut-out

of photography.

• this rule does not apply to

straight-edge sweeps, which

may be used in smaller areas.




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7.0Typography

7.0REV 03/2013

Headlines

Myriad Pro LightMyriad Pro Bold


Headline Options Myriad Pro light or Myriad Pro bold

Headline example

• Use red for the headline

type when the sweep is a

secondary color.

• Use a secondary color for

the headline type when the

sweep is red.

• Do not use colors together

that impede legibility.

• Do not orient vertical text to

read from the top down.

• Avoid mixing type weights

in headlines.

• Headlines should be in sentence

case, not title case or all-caps.

• Always align baselines with the

edge of a graphic element.

• the larger the headline, the

more negative tracking it

needs. Headlines should have

-30 tracking or tighter.

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Central Fill Strategy Case Study

How to hold the highest standard, in both care and cost. Harris County Hospital District

More impact and flexibility There is now more freedom to create impact around headlines and how they interact with other graphic elements on a cover or inside spread. While there is no set position and size, there are a few important restrictions, listed below right.

Benefit-oriented headlines Headlines should be written with the customer benefit in mind. Let them know how it will make their life better or easier. Remind them that each and every one of our products and services are Essential to care™.

Type selection

consistEnt flExiblE

Type size

consistEnt flExiblE

Type orientation

consistEnt flExiblE

Type color

consistEnt flExiblE

Standard figures in headlines, subheads, tables,

figures, captions, and footnotes,

please use standard (not osf)

numerals so that the numbers

are all the same height.

Whatever your choice, Wound closure Management services of cardinal Health helps you manage your suture and endomechanical inventory for optimal par levels, improved clinician satisfaction and product availability. We focus on improving your inventory management so that you can focus on taking care of the patient.

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Whatever your choice, Wound closure Management services of cardinal Health helps you manage your suture and endomechanical inventory for optimal par levels, improved clinician satisfaction and product availability. We focus on improving your inventory management so that you can focus on taking care of the patient.

lorem ipsum il modit aliquam velignis exerit vernatis samus, ut vit, to eictia eosto dolorest, od quundis et aut aut magnis exernat optas con esto inulpa sitatem pediciati comnimodit, nullaborum aut alic te eosseque et andus modicit velenda intibeatius.

odit odi sequo tet explam, que et omni nonector moloria aribus que evernatature volupta tiumqui sum enitaquod et alibusa picipis eum apiet quiatio veliquia volorit vellitis nus sus sandis et prepta.

Sample (9.5/13 pt) Sample (10/13.5 pt)Body copy our standard body copy should be:

Myriad Pro Regular

9.5 point (size)

13 point (leading)

-10 (tracking)

80% black (on white background)

6.5 point (paragraph space after)

Larger size = less copy for every 1/2 point size gained,

the amount of copy that can fit

in a given space drops by 10%.

Example: A 1000 word story

at 9.5pt body can only be 900

words at 10pt.

OSF (Old Style Figures) in body copy, please use osf


sit on the baseline at more

legible x-heights.

Captions and footnotes Myriad Pro Regular; 7 point

(size); 10 point (leading);

0 (tracking); 100% black

Standard figures in headlines, subheads, tables,

figures, captions, and footnotes,

please use standard (not osf)


are all the same height.

7.1Typography Body copy

Purchasing fonts Because Myriad Pro is the core typeface for the Cardinal Health identity system, evaluate if Adobe® Garamond Pro is needed for visual impact in your communication. Use of Adobe® Garamond Pro should be kept to a minimum and is not required for any template.

Licenses for Adobe® Garamond Pro can be purchased from Adobe® at adobe.com/fonts.

Alternate corporate typeface Adobe® Garamond Pro has been chosen as our serif typeface and should only be used for quotes, callouts, or other secondary uses. Times New Roman is an acceptable substitute for Adobe® Garamond Pro.

7.1REV 03/2013

~10% of the copy would need to be cut to fit in same space as 9.5pt text

7.2Typography

7.2REV 03/2013

Column and grid relationship

Text boxes • typical body text blocks

can span two, three or

four columns.

• captions and footnotes may

span one to four columns.

• the examples at the right

demonstrate the variety of

text box widths available

to you.

• one should limit the number

of text box widths used on

each page or spread to one

or two.

Text box width

consistEnt flExiblE

The six-column grid allows for a variety of placement options for body copy and captions.

Body text boxes should never span more than four columns on the grid, as these lines would be too long for comfortable reading.

Headline text boxes can extend as far as necessary.

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magna leo a ipsum. nulla adipiscing rhoncus

lorem. curabitur malesuada dictum quam.

nullam vel velit sed metus malesuada volutpat.

Duis nec erat. nunc sit amet mi. Maecenas

ultricies. sed id metus. Donec lobortis leosem.

Pellentesque cursus, urna ut fringilla porta,

ligula augue fermentum nisi, at molestie est

eros eget massa. sed luctus tincidunt diam.

lorem ipsum dolor sit amet, consectetuer adipiscing elit. Quisque

tincidunt. fusce varius mattis ipsum. nullam viverra, orci eget convallis

egestas, eros turpis semper nibh, eu laoreet magna leo a ipsum. nulla

adipiscing rhoncus lorem. curabitur malesuada dictum quam. nullam

vel velit sed metus malesuada volutpat. Duis nec erat. nunc sit amet

mi. Maecenas ultricies. sed id metus. Donec lobortis leo. Pellentesque

cursus, urna ut fringilla porta, ligula augue fermentum nisi, at molestie

est eros eget massa. sed luctus tincidunt diam. Phasellus mollis dapibus

risus. sed aliquam nulla in orci viverra ornare. curabitur neque.

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ipsum. nullam viverra, orci eget convallis egestas, eros turpis semper nibh, eu laoreet magna leo

a ipsum. nulla adipiscing rhoncus lorem. curabitur malesuada dictum quam. nullam vel velit sed

metus malesuada volutpat. Duis nec erat. nunc sit amet mi. Maecenas ultricies. sed id metus.

