a light reading live event triple-play symposium - · pdf filetriple-play symposium a light...
TRANSCRIPT
IntroductionHosted by:
Rick ThompsonSenior Analyst, Heavy Reading
Triple-Play SymposiumA Light Reading Live Event
Our Sponsors
SILVER
PLATINUM
GOLD
ASSOCIATE
Today’s Agenda: Morning• 08:45 a.m. – 09:30 a.m. Welcome & Triple Play Market Overview
Rick Thompson, Heavy Reading
• 09:30 a.m. – 10:15 a.m. FastWeb Overview and Business ModelPaolo Tavazzani, FastWeb
• 10:15 a.m. – 10:45 a.m. Break
• 10:45 a.m. – 11:45 a.m. Triple-Play Service Creation & Bundling
• Voice & Video Telephony Apps: Alain Fernando-Santana, NetCentrex• IPTV & IP VOD Applications: Ian Locke, Envivio
• 11:45 a.m. - 01:00 p.m. Lunch
Today’s Agenda: Afternoon• 01:00 p.m. – 02:15 p.m. Triple-Play Network Architectures
• Triple-Play ATCA Platforms: Robert Heymann, Intel• IMS & Triple Play Services Architecture: Brian Mahony/Guillaume Widmer, Netcentrex• Triple-Play Network Design Considerations: Juan Vela, Allied Telesyn
• 02:15 p.m. – 03:00 p.m. Analyst Q&A: Triple Play Market Drivers & Adoption
• 03:00 p.m. – 03:15 p.m. Break
• 03:15 p.m. – 04:30 p.m. Keynote Presentation: FastWeb Deployment• Architecture, Lessons Learned, Q&A: Paolo Tavazzani, FastWeb
• 04:30 p.m. – 05:15 p.m. Service Provider Executive Roundtable
• 05:15 p.m. – 07:00 p.m. Reception, Wine Tasting, and Demos
• Paolo Tavazzani, FastWeb• The Largest Triple Play
deployment in Europe• >500k subscribers
• Mix of copper and fiber access• The services:
• VoIP• Broadband Internet• IPTV
• Live TV, Pay-Per-View, VOD, Interactive TV, nPVR
• Addt’l integrated services
Today’s Keynote Speaker
A Word on Questions
• To keep us on time...• As the session progresses,
please write down your questions on the slips provided
• We will answer these questions at the end of each session
My Question Is:
When is Cocktail Hour?
Heavy Reading Research• Heavy Reading has published multiple research reports in 2005,
analyzing the current state of the technology & expected market development for topics including IPTV, VOIP, IMS, FMC, Carrier Ethernet, ROADMs, Pseudowires, AdvancedTCA, etc.
• Heavy Reading published an exhaustive research report in June 2005, IPTV and the Future of Telecom Video Network Architectures, offering an in-depth analysis of vendor strategies & the market potential for IPTV.
• Heavy Reading conducted interviews with more than 100 technology suppliers, service providers & investors with a direct interest in telecom-related topics.
• Additional research planned for 2005 includes comprehensive reports on Broadband Edge Infrastructure, MultiserviceSwitching, Home Gateways, Optical Networking, Ethernet in the First Mile…
• IPTV is becoming the highest-priority residential telecom service as telcos finalize their triple-play bundles• Competition is the primary driver
• Competitive ecosystem of technology vendors is emerging• Target area for investment & consolidation• New players can challenge incumbent vendors
• System integration will be a primary challenge for carriers• Lack of defined standard interfaces
• Large-scale RBOC deployments won’t happen overnight• 2005/2006: Infrastructure phase, initial services/subscribers/markets• 2007/2008: “True” service introduction phase• 2008/2009: Large-scale subscriber growth phase
• Cable MSOs are not standing still• NGNA, packet voice subscriber growth, etc.
Key Research Findings
Broadband Service Evolution
• Residential multimedia in big cities• Some broadcast TV• VoD < 5% BB subs.
