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Universit della Svizzera italianaA Journey to Select the Most Suitable MOOCs Platform: The Case of a Swiss University

Jingjing LinNadzeya KalbaskaStefano TardiniElisabetta Decarli FrickLorenzo Cantoni

Faculty of Communication SciencesUSI Universit della Svizzera italianaLugano, Switzerland

eTourism: Communication PerspectivesUSI

Course Page: https://iversity.org/en/courses/etourism

Two Research QuestionsQ1How does a small university make a decision to design and launch MOOCs in a market dominated by top-tier universities?Q2How can different MOOCs platforms be compared to support managerial decision of the university?USI

Universit della Svizzera italianaThe major motivations for developing MOOCs at USI are: (1) to support its role as an innovative institution on the global scale; (2) to further increase the quality of students it attracts; and (3) to extend its social responsibility in the developing/emerging world as well as for non-standard publics, who could not attend regular courses in higher education.

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