Donec lobortis leo. Pellentesque cursus, urna ut fringilla porta, ligula augue fermentum nisi,

at molestie est eros eget massa. sed luctus tincidunt diam. Phasellus mollis dapibus risus. sed

aliquam nulla in orci viverra ornare. curabitur neque.

curabitur quam felis, ullamcorper in, volutpat eu, rutrum eu, urna. nulla ultrices ligula nec purus.

Vivamus dapibus justo in risus. cras vitae turpis. Etiam mollis nunc et neque varius suscipit.

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amet turpis quis tellus faucibus suscipit.

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nibh, eu laoreet magna

leo a ipsum.

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magna leo a ipsum.

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2Duis nec erat. nunc sit amet mi. Maecenas ultricies. sed id metus. Donec lobortis leo. Pellentesque cursus, urna ut fringilla porta, ligula augue fermentum nisi, at molestie est eros eget massa. sed luctus tincidunt diam. Phas ornare curabitur neque..

7.3Typography

7.3REV 03/2013

Preferred computer system typefaces

For daily communications, presentations and websites Thousands of employees produce everyday materials that also need to have a consistent Cardinal Health look. This includes Microsoft®PowerPoint® presentations and email. In this case, the preferred computer font, Arial, can be used instead of Myriad Pro in all our written communications.

Arial Regular Ab Arial Italic Ab Arial Bold Ab Arial Bold Italic Ab

Verdana Ab

Preferred system font

Website font

The system font, Times New Roman, is recommended for legal communications or other applications that require a serif font.

Verdana is the official font for Cardinal Health websites and other select digital communications.

8.0Photography

8.0REV 03/2013

With or without photography


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With photography the photo and sweep combo

should be the most dominant

graphic elements with the headline

in an easily read location.

• Use red and yellow sweeps

cautiously. Red sweeps are dark

and can hide the content of the

photograph. Yellow sweeps are

light and may not show up on top

of darker photos.

• sweeps must always be on top

of photos (not behind) – even

product shots. if there is a

concern that the sweep is blocking

a critical detail of the product,

make the sweep smaller or move

the photograph.

Without photography if the decision is made not to use a

photo, keep these in mind:

• Use more color coverage

• think about using an icon

• type must be larger or bolder

• sweeps could be more dynamic

Headlines with no photos because there is no image, the

headline must work harder to

inform the reader. Use stronger

promotional headlines (as opposed

to descriptive headlines) that

point out the benefits of the

product or service.

More options Sometimes the right photo is hard to find. Or it may be non-existant. Now you can create cover designs without a photo.

8.1Photography Image placement

One large photograph The preferred use of photography is one large, dominant image. This allows readers to move on to the content quickly.

Grid of photographs Sometimes one image isn’t enough – when the story is deeper or more complex – and we may want to use multiple images. This should be used sparingly.

Using the grid • Use the page grid to space images

• column gutters may be cut in

half to place the images closer

together.

• no empty grid spaces should be

left over. All grid spaces must

be filled with a photo (or text on

occasion).



Power in numbers.

8.1REV 03/2013

8.2Photography

8.2REV 03/2013

Selecting photography

Photo selection In the healthcare industry, photography must consider technical accuracy as well as emotional impact.

When choosing a primary image for your communication piece, base your decision on the product and headline. Use images to add clarity and meaning to the text on the page. Smaller, secondary images can also be used side-by-side with content to enhance or broaden the message you are trying to convey.

Our proprietary image library In support of our visual identity, a library of photography proprietary to Cardinal Health is available at cardinalhealth.com/library.

The library contains photography taken exclusively for Cardinal Health, reflecting our brand personality and style, and representing our employees, customers, products and services. Images in the library feature offerings unique to Cardinal Health — images rarely available from other sources such as stock photography collections. The company’s investment in a proprietary photo image library makes use of stock photography unnecessary.

Please contact

[email protected] for access to the image

library. All requests will receive

a response within 24 hours.

8.3Photography

8.3REV 03/2013

Color editing

Good color

Better color

Improving images through color editing We can give new life to our existing image library by brightening and sharpening images. Look for white highlights and colors that are slightly brighter than natural. These adjustments increase depth and energy, which reflect our values and brand language. Future photography should also follow this model.

Each photograph in the library has been color corrected and is available in both low- and high-resolution formats. The low-resolution files are intended for online use, when creating comps or for use in PowerPoint® presentations. The high-resolution images are to be used when creating printed marketing materials. All images in the library can also be converted to the desired resolution, dimensions and file formats (EPS, GIFF, PDF, etc.) to meet almost all image needs.

Please contact




8.4Photography

8.4REV 03/2013

Cropping

Good cropping

Better cropping

Improving images through cropping Skillfully framing a photo can heighten the emotional connection for the viewer. Focusing on a captivating aspect of a photo and removing extraneous details aids in communication and gives existing photos a new perspective.

Please contact




9.0Product tags

9.0REV 03/2013

Overview

An optional element Product/service tags are limited in length and content, so may not be right for every application. Placement is flexible, so that when it is used, the tag can become an integrated component of the overall design.

It is preferred that tags be used, but there are times when it simply doesn’t work. In these cases, the product or service name should not be floating on the front cover.

Layout designthe tag should align against another

element in the page design or the edge of

the format.


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As a health professional, you have zero tolerance for error. We know what that’s like.

• these tags contain the

product name, product

description, or product

category.

• they do not contain

marketing slogans

or headlines.

• the tag should not contain

a business unit name unless

the business unit name is the

same as the offering name

(for example, Presource

Products).

• the tag should be in

title case

service name

Par optimization

Product name and description

Protexis™ Powder-free surgical Gloves

Product category

surgical Apparel

Product description

Powder-free surgical Gloves

Tag height

consistEnt flExiblE

Tag width

consistEnt flExiblE

Tag position

consistEnt flExiblE

Tag color

consistEnt flExiblE

9.1Product tags

9.1REV 03/2013

Overview

Tag dimensions

ValueLink® supply chain services and inventory Management

Maximum length: 3 columns

0.375"

0.125” space before the product name 0.25” space after the product name

• the length of the product

tag should not exceed three

columns within the grid.

