A Mobile App for Smarter, Easier Grocery Shopping

grocer[E]z

Brandon Whitehead, Alex Brand, Aaron Eppinger, Britney Luckey

• People tend to spend more money at the grocery store when they go without a pre-determined grocery list.

• Making a well rounded grocery list is extremely difficult to do, and making sure you have everything to make specific meals is even harder.

• Keeping track of your expenses through receipts is a hectic and time consuming task.

Motivation

Problems

• Grocery stores can be overwhelming, without a list people end up buying things they don’t necessarily need.

• Creating a list from scratch is time consuming and it is often difficult to think of everything you might need to make a complete meal.

• Grocery stores are setup in order to draw customers into buying more expensive items.

• Retailers and packaged-food companies use promotions to train shoppers to look for “great deals” rather than items they needed, leading to impulse purchases [1].

Problems

• Creating a well rounded grocery list is also very difficult.

• It is often hard for people to think of new and healthy foods, instead we end up buying things we have had before and get stuck buying the same items over and over.

• Without an organized and easy to

follow list, it is easy to feel lost

and return home with bags full

of random food items.

Past Solutions

Generic solutions

Issues with Generic Shopping Apps

• Non detailed product names

• Missing Prices

• Lack of Nutritional Information

Store Sponsored Apps

Issues with Store Sponsored Apps

Harris Teeter and Shoppers

• You can't browse

• Lacks prices

Target

• Incomplete nutritional information

Peapod

• Can only have one list

grocer[E]z

Past Solutions

• Solved a specific issue

Our Solution

• Solve the grocery shopping experience

Those who are:

• Organized or Bargain Hunters

Or have certain:

• Health Concerns or Lifestyle Choices

Target Users

• Streamlined

• Automatic list rearrangement

• Quick and easy sharing

• Discount & Inventory Awareness

• Assistance with goals

• Budgeting & History

Benefits