• Multi-Service CO DSLAMs with ADSL evolving to ADSL2+
• Leverage existing ATM aggregation, smooth migration to Ethernet
3rd phase100% Triple play
• New user-centric broadband, e.g.• Above 90% BB coverage• Full triple-play to all households
• More bandwidth with ADSL2+, FTTN VDSL2, FTTU (new builds & selective overbuilds)
• Mainstream E2E IP/Ethernet
2nd phase
Multi-service
• Build ADSL CO footprint
• Mainly data transport
• ATM aggregates all data accesses
1st phase
HSI
Data, eServices
IP telephony, Data, Residential & Business
multimedia
Voice over BB, Data, Res. & Biz. multimedia,
IP Television, HDTV
Video Differentiation is the Triple Play
0% 10% 20% 30% 40% 50% 60% 70% 80%
Lower Price
Superior Channel Lineup
Video on Demand
Other Multimedia
Bundle with Voice and Data
Operator Plans for Video Service Differenetiation
Source: Heavy Reading Survey
Dimensioning Triple Play Networks VOD/BTV ratio dictates bandwidth:30% VOD / 70% BTV up to70% VOD / 30% BTV in 2010
Video subscribers:•Typically 100
HSI subscriber• 200-500• Typically 300
20-30 access nodes per aggregation node. Up to 15K
HSI subs, ~3K video subs
Edge RouterAccessNode
80% 20%
Aggregation Node
Average 2.5 TVs per household
SDTV=2 Mbit/s HDTV=8 Mbit/s
Video traffic from 12 Mbit/s (2SD+1HD) to 20 Mbit/s (2.5 HD) in 2010
Hierarchical scheduling capabilities + up to 400 GE ports/ and or up to 40 10GE ports
Aggregation of up to 200 GE ports and/or 20 10GE ports
80%-20% average distribution of aggregation nodes & service edge nodes result in: Up to 75k HSI subscriber & 15K video subscribers
HSI bandwidth per sub, from 1.5 Mbit/s in 2005 to 5 Mbit/s in 2010
VOIP 40 kbit/s with 4 lines per household in 2010
Video Distribution Types• Broadcast
• All video programming broadcast to all homes
• Cable model• Big, fat pipe into the home
• Coax, FTTH
• Mix of analog & digital channels
Consumers
Video Server
Consumers Consumers
Analog or Digital Digital Digital
• Switched Digital Video• IPTV, Telco TV, Multicast• Typically 3 channels
allotted per home• Selected channel switched
• 8 - 15 Mb/s per home
• VOD• Individual video stream per
user• Individual Pause, Stop,
Forward, Reverse control
MSNBCESPN
MasterHeadend
VOD Server
Why Is IPTV Important?
Source: The Yankee group, 2004ARPU, US market in US$
57
92
179
18 18
39 39
35
18
39
35
42
15
105
7
8
Voice, Videoand Data
Voice and Data
Voice Only
150
100
50
200
HDTV
DVR
VoD
Premium Video
Digital Video
Basic Video
Broadband
Long Distance
Local
• Increase carrier ARPU & maximize customer retention• True potential to drive telecom spending & network growth• Every North American RBOC has significant plans to roll out IPTV• International players & US IOCs have already begun
Global IPTV Subscriber Forecast
Analysis based on IP/Broadband Video Market Research, MRG, May 2004
IPTV Service ExamplesLive TV
Stored TV
Communications
• Digital TV
• Premium TV
• Pay-per-view
• Near video on demand
• Program guide
• Video on demand
• Subscription VOD
• Time Shifting PVR
• Network PVR
• Residential VOIP portal
• Instant messaging
• SMS/MMS messaging
• Call & message notification
• TV Internet services