• the length of the product tags

is based on the length of text

plus a 0.125 inch space before

and a 0.25 inch space after the

product name.

• if the product name is too

long to fit, a simplified or

abbreviated version should

be used.

• only cardinal Health Red

and Pantone Warm Gray 7

may be used.

• the color application should

be consistent throughout

each piece.

ValueLink® supply chain services ValueLink® supply chain services

Cardinal Health Red Use Pantone 185 tags when the sweep is a secondary color.

Pantone Warm Gray 7 Use Pantone Warm Gray 7 when the sweep is red.

Tag color

ValueLink® supply chain services



ValueLink® supply chain services Valu

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Rounded corners

• there should only be one

rounded corner.

• the product name should

always read left-to-right or

bottom-to-top.

• the examples at right

are the only acceptable

configurations of the

product tag.

9.2Product tags

9.2REV 03/2013

Placement

Orientation

• the long edge that has

the single rounded corner

should always point

toward the center axis of

the brochure.

• for vertical tags, use the

vertical axis. for horizontal

tags, use the horizontal axis.

• the examples at right are the

only acceptable orientations

of the product tag.

10.0Call-outs

10.0

Diameter increments

Call-out orientations

1" 0.75" 0.5" 0.25" 0.125" 0.125"

REV 03/2013

Overview

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curabitur malesuada

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Call-out diameter

• A consistent set of diameter

increments should be used

on standard-size publications

to maintain consistency.

• Diagonal connecting lines

are not permitted.

Call-out type size

When needed, a call-out caption

may be a larger point size for

promotional messages.

Line thickness

• line weight is always 0.6 pt

on standard-size publications.

• it is permitted, as shown,

to fill in the endpoint of

the smallest call-out (0.125"

endpoint) when needed.

Call-out size

consistEnt flExiblE

Call-out weight

consistEnt flExiblE

Call-out position

consistEnt flExiblE

Look here Call-outs are a uniform way to direct attention to specific points of interest, usually pertaining to medical equipment or service highlights. Copy should be flush left or flush right depending on the call-out’s orientation, as illustrated above.

10.1Call-outs

10.1

Other uses for call-outs

REV 03/2013

Other uses

ValueLink® Services – Phase 3 ValueLink® Services – Phase 4

3 4Call-out possibilities

Use the call-out graphic

for short numbered lists or

in combination with icons.

Any description attached

to a call-out should use a

0.6 point rule connecting

the two elements.

More than a pointer The simplicity of the circle form allows the call-out to function beyond a highlight tool. As illustrated above, the circle element may be filled in to contain numbers in a series or icons that communicate promotional features or insights.

Call-out content

consistEnt flExiblE

3x

$

Disposable and reusable spo2 sensors that last three times as long.

Durability translates into cost-effectiveness, by offering more value for the money and controlling cost-per-patient day.

one spo2 sensor will last for a patients’ entire (average) hospital stay.

12

6

39

11.0Dotted rules

11.0REV 03/2013

Overview

How it works

About Pharmacy Solutions

the Pharmacy solutions business of

cardinal Health has 40 years of expertise in

helping hospitals and healthcare systems

improve both the financial predictability of

pharmacies and the quality of patient care.

based on each hospital’s needs, we drive

efficiencies and measurable improvements in

the pharmacy, resulting in safer patient care.

Plain dotted rule • 0.6 point rule

• 100% black for better reproduction

Cardinal Health Red dotted rule • 0.6 point rule

• 100% spot Pantone 185 Red

Reversed dotted rule on color backgrounds• 0.7 point rule (increase weight)

• 100% White

Arrangement with text Line stylein Adobe® inDesign®, select the “Dotted” style

from the stroke palette.

Rule weight

consistEnt flExiblE

Rule angle

consistEnt flExiblE

Rule color

consistEnt flExiblE

A subtle approach to rules A dotted rule was chosen as a subtle graphic element. It functions to divide information, usually subheads, in congested areas of text. Its dotted style distinguishes it from call-out connecting lines.

12.0Iconography Iconography

Icon design The icon style for Cardinal Health is one of simple, two-dimensional design that distills the ideas of what the icon represents down to it’s most basic form. Our icons are one-color and do not use any gradients, shadows or bevels. Just enough detail to understand what it represents.

The icons may be used inside a circle, or on their own. Corners should be soft (rounded) where appropriate.

Icon use Icons are a device to convey a simple idea or represent a specific subject. They are a visual representation of something that may be abstract or as a means of wayfinding and navigation. In most cases, the icon should be used with a text descriptor to provide a definition of it’s meaning.

Uses:

• Process graphics (e.g. product through a supply chain)

• Website navigation

• Information graphics

• Collateral enhancements (visual elements aside content in the piece to reinforce it’s meaning).

Icon files

icons are available as

Adobe illustrator files

upon request from

[email protected].

13.0 Brand investigations

Sample executions 14.0 One-page document 14.1 Two-page document 14.2 Four-page document 14.3 Multiple-page document 14.4 Paper for commercial print

The brand applied

13.0Brand investigations

12.0REV 03/2013

Sample exploration

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praessis aliquat lorero estissi blan velesti niscill utpatum endre modit

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nosto conse erat auguerostrud mincinit ulla feumsan hendit nonsed

tat, vel dion hent lorper acidunt irit autat.

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cover

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spread 1

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spread 2

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Developing a visual language In the early stages of revising the Cardinal Health brand language, a series of exploratory layouts was created to demonstrate the integration of graphic elements. These examples are an investigation of layout potential without any particular communication strategy.

12 | Practice Manager Summit – 2012 2012 – Practice Manager Summit | 13

Providing solutions that workWe’re a leading distributor of specialty pharmaceuticals and biotechnology agents with an extensive portfolio of oncology, rheumatology, urology and supportive care medications. We can meet all of your specialty pharmaceutical needs. We have a deep understanding of healthcare and the intricacies of the specialty market..

