A Look Inside: Key Social Media Sites

Twitter Facebook LinkedIn

Twitter

What is: Twitter

“Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages.  People write short updates, often called "tweets"  of 140 characters or fewer.  These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search” (from Twitter support).

“…a real-time short messaging service that works over multiple networks and devices” (from Twitter.com)

See what people are talking about across the country, in real-time Trendsmap - Real-time local Twitter trends

Who uses: Twitter

According to a “conservative” eMarketer report – Twitter will have ~18 million users in the US by the end of 2009 Users defined as adults 18+ accessing the site from

ANY platform A similar report released earlier in 2009 showed

projection at 50% less (~12 million users) than this report released in September

GROWTH

Who uses: Twitter (Demographics)

Source: Quantcast

Source: Quantcast

Who uses: Twitter (Demographics)

Who Uses: Twitter

Twitter notoriously has NOT put out detailed information about who is using their service

But – Twitter’s growth is clear - Nielsen Online indicates that year-over-year in February Twitter grew 1,382%

How are people using: Twitter According to the Nielsen Company (Apr 2009) people spent

299 million minutes on Twitter Crowd Science - Social Media Study "Twitter is more of a mobile media phenomenon than other

social networks…” (John Martin, CEO Crowd Science)

Source: Crowd Science

Why: Twitter

Because “…you can share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community…” (from What is Twitter?).

At a glance: Twitter.com

At a glance: Twitter Homepage

At a glance: Twitter Profiles

How Wegmans can use: Twitter

Sign up for a Twitter account! Find people to follow – and to follow you!

See who already follows the Wegmans accounts See who follows competitors Set up Twitter alerts (through a 3rd party app such as Twitlert

or TweetBeep) Automatically follow people who mention Wegmans Subscribe to an RSS feed of the query “Wegmans” to see

who’s talking about Wegmans Start tweeting and KEEP tweeting Reply (@ or DM) to tweeters who ask questions, make

comments, etc. – Delivery incredible customer service from the Web

Facebook

What is: Facebook

Facebook's mission is to give people the power to share and make the world more open and connected.

Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

- Facebook.com

Who uses: Facebook

As of September 2009, Facebook crossed into 300 million active users Defined as those who accessed within the

last 30 days 40.8% of users are between 18 – 24

Down 53.8% from the 2nd half of 2008 35 – 54 year olds make up the fastest

growing demographic Growth rate of 276.4% during the 2nd half of

2008 55+ second with a growth rate of 194.3%

Females enjoy a small majority (55.7% to male’s 42.2%)

Source: Facebook

The Numbers: Facebook

According to the Nielsen Company (Apr 2009) people spent over 13 billion minutes on Facebook

65 million users access Facebook from a mobile device

50% of active users log on everyday 6 billion+ minutes are spent on Facebook

around the world each day According to Nielsen, the average person

spends 6 hours per month on Facebook More than 10 million users becomes fans of

Pages each daySource: Facebook

Why: Facebook

Far-reaching; target multiple audiences Can share a variety of information and/ or integrate

what we currently have (or will have) Doesn’t only allow – but promotes interaction

(comment, share, “like”) Repeat exposure Use in conjunction with Twitter; direct people to

140+ characters responses on your Facebook page Use in conjunction with Wegmans.com/careers –

easier to update information on a Facebook page; REAL TIME

At a glance: Facebook.com

At a glance: Facebook Homepage

At a glance: Facebook Pages

How Wegmans can use: Facebook

“Success on Facebook comes from a blend of sheer size of fan base, record of publishing useful content and the extent of consumer interaction that is offered” (Adweek: Brands Seek Fans on Facebook)

Create a fully loaded, interactive, engaging Facebook page Don’t just talk about employment at Wegmans;

consider what else target audience is interested in Consider paid advertising to attract users Applications Facebook Pages Uses and Best Practices

“This Page shares news, best practices, and examples for admins of Facebook Pages” (Facebook.com)

LinkedIn

What is: LinkedIn

LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals

- Linkedin.com

Who uses: LinkedIn

48 million+ members in 200 countries worldwide (~50% outside the U.S.)

Executives from all Fortune 500 companies are LinkedIn members

Unlike Twitter and Facebook, majority of users are male (64%)

Average age: 41 Over 80% are college grads or post-grads Almost 50% are defined as “business decision

makers” Average household income is over $100,000

Source: LinkedIn

Why use: LinkedIn

From the LinkedIn:

Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful. We believe that in a global connected economy, your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust.

Why use: LinkedIn

Started with professional purposes in mind Professional people

Ability to search for people by industry, company, school, etc.

High level overview of a potential candidate’s work experience based on their profile completeness

Additional tools available to help find candidates and help candidates find you LinkedIn Talent Advantage - Recruitment

Solutions to Hire Top Passive Talent

How are people using: LinkedIn

According to the Nielsen Company (Apr 2009) people spent 202 million minutes on LinkedIn

Much less “social” than Facebook or Twitter

Less mobile, though there are APIs and apps for LinkedIn

At a glance: Linkedin.com

At a glance:LinkedIn Homepage

At a glance: LinkedIn Company Page

How to use: LinkedIn

Access to C-level Executives Hiring specific positionsPool of candidates for hard to fill

positions Completes the social media circle

Another outlet for recruitment at Wegmans

More niche target audienceCorporate recruiting vs. store recruiting?

versus versus

Source: Mourey Associates

Twitter = the party (cocktail party) Facebook = the backyard BBQ (business casual) LinkedIn = the office (business suit)

When Do You Use Twitter Versus Facebook?

To think about:

“…you want to pull candidates in even when you’re not actively searching for them”HOW TO: Leverage Twitter for Hiring

Tips from Whole Foods 5 Social Media Lessons Learned from

Whole Foods

To think about:

2 billion emails are sent every second 1 billion instant messages are sent every second 65 billion phone calls are made each year According to 2009 study by Netpop Research,

COMMUNICATION online increased from 18% to 27% The same study showed Entertainment has

decreased from 30% to 19% of total time online

To think about:

Social Media policiesDo we need them? How do we define

them? Additional online tools we could

leverage: