a million followers isn't cool. you know what's cool?

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These were my slides for an Ignite talk on social-media metrics at News Foo Camp in Phoenix on December 4, 2010.

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Page 1: A million followers isn't cool. You know what's cool?
Page 2: A million followers isn't cool. You know what's cool?
Page 3: A million followers isn't cool. You know what's cool?

engagement pointstotal impactbuzz velocitynode sentimentamplificationtrue reachflow powerviral unitsconversation indexvalue equivalencyreverberationmeme vector

Page 4: A million followers isn't cool. You know what's cool?
Page 5: A million followers isn't cool. You know what's cool?
Page 6: A million followers isn't cool. You know what's cool?

NO!

Page 7: A million followers isn't cool. You know what's cool?

engagement pointstotal impactbuzz velocitynode sentimentamplificationtrue reachflow powerviral unitsconversation indexvalue equivalencyreverberationmeme vectorfollowers

Page 8: A million followers isn't cool. You know what's cool?
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Page 10: A million followers isn't cool. You know what's cool?

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Page 11: A million followers isn't cool. You know what's cool?

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Page 12: A million followers isn't cool. You know what's cool?

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Page 13: A million followers isn't cool. You know what's cool?

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Page 14: A million followers isn't cool. You know what's cool?

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Page 15: A million followers isn't cool. You know what's cool?

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Page 16: A million followers isn't cool. You know what's cool?
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