We don’t just deliver pharmaceuticals. We offer you:• Accurate, on-time delivery

- 99.84 percent on-time shipping - 99.98 percent order accuracy

• 24/7 emergency support• Experienced staff with in-depth product knowledge• Competitive pricing• Credit card payments

Personalized customer supportOur tenured Customer Service Representatives are dedicated to oncology practices like yours — motivated with the patient’s best interests at heart.

Led by a an oncology nurse with more than 18 years experience, we have a team with a proven track record of more than 20 years exceptional customer service helping more than 4,000 specialty healthcare customers.

Customer Service: 855.855.0708


With our deep understanding of healthcare and the intricacies of the specialty market, we can meet all of your specialty pharmaceutical needs.

Specialty Pharmaceutical Distribution We deliver the experience, the accessibility and the service.

Full portfolio of oncology productsCardinal Health Specialty Pharmaceutical Distribution is your complete source for innovative and life-saving oncology treatments. Effective on 4/1/2012, our extensive portfolio of oncology and supportive care medications will include Genentech products, including commonly administered branded and generic agents and BioOncology products.

Visit the Practice Solutions Exhibit or speak to your Cardinal Health Specialty Solutions Account Executive to learn more.


Time managementAlleviate the burden of excessive paperwork and pressures placed on your practice every day, by saving both time and money. We’ve developed a unique service portfolio to help you manage your practice.

Clinical Support Toolkits: Our toolkits bring all the information to your fingertips as ready-to-use tools that save you time.

Drug Shortage Resource Center: Our resource center filters drug shortage information to your specialty, and provides tips on managing drug shortages.

Patient Education Materials: Looking for patient education materials? VitalSourceSM members can customize materials with their practice name and logo.

Pharmaceutical managementOur exceptional Customer Service team is there to help you by delivering solutions that help your patients and your practice.

VitalSourceSM GPO is developing innovative tools to help your practice adapt and grow.

VitalSourceSM GPO Better business. Better medicine


Financial managementWe offer business solutions that can help you improve reimbursement collections, while minimizing paperwork. Solutions that can help your practice thrive.

Practice consulting: We provide access to experienced oncology business and clinical experts who will help you fully optimize the performance of your practice.

Patient assistance and co-pay assistance program support: We help physician practices gain incremental financial returns by maximizing patient assistance programs across their facilities.

Vital Practice Program: Practices with one-seven physicians are eligible to earn additional rebates based on purchases.

Vital Choice Program: Optimize your cash flow by taking advantage of one of our two generic rebate programs.

Our group purchasing organization is focused on you—the community based practice. We are dedicated to supporting healthcare professionals who prescribe and provide specialty pharmaceutical agents by delivering the right drug, at the right time for the right patient at the right place.

Visit the Practice Solutions Exhibit or speak to your Cardinal Health Specialty Solutions Account Executive to learn more.

13.1Brand investigations

12.1REV 03/2013

Sample exploration



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Cardinal Health 7000 Cardinal Place Dublin, Ohio 43017

cardinalhealth.com

© 2010 Cardinal Health. All rights reserved. CARDINAL HEALTH, the Cardinal Health LOGO and Essential to care are trademarks or registered trademarks of Cardinal Health. All other marks are the property of their respective owners. Lit. No. 2HS5933 (12/2010)

Strong, secure and effective wound closure

LiquiBand® was recognized for its uniquely

designed winged applicator which provides an

easy ‘click-and-use’ functionality and facilitates a

controlled expression and precision application.

Butyl Topical Skin AdhesiveButyl Topical Skin Adhesive

1 RCRI, Inc. 513(e) Petition for Reclassification: Tissue Adhesive for Soft Tissue Approximation. 2006.

2 Amiel GE, Sukhotnik I, Kawar B, Siplovich L. Use of N-butyl-2-cyanoacrylate in elective surgical incisions—longterm outcomes. J Am Coll Surg. 1999 Jul;189(1):21-5.

3 Canonico S, Campitiello F, Santoriello A, Canonico R, Ciarleglio FA, Russo G. Sutureless skin closure in varicose vein surgery: preliminary results. Dermatol Surg. 2001 Mar;27(3):306-8.

4 Cheng W, Saing H. A prospective randomized study of wound approximation with tissue glue in circumcision in children. J Pediatr Child Health. 1997 Dec;33(6):515-6.

5 Craven NM, Telfer NR. An open study of tissue adhesive in full-thickness skin grafting. J Am Acad Dermatol. 1999 Apr;40(4):607-11.

6 Sinha S, Naik M, Wright V, Timmons J, Campbell AC A single blind, prospective, randomized trial comparing n-butyl 2-cyanoacrylate tissue adhesive (Indermil) and sutures for skin closure in hand surgery. J Hand Surg [Br]. 2001 Jun;26(3):264-5.

7 Turkaslan T, Ozcan H, Dayicioglu D, Ozsoy Z. Use of adhesives in cleft palate surgery: a new flap fixation technique. J Craniofac Surg. 2005 Jul;16(4):719-22.

8 Yavuzer R, Basterzi Y, Tuncer S. Using tissue adhesives for closure of periareolar incisions in breast reduction surgery. Plast Reconstr Surg. 2003 Jul;112(1):337.

9 McAuliffe J, Miller G. Microbial barrier properties of LiquiBand topical skin adhesive: an in vitro study. 2010.

10 MedLogic Global Limited. Data on file.

11 Charters, A. Wound Glue: A comparative study of tissue adhesives, Accid Emerg Nurs 2000;8(4):223-7.

Flow ControlFast and precise

• Faster than sutures

• Sets in 30 seconds or less

• Requires only one layer

• Precise placement of glue

Enhanced patient experience

• Atraumatic wound closure

• No need for removal

• Excellent cosmetic results

• Low exothermic reaction

• Microbial barrier protection*

Convenient and easy to use

• Ambient storage—does not

require refrigeration

• Ready to use out of

the packaging

• “Click and Use” functionality

with unique winged applicator

Ordering information

Material #: LFC002

Qty: 12/Box.

