a legacy of accomplishments! thanks president...
TRANSCRIPT
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Inside this issue: Page 2: Government Briefs |Page 5: OhioFBE |Page 8: Bid Notices| Page 9: EmployOhio|
Page 10: Business Directory | Page 11: Ohio Diversity Network
Advocating, Informing and Promoting Small & Minority Owned Businesses
Ohio’s Largest Black-owned Business Newspaper FREE
January 15, 2017
Published by The 912 Group, ltd.
Ronda Watson Barber—Publisher/Editor-in-Chief
Volume 8—No. 1
Small Business is Good Business
A Legacy of Accomplishments! Thanks President Obama Rescued the country from the Great Recession, cutting
the unemployment rate from 10% to 4.7% over six years
Signed the Affordable Care Act which provided health insurance to over 20 million uninsured Americans
Ordered for the capture and killing of Osama Bin Laden
Passed the $787 billion America Recovery and Reinvest-ment Act to spur economic growth during the Great Recession
Supported the LGBT community’s fight for marriage equality
Commuted the sentences of nearly 1200 drug offenders to reverse “unjust and outdated prison sentences”
Saved the U.S. auto industry
Helped put the U.S. ontrack for energy independence by 2020
Signed the Deferred Action for Childhood Arrivals al-
See Legacy on page 3
Page 2
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government briefs
Lt. Gov. Taylor: MLK’s messages are timeless Lt. Gov. Mary Taylor spoke at the 32nd annual Ohio Dr. Martin Luther King, Jr. Commemorative Celebration held at the Trinity Episcopal Church, Columbus on Jan. 12. The event was sponsored by the Ohio Dr. Martin Luther King, Jr. Holiday Commission. “Although much has changed during the past 50 years, Dr. King’s lessons are timeless. His unwavering commitment to nonviolence, justice and dignity for everyone is the legacy that Dr. King created and it is vital that we keep it alive. His legacy will always be a reminder that we must stand to-gether and speak out against racism and hatred,” Taylor said. Also at the event, Taylor and members of the Ohio Dr. Martin Luther King, Jr. Holiday Commis-sion presented the following awards. The Governor’s Humanitarian Award was presented to Mackenzie Lewis of Columbus. The re-cipient of this award has acted independently of associations and organizations. The recipient has given his or her time and service freely to those in need without question and often without recognition. This award honors quiet soldiers who promote the welfare of humanity and elimi-nation of pain and suffering through their own selfless service. Concern over the Flint, Mich. water crisis sprang Lewis into action last year. She spent hours planning and executing drives and a fundraiser to collect safe water and other supplies for the people of Flint. In two trips, she delivered 1,330 cases and 320 gallons of water. Lewis’ other initiatives include collecting more than 200 T-shirts for children in Haiti and more than 150 stuffed animals for her Berwick Cares Bear Project at her school, Berwick Alternative K-8 in Columbus, for children going to foster or adoptive homes. The commission is housed in the Equal Opportunity Division of the Ohio Department of Admin-istrative Services, which provides centralized support for state agencies. For more information about the Ohio Dr. Martin Luther King, Jr. Holiday Commission, visit das.ohio.gov/mlk.
Mackenzie Lewis (center) is pictured with Lt. Governor
Mary Taylor and the Ohio Dr. Martin Luther King
Commission.
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publisher’s note guest column We are Eight!
By Ronda Watson Barber - Publisher
Happy Birthday OhioMBE! We have been advocating, inform-ing and promoting minority owned and small businesses for eight years. We have accomplished a lot.
We have challenged organizations to do the right thing and make purchasing opportunities available to MBEs.
We have assisted MBE’s and small businesses get access to contracts through our monthly OhioMBE Procurement Fairs.
We have called out public entities that receive tax dollars for not being inclusive in their purchasing practices on the OhioMBE Wall of Shame.
We have coached MBEs.
We have informed MBEs with news and information on how to develop and grow their businesses.
We have honored the successes of small businesses and their advocates by presenting the OhioMBE Awards.
