a lean-ish approach to innovation
Post on 18-Oct-2014
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Presentation on the challenges associated with applying Lean theory within enterprise innovation teams.TRANSCRIPT
A Lean-ish Approach to InnovationAdopting Lean Thinking for a Corporate Setting
Thomas Wendt Surrounding Signifiers @thomas_wendt [email protected] srsg.co
Thomas Wendt Surrounding Signifiers @thomas_wendt
Thomas Wendt
UX Strategist and Researcher !
Founder of Surrounding Signifiers, a strategy and design consultancy !
Background in continental philosophy, psychology, and literary theory !
Lean UX is not all that different from plain old UX done well.
Thomas Wendt Surrounding Signifiers @thomas_wendt
Thomas Wendt Surrounding Signifiers @thomas_wendt
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=Hhn8W7mPY-w5IM&tbnid=X388i42hiDhnbM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.basilsblog.net
%2F2013%2F01%2Frur.html&ei=Er92Uu2oMK6gsASB0IDABw&bvm=bv.55819444,d.cWc&psig=AFQjCNGRK74pjpSTiG8Pz0VqDlLqHiekOQ&ust=1383600228645092
Innovation labs spawn mad scientists.
Thomas Wendt Surrounding Signifiers @thomas_wendt
Build Measure
Learn
Thomas Wendt Surrounding Signifiers @thomas_wendt http://upload.wikimedia.org/wikipedia/commons/c/c3/Raphael_School_of_Athens.jpg
“Labs” are ideal settings. Real innovation happens in the real world.
Thomas Wendt Surrounding Signifiers @thomas_wendt
Build Measure
Learn
YOU ACTUALLY
HAVE TO DO
THESE THINGS!
Thomas Wendt Surrounding Signifiers @thomas_wendt
There will always be bosses...
Thomas Wendt Surrounding Signifiers @thomas_wendt
Thomas Wendt Surrounding Signifiers @thomas_wendt
You’re forced to recognize disorder and uncertainty.
http://jennymackness.files.wordpress.com/2013/09/jackson-pollock.jpeg
Thomas Wendt Surrounding Signifiers @thomas_wendt
Rethink the UX process.
http://www.boxesandarrows.com/files/banda/card_sorting_a_definitive_guide/designProcessDiagram.jpg
Thomas Wendt Surrounding Signifiers @thomas_wendt
The truth is (not) out there.
http://www.chrisdevlinwrites.com/blog/wp-content/uploads/2013/09/x_files_30.jpg
Thomas Wendt Surrounding Signifiers @thomas_wendt
There are MANY truths.
Lean thinking is actually about thinking.
http://norsight.connectivitybiz.com/wp-content/uploads/2010/11/Thinking-Man-Stock_000005908297Medium11.jpg
Thomas Wendt Surrounding Signifiers @thomas_wendt
Sketching is simply thinking on paper.
http://media.smashingmagazine.com/wp-content/uploads/2011/12/IMG_1334.jpg
Thomas Wendt Surrounding Signifiers @thomas_wendt
Everything is a secret.
http://theinsuranceblogger.co.uk/wp-content/uploads/2011/03/black-box.jpg
Thomas Wendt Surrounding Signifiers @thomas_wendt
Give users something to use.
Thomas Wendt Surrounding Signifiers @thomas_wendt
http://upload.wikimedia.org/wikipedia/commons/1/1b/OCD_handwash.jpg
Corporate compulsions.
Thomas Wendt Surrounding Signifiers @thomas_wendt
Abductive thinking.
http://dthsg.com/wp-content/uploads/2011/01/abductive.png
Thanks!
Thomas Wendt Surrounding Signifiers @thomas_wendt [email protected] srsg.co