Volume: .5g/mL

Dome TipFast and strong








• Microbial Barrier Protection*






the packaging




Material #: LQB001

Qty: 12/Box.

Volume: .5g/mL

Patented winged applicator• Strong and flexible• Minimal force to actuate• Precise ampoule break• Secure holding and feel• Low pressure dispensing• Ergonomic and easy to use

Clear viewing dome• Tapered lumen for improved control• Shows when product is ready to use• Eliminates the need for priming

Flow control tip• Eliminates bubbles• Holds more adhesive• Greater control, safer application

Features and benefits

*LiquiBand is a registered trademark of Advanced Medical Solutions Plc.

In partnership with

FIGURE 2a FIGURE 2b FIGURE 2c

Topical wound closure

While sutures, staples and surgical tape are still commonly used for closing wounds, clinicians are

increasingly using topical skin adhesives due to their ability to provide more rapid and less invasive

wound closure. Indicated for the closure of surgical incisions and trauma-induced lacerations in areas

with low skin tension, topical skin adhesives can be applied without the need for local anesthesia—

reducing patient anxiety and eliminating the need for patients to return for the removal of sutures or

staples.

Cyanoacrylate technology

Topical skin adhesives are composed of medical grade cyanoacrylates that polymerize into a

thin protective film over wound edges when coming into contact with moisture in the skin. The

polymerized cyanoacrylates create a strong, secure bond that holds the edges of a wound together

to help facilitate the body’s normal wound healing processes. As the skin heals, the adhesive

naturally sloughs from the skin—typically within five to 10 days.

Both n-Butyl cyanoacrylate (BCA) and 2-Octyl cyanoacrylate (OCA) skin adhesives have been proven

to be a safe and effective method of topical skin closure for surgical incisions as well as trauma-

induced lacerations1. Multiple studies have demonstrated that when topical skin adhesives are

properly used, rates of wound infection and dehiscence, as well as cosmetic outcomes, are similar

to sutures2-7. Additionally, in a comparison of BCA-based adhesives to OCA-based adhesives, no

significant difference in wound dehiscence or infection was found8.

Properties of n-Butyl cyanoacrylate and 2-Octyl cyanoacrylateAdhesive properties n-Butyl 2-Octyl

Slow degradation • •

Flexibility • ••

Tensile strength • •

Low exothermic reaction •• •

Short setting time* •• •

• equivalent properties

•• superior properties

*While both BCA and OCA adhesives exhibit excellent wound closure properties, adhesives utilizing BCA – such as LiquiBand – require a shorter setting time due to a faster polymerization rate when compared to OCA. In addition, OCA-based topical adhesives generally require two applications to ensure sealing of the wound.

LiquiBand LiquiBandFlow Control

ASTM 2258-05

2-OctylCyanoacrylate

Tensile Strength (Mpa) Adhesive Volume (g)

0.00

0.02

0.04

0.06

0.08

0.10

0.12

FIGURE 1

How n-Butyl worksWhen LiquiBand® is applied to a wound, the adhesive flows along

the edges of the wound and then polymerizes. This bonds the two

edges together (Figure 2a). Excess adhesive that extends beyond the

wound edges also polymerizes, but does not have any direct impact

on tensile strength.

After application, the wound site remains securely closed while the

body begins the healing process. Any excess adhesive at the periphery

of the wound and on intact skin begins to crack and flake within

24 hours (Figure 2b). This sloughing is due to the regeneration

of the upper epidermal layers of the intact skin and does not occur

at the point where the wound is bonded and sealed closed. The

peripheral sloughing does not impact the integrity of the bonded

wound (Figure 2c).

Strength of tissue adhesives under tension10

n-Butyl topical skin adhesive – for strong and secure wound closure

LiquiBand® topical skin adhesive utilizes n-Butyl cyanoacrylate, an

advanced monomer. Fast setting and with high tensile strength,

n-Butyl cyanoacrylate binds with the skin’s surface and once set

is strong and durable. In an in vitro study, LiquiBand® was shown

to create an effective barrier against commonly encountered

microorganisms, including S. aureus, P. aeruginosa and E. coli bacteria,

as well as MRSA and the fungus, Candida albicans9.

LiquiBand topical skin adhesive provides microbial barrier protection as long as the protective adhesive film remains intact.

LiquiBand® ranks high in patient satisfaction ratings. In a comparative study, patients whose wounds were closed using LiquiBand® reported higher satisfaction than those whose wounds were closed with other topical skin adhesives11.

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The photo series below demonstrates how LiquiBand® remains strong and secure throughout

the wound healing process.

Pre closure Post closure 24 hours post closure

120 hours post closure

4 weeks post closure

For over 10 years, clinicians in the United Kingdom, continental Europe and now the U.S. have relied on LiquiBand® for strong, fast and secure wound closure. With more than 5 million wounds closed in hundreds of healthcare facilities worldwide, LiquiBand® is a proven and trusted solution for topical skin closure. To learn more please contact your local Cardinal Health sales representative.

Cardinal Health 7000 Cardinal Place Dublin, Ohio 43017

cardinalhealth.com

© 2010 Cardinal Health. All rights reserved. CARDINAL HEALTH, the Cardinal Health LOGO and Essential to care are trademarks or registered trademarks of Cardinal Health. All other marks are the property of their respective owners. Lit. No. 2HS5933 (12/2010)

Strong, secure and effective wound closure

LiquiBand® was recognized for its uniquely

designed winged applicator which provides an

easy ‘click-and-use’ functionality and facilitates a

controlled expression and precision application.

Butyl Topical Skin AdhesiveButyl Topical Skin Adhesive

1 RCRI, Inc. 513(e) Petition for Reclassification: Tissue Adhesive for Soft Tissue Approximation. 2006.

2 Amiel GE, Sukhotnik I, Kawar B, Siplovich L. Use of N-butyl-2-cyanoacrylate in elective surgical incisions—longterm outcomes. J Am Coll Surg. 1999 Jul;189(1):21-5.