We have established a scholarship program to assist stu-dents in post-secondary education.
As publisher, I am excited about the upcoming year. We are establishing alliances with other organizations to further our mission to create a better environment for minority and fe-male owned businesses to develop and thrive. Please join us. The new political climate is uncertain for purchasing goals and programs that assist MBE and FBEs. We will need to agitate, protest and resist. We will need to advocate for our business-es to get a fair share of contracting opportunities with those that receive public dollars. I greatly appreciate your reader-ship.
Columbus Eating is getting better
Kudos to 2016 OhioMBE Awards Top MBE Chef Henry Butcher for opening up the dining room area at the Creole Kitchen. The Creole Kitchen is located at 1052 Mt. Vernon Avenue. They are open from 8 am to 10 pm.
The Grand Opening for a TASTE OF BOUDINS on Jan 28. from 11 am to 9 pm. The restaurant, located at 1117 Oak Street, will serve multiple types of southern fried fish. You can also have it baked or blackened. They will serve chicken wings and all the southern side dishes. Their specialty items will include blackened shrimp and grits and chicken and waffles. They are open now. Operating hours are Wed thru Fri 3:00 pm until 9:00 pm and Sat 11:00 pm until 6:00 pm. Just my thoughts...rwb
lowing as many as 5 million people living in the U.S. illegal-ly to avoid deportation and receive work permits
Signed the Dodd-Frank Wall Street Reform and Consumer Protection Act to re-regulate the financial sector
Dropped the veteran homeless rate by 50 percent
Reversed Bush-era torture policies
Began the process of normalizing relations with Cuba
Increased Department of Veteran Affairs funding
Legacy from page 1
Editor’s Note: Ivy Holley of Lima presented this speech at the State of Ohio MLK Celebration
#49yearslater By Ivy Holley
April 5th 1968, a headline in the Lima News about Dr. Mar-tin Luther King's assassination read: He Championed Civil Rights for 13 years. Six days later, the Lima News headlines read : LBJ signs the Civil Rights Act of 1968. After 13 years of fighting in the chaos, King missed a first real sign of the power community by only six
days. The man with the booming voice and the inspirational message for the country was gone. The United States lost a great civil rights leader. A man who was persistent in his work for justice. Today, the Civil Right movement still doesn't have an iconic leader like Dr Martin Luther King. But even 49 years after that tragic day, we as a country are constantly witnessing community in the face of chaos.
#49yearsago #fastfoward
Today, the news feed on my phone is filled with stories of cha-os. South Carolina Student dragged from seat and body slammed ( video), Texas, Teen slammed by Police During End of school Year Pool Party (video), Texas, Woman Dies in Cell after Traffic Arrest (video), Maryland, Man Dies from Spinal Cord Injury after Arrest (video), Ohio, Pre-teen, Holding Toy Gun Shot by Police( video), Ohio, man pulls gun off of Wal-mart shelf, shot by police (video).South Carolina, Police shoot Un-armed Suspect ( video), Illinois, Police Officer Shoots Unarmed Suspect (video),North Carolina, Unarmed Suspect, killed, Tex-
See #49 on page 12
Page 4
Got some business news to share? Send it to [email protected]. It may appear in an upcoming issue of OhioFBE or OhioMBE.
6 Tools Every Small Busi-ness Owner Needs to Succeed in 2017 The dawn of 2017 likely brings with it new optimism — not just in your personal life, but for your business as well. But are you ready to take on this new year wisely?
Before you start making sweeping changes in your small business, take a look at these six tools which can help you along the way. They’ll inform your business decisions (and maybe some personal ones, too.)
1. An accounting system. No matter how good your accountant is, s/he can’t read minds. Whether you pre-fer desktop or cloud-based models, make sure you have an accounting system on your side in 2017.
Keeping a record of your fi-nancial choices as you move through the year will make it easier to control your expens-es and prepare for your next round of tax payments. And if your business ever gets audit-ed, you’ll be so glad to have your accounting system to refer.