• Video conferencing
Entertainment• Gaming
• Gambling
• Karaoke
• Internet TV
• Telecommerce
• Targeted/interactive advertising
• Radio broadcast
• Music broadcast
• Music on demand
• Music subscription
Commerce
Audio Services
Video On Demand: The Leading Bandwidth Driver
100s of Gbit/s todayin a dozen US cities
020406080
100120140
ServiceTypeVOD Gaming VOIP
Bandwidth(Gb/s)
Bandwidth Required for Residential Broadband Services (1M homes passed network)
020406080
100120140
ServiceTypeVOD Gaming VOIP
Bandwidth(Gb/s)
Bandwidth Required for Residential Broadband Services (1M homes passed network)
HSData
BroadcastVideo
Monitoring
Bandwidth Requirements Per 20K Homes Per 1M homesVOD 2656 Mb/s 132.8 Gb/sHS Data 600 Mb/s 30 Gb/sGaming 230 Mb/s 11.5 Gb/sBroadcast Video 1500 Mb/s 7.5 Gb/sVOIP 34 Mb/s 1.7 Gb/sChild Monitoring 3.3 Mb/s 0.165 Gb/s
The Future ofEntertainment Services
The New IPTV Taxonomy
NetworkInfrastructure
Layer
Access CoreEdge/Aggregation/Metro“Video Core”
IPTV Middleware
IPTV Browser /
Service Interface
Core TransportDWDM/Sonet/SDH
Core IP Router/MPLS Switch
MSAN
FTTxxDSLHFC
NG DLC/BLC
ServiceInfrastructure
Layer
Local/ResidentialNational HeadendSHO/Back-office
Regional/DistributionVHO/VSO
DSLAM
EthernetIP
ATM Metro TransportxWDM/Sonet/ROADM/
Packet ADM/GigE/10GigE
IntegratedHeadend Systems
Security / CA / DRM Software
IP Set-Top Box
HeadendVOD Server Complex
Layer 2 Aggregation SwitchGigE / 10GigE / ATM
Distributed Headend Systems/Encoders
IP Service Edge Router /Video-Centric B-RAS
Distributed VOD Servers
IPTV: Who’s Who?
Alcatel, Atrica, Ciena, Cisco, Corrigent Systems, ECI Telecom, Lambda Optical Systems, Lucent, Marconi, Mahi/Photuris, Meriton, Nortel, Tropic Networks
Transport Infrastructure
Alcatel, Cisco, ECI Telecom, Foundry Networks, Fujitsu, Juniper Networks, Nortel, Riverstone
Edge/Aggregation Net Infrastructure
Alcatel, Allied Telesyn, Calix, Ciena, ECI Telecom, Entrisphere,Huawei, Lucent, Marconi, NEC, Nortel, Occam Networks, Optical Solutions, Pannaway, Siemens, Tellabs/AFC, UTStarcom, World Wide Packets, Zhone
Access Network Infrastructure
Irdeto Access, Latens, Microsoft, Nagra Vision, NDS Group, Secure Media, Verimatrix, Widevine
Security/CA/DRM
Amino, Entone, i3 Micro, Kreatel, Motorola, Pace, Samsung, Telsey
IP Set-Top Boxes
ANT, Alcatel, Espial, Microsoft, Minerva Networks, Myrio/Siemens, Opera, Orca Interactive
Middleware Software (Client & Server)
Arroyo, BitBand, Broadbus, C-COR/nCube, Concurrent, Entone, Kasenna, Microsoft, Seachange
VOD Servers
BigBand Networks, Envivio, Harmonic, Optibase, Scientific Atlanta, SkyStream Networks, Tandberg, Tut Systems
Headend Systems & Encoders
Technology Shifts Will Impact Competitive Environment
• Compression & format: MPEG2 ? MPEG4/WM9; SD ? HD• More channels, lower bit rates
• Access network: 1.5-3 Mbit/s ? 20-30+ Mbit/s; ATM ? Ethernet/IP• Combination xDSL/FTTx
• Aggregation network: ATM ? GigE/10GigE, IP multicast, QOS• IP edge: High density/capacity, Ethernet-centric, per-service QOS,
unicast/multicast scale, integrated B-RAS, high-availability edge• Cisco & Juniper vulnerable at the edge?