3 Canonico S, Campitiello F, Santoriello A, Canonico R, Ciarleglio FA, Russo G. Sutureless skin closure in varicose vein surgery: preliminary results. Dermatol Surg. 2001 Mar;27(3):306-8.

4 Cheng W, Saing H. A prospective randomized study of wound approximation with tissue glue in circumcision in children. J Pediatr Child Health. 1997 Dec;33(6):515-6.

5 Craven NM, Telfer NR. An open study of tissue adhesive in full-thickness skin grafting. J Am Acad Dermatol. 1999 Apr;40(4):607-11.

6 Sinha S, Naik M, Wright V, Timmons J, Campbell AC A single blind, prospective, randomized trial comparing n-butyl 2-cyanoacrylate tissue adhesive (Indermil) and sutures for skin closure in hand surgery. J Hand Surg [Br]. 2001 Jun;26(3):264-5.

7 Turkaslan T, Ozcan H, Dayicioglu D, Ozsoy Z. Use of adhesives in cleft palate surgery: a new flap fixation technique. J Craniofac Surg. 2005 Jul;16(4):719-22.

8 Yavuzer R, Basterzi Y, Tuncer S. Using tissue adhesives for closure of periareolar incisions in breast reduction surgery. Plast Reconstr Surg. 2003 Jul;112(1):337.

9 McAuliffe J, Miller G. Microbial barrier properties of LiquiBand topical skin adhesive: an in vitro study. 2010.

10 MedLogic Global Limited. Data on file.

11 Charters, A. Wound Glue: A comparative study of tissue adhesives, Accid Emerg Nurs 2000;8(4):223-7.

Flow ControlFast and precise




• Precise placement of glue






• Microbial barrier protection*





the packaging




Material #: LFC002

Qty: 12/Box.

Volume: .5g/mL

Dome TipFast and strong








• Microbial Barrier Protection*






the packaging




Material #: LQB001

Qty: 12/Box.

Volume: .5g/mL

Patented winged applicator• Strong and flexible• Minimal force to actuate• Precise ampoule break• Secure holding and feel• Low pressure dispensing• Ergonomic and easy to use

Clear viewing dome• Tapered lumen for improved control• Shows when product is ready to use• Eliminates the need for priming

Flow control tip• Eliminates bubbles• Holds more adhesive• Greater control, safer application

Features and benefits

*LiquiBand is a registered trademark of Advanced Medical Solutions Plc.

In partnership with

cover inside flap inside spread

60 60

cover spread

14.0Sample executions

13.0REV 03/2013

One-page document

Wound Closure Management Services

Cardinal Health understands implementing

a new inventory management service involves

a series of steps and decision making. We

believe collaboration and information sharing

is pertinent for successful execution of the

process. To do this, our supply chain experts

work directly with your clinical and materials

staff to improve performance, efficiency,

cost and quality in the fulfillment and

management of suture and endomechanical

products. This is what you can expect in our

implementation process.

Identify pain points Complete data transfer Execute walkthrough and scope of customer needs

Propose current state findings and provide analysis with recommendations for Level 1 or 2

Implementation and customer training for the selected level of engagement

What to expect?

1 2 3 4 5

All Sewn Up

To identify your pain points, we determine

your needs for improvement in the current

conditions of the Suture/Endomechanical areas.

Indicators for improvement are:

• Inflated inventory

• Excessive stockouts

• Difficult to find products

• Redundant products

• Expired products

• Cancelled or delayed surgeries

• Impacted clinician satisfaction

After meeting pre-qualification standards,

a Supply Chain Executive (SCE) will serve

in a consultative role to conduct the initial

walkthrough and assessment. We then develop

a solution that best meets your needs and

present those findings and recommendations

for the most appropriate level of service. With

your approval, our analysts initiate a data

transfer and physical inventory. Based on the

proposed par levels, you have the option to

choose self management or Cardinal Health’s

onsite inventory personnel to manage your

suture and endomechanical products.

Whatever your choice, Cardinal Health Wound

Closure Management Services helps you

manage your suture and endomechanical

inventory for optimal par levels, improved

clinician satisfaction and product availability.

We focus on improving your inventory

management so that you can focus on taking

care of the patient.

If you have questions about WCMS, contact your local Cardinal Health representative.

What to expect?

cardinalhealth.com© 2009 Cardinal Health, Inc. or one of its subsidiaries. All rights reserved. Lit. No. 2HS1177 (07/09)

cardinal Health


7000 cardinal Place

Dublin, ohio 43017

614.xxx.xxxx

This section demonstrates some real-life collateral material that applies the new visual brand language.

This example illustrates the possibilities of a one-sided sell sheet that does not use photography.


13.1REV 03/2013

Two-page document

This example of a two-sided sell sheet demonstrates how one side can be promotional, using large-scale photography, a secondary color sweep and a headline. The informational side uses smaller photography. (Note the use of Cardinal Health Red to maintain brand recognition.)

Cust

omiz

ed (a

nd lo

wer

cost

, too

)

Valu

eLin

k® S

uppl

y Ch

ain

Serv

ices

For more information, please contact your Cardinal Health representative or visit cardinalhealth.com/valuelink.

cardinalhealth.com© 2009 Cardinal Health, Inc. or one of its subsidiaries. All rights reserved. Lit. No. 2HS1179 (07/09)

ValueLink® – Phase 3

Phase 3 contains essential features for the low unit of measure program. These features provide a wide range of options to make the hospital supply chains more efficient. Combining programs like Par Optimization and OptiFreight® Logistics creates an advantage to extract the most value from our services and put it back into the supply chain

• Par Optimization* • OptiFreight® Logistics* • 98 percent fill rate guarantee • Sequestered inventory • Demand-driven delivery - Weekend, holiday delivery - Daily, weekly delivery - Lift gate service - Duplicate packing slips • Par or bin location labeling • Performance Topsheet reporting • Functional equivalent substitutions • Pallet tag identification • Custom pallet architecture • Multiple “ship to” service • Material service manager visits • Dedicated customer service team

*Service offerings only available through Cardinal Health.

ValueLink® – Phase 4

Phase 4 includes all the features provided in Phase 3 plus dedicated on-site personnel — a premium service.

