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e Album Cover

A look at how the Digipak, music video, and other promotional materials connect

Music Video for ‘Someone like You’

The Colour Scheme

Every item of promotional material connects through the colour scheme of both the font and

the colour palette of the whole image. Each photograph of Adele is in black and white, creating a

sense of elegance and class to the artist, as well as the whole of the ‘Someone like You’ video

being shot in black and white, similar to our music video. This is probably the most prominent

feature that connects all of the opposite images or posters together, and it has become

somewhat of a motif associated with Adele, as most of her songs are ballads and are about

heartbreak or loss. The colour scheme of the font is also continuous through the varying

promotional materials, as the word ‘Adele’ is always in white, and the album name or other

important information (such as the venue of a concert) is always in a lime green. This only colour

of green helps it to stand out against the black and white and draws the audiences’ eye to it.

Position of artist

Throughout all of the promotional items, Adele continuously portrays the same image and very

composed nature. In no pictures does she ever smile, and she is always positioned either in the

centre or side to the centre frame of the picture, making her the main object of the image. Her

look also heavily reflects the genre of her music as her music is pop but most recognisably,

ballads and almost classical. The record label may want to portray her as ‘a classic beauty’,

whose talent is the voice, and does not need any gimmicks or poppy exaggerated colours to

attract her audience, which is very similar to the brand we want to create with our artist ‘Ameli’.

Font Style

The font style throughout the different compartments of the promotional Digipak and the music

video is constantly the same. It is a thin, simple, very rigid font, of nearly always the colour

white, which coincides with the simplicity of the artist herself, her music, and the artist

representation. This also puts more emphasis on the image of the artist on each different sector,

and consequentially the music itself.