from to...

social

first order of business:glaring points that are keeping NIMBUZZ

from being more socialNIMBUZZ

little / very limited integration of status updates*(*of the archived, public and searchable type)

lack of key social networking platforms (e.g. LinkedIn, Twitter to name obvious ones)

➊

➋

don’t have a chat function?

is it b/c these networks

little / very limited integration of status updates*(*of the archived, public and searchable type)

lack of key social networking platforms (e.g. LinkedIn, Twitter to name obvious ones)

➊

➋

is it b/c these networks

don’t play nice?

so, what is the key to being ‘social’?

CONVERSATION!

key to bein and lots of it t

oo!

positive correlationbetween number of conversations

and degree of ‘socia .conversations‘social’

the greater the number of conversations ; conversations

the greater the degree of ‘socia . ‘social’

thus, the trick is to find places or ways to spark

conversations .

so how do you sparkconversations

and what happens next?conversations

displaying in a archived, public,

and searchable manner is one of the most effective ways to spark conversations in today’s social web.

status updates

status updates

stage one

why? b/c this allows for the d iscov of conversation

as users are able to listen in and learn about their subject(s) of interest, and then participate in conversation.

status updates

stage one (continued)

discovery

in addition, the low effort of involvement (i.e. how easy

it is to follow and contribute content) and the ease of participation enabled by mobiles adds fuel to the fire.

status updates

stage one (continued x 2)

once a conversation is sparked it becomes a

which that has the potential to escalate as the amount of dialogue increases.one-off exchange

one-off exchange

status updates

stage two

as the amount of dialogue increases and deepens,

a conversation graduates from a microblogging-type platform to one that supports online .online chat

one-off exchange

status updates

online chatstage three

when the conversation via online chat escalates

even further, it is then likely to graduate platforms once again to the level of .phone (call) / VoIP

one-off exchange

status updatesphone/VoIP

stage four online chat

note that as conversations evolve from status

updates to the level of phone/VoIP, they go from open- ended/public exchanges to focused/private dialogue.

one-off exchange

status updatesphone/VoIP

*focused*private*closed

*➊ to few *➊ to ➊

*focused*private*closed

*➊ to few *➊ to ➊

*open-ended*public

*➊ to many

*open-ended*public

*➊ to many

online chat

furthermore, it is on the focused/private-dialogue end

of the conversation evolution where contributes to its users.

one-off exchange

status updatesphone/VoIP

*focused*private*closed

*➊ to few *➊ to ➊

*focused*private*closed

*➊ to few *➊ to ➊

NIMBUZZ

NIMBUZZ

NIMBUZZ

online chat

as a result, this set up impairs from tapping into the amount of conversations being sparked/discovered

in the first two stages of the conversation evolution.

one-off exchange

status updates

*focused*private*closed

*➊ to few *➊ to ➊

*focused*private*closed

*➊ to few *➊ to ➊

NIMBUZZ

NIMBUZZ

NIMBUZZonline chat

phone/VoIP

so how can expand its services to where the greater amount of conversations

are being sparked ?

NIMBUZZ

a viable option would be to build on the services / acquire a

provider that complements by catering to the first two stages of the conversation evolution - e.g.

NIMBUZZZENSIFY

a viable option would be to build on the services / acquire a

provider that complements by catering to the first two stages of the conversation evolution - e.g.

NIMBUZZ

this is why...!

ZENSIFY

one-off exchange

status updates

phone/VoIPonline chat

starts off at the status updates end of the

conversation evolution by aggregating the feed of social networks that cater to the archived, public and searchable type of status updates.

ZENSIFY

look here

one-off exchange

status updates

phone/VoIPonline chat

leverages this space by focusing its

features on the sharing and discovery of ‘conversation- starters’ (a.k.a. status-updates), trending topics and and real-time life-streams across several networks.

ZENSIFY

look here

one-off exchange

status updates

however, stops short of aggregating

social networks built for online chat/VoIP; as a result, the conversations that have been sparked in the first two stages of the conversation evolution have no room to escalate and either die or make the leap onto other platforms that support greater degrees of dialogue.

phone/VoIPonline chat

ZENSIFY

stops here

one-off exchange

status updates

phone/VoIPonline chat

by contrast, picks up where bows out as it aggregates and caters to the social networks that do support online chat and VoIP.

NIMBUZZ ZENSIFY

picks up here

one-off exchange

status updates

phone/VoIPonline chat

inhabiting this space means that is in a

position that enables the continuation and full development of conversations all the way to the level of phone/VoIP.

NIMBUZZ

look here

one-off exchange

status updates

this therefore illustrates that combining the factors that generate conversation with those that enable the conversation evolution would produce greater amounts of sustained conversation, and therefore...

phone/VoIPonline chat

(e.g.) ZENSIFY NIMBUZZ

NIMBUZZ!!!a more ‘social’

created by:

twitter :: msamayoa

www.mauriciosamayoa.com

APPENDIX

supporting slides:

“how microblogging

(a.k.a. status-updates)

generate

conversations”

“Injecting Twitter (microblogging) fundamentally changed the rules of engagement. It adds a second layer of discussion and brings a wider audience in to what otherwise would be a private exchange. It also gives conversations an afterlife on the web. Yes, it is built on messages composed of a finite and small number of characters, but the sum total of those messages add up to something truly substantive...”

- adapted from article in www.TIME.com

http://tinyurl.com/TIMEmicroblogging

Statistics on microblogging via Twitter:When we look at the content of tweets that are posted by users we see that users are frequently using Twitter to interact and communicate with other users rather than just answer the ‘What are you doing?’ question.

➊ 1.44% of all tweets are retweets➋ 37.95% of all tweets contain an “@” symbol (mentions)

➌ 33.44% of all tweets starts with an “@” symbol (replies)

- taken from Hubspot’s ‘State of the Twittersphere - June 2009’

http://tinyurl.com/HubspotJune2009

“It is better to think of Twitter (microblogging) as a cafe.

People keep coming, conversations are perpetually on, someone leaves, and someone else joins in. You chat with your friends and acquaintances regularly and every so often you also meet one of their friends. You join into their conversation and make new friends in the process...”

- taken from slidedeck “Explaining the impact of Twitter,

http://tinyurl.com/TwitterFriendfeed

Friendfeed and Social Media 2.0”

“Microblogging (i.e. Twitter) can be seen as a tool that allows you to listen in and learn about your subject of interest, to participate in conversation with fellow enthusiasts, or to broadcast your content to your friends/followers. You can get just as much, if not more out of participating in the existing conversations by being a listener than you can by producing content.”

- adapted from “The Definitive Guide to Twitter”

http://tinyurl.com/TwitterSpelledOut

“Microblogging (i.e. Twitter) produces a stream of information that you choose to dip your toes into when you feel like it. Pick and choose what you want to respond to and when.”

- adapted from “The Definitive Guide to Twitter”

http://tinyurl.com/TwitterSpelledOut