• Transport network: static/legacy ? reconfigurable/multiservice• Services evolve: Broadcast TV ? VOD ? nPVR ? integrated &
interactive services
Scaleable Video Network Architecture Example
Super Headend
RedundantSuper
Headend
VHOVHO
VHO
VHO
VHO
VHO
VSO
DSLAM
VSO VSO
Wide Area Network - GigE
Interoffice GbE
DSLAM
DSLAM DSLAM
DSLAM
DSLAM DSLAM DSLAM
DSLAM
VSO
DSLAM
VSO VSO
DSLAM
DSLAM DSLAM
DSLAM
DSLAM DSLAM DSLAM
DSLAM
GbE GbE
GbE
Super Headend
RedundantSuper
Headend
VHOVHO
VHO
VHO
VHO
VHO
VSO
DSLAM
VSO VSO
Wide Area Network - GigE
Interoffice GbE
DSLAM
DSLAM DSLAM
DSLAM
DSLAM DSLAM DSLAM
DSLAM
VSO
DSLAM
VSO VSO
DSLAM
DSLAM DSLAM
DSLAM
DSLAM DSLAM DSLAM
DSLAM
GbE GbE
GbE
Transport
Transport
Wide-Area Network Transport
Interoffice Transport
IPTV Building BlocksNational SuperHeadend Office
Regional/Local Video Hub/Serving Offices
Subscriber Premises
• Primary & redundant SHOs (2)• National broadcast content acquisition
(satellite/terrestrial)• High-capacity VOD server complex • Content encoding, transcoding,
transrating, IP encapsulation• Content encryption• Middleware & application servers• National ad insertion• BSS/OSS integration• Content security/DRM• Per-service QOS• IP multicast• B-RAS, subscriber management
Integrated HeadendSystem
IP Service Edge Router(s) & Aggregation Switches
National Satellite
Feed
VOD Server
Complex
App/Middleware Servers
Edge/AggregationSwitches/Routers
Regional/Local Satellite Feed
App/M-ware Servers
Distributed VOD Servers
Distributed Headends &
Encoders
• 10s of VHOs• 100s of VSOs• Regional/local broadcast content
acquisition (satellite/terrestrial)• VOD servers with stored regional/local &
high-usage content • Encoding, transcoding, transrating,
encapsulation of regional/local content• Content encryption• Middleware & application servers• Content security/DRM• IP multicast• Per-subscriber QOS• Policy control
DSLAM
DSLAM
IP Set-Top Box
Video (TV, STB)Voice (Phone)
Data (PC)
Video (TV, STB)Voice (Phone)
Data (PC)
Video (TV, STB)Voice (Phone)
Data (PC)
• IP set-top box• IPTV client application software• MPEG-x/WM9 decoder• Content decryption• Premises stored content (VOD, DVR)• Premises security/DRM• Additional triple-play service CPE
DSLAM
DSLAM
Transport
ADSL
VDSL
FTTP
CABLE
VBR VideoMPEG-2
CBR VideoMPEG-2
Head End Content Processing
AnalogVideo
DigitalVideo
DigitalAudio
AnalogVideo
ATM or IP
ATM
IP or RF
IP or RF
CBR VideoMPEG-4Baseband
Video
Compression Advances
MPEG-4 has adopted threevideo codecs H.264 is theITU name for AVC
AVC = H.264 = MPEG-4
Part 10
MPEG-4 has adopted threevideo codecs H.264 is theITU name for AVC
AVC = H.264 = MPEG-4
Part 10
Video compression science
MPEG-4 standard
Cameras & PDAsVideo ConferencingDoes NOT Support Broadcast Content
SimpleProfile
(SP)
Supports Broadcast
Advanced Simple Profile
(ASP)2 Mbit/s
Supports Broadcast
Standard Adopted byBroadcast Industry
Advanced Video Coding
(AVC) or H.2641 Mbit/s
Bit
Rat
e
MPEG-23.5 Mbit/s
Uncompressed250 Mbit/s
Generically speaking, middleware systems are responsible for four things:
The subscriber's service experience
The definition of services, service packages, pricing & service bundles
Interfaces to external systems
The management of transactions, media assets, physical assets & subscribers, and the underlying data about them
What Is Middleware?
