A Lifecycle of a Creative Job

Julian Zhu

The Creative Industry

Print

WebDevice

About Graphic DesignO A graphic designer or graphic artist

conveys information through visual solutions that promote or enhance a service, product, philosophy or entity.

O A good graphic designer has strong interpersonal and marketing skills, in addition to a keen eye and an adept knowledge of electronic media packages.

To simplify…O We work with media, animation, sound,

images, illustration, type, colour, and “white space.”

O We satisfy client’s needsO We consider market, culture, society and

so on O We create things using a range of tools

The Process

Written or oral brief

from client

Research & get inspired

Idea, concept,

thumbnails

Think about fonts, colours, styles, etc.

Feedback Feedback

Image editingtypography

Real CaseeBay Website Project

BriefO A HTML-based templateO A logoO Simple and modernO No flash neededO Product Image display

SchedulingO Job PlanningO TimelineO Job SpecificationsO Set DUEDATE

Brainstorming

Logo design

Elements?

Photographical?3D?Typeface?

What colour?

Research for ideas

Corporate colours?

Corporate fonts?

Determine which software to use

background colours?

BrainstormingO Website structure planning

Home / Index

About

Products

Contact

Resolution Logo Banner Hero image Layout Navigation Hyperlinks Hierarchy Footer

Research

Resource for Designers

Colour–Adobe Kuler Typefaces – DaFont.com

Sketching

From thumbnails to detailed design

FeedbacksWant more colour and font choices

No problem!

We love the first one, but want bold

font

Sure!

Layout/CodingO It will not take long

to do the digital work if you’ve gone through all the previous steps

O Minor changes are necessary

Extra WorkO Sometimes the

images applied by the client are not good

O Sometimes you are required to create images

Showcasing