Not sure where to start? Try Intuit QuickBooks, Xero, Zoho, or Freshbooks.
2. A calendar. Who doesn’t love opening a new calendar or planner as the new year arrives? Choose a calendar that works for your lifestyle to better manage your time. A paper planner can help you stay organized by requiring you to pen in each detail, while a digital version can keep your schedule up-to-date
at your fingertips.
Don’t forget to schedule im-portant recurring dates like tax payments, employee pay periods and anticipated supply ordering dates.
3. Design tools. You don’t need to be an artist or a Pho-toshop wizard to create com-pelling graphics for your busi-ness. For everything from fly-ers to banners to social media posts, find the online tool that works for your business needs. Check out Canva, Pixlr, or GIMP.
Looking for a company to help you create and order physical marketing items? Try Vistaprint or Deluxe.
4. Sleep. You can’t deny it forever: When you’re tired and worn-out, your business just doesn’t run as well. Com-mit to getting more sleep in 2017, even if it’s just an extra half-hour each night.
Have a hard time breaking away from business matters right before bedtime? Keep your phone in the next room, and instead, rely on an old-fashioned alarm clock to wake you up each morning. Turning your bedroom into a no-phone zone might be just the thing you need!
5. An updated business plan. Last month, I noted that the end of the year is the perfect time to review your business plan and make updates as needed to benefit your com-pany’s growth.
Now, it’s time to put that change into action. Remember that small changes can be as effective as large ones.
Source: www.sba.gov
Why Traditional Advertising Still Matters
Online, mobile and other forms of digital advertising are top-of-mind for most marketers these days. But in the rush to digital, are you forgetting a vital part of marketing? Two recent studies reveal recent that traditional advertising—including print, TV and radio—still has an important role to play in attracting cus-tomers. In fact, it may be more important than digital advertis-ing in some cases.
That’s because consumers like and trust traditional advertising much more than digital advertising. For example, eight in 10 consumers in a MarketingSherpa study say they usually trust print advertising (82 percent) and television advertising (80 percent) when making a purchasing decision. Direct mail ad-vertising (76 percent), radio advertising (71 percent) and out-of-home advertising (69 percent) followed close behind in terms of trustworthiness. In fact, the top five most trusted ad formats are all traditional media.
In contrast, online pop-up ads are the most hated and least trusted kind of advertising. Just one-fourth of respondents in the MarketingSherpa study trust pop-ups, and 73 percent of consumers in a separate HubSpot survey dislike them.
Meanwhile, MarketingSherpa found, consumers engage with traditional ads to a surprising degree. For instance, more than 50 percent say they “often” or “always” watch television ads from companies they’re satisfied with. Half also read print ads they get in the mail, and 48 percent read print ads picked up in-store. Email is the only digital format with similar engagement levels: Half of survey respondents say they “often” or “always” subscribe to emails from companies they like.
What kinds of ads don’t customers engage with? HubSpot’s survey shows 57 percent of those surveyed dislike online pre-roll ads (ads that play before a video), and 43 percent don’t watch them. In addition, many consumers block online ads altogether. Common complaints about online ads: they’re in-trusive, they make websites load more slowly or they cover the entire website.
Pop-up ads or ads that require customers to click in order to close them are especially annoying. Some 90 percent of con-sumers in the HubSpot survey say they dislike such ads. Mobile phone ads earn disdain as well—seven in 10 HubSpot respond-ents hate them.
Essentially, consumers dislike online ads that keep them from accomplishing what they’re trying to do—read an article, browse a website or watch a video. Perhaps traditional ads seem more appealing because they’re also more controllable. Consumers can choose to look at your print ad, flyer or direct mail piece at a time and place convenient for them.
Of course, digital advertising should be part of your marketing
See Advertising on page 11
www.OhioMBE.com
Celebrating Ohio’s Women Owned Businesses
January 15, 2017
Published by The 912 Group, ltd.
