A Leader in Corporate Responsibility Engaging in Sustainability Programs and Initiatives

to provide products from safe and responsible sources

Our Vision

Recognizing the issues at hand

• Overfishing - stock abundance in

critical condition

• IUU - Illegal, Unregulated, and

Unreported Fishing Practices

• Bycatch - turtles, sea birds, sharks, etc.

• Lack of appropriate fisheries management

Our Approach

Education

• Review our products & identify

areas of critical concern

• Partner with a NGO program

knowledgeable in better fishing

practices

• Identify stake holders

• Actively engage our suppliers

• Work with the local fishermen

• Identify fishing gear - Introduce

Circle Hook

Main Focus Areas

• Indonesia

• Vietnam

• Thailand

• Ecuador

• Costa Rica

Authorized Seafood Savers Program

June 7th, 2012, Jakarta, Indonesia • Sea Delight , LLC, signed the Code of Ethics for Seafood Savers

which granted FULL membership to this Program.

• Sea Delight, LLC, is the first FULL member of the Seafood Savers Program, and will continue to work with our Fishery Improvement Projects (FIP) in Indonesia and support their pursuit of the MSC Certification in the future.

Dr. Efransjah, CEO WWF Indonesia & Adriana Sanchez-Lindsay, Sustainability Projects Coordinator

WWF Indonesia - Seafood Savers

Two Fisheries Improvement Projects (FIP):

1. Handline tuna fishery in Sendang Biru, Malang, East Java – Have all FADs and boats licensed

– Identify utilized fishing gear with high risk of producing bycatch (juvenile Yellowfin Tuna)

2. Snapper and Grouper handline fisheries in Luwuk, Central Sulawesi: – End commercialization of endangered species (Napoleon Wrasse)

– Develop strong internal policy to eliminate blast and cyanide fishing (BCF) practices

– Establish a logbook system for recording catch data

We also sponsor and train local Indonesian staff to assist in monitoring our Fishery Improvement Projects (FIP) there.

Central Sulawesi Snapper & Grouper FIP

Current Status, Feb 2013

• Sea Delight's processor in the area has stopped any purchase of

illegally caught or endangered species

• Strong support to local government action to curtail such activities.

• Data collection - Commercial catch records for all fish of the species

being tracked have been collected for the last 3 years.

• Data is now being qualified and adjusting factors calculated.

• Data will be submitted to the Environmental Defense Fund (EDF)

fishery management experts for analysis in April this year.

Central Sulawesi Snapper & Grouper FIP

• Identified 3 primary fishery areas (Map A) and specific sub-fishery

community areas have been identified (Map B).

• Sea Delight and WWF ISS are now cooperating to create 3 pilot

projects where ecosystem and community-based fishery

management will be implemented..

Map A Map B

Central Sulawesi Snapper & Grouper FIP

Luwuk, Central Sulawesi, Indonesia

Future Goals for the Luwuk Fishery:

• MSC pre-assessment

• Ongoing program of monthly biological surveys of lots from key species of snapper and grouper (including measuring each fish, weighing each fish and establishing sex and state of sexual maturity of each fish).

• Establishment of traditional fishing grounds exclusive to residents.

• Establishment of trial management system using an Ecosystem Based Multi-species Catch Share model recognizing the traditional fishing rights of resident fishermen.

• Establishment of no-take marine protected areas in conjunction with diving tourism development.

MEMORANDUM OF UNDERSTANDING

Sea Delight LLC, WWF Vietnam

& WWF Coral Triangle Network Initiative

March 27th, 2012, Hanoi, Vietnam

• A Memorandum of Understanding (MOU) entitled

Development and Implementation of Better Fishing

Practice Initiative, signed by has been signed by

representatives of WWF CTNI, WWF VN, and Sea

Delight LLC.

Work Plans for:

• The Circle Hook Awareness and Distribution

Program for the Vietnam Long Line Tuna Fleet and

• The Fishery Charting and Data Collection

Development Program for the High Seas Bottomfish

Handline Fleet of South-Central Vietnam

MOU Signatories Cesar

Bencosme (Sea Delight, LLC)

Keith Symington (WWF Coral

Triangle Network Initiative)

and Nguyen Dieu Thuv (WWF

Vietnam)

Circle Hook Awareness

and Distribution Program

Objective No. 1:

Conversion of at least 10 vessels from J hook to 100% circle hook use with signed agreements from the vessel captains: To be Completed by July 30, 2012.

• This objective has been reached and exceeded.

• Currently 10 vessels in Binh Dinh province and 2 in Nha Trang have signed

agreements to fish with only C hooks (provided free by Sea Delight) for one

year.

• A traceability and verification system has been set up for these vessels and

tested.

• C hook caught fish can also be marked with tail tags at this time to ease

traceability at the processing plant.