De-Mystifying Microsoft IPTV
• Microsoft IPTV• Set Top Box Software
• Interactive Program Guide (IPG), DVR recording & control• Operating System (OS), Middleware
• Server Software• Broadcast IP server software• Encryption & DRM software• IPTV Service Management tools
• Software Architecture / Tools• Common software architecture for adding 3rd party services• Software development kits, testing tools
• Not an end-end IP video solution• Requires lots of other pieces and integration
IP Video Srv
Content Mngmnt
Billing Mngmnt
IP Video Srv
IP Video Srv
CA / DRM
IPTV Server STB
OS
Middleware
IPG
The Evolving IP STB
DVI
HDMI
ETHERNET
ETHERNETWI-FI
L AUDIO RVIDEO
S-VIDEO
115
DVB-C/T
L AUDIO RVIDEO
S-VIDEO
115
ETHERNET
Pr Pb Y
SCART
OPTICALS/PDIF
RF-IN
RF-OUT
3 – 4
SM
AR
TC
AR
D
TV - 2
TV - 3
AUDIO INPUT
VIDEO INPUT
L R
IP TVSET-TOP BOX
ENHANCEDVIDEO
HIGHDEFINITION
RFTUNER
VOICEOVER IP
DIGITALRIGHTS
DIGITALRECORDER
MULTI TV
VIDEOPHONE
HOMEGATEWAY
DIGITAL CABLE -SATELLITE STB
POTS 1 POTS 2
1
2
3 4
5
7
USB
GAMEPORTS
Basic IP STB Requirement1. AC power2. Ethernet IP input (RJ45)3. Composite video output (RCA)4. Analog stereo audio output (2 x RCA)5. S-video output (Y/C mini-DIN 4)6. IR remote control
Basic Digital Cable-Satellite STB1. AC power (Internal, External)7. DVB – C / DVB – T (F-connector)3. Composite video output (RCA)4. Analog stereo audio output (2 x RCA)5. S-video output (Y/C mini-DIN 4)6. IR remote control
Enhanced Video Options7. SCART video output8. Component video output9. Optical digital audio output10. S/PDIF digital audio output
High-Definition Option11. DVI HDTV output12. HDMI output
Analog Receive13. RF pass-through (2 x F-connector)
Voice Over IP14. POTS connectors (RJ11)
Digital Rights Management (DRM)15. Smart-card reader
Digital Video Recorder DVR16. Internal hard disk
Multi TV Support17. RF output (F-Connector)
Video Phone18. Analog video input (RCA)19. Analog stereo audio input (2 x RCA)
Karaoke Input20. Microphone jacks (1/4”)21. Audio mixing controls
LCD Display22. LCD clock display
Game Ports23. Peripheral ports (2 x USB)
Home Gateway24. Ethernet connectors (n x RJ45)25. WiFi
BASIC OPTIONAL
7
8910
11
13
14
15
16
17 19 23
MICROPHONE
GAIN
21
DELAY
24
25
6
REMOTE CONTROLIR or RF
18
KARAOKEINPUT
LCDDISPLAY
AM
PM
22
20
21
12
New Network Requirements
•Cumulative capital expenditure for enabling service – a key element in the profitability equation
Cost
•Ability to minimize deployment risk by supporting any mode of operation – to address future service requirements, but changing economics (density/subs/viewership) without risk of requiring network re-architectures.•Ability to support coexisting residential & business services
Flexibility
•Maintain service availability through per-subscriber, per-link, per-node HAHigh Availability
•Ability to support any mode of operation & optimize architecture for different multicast deployment models as well as 100% VOD
IP Multicast
•Subscriber, device & service authentication•Ability to scale security, anti-spoofing, accounting, filtering, policing, authentication mechanisms
Policy Scaling
•Ability of an architecture to scale the QOS mechanisms (queue count, delay/jitter/loss) to large-scale deployment & enforce operator-defined service interaction
QOS
•Ability to optimally & cost-effectively address the bandwidth needs at the access, aggregation, service edge nodes using high-density GE or 10GE interfaces
Bandwidth Scaling
CommentsRequirement
From centralized to distributed; from session-centric to flow-centric
Optimized QoS Management
VoIP
GE
Video
HSI
GEHSIVLAN
Gold
Bronze
ON-NET
VoIP VLAN
Video VLANVLANPER SUB
AggregationIP
AccessNode
Per-subscriber queuing and PIR/CIR policing/shaping for HSI. HSI service classified on SrclP range.