Ronda Watson Barber —
Publisher/Editor-in-Chief
Volume 1—No. 2
Scaffold Caddy is finalist in BWC Safety Awards
The Scaffold Caddy is one of five finalists for the 2017 Safety Innovation Awards sponsored by the Ohio Bureau of Worker’s Compensation. Designed by 2015 OhioMBE Top FBE Cathy Holloway and James Henderson, the Scaffold Caddy was created to alleviate the need for construction workers to transport conventional scaffold through a man door or on an elevator. It can also be utilized as a self-containment system, storing scaffolding when not in use. The Scaffold Caddy helps eliminate workforce injuries.
The Ohio Bureau of Workmen’s Compensation performed an ergonomics study, and the results were astounding. The risk of CTD injury was decreased by 28% while production was increased by an amazing 88%. A task that previously took 70 minutes to complete can now be performed in only eight.
The final judging will be March 8 at the Ohio Safety Congress and Expo. The
awards ceremony is March 9.
More information on the Scaffold Caddy can be found at www.ScaffoldCaddy.biz
Cathy Holloway
Business Profile: Williams Interior Designs
Williams Interior Designs is a highly successful Woman Owned Enterprise and Minority Business Enterprise (WBE & MBE) provid-ing integrated office supply, furni-ture design, and procurement solutions for local, national, and international companies and or-ganizations of every size. The company is owned by Carolyn Williams Francis.
Since their beginnings in 1985, they
have created inviting spaces that help people work more effi-ciently and more harmoniously. Williams Interior Designs’ mis-
sion is to provide high quality interior design and consultation, quality furnishings, and exceptional services at a competitive price by industry standards. Whatever the environment- Com-mercial, Healthcare, Institutional, or Educational providing quality solutions is the goal. Their professionals are experienced in space planning, facility planning, AutoCAD capabilities, furni-ture procurement, specification, and delivery and installation.
Williams Interior Designs, noted projects in Columbus, Ohio are: The Columbus Urban League, The renovation of the Lin-coln Theatre, East High School and Linden McKinley High School and Dublin Methodist Hospital.
For the past 10 years, Mrs. Williams was co-founder and chair of Solomon’s Scholars Ministry of Second Baptist Church. The group works with high school students preparing them for high-er education. college preparation, college field trips, career day
See Profiles on page 6
Carolyn Williams
Francis
Page 6
Celebrating Ohio’s Women Owned Businesses
January 1, 2017
Published by The 912 Group, ltd.
Ronda Watson Barber —
Publisher/Editor-in-Chief
Volume 1—No. 2
visits and volunteering in the community with our students. American Red Cross, organizing blood drives at Second Baptist Church, volunteering for the American Heart Association. Carolyn, has been married to attorney Stephen Francis for 29 years. They have 2 adult sons.
You can contact the company at www.williamsinteriordesigns.com
Profile from page 5
6 Startup Tips for Women Entrepreneurs
Women now own about 30 percent of U.S. businesses and em-ploy nearly 8 million workers. Businesses owned by women provide one in seven jobs in privately-owned businesses, re-ports Womenable.com. Below are tips for women thinking about starting a business.
1. Find your passion. You are going to spend many long hours working in and on your business, so pick an industry that you don’t just like, but are passionate about. When you are passion-ate, it shows, and your enthusiasm and belief in what you are doing translates to your customers, sparking their enthusiasm about what you are offering.
2. Fit your business to your personal goals. Are you looking to work part time to supplement the family income or work around the children’s schedules or are you focused on building a full-time business? Is money or freedom the goal, or both? There’s no rule that you have to work a full-time schedule when you run a business -- start a boutique business or work as a consultant. Choose a business and business style that suits your picture of a fulfilling life.
3. Keep your home and work life separate. It is important to set aside time for both personal and work lives, in order to give each the attention it deserves. Set specific office hours and un-less there is an emergency, stick to them. Train yourself to work during office hours and do not accept calls or check emails after hours. Your customers and clients will also conform to your schedule as long as you stick to it. That means not calling or emailing others after hours. Create a separate work area,
whether inside the home or in outside office space, and shut the door to the office after hours.
