a new reality for retail - data management systems pvt ltd€¦ · diebold nixdorf retail...

DieboldNixdorf.com

Open, Flexible Software Solutions to Drive Connected Commerce

Vynamic™ Retail Software Suite

A New Reality for Retail

| Vynamic™ Retail Software Suite

The Future of Retail is Connected CommerceThe retail market is undergoing massive transitions as both e-commerce and brick-and-mortar merchants adapt their business models, while new, innovative store formats debut. These changes are fueled by demand and the race to consumer centricity, as retailers build the connective tissue that will put their consumers firmly at the heart of the retail business. But this changing landscape has created an often meandering path to purchase that requires shoppers to shift between computers, smartphones and physical stores. It’s a process that can lead to redundant systems, price disparities among channels, lost sales, and worst of all, a negative consumer experience.

Most retailers are aware of this, and they acknowledge the importance of making it easy for their consumers to shop with them — through any channel, on any device, and with flexible payment options. These retailers want to reap the benefits of loyalty programs, capturing and analyzing consumer data, engaging with individual consumers frequently in accordance with their needs and interests, and offering a consistent, unique, personalized experience at all points of the consumer’s journey.


Despite the growth of online shopping and the so-called “Amazon effect” that many brick-and-mortar retailers worry about, upwards of 80 percent of purchases are still made in stores. The vast majority of consumers prefer being able to see, touch and experience merchandise in person before making a purchase. However, the purchasing journey — from identifying a need to making a purchase — has dramatically evolved. It’s no longer a straight line from A to B, and shoppers now take a sometimes long and winding path before arriving at their ultimate destination. This calls for a solution that connects not only the microcosm of all channels and touchpoints owned by the retailer, but also the entire commerce and payments ecosystem.

Diebold Nixdorf is addressing these challenges through Vynamic, a natively-connected end-to-end software suite.

Vynamic was built to power connected commerce and the ongoing transformation in the retail industry by:• Breaking down legacy-channel silos to better serve

consumers across physical and digital channels in a differentiated way by integrating solutions spanning mobile devices, stores, branches, ATMs, kiosks and point-of-sale (POS) terminals.

• Underpinning all business activities with a common analytics and transaction engine to generate insightful data that personalizes everyday business transactions.

• Supporting and adapting to the ongoing shift toward cross-industry collaboration and partner ecosystems, allowing retailers to go beyond their omnichannel microcosm.

Vynamic™ Software Suite: Enabling Connected Commerce in Retail

Diebold Nixdorf is committed to a connected-commerce approach that bridges the physical and digital worlds of consumer transactions conveniently, securely and efficiently. With a single view of all consumer activities, retailers can offer personalized programs and loyalty campaigns that engage with consumers wherever they are. By powering connected-commerce strategies, the Vynamic software suite offers everything needed to deliver personalized, convenient experiences that span the entire consumer journey.


Consumer Centric

Consumer

“Bridging the digital and physical worlds”

CONNECTED COMMERCE

Putting the consumer at the heart of the retail business means adapting to the way individual consumers want to do business with retailers. The path each consumer chooses, from early-stage, latent needs to actual purchase — and, in the case of lifetime services, beyond — can be considered a journey. A consumer-centric approach means retailers are able to adapt to these individual end-to-end journeys fl exibly.

Let’s consider an example of a purchase journey for Linda, a business analyst at a large bank:• Linda needs a new business suit, so she searches

online to compare several options.• On the retailer’s e-commerce site, Linda signs

up for a personalized loyalty program and opts into push emails. She will now receive an alert if her preferred brands are available in her size.

• Linda receives a personalized email that highlights several business suits and accessories that match her profi le. She reserves her favorite in her local store.

• As Linda walks into the store, she is automatically recognized as a loyalty member via the retail app installed on her smartphone. While walking over to the women’s clothing department, digital displays present her favorite suit, along with other complementary accessories that may be of interest to her, based on her consumer profi le.

• As Linda is viewing the display, a store associate — also armed with Linda’s loyalty status and shopping history via a mobile device — mentions to Linda that there’s a special discount this week on suit-and-accessory combo purchases. Integrated inventory visibility allows the associate to show Linda three blouses that match the suit perfectly and are available in her size.

• After trying on the suit and accessories, Linda makes the purchase and pays using her smartphone. She receives a digital coupon for her next visit to the store or website.

• As Linda leaves the store that day, she thinks about what a great experience she had and shares a photo of herself in her new clothes with her Facebook friends.

Consumer Journeys Play a Pivotal Role


Consumer Journey

Personalized promotions

at home

Plan visit to store by creating a shopping list

or order for pick-up

Customer Identification Browse and receive

additional information about products

Receive personalized, interactive information and customized offers Check-out —

Attended or Self- Check-out

Payment Pick-up items - Store or Locker

Interact with the retailer post purchase - e.g. returns and retain


How Diebold Nixdorf Drives Connected Commerce Our Vynamic software suite lays the foundation for improving the consumer experience by breaking down legacy-channel silos to better serve consumers across physical and digital channels. Vynamic software o�ers a common analytics and transaction engine to generate insightful data for personalization, and provides a technologically advanced solution that can adapt to the ongoing transformation toward cross-industry collaboration and partner ecosystems.