Circle Hook Trials with the Longline Tuna Fleet

Nam Hien Fishing Hook Factory, Binh Dinh, Vietnam

Fishery Improvement Initiatives in Vietnam

Hooks are made using simple equipment A single wire section forms 2 hooks A finished C hook

Fishery Improvement Initiatives in Vietnam

Objective No. 2

Completion of at least 10 fishing trips with a trained observer

onboard following the data collection guidelines of the WWF

VN/MARD Sea Turtle Bycatch Reduction Research and Outreach

Program (TBRP) and the Western Central Pacific Fisheries

Commission (WCPFC): To be completed by July 15, 2013

• Sea Delight and WWF Vietnam have already secured the full

cooperation of DECAFIREP Binh Dinh and our "100% C Hook Vessel"

Captains in allowing observers on board.

• We will hire the services of trained observers from the Institute of

Marine Environment and Resources in Hai Phong and use vessel

captains that have already had bycatch mitigation and marine turtle

handling training.

The Fishery Charting and Data Collection

Development Program for the

High Seas Bottomfish Handline Fleet

• Stakeholder meetings have been held with the fishers and their

families, local Phan Thiet Department of Capture Fisheries and

Resource Protection (DECAFIREP) officials, fish dealers, fish

processors, local religious leaders and Sea Delight representatives.

• Agreement by all parties for full cooperation with the BFPI, with the

goal of MSC pre-assessment leading to a full Fishery Improvement

Project for the fishery.

• Mapping tasks have been completed and interviews and surveys

reveal that the deep water handline fishing technique targets

grounds and fisheries other gear cannot reach.

• There may be a small percentage exception for some deep water gill

nets for Lutjanus species, but so far, all indications is that it is

negligible.

Better Fishing Practice Initiative (BFPI)

for Sea Turtle bycatch mitigation

Phuket Longline Tuna Fleet, Thailand

Proposed Work Plan

• Through the partnership with our supplier, The Thai Department of Fisheries,

WWF CTCI (verbally indicated but unconfirmed), WWF Thailand ( to be

negotiated) and Sea Delight, LLC, a Better Fishing Practice Initiative (BFPI) be

launched in Phuket Thailand to coincide with the 2012/2013 longline tuna fishing

season.

Program Goals:

• Improve the Phuket Longline Tuna Fishery (PLTF) in an effort to move it towards

effective ecosystem based management, to conduct this effort following the

guidelines and recommendations of the Indian Ocean Tuna Conference (IOTC)

and the Thai Department of Fisheries and to direct these efforts towards the

ultimate goal of certification of the fishery as sustainable by the Marine

Stewardship Council (MSC).

Better Fishing Practice Initiative (BFPI)

for Sea Turtle bycatch mitigation

Phuket Longline Tuna Fleet, Thailand

Program Goals Cont’d:

• Help reduce sea turtle mortality by encouraging vessel owners and captains to

switch from their traditional J hooks to Circle hooks (C Hooks). C hooks have

been shown to help reduce overall by-catch of marine turtles and to increase the

rate of mouth hook-ups over internal hook-ups when turtles are hooked with C

hooks, thereby greatly increasing the chances of safe release of the turtle.

• Provide data collected in similar trials in Vietnam to the Thai Ministry of Fisheries

(TMF) and to support scientific fishing trials with C hooks on their research

vessel. On completion of the research trails to cooperate with and support TMF

on preparing a report on the data collected and comparing same with updated

data from similar ongoing projects in Vietnam.

Mahi Mahi Fishery Improvement

Project (FIP) in Ecuador

• February, 2011, the National Action Plan for the Conservation and Management of the Mahi Mahi Fishery in Ecuador

• March, 2012- Stakeholder Workshop

• Strategy and Challenges:

1. Engage main supplier in Ecuador

• 2. Work within their “own” supply chain

3. Establish traceably supply chain

4. Develop funding model

Mahi Mahi Fishery Improvement Project (FIP)

in PANAMA - Revisiting past work in Costa Rica

Sustainable Fisheries Partnership (SFP) focus areas:

Costa Rica, Nicaragua, and Panama

Existing work in Panama:

• MOU between Producer/Exporter and CeDePesca.

• Formalize participation by signing an MOU with CeDePesca

• Actively support FIP

• Expand program to Costa Rica

Costa Rica:

• Agree to participate in a series of “Roundtable” stakeholder meetings

• Agree to support a MSC “Pre-Assessment”

• Agree to support SFP outreach efforts

Education

1. Educate ourselves

2. Educate local fishing community

3. Educate the end-consumer

We strive to maintain our website and social media as well as create

QR codes which will be printed in our master cases and other media to aid

in sharing this information. For example:

Home Page Sustainability Circle Hook

Contact us:

info@sea-delight.com

www.Sea-Delight.com