4. Embrace technology. Don’t let the lure of an incoming mes-sage get you off track, whether you are concentrating on a pro-ject or spending quality time with your loved ones. Let emails wait until morning or check them at certain times of the day only, allow your voicemail to take calls, and employ auto re-sponders. Let technology work for you.
5. Form genuine connections. It can be difficult to work alone, so the connections you make will prove invaluable, and not only for business. Find a mentor or create a women’s support group and share your ideas, goals and frustrations. Use the “village” to help you navigate the business landscape. Join a women’s business association such as the National Association of Business Owners (NAWBO) or the American Business Wom-en’s Association (ABWA) for professional support and re-sources.
6. Define your brand. Carefully define your brand: what does it look like and what does it stand for? And stick to it. Make eve-rything you do and offer conform to the brand, from color schemes, logo design, packaging, correspondence, and presen-tations, to customer service, and the company culture and mis-sion. Do not deviate from your brand. It is the message and consistency by which your clients know, remember and trust you.
Having your own business is an adventure, so embrace the challenges and rewards it offers.
Source: www.entrepreneur.com
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business resources
Ohio Business Development Center
www.OHBDC.org
www.EmployOhio.com
www.wbcohio.org
Celebrating Ohio’s Women Owned Businesses
January 1, 2017
Published by The 912 Group, ltd.
Ronda Watson Barber —
Publisher/Editor-in-Chief
Volume 1—No. 2
Need FBE/WBE or EDGE Certification?
Find class dates & times at
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Top Tips for Decluttering the Office Many studies have revealed that there is a direct link be-tween our working environ-ment and productivity.
One of the many factors found to affect how well we work is the tidiness of our office. If you're tripping over boxes every time you walk to the printer or can never find the files you need for example, this will lead to feelings of frustration and anxiety which naturally, is no good for productivity levels.
If this sounds like a familiar scenario, below are some great tips for decluttering your office and freeing up more floor space.
• Tame your cables. With so many computers, keyboards, printers and phones to plug in, many offices find it difficult to hide and control all the neces-sary wires and cables. As well as looking very untidy, this also poses serious health and safety issues. There are lots of different cable management tools available which will help you to keep cables out of harm's way.
• Involve employees. The only way you're going to be able to stay on top of keeping your office tidy is by encouraging employees to do their bit. Whether it's keeping their desks or communal areas tidy, if everyone is helping out it's
much easier to keep mess to a minimum.
• Use self storage. If you have chairs, desks, printers or any other office furniture that isn't being used at the moment, why not put them into self storage? This is the ideal solu-tion for companies who may need more or less staff at different times of the year. If you're particularly busy around Christmas for exam-ple, you may need to hire ex-tra staff but when it quietens down you can store any un-used work stations away.
• Use clever storage options. When buying desks, make sure they have plenty of draw-ers so employees can keep any paperwork and stationary neatly hidden. Chances are that you will need something to rest your printers on as well so rather than opting for a standard table, use a cup-board or drawers so you can store any supplies away. Also try to choose storage which can be stacked so that you can build upwards rather than outwards because this will save a lot of floor space. Shelves are another great storage solution because they don't take up any unnecessary space and they allow you to keep anything from paper-work and books to decora-tions and electrical equipment on them. Source: http://EzineArticles.com/9618435
Page 8
Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek. -
President Barack Obama
bid opportunities To post a bid notice, call 614-522-9122 or email [email protected]
Columbus City Schools issues solicitations on a regular basis for goods & services related to food, construction, technology, curriculum, & transportation. Interested vendors should peri-odically check our website at http://www.columbus.k12.oh.us/rfp
INVITATION FOR BIDS Sealed bid proposals will be received by the Akron Metro-politan Housing Authority at
100 West Cedar Street, Akron, Ohio 44307 until 2:00 p.m. lo-cal time on THURSDAY, FEBRUARY 16, 2017, at which time and place all bids will be publicly opened and read aloud for:
ANNUAL UNIT COST CONTRACT
ASPHALT SEALING, REPAIR, OVERLAY, MARKING AND RELATED WORK
AT VARIOUS AMHA LIPH LOCATIONS WITHIN SUMMIT COUNTY, OHIO
Specifications can be purchased at SE Blueprint, Inc. located at 540 South Main Street, Suite 211, Akron, Ohio 44311 (330) 376-1689. [email protected] The above mentioned are on file for viewing at the Subcon-tractors Association NEO, 637 Vernon Odom Blvd., Akron, Ohio; Akron Urban League, Minority Business Assistance Cen-ter, 440 Vernon Odom Blvd., Akron, Ohio; the Builders Ex-change of Canton, 5080 Aultman Rd., North Canton, Ohio; Builders Exchange of Cleveland, 9555 Rockside Road, Suite 300, Cleveland, Ohio; and the Ohio Construction News, 7261 Engle Road, Suite 304, Cleveland, Ohio. A list of plan holders can be obtained from SE Blueprint’s website @ www.seblueprint.com A Pre-Bid Conference will be held by the Housing Authority at the AMHA Administration Building, 100 West Cedar Street, Akron, Ohio 44307, on THURSDAY, FEBRUARY 2, 2017 at 2:00 p.m.
