a national effort to help kids succeed
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Too Small to Fail. A National Effort to Help Kids Succeed . TooSmall.org @2SmalltoFail. Too Small to Fail— Tackling the Word Gap. Family r eading , talking & singing habits. Percent of Children, Birth to Age Two, Who Had Family Member Read, Sing, or Tell Them Stories. - PowerPoint PPT PresentationTRANSCRIPT
PowerPoint Presentation
A National Effort to Help Kids Succeed Too Small to FailTooSmall.org@2SmalltoFail
Too Small to FailTackling the Word Gap
Family reading, talking & singing habits
4Percent of Children, Birth to Age Two, Who Had Family Member Read, Sing, or Tell Them Stories516 mos.24 mos.36 mos.Total Vocabulary High Income Middle IncomeLow IncomeChilds Age2006001200Source: Hart & Risley (1995) These activities take a toll on early vocabularyNew research has found that by age 2, a 6 month gap in language development is apparent. The vocabulary that a child has by the age of 4 is one of the best predictors of how they will do in school.And its not just the number of words
The average middle-class child experience 1,700 hours of picture-book reading by first grade. The average low-income kid experiences only 25 hours.MAGNIFY ATTENTION
Prompt parents, grandparents and caregivers to talk, read and sing even more with their young children each and every day. Raise awareness among parents and caregivers about the power of their own language-rich parenting, about how much their words shape their babys futureMOTIVATE ACTION
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MAGNIFY ATTENTIONUnivision Partnership: Engaging Hispanics Across Multiple PartnershipsNetwork NewsProgram IntegrationPSAsLocal News ContentOnline / MobileSocial Media RadioLocal Events
Online / Mobile Social Media Radio Local Events
MAGNIFY ATTENTION: Model Behavior & Mobilize BusinessesHollywood StrategyIntegrating Model Behavior into Television Shows Watched by Target AudiencesIntegrating Messages into shows watched by Opinion LeadersFurther Develop Key Media Partnerships
CGI America CommitmentsDevelop several key commitments for CGI America e.g. hospitals, pediatricians, Text4BabiesBuild on and refine existing early childhood commitments
MOTIVATE ACTION: Cities StrategyCriteria for Selecting CitiesStrong Commitment to Investing in Early ChildhoodLead Partner on the GroundInterest in Testing Out Community-wide Intervention
Key Components of Cities StrategyTargeted Media CampaignCommunity Touch Point Campaign (e.g. pediatricians, home visitors, libraries)Development & Testing of Interventions
Early Summer 2014: Launch in Tulsa & Oakland
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The Problem We are Addressing
Young children need frequent language rich interactions but some children in California are getting much less than they need to be successful in school and in life
WHY DOES IT matter?
YET ALL THESE MOMS SHARE SIMILAR DREAMS
Turning the world into a learning opportunity
TALKING IS Teaching
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Contextualized Prompts for Doctors Offices, Buses, Grocery StoresTote Bags and Clothing Line
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31Television and Radio
32Website and Social Media
SESAME STREET PARENT TOOL KIT
VROOM APP FOR ANDROID
NEXT UpTV Airtime in coordination with F5 CaliforniaPhysician and Family ToolkitHospital Systems Large Scale Community EventsCommunity Replication GuideExpanded Creative: grocery carts, event collateral, placemats
In Your CommunityOur objective: Create a Turn-Key Campaign for Easy Replication
Learn from experience in Tulsa and Oakland
Make improvements based on findings
Document experience
Give communities access to materials this fall
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Thank You.Susan True (831) 239.4019 | [email protected]
Ann OLeary(415) 689.5747 | [email protected]