Linda’s consumer journey is just one example illustrating how modern consumers are shopping today. The ability to use different types of information at the right time, as well as support different devices — some owned by the retailer, others by the consumer — plays a critical role in executing this kind of journey. Digitalization is a crucial success factor for tomorrow’s retail business.

Linda’s shopping journey also illustrates that consumer centricity is increasingly important to retail business strategy. Every service a retailer offers must be part of a comprehensive effort to offer personalized shopping experiences that protect and even increase the loyal consumer base. Recognizing relevant consumers and their preferences at an early stage allows retailers to offer personalized engagements that meet each individual consumer’s needs and demands. If the consumer likes the experience, they will likely become a brand ambassador and share their interactions with friends on social media, who in turn may start their very own journey with the brand, and so on.

Connected Commerce in Retail: Making It Personal Again.


Point-to-Point Adaptors per Application

Consumer

Retail Enterprise

Existing Touchpoints New Touchpoints

Retail IT challenges - How to avoid a spaghetti effect?

WebSelf-Checkout MobilePOS Social Media

Signal

Beacon Wallet

ERP BI MMS Legacy System Web CRM Channel Mgt

Digital Signage

Our comprehensive retail software portfolio is based on four cornerstones:• Continuous, connected engagements with

consumers. We connect all consumer touchpoints efficiently to improve the shopping experience. Vynamic Retail Services connects consumer-facing touchpoints with back-office systems, ensuring optimal data exchange between retailers and their consumers. Whether the touchpoint and backend solutions are from Diebold Nixdorf or a third party, Vynamic Retail Services combines retail data from online, offline and mobile channels to enable a seamless digital ecosystem that drives innovation and profits.

• Consumer centricity to personalize the experience. Retailers can support convenient, seamless and intuitive consumer journeys with our cloud-based solutions for personalization and loyalty. Vynamic enables retailers to offer personalized, convenient consumer experiences across all touchpoints. With a single comprehensive view of all consumer activities, retailers can offer instant benefits and personalized loyalty programs that engage with consumers wherever they are. Our Vynamic software suite enables retailers to leave existing IT infrastructure in place while boosting both consumer loyalty and consumer spending and putting the consumers’ needs at the heart of their business strategy.

• Store digitalization for seamless consumer experiences. Mobile solutions in the hands of consumers and staff power targeted and personalized engagements at any time, wherever they are in-store. These engagements are based on accurate, personalized insights delivered through the Vynamic software suite. Vynamic also empowers retailers to create a secured internet of things (IoT) environment where consumers can benefit from convenient, enriched experiences that connect all devices and sensors in a store for real-time interactions. And when they get to the POS, shoppers are met with the speed and convenience of fully automated self-service checkout terminals or a full-fledged personal self-scanning solution using either dedicated scanners or the consumer’s own smartphone, what we call “bring your own device” (BYOD).

• “Store as a service” to expand a global footprint. With Vynamic Retail Services, retailers can rapidly enter new markets and drive bottom-line growth, with the mandatory flexibility to add new touchpoints easily, independently from backend and other software or hardware components. It is time to rethink the current service models in order to make sure that a given end-to-end journey is seamlessly available, and secured. By providing this service via a variable cost per store per month, we enable retailers to expand rapidly, improving time to market by delegating process complexity.


The rise of new touchpoints requires retailers to rapidly integrate new solutions. To address this need without creating a complex spaghetti e�ect of numerous peer-to-peer connections, Diebold Nixdorf has introduced Vynamic Retail Services, the enabler for the connected-commerce strategies that retailers are striving for. The software component not only drives connected commerce for retail businesses, it also enables portfolio components to interact with each other by using business logic in accordance with a given consumer journey or a use case independent from a channel, consumer application or touchpoint.

Vynamic Retail Software Portfolio


Diebold Nixdorf Retail Touchpoint Solutions

Diebold Nixdorf Retail Backend/Central Systems Solutions

• Checkout — built on a standards-based framework, Diebold Nixdorf’s Vynamic Checkout solutions help retailers deliver a high-quality, cross-channel retail experience and win the loyalty of a new generation of connected consumers. The POS sits at the heart of our Vynamic software suite, providing the comprehensive business logic of our checkout solutions to the hands of the employees and consumers at every touchpoint. Our POS solutions support retailers in their global expansion, and contain all local and fiscal adaptations and translations required to do legally compliant business around the globe.

• Self-Checkout — Many retailers want to implement self-checkout (SCO) systems, but they don’t want the hassle and expense of modifying their POS software. With the intelligent POS adapter interface offered by Diebold Nixdorf, these challenges are eliminated.

