a multilevel, multidimensional of the media system: and media... · 2016-08-13 · sunbelt 2012,...
TRANSCRIPT
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Sunbelt 2012, Redondo BeachKatherine Ognyanova & Peter MongeUSC Annenberg School of CommunicationAnnenberg Networks Network
A Multilevel, Multidimensional Network Model of the Media System: Production, Content, and Audiences
A Multilevel, Multidimensional Network Model of the Media System: Production, Content, and Audiences
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Media System: Intra‐Sector Networks
Content
Audience
Industry
Content
Audience
Industry
Interorganizational
Social Networks
Semantic Networks
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Media System: Inter‐Sector Networks
MediaAudience
Media Content
Media Industry
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Media Industry
The Industry sector
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Strategic Alliances
The Industry Sector: Ties Between Media Companies
Resource Exchanges
Family/friendship ties
Ownership & Partnership
Interlocking directorates
Joint political action
Shared Content
Information Resources
Overlapping Staff
Interorganizational,any industry
Typical for the media industry
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The Industry Sector: Theoretical Frameworks
Exchange Theories
Resource Dependence
Evolutionary Theories
Organizational Ecology
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The Industry Sector: An Example
Media corporations network. Source: Arsenault & Castells, 2008
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Inter‐Sector Networks: Industry and Content
NYT CNN
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Inter‐Sector Networks: Industry and Content
NYT CNN
Strategic Alliances
Resource Exchanges
Ownership/Partnership
Content Links
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Topical NetworksSource: Ognyanova, K.www.kateto.net
Industry and Content Networks: An Example
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Industry and Content Networks: Hyperlink Example
Mapping the hyperlinked environment of French online news. Source: De Maeyer, J. (2010)
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Inter‐Sector Networks: Industry and Audience
Affiliation Value
Hyperlinks
Similarity
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Industry and Audience Networks: Hyperlink Example
Mapping the hyperlinked environment of French online news. Source: De Maeyer, J. (2010)
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The Content Sector
Media Content
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Co‐occurrence
Themes
Frames
Concepts
The Content Sector: Semantic Ties
Meaning
Documents
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The Content Sector: An Example
Source: Ognyanova, K. www.kateto.net
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The Content Sector: Linked Open Data
Source: Slate News Dots (2010)
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The Content Sector: Framing Theory
Literacy
BooksSchool
Reading
MediaInternet
Digital
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The Content Sector and Framing: An Example
Semantic Framing of Literacy. Source: Ognyanova (2010)
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Inter‐Sector Networks: Content and Audience
Transfer of attribute relationship salience. Source: Guo & McCombs (2011)
MEDIA PUBLIC
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Inter‐Sector Networks: Content and Industry
Media framing of stem cell research. Source: Kim (2011)
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The Audience Sector
Media Audience
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Propinquity
The Audience Sector: Social Networks
Proximity
Homophily
Balance
Friendship / Kinship
Romantic ties
Affiliation ties
Online links
SNA Theories
Relationships
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Inter‐Sector Networks: Audience and Industry (MSD)
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Inter‐Sector Networks: Audience and Industry (CIT)
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News Outlets and Consumers, South LA. Source: Ognyanova, K. Data: Metamorphosis.org
Audience and Industry Networks: An Example
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Inter‐Sector Networks: Audience and Content (2‐Step)
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Inter‐Sector Networks: Audience and Content (Diffusion)
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Audience and Content Networks: An Example
MemeTracker (2008) Jure Leskovec, Lars Backstrom and Jon Kleinberg
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Contact InformationKatherine Ognyanova: www.kateto.netPeter Monge: www‐rcf.usc.edu/~mongeANN Research: ascnetworksnetwork.org