See full notice at www.OhioMBE.com/bid-opportunities
INVITATION FOR BIDS Sealed bid proposals will be received by the Akron Metro-politan Housing Authority at
100 West Cedar Street, Akron, Ohio 44307 until 2:00 p.m. lo-cal time on THURSDAY, FEBRUARY 16, 2017, at which time and place all bids will be publicly opened and read aloud for:
ANNUAL UNIT COST CONTRACT
ASPHALT SEALING, REPAIR, OVERLAY, MARKING AND RELATED WORK
AT VARIOUS AMHA LHA LOCATIONS WITHIN SUMMIT COUNTY, OHIO
Specifications can be purchased at SE Blueprint, Inc. located at 540 South Main Street, Suite 211, Akron, Ohio 44311 (330) 376-1689. [email protected] The above mentioned are on file for viewing at the Subcon-tractors Association NEO, 637 Vernon Odom Blvd., Akron, Ohio; Akron Urban League, Minority Business Assistance Cen-ter, 440 Vernon Odom Blvd., Akron, Ohio; the Builders Ex-change of Canton, 5080 Aultman Rd., North Canton, Ohio; Builders Exchange of Cleveland, 9555 Rockside Road, Suite 300, Cleveland, Ohio; and the Ohio Construction News, 7261 Engle Road, Suite 304, Cleveland, Ohio. A list of plan holders can be obtained from SE Blueprint’s website @ www.seblueprint.com A Pre-Bid Conference will be held by the Housing Authority at the AMHA Administration Building, 100 West Cedar Street, Akron, Ohio 44307, on THURSDAY, FEBRUARY 2, 2017 at 2:00 p.m.
See full bid notice at www.OhioMBE.com/bid-opportunities
www.OhioMBE.com
employohio To post an employment notice, email [email protected]
“Attention State Certified MBE/WBE Companies”
Kokosing Industrial, Inc. is preparing bids for the Euclid WWTP MBR Conversion project in Euclid, Ohio which bids February 2, 2017. We are seeking quotes for any portion of the project listed that you are qualified to perform or provide supplies for which includes the following: Aggregates, Concrete, Doors & Windows, Electrical, I&C, HVAC, Masonry, Painting, Paving, Plumbing, Rebar, Roofing, and Trucking, . Bidding documents can be examined at Kokosing Industrial, Inc., 6235 Westerville Rd., Westerville, OH 43081 or by calling Sonja Nichols at 614-212-5701. Please have your quote to Jeff Hollback by 12:00 PM February 1, 2017: e-mail [email protected] or Fax 614-212-5711. “Kokosing Industrial is an equal opportunity employer.”
bid opportunities
MORPC seeks to hire a Regional Data & Mapping Director
Definition: Under the adminis-trative direction of the Execu-tive Director, the Regional Data & Mapping Director is responsi-
ble for administrative and technical projects associated with the Date & Mapping Department. These include initiating and advancing data analytics and visualization processes such as GIS; maintenance and operation of related IT systems and poli-cies; providing support and leadership throughout the agency and to local governments on related initiatives, public policy and collaborative efforts. The Director establishes budgets and establishes and carries out elements of an annual work pro-gram. Management staff, as required, report directly to this position
See complete job posting at www.EmployOhio.com
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Page 10
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Faith is taking the first step even when you don't see the whole staircase. - Rev. Dr. Martin Luther King, Jr.
