a market-leading case study in purpose-driven cross-industry collaboration
TRANSCRIPT
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A Market-Leading Case Study in Purpose-driven Cross-Industry Collaboration
TiinaAlahuhta-Kasko@MarimekkoglobalCEO
Marimekko
Kirsi Seppäläinen@storaensobioSVP, Communications
Stora Enso
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Kirsi Seppäläinen, SVP Communications, Stora Enso, Division Biomaterials
Stora Enso and MarimekkoRethinking raw materials in the textile and design industry.
Tiina Alahuhta-Kasko, President & CEO, Marimekko
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12/7/20163
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12/7/20164
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TRANSPARENCY AND
TRACEABILITYDIGITALISATIONECO-AWARENESS POPULATION AND
INCOME GROWTH
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Strengths:• Established player in the
textile and design industry
• Industry know-how
• Renowned for printed fabrics
Target:• Aims to increase the share of
more sustainable raw
materials in its collections
• Increase transparency in the
supply chain
Strengths: • Traceable renewable raw
material
• Know how in dissolving pulp
into viscose
Target:• Seeking for growth from new
industries due to changes in
business environment and
needs help to enter textile
industry
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RAW MATERIAL
TEXTILE FIBRE YARN FABRIC END PRODUCT STORESPULP
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IONCELL-F SOLVENT METHOD
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