• Non-traditional dock delivery • Internal department delivery • Inventory management • Stock rotation • Dedicated on-site Cardinal Health personnel

Everyone has different needs. And that’s part of the reason storing, maintaining, and distributing supplies can come at a high cost. That’s why we developed ValueLink — an industry-leading low unit of measure logistics service. It’s based on demand (which means it’s designed to fit your unique needs).

3 4

front back

cardinal Health


7000 cardinal Place

Dublin, ohio 43017

614.555.1234

cardinalhealth.com


13.2REV 03/2013

Four-page document

This example of a text-heavy communication clearly divides the story into three sections: the study’s background, four subheads describing the analysis-through-solution and a hard-to-miss testimonial.

“We’re extremely satisfied with the result, we’re seeing improvements in wait times and patient satisfaction. We’ve reduced our labor, inventory and even supply costs.”

HCHD Director of Pharmacy for Community Health Programs

Tam Nguyen

In 2007, as a result of increasing demand for

its pharmacy services, HCHD began exploring

options to expand its capacity without adding

staff or new physical infrastructure. HCHD ul-

timately chose to pursue a central fill strategy

to handle outpatient refill prescriptions.

“We hoped that a central fill strategy would

enable us the opportunity to take advantage

of our clinical expertise by reducing the

amount of time we spend on refills,” says

HCHD’s Director of Pharmacy for Community

Health Programs Tam Nguyen. “Obviously, we

could have chosen to expand our staff and

facilities, but with the financial, recruiting and

management challenges of that approach,

we believed an alternative strategy would be

more cost-effective.”

According to Nguyen, HCHD anticipated

two significant challenges to the central fill

strategy: first, gaining federal approval for

the project, since the Health Resources and

Services Administration (HRSA) required a

demonstration of safeguards against diver-

sion, and secondly, establishing processes for

inventory control that would cross existing

organizational and IT boundaries.

To help realize its vision for a central fill

solution, HCHD turned to the Pharmacy

Services business of Cardinal Health. Cardinal

Health collaborated with HCHD and an

online retail prescription fulfillment provider

to design and develop a central fill solution

tailored to HCHD’s needs.

Today, when a pharmacy receives a refill

order for an outpatient prescription, a

pharmacist from HCHD confirms the avail-

ability of the medication in the central fill

inventory. If the medication is available, the

order is filled and returned within 24 to 48

hours to the pharmacy for dispensing directly

to the patient.

Because the new delivery model had never

before been used in conjunction with

340B, HRSA required the completion of an

Alternative Methods Demonstration Project

to ensure adequate protection against

diversion, verify patient eligibility and prevent

duplicative Medicaid discounts. The agency is

particularly concerned about diversion when

an organization simultaneously operates its

own pharmacy and outsources pharmacy

services as well. “Cardinal Health helped to

accelerate the HRSA demo,” says Nguyen.

“The process usually takes about 18 months,

but it was completed in less than a year.”

•

model is filling an average of more than

2,000 prescriptions daily for HCHD

patients; originally targeted to handle refills

only, the scope was soon expanded to

handle new outpatient prescriptions as well.

• HCHD’s goal is to decrease overall wait

times to less than 30 minutes, and less

than 15 minutes for central fill prescriptions;

this time savings enables pharmacy staff to

concentrate on expediting prescriptions and

handling emergent-need prescriptions in a

timely manner.

• Additionally, manpower savings

will help expand clinical services,

including anticoagulation services and a

decentralization model with Medication

Therapy Management services.

• Future program cost savings will be

generated through the reduction of supply

waste and on-hand inventory, as well as an

increase in ordering efficiency.

HCHD’s mission is to improve the community’s health by delivering

high-quality healthcare to Harris County residents. Delivery on this

promise, however, had been challenged by continuing population

growth in the Houston area, a dynamic that was accentuated by the

arrival of many new residents following Hurricane Katrina in 2005.

The Harris County Hospital District (HCHD) serves approximately

300,000 patients, many of whom fall below the poverty line, in the

Houston, Texas area. HCHD’s operations include three hospitals,

13 community health centers, eight school-based clinics, 13 homeless

shelter clinics, a dialysis center and free standing dental center. The

Department of Pharmacy includes 14 ambulatory pharmacies which

dispense more than 2.5 million prescriptions a year.

The challenge The solution How it works The results

• HCHD maintains all prescription origina-

tion, drug utilization review and dispensing

activities

•

completes the counting, assembly and

packaging

• Cardinal Health manages the process,

maintaining an on-site system director of

pharmacy who provides all accounting,

reporting and auditing functions; these

responsibilities and the associated regulatory

oversight are especially important for

340B eligibility

Cent

ral F

ill S

trat

egy

Cas

e St

udy

Cardinal Health

Pharmacy Services

1330 Enclave Parkway

Houston, TX 77077© 2009 Cardinal Health, Inc. or one of its subsidiaries. All rights reserved. Lit. No. 2MC1049 (7/09)

About Pharmacy Services

The Pharmacy Services business of Cardinal Health has 40 years of expertise

in helping hospitals and healthcare systems improve both the financial

predictability of pharmacies and the quality of patient care. Based on each

hospital’s needs, we drive efficiencies and measurable improvements in the

pharmacy, resulting in safer patient care.

Cent

ral F

ill S

trat

egy

Cas

e St

udy

cardinalhealth.com

front

spread

back




13.3REV 03/2013

Multiple-page document

This example uses nearly all the elements of the revised brand language. Using existing photography and format, this piece demonstrates how promotion and information come together with strong headlines and imagery.

Philips SpO2 Sensors Medical Supply Chain

Sensors with staying power

In partnership with

Performance

• Reusable and single-patient-use

SpO2 sensors.

• Used in: ICU, CCU, NICU, OR, ER,

medical/surgical and general wards.

•

noenates to large adults.

• Valid for use with a variety of popular patient

monitors including the Philips model.

Comfort

• Reusable and single patient SpO2 sensors

have no mechanical parts.