Per-service prioritization for VoIP and video. VoIP prioritized over video. DstIP and/or DSCP classification. 802.1p marking for prioritization in the access and home.
VoIP and video queued and prioritized as per VLAN QoS policy.
HSI content differentiation based on DSCP. Each queue may have individual CIR/PIR and shaping.
Optional overall subscriber rate limiting on VLAN (H-QoS)
Preferred content marked (DSCP) at trusted ingress points of IP network
For HSI content differentiation queuing for Gold/Silver/Bronze based on DSCP classification. Optional overall subscriber rate limiting on VLAN
Per-service priority/delay/loss Content differentiation in HSI
Per-sub rate-limited HSIPer-sub QoS policyPer-service priority/delay/loss
IP Edge
In-Home Network Considerations
ADSL2+
Residential Gateway
NID/Splitter
PunchBlock
Coax MoCa
Advanced STBPVR & Networking
V-tel
SD/HD TV
SD/HD TV
STBSTB
SD/HD TV
• In-home video distribution• Coax / MOCA
• Cat5 Ethernet
• Enhanced WiFi / MIMO
• Reduce operators turn-up time/cost per subscriber
• Networked home• Integrating IPTV with
voice & HSI services
• Home security
• Networked appliances
Notable IPTV Deployments• Atlas Interactive (India)• Belgacom (Belgium)• BellSouth (USA)• Bell Canada (Canada) • Chunghwa Telecom (China)• FastWeb (Italy)• France Telecom (France)• Free (France)• Iceland Telecom (Iceland)• iVisjon (Norway)
• KDDI (Japan)• Magnet Networks (Ireland)• Neuf/Cegetel (France)• PCCW (China)• Sasktel (Canada)• SBC (USA)• Sistema Multimedia (Russia)• Swisscom (Switzerland)• Telecom Italia (Italy)• Telefonica (Spain)• TeliaSonera (Sweden)• Verizon (USA)
• Numerous US IOCs
Summary: Forward-Looking Issues• Competition is driving network advancement & telecom spending• Vendor opportunities are significant throughout the IPTV ecosystem
• Microsoft’s focus on the largest accounts opens up other networks & 2nd supplier opportunities for smaller players
• IPTV has a significant impact on telecom network infrastructure• Further proliferation of IP/MPLS, Gigabit Ethernet, 10GigE, QOS, packet-
aware transport, support for residential AND business services, etc.
• Technology is mature & deployable, but innovation is ongoing• Example: maturity of MPEG4 from the headend to the STB
• Vendors’ systems integration capabilities are critical for incumbent SP’s• SBC Lightspeed is a leading indicator (ALA, MSFT, SCI ATL)
• Unprecedented scaling expectations are still to be proven• Large IPTV network today is 100K – 500K IP video subscribers• Large IPTV network in 2-3 years is 1M - 5M IP video subscribers
Thank You!Let’s hear from today’s
first speaker…
Thank You!Let’s hear from today’s
first speaker…