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Thursday, January 19, 2017 at 12:00am State of Ohio Public Meeting – Ohio Coal Development Tech-nical Advisory Committee Columbus
Thursday, January 19, 2017 at 9:15am WBC CLEVELAND AND NORTHERN OHIO: TTT: 6 TIPS TO JUMPSTART YOUR BUSINESS IN 2017 Cleveland
Thursday, January 19, 2017 at 5:30pm WBC COLUMBUS AND SOUTHERN OHIO: BAM! BRANDING, ADVERTISING, AND MARKETING – ON BLAST AND BUDGET Columbus
Friday, January 20, 2017 at 12:00pm WBC COLUMBUS AND SOUTHERN OHIO: GOOGLE FRIDAY: GET FOUND ON GOOGLE SEARCH AND MAPS Columbus
Tuesday, January 24, 2017 at 1:00am State of Ohio Public Meeting -Bureau of Workers’ Compensa-tion Board of Directors Nominating Committee Columbus
plan—it’s essential these days (not to mention affordable). But how can you take advantage of traditional advertis-ing’s power, too?
Integrate your online presence into your traditional advertising. Say your website URL multiple times in your radio ad, show it at the bottom or your cable TV ad or print ad, and include it in direct mail pieces.
Create different landing pages for
different ad campaigns. This enables you to craft a more effective call to action. If you just send a visitor to your home page, he or she may get lost along the way to making a pur-chase.
Track the results of your advertising. Use codes in print ads and custom URLs in digital ads to see which cam-paigns get the best results. That way, you can focus more of your budget on the formats that are most effec-tive for you.
Be sure your branding is consistent. Whatever the format—online or offline—your advertising should con-vey a consistent brand message, us-ing the same colors, fonts, style and taglines throughout.
By advertising both online and offline with an integrated approach, you get the best of both worlds. You can boost trust in your business, get customers to spend more time with your ads, and improve customer acquisition and sales.
Source: sba.gov
Advertising from page 4
Page 12
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as, Unarmed Suspect Killed, New York, Unarmed Suspect killed.
#policebrutality #injustice #blacklivesmatter #brownlivesmatter #yesalllivesmatter #wejustwantjustice
I stopped watching the videos long ago. They all turn out the same way: the sound of shots followed by months of investiga-tion, followed by a community feeling injustice. But just be-cause, I choose not click on these videos of senseless deaths, doesn't mean I'm not paying attention. I hear the call of my community for change, for justice. I hear the footsteps of the marching brothers and sisters. I see the community leaders calling for peaceful protests .
Yes, I do see people acting out in anger, in rage. I see the igno-rant memes. I see the riots.I see the looting. I see the buildings on fire.
#Iseeyou #Iseebothofyou
I see beyond the protest to the people who are making efforts in their own small way. I see the man who reached into his wallet to pay young black boys to only play with their shiny toy guns inside. I see the police officer who joined young children in pickup game on the neighborhood basketball court. I see the officers who hit the quan and hit the nae nae along the side of young black children. I see the effort to show that it's not us versus them. I see the effort to come together as one.
# Iseeyoutoo #buteffortisntenough
Today the civil rights movement still doesn't have a leader like Martin Luther King. We don't have that one booming voice to keep us focused on the goal. But out country will remember King's words " We will not be stasifed till just rolls down like waters and righteousness like a mighty stream". We will re-member Kings words and fight on as one as a community until there is justice. #truth #Thankyou
#49 from page 3
Ohio Faith News Is your church
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