a lean case study

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Page 1: A Lean Case Study
Page 2: A Lean Case Study
Page 3: A Lean Case Study
Page 4: A Lean Case Study
Page 5: A Lean Case Study
Page 6: A Lean Case Study
Page 7: A Lean Case Study
Page 8: A Lean Case Study
Page 9: A Lean Case Study
Page 10: A Lean Case Study
Page 11: A Lean Case Study
Page 12: A Lean Case Study

ScootScootersBy Trevor Owens

Page 13: A Lean Case Study
Page 14: A Lean Case Study
Page 15: A Lean Case Study
Page 16: A Lean Case Study
Page 17: A Lean Case Study
Page 18: A Lean Case Study

VESPA BUYERSCRAIGSLIST

Page 19: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

Page 20: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

Page 21: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

Page 22: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

Page 23: A Lean Case Study
Page 24: A Lean Case Study
Page 25: A Lean Case Study

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

Page 26: A Lean Case Study

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

0/20 INVALID

PIVOT!

Page 27: A Lean Case Study

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

0/20 INVALID

PIVOT!

SKINNY TIE

BUYING LIFESTYLE

Page 28: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

Page 29: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

DIFFICULT COMMUTE

Page 30: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

DIFFICULT COMMUTE

SEEING BENEFIT & SAFETY

Page 31: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

DIFFICULT COMMUTE

SEEING BENEFIT & SAFETY

Page 32: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

DIFFICULT COMMUTE

SEEING BENEFIT & SAFETY

NO VESPA FRIENDS

Page 33: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

DIFFICULT COMMUTE

SEEING BENEFIT & SAFETY

NO VESPA FRIENDS

INTERVIEW8 / 10

Page 34: A Lean Case Study
Page 35: A Lean Case Study

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

0/20 INVALID

PIVOT!

SKINNY TIE

BUYING LIFESTYLE

NO VESPA FRIENDS

INTERVIEW8 / 10

Page 36: A Lean Case Study

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

0/20 INVALID

PIVOT!

SKINNY TIE

BUYING LIFESTYLE

NO VESPA FRIENDS

INTERVIEW8 / 10

5/10 INVALID

PIVOT!

Page 37: A Lean Case Study

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

0/20 INVALID

PIVOT!

SKINNY TIE

BUYING LIFESTYLE

NO VESPA FRIENDS

INTERVIEW8 / 10

5/10 INVALID

PIVOT!

“SCOOTER PERSON”LIFESTYLE RISK

Page 38: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

DIFFICULT COMMUTE

SEEING BENEFIT & SAFETY

NO VESPA FRIENDS

INTERVIEW8 / 10

Page 39: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

DIFFICULT COMMUTE

SEEING BENEFIT & SAFETY

NO VESPA FRIENDS

INTERVIEW8 / 10

DIFFICULT COMMUTE

Page 40: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

DIFFICULT COMMUTE

SEEING BENEFIT & SAFETY

NO VESPA FRIENDS

INTERVIEW8 / 10

DIFFICULT COMMUTE

TOO EXPENSIVE IDENTITY RISK

Page 41: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

DIFFICULT COMMUTE

SEEING BENEFIT & SAFETY

NO VESPA FRIENDS

INTERVIEW8 / 10

DIFFICULT COMMUTE

TOO EXPENSIVE IDENTITY RISK

RENT VESPA BEFORE BUY

Page 42: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

DIFFICULT COMMUTE

SEEING BENEFIT & SAFETY

NO VESPA FRIENDS

INTERVIEW8 / 10

DIFFICULT COMMUTE

TOO EXPENSIVE IDENTITY RISK

PAY $250 / MONTH

RENT VESPA BEFORE BUY

Page 43: A Lean Case Study

VESPA BUYERSCRAIGSLIST

RELYINGON OIL

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

DIFFICULT COMMUTE

SEEING BENEFIT & SAFETY

NO VESPA FRIENDS

INTERVIEW8 / 10

DIFFICULT COMMUTE

TOO EXPENSIVE IDENTITY RISK

PAY $250 / MONTH

SELL15 EMAILS 2 HOURS

RENT VESPA BEFORE BUY

Page 44: A Lean Case Study
Page 45: A Lean Case Study

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

0/20 INVALID

PIVOT!

SKINNY TIE

BUYING LIFESTYLE

NO VESPA FRIENDS

INTERVIEW8 / 10

5/10 INVALID

PIVOT!

“SCOOTER PERSON”LIFESTYLE RISK

PAY $250 / MONTH

SELL15 EMAILS 2 HOURS

Page 46: A Lean Case Study

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

0/20 INVALID

PIVOT!

SKINNY TIE

BUYING LIFESTYLE

NO VESPA FRIENDS

INTERVIEW8 / 10

5/10 INVALID

PIVOT!

“SCOOTER PERSON”LIFESTYLE RISK

PAY $250 / MONTH

SELL15 EMAILS 2 HOURS

50VALID

PERSEVERE!

Page 47: A Lean Case Study

CARE ABOUT ENVIRON-MENT

INTERVIEW5 / 20

0/20 INVALID

PIVOT!

SKINNY TIE

BUYING LIFESTYLE

NO VESPA FRIENDS

INTERVIEW8 / 10

5/10 INVALID

PIVOT!

“SCOOTER PERSON”LIFESTYLE RISK

PAY $250 / MONTH

SELL15 EMAILS 2 HOURS

50VALID

PERSEVERE!

ALL CAPS

JUMPING SEAT

Page 48: A Lean Case Study