• Single-patient SpO2 sensors are well

ventilated and use minimal adhesive.

Cost-Effective

•

everyone from infants to adults, so there is

less inventory to stock.

• To control cost-per-patient stay, use

single-patient SpO2 sensors for their entire

hospital stay

Infection Control

• Single patient use SpO2 sensors reduce

the possibility of cross-contamination which

can lead to hospital acquired infections.

• Using single patient use SpO2 sensors

could help reduce a patient’s overall

healthcare costs.

1 Statistically significant group of users were asked to evaluate sensor viability at the end of the average length of hospital stay (six+ days). 97 % rated the Philips single-patient-use sensors “as good or better” than the market leading disposable adhesive sensors on adult and neonatal patients.

Why is there a need for Philips SpO2 sensors?• One Philips single-patient use SpO2 sensor

can be used for an entire (average) hospital

stay to control cost-per-patient-day.1

• Reusable SpO2 sensors are warranted for up

to 12 months.

• The durability of the SpO2 sensors will last

longer than other sensors and help decrease

sensor utilization.

Why now?

• Hospital acquired infections can be

significantly reduced by using single

patient use SpO2 sensors.

• The Philips FAST-SpO2 algorithm, in

combination with the right SpO2 sensors,

help reduce alarming, electronic interference

and low perfusion SpO2 errors.

Why choose Philips SpO2 sensors?•

a wide range of patients – from adults,

children, infants and noenates, therefore

reducing inventory to stock.

• Philips reusable and single-patient SpO2

sensors last so long they can help you drive

down the cost of pulse oximetry.

•

versatile enough for spot checking or short

term monitoring.

Nullam vel velit sed metu esi malesuada volutpat. Duis nec erat.

Phili

ps

SpO

2 Se

nsor

s M

edic

al S

uppl

y Ch

ainSp

O2

Ordering Information Cardinal Health Cat# Vendor Part# Description Package Description

M1196T-CA 989803164571 SENSOR CLIP REUSABLE SPO2 1ea/bx; 75 bx/cs

M1131A-CA 989803164581 SENSOR CLIP ADULT SPO2 20ea/bx; 16 bx/cs

M1132A-CA 989803164591 SENSOR WRAP INFANT SPO2 20ea/bx; 16 bx/cs

M1133A-CA 989803164601 SENSOR WRAP NEONATAL SPO2 20ea/bx; 16 bx/cs

Designed to last.

Features

• Provides continuous, non-invasive measure-

ment of arterial oxygen saturation

• Adult-Pediatric sensors measure a wide

range of patients

•

SpO2 sensors

• Sensors meet a wide range of standards set

forth through laboratory testing and clinical

environment testing

Cardinal Health

Medical Supply Chain

7000 Cardinal Place

Dublin, Ohio 43017

© 2009 Cardinal Health, Inc. or one of its subsidiaries. All rights reserved. Lit. No. 2HS1121 (8/09)

Manufactured by:

Philips Healthcare

3000 Minuteman Road

Andover, MA 01810

Telephone: 800-225-0230

www.philips.com/supplies

cardinalhealth.com

Philips Sp

O2 Sensors M

edical Supply Chain

In partnership with

front

spread

fold-out panel

back

Disposable and reusable SpO2 sensors that last three times as long.

Durability translates into cost-effectiveness, by offering more value for the money and controlling cost-per-patient day.1

That durability means less infection. It means smaller inventories. It means lower costs.

3x

$

One SpO2 sensor will last for a patients’ entire (average) hospital stay.

1 Statistically significant group of users were asked to evaluate sensor viability at the end of the average length of hospital stay (six+ days). 97 % rated the Philips single-patient-use sensors “as good or better” than the market leading disposable adhesive sensors on adult and neonatal patients.

Nullam vel velit sed metu esi malesuada volutpat. Duis nec erat.

Why is there a need for Philips SpO2 sensors?• One Philips single-patient use SpO2 sensor

can be used for an entire (average) hospital

stay to control cost-per-patient-day.1

• Reusable SpO2 sensors are warranted for up

to 12 months.

• The durability of the SpO2 sensors will last

longer than other sensors and help decrease

sensor utilization.

Why now?

• Hospital acquired infections can be

significantly reduced by using single

patient use SpO2 sensors.

• The Philips FAST-SpO2 algorithm, in

combination with the right SpO2 sensors,

help reduce alarming, electronic interference

and low perfusion SpO2 errors.

Why choose Philips SpO2 sensors?•

a wide range of patients – from adults,

children, infants and noenates, therefore

reducing inventory to stock.

• Philips reusable and single-patient SpO2

sensors last so long they can help you drive

down the cost of pulse oximetry.

•

versatile enough for spot checking or short

term monitoring.

Designed to last.

14.4 Printing

13.4REV 03/2013

Paper for commercial print

Coated

NewPage Sterling Premium Dull finish

Brightness: 94 Opacity: 94.5 - 98.5 No. 2 Sheet; 10 percent recycled, post-consumer fiber

• For brochure covers and product sheets, the preferred stock weight is 80# cover. • For pocket folders, the weight recommended is 100# cover stock. • For four-page and tri-fold brochures, the preferred stock weight is 100# cover. • For text pages and newsletters, the preferred stock weight is 80# text for multiple pages (8pp+). This is a bright white sheet with a soft, smooth surface. It offers exceptional printability and superior opacity for minimum show-through.

The dull-coated finish helps to convey the real, down-to-earth, practical characteristics of our brand identity. Also, dull works well for anything requiring handwritten text. Consider adding a dull varnish or satin aqueous coating to protect against scuffs or fingerprints on key publications.

Uncoated

Weyerhaeuser Cougar Opaque Bright White

Brightness: 94 This is NOT a recycled paper

The recommended weights for cover are 80#, folders 100# and text 80#.

Cougar Opaque features high-quality reproduction, excellent printability and a blue-white shade. It is ideally formulated for offset and digital/laser applications.

a new start · voice rev 03/2013 2.1 tone simple reassuring concise clever plainspoken no-nonsense...

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