• Mobile Shopping — Whether consumers want to make a quick purchase or leisurely stroll through the store, our self-scanning solution saves them time by scanning goods while they shop. At checkout, they no longer need to take their purchases out of the shopping cart and put them back in — they can simply bag and pay and they’re on their way again!

• Cash Management — Our payment-processing and cash-handling solutions help retailers optimize the payment process. Whether mobile-wallet, smartphone payments, card payments or cash, we provide secure solutions that increase transaction efficiency. Our automated end-to-end cash-management process minimizes expenses and reduces loss with automated cash-level monitoring, cash recycling and cash-in-transit scheduling.

• Mobile Apps — Consumers use their smartphones all day, every day. These are ideal devices to engage with, interact with and influence consumers at any stage of their path to purchase. Using our collection of reusable and combinable micro-apps (all of which fit seamlessly into retailers’ existing software ecosystems), retailers can support a broad range of consumer journeys.

• Engagement and Loyalty Management — To boost sales and reduce churn, retailers face the challenge of understanding personal consumer preferences and delivering relevant, timely campaigns. Our cloud-based engagement and loyalty solutions enable retailers to create personalized offers on the fly and deliver instant benefits to individual consumers. With our Vynamic Engage solutions, we leverage insights into consumer behavior to create compelling, targeted loyalty programs both in store and on mobile devices.

• Analytics — Smart-data analysis puts actionable, real-time business insights into the hands of retail decision-makers. Vynamic Insights solutions enable them to make well-informed choices about store management, to detect fraud and to refine marketing and sales strategies.

• Merchandise Management — Being consumer-centric means giving consumers the flexibility to purchase, order, reserve, collect and return products in any combination they choose, regardless of the channel. The Vynamic software suite comprises a holistic merchandising and stock-management solution that supports this flexibility while helping merchants reduce operational costs and complexity.

• Channel Management — To enable connected commerce for consumers, retailers need a seamless view of every touchpoint. The Vynamic software suite allows for the central administration of the entire retail store landscape from a single screen. By automating repetitive tasks, our solution helps retailers reduce the cost and complexity of managing their touchpoints, marketing campaigns and POS endpoints – delivering consistent, high-quality cross-channel consumer experiences.


Retail Backend/Central Systems

VYNAMIC™ Retail Services

Retail Touchpoints

Connected Commerce by Vynamic Retail Services

POS Mobile Self-Checkout Cash Self scanning Digital Signage

Signal

Touchpoint & Backend Interaction

Business Logic

Shopping Basket

Channel Mgt Analytics Order MgtCustomer Data Management

Loyalty Program Mgt

Segmentation & Targeting

Cross-Channel Campaign Mgt

Performance Management & Reporting

The Vynamic software suite provides the single point of truth for all sales channels, enabling real-time channel interaction. By serving as the connectivity platform for both consumer touchpoints and enterprise solutions, our Vynamic software suite is an extremely fl exible, powerful solutions portfolio that enables truly connected commerce.

Diebold Nixdorf: Your Connected Commerce Software Partner

With an installed base of more than 1 million POS systems and with 40-plus years of experience in supporting global retailers in more than 90 countries, Diebold Nixdorf is well-positioned to help address the unique challenges and pressures retailers face. We have a comprehensive, well-integrated hardware, software and global services offering that supports retailers in meeting today’s challenges head-on, by positioning the consumer at the heart of the strategy.

Diebold Nixdorf understands retailers and their challenges. Retail is in our DNA. We help retailers:• Break down legacy-channel silos and transform their

retail business by positioning the consumer at the heart of their strategy, building an “always on” connected-commerce environment and integrating a seamless digital partner ecosystem.

• Create a “Store for One” retail environment based on a common analytics and transaction engine, generating insightful data to personalize everyday business transactions. By implementing our

solutions, retailers fi nd they’re able to fi nance the investments required in digital areas through reduced costs in physical areas, and a more effi cient blend of their digital and physical environments.

• Digitalize their end-to-end consumer journeys, using our advanced Vynamic software suite to integrate every aspect of their retail business, allowing retailers to go beyond their own omnichannel microcosm.

We deliver tangible results, digitalizing the consumer journey step by step, making it fl uid and seamless, implementing robust technologies with proven ROI, and developing the connectivity of branches and stores with our Vynamic software suite. While others focus on “big data,” Diebold Nixdorf delivers “smart data,” enabling retailers to develop a unique consumer repository, qualify and enrich their data via all channels, and ensure a consistently positive brand experience that boosts bottom-line results.

© Copyright 2018 Diebold Nixdorf, Incorporated. All rights reserved. v1.0-072018

Discover How Vynamic Retail Software can Transform Your Business and Your Consumer Relationships

To learn more about Vynamic™ Retail Software Suite visit DieboldNixdorf.com/software/retail

a new reality for retail - data management systems pvt ltd€¦ · diebold nixdorf retail...

Documents