a journey through augmented reality time
TRANSCRIPT
…with powerful AR software and tools
“A journey through augmented reality time”Andy Gstoll, CMO
Starting point of mobile AR
2008
Philipp Breuss-SchneeweisFounder, Wikitude
A lot has happened already…
2008 2009 20112010 2012 2013 2014
2008 TODAY
2030
FUTURE
FUTURE
The BIG question is:
What do we need to take mobile AR to the next level?
2014 Gartner Hype Cycle for Emerging Technologies
Gartner
2014(Andy) How do we
get here?
Source: Gartner Research
Where do we stand today?
decent AR HARDWARE
pretty niceAR SOFTWARE
some good AR CONTENT
TODAY“…the glasses are only half full.”
Requirement 1: better hardware
What is still needed?• better and more sensors: depth, cams (eg
infrared), compass, gps (location services), gyros
• faster chips to handle complex computer vision algorithms with less battery consumption
• actual “see through” glasses / contact lenses • (invisible or) fashionable hardware• better ergonomics, especially for eyewear• with HUGE field of vision
Requirement 2: more content
What is still needed?
• simply more, better, and AR optimized content• context aware AR content• new user interfaces specifically designed for AR• Content needs to be available instantly without
having to launch a specific app• AR content standard (ARML) to structure and
organize content
Requirement 3: better AR software
What is still needed?
• Software needs to be more robust• Less sensitive to light, weather, dirt, reflections • CV needs to be capable to understand very
complex environments• Recognize and track dozens of objects
simultaneously
We will get there!
awesome AR devices
mind blowing AR technology
fantastic AR content
SOON!“…the glasses will spill over.”
Top 5
TRANSITIONS
What does the future hold?
TRANSITION 1
From “silo apps” to “context aware vision”
Manual selection of content / apps
Scenario1. You are out skiing2. You wonder about the mountain names3. You start the mountain peaks AR app4. You see mountain peak names
Context determines what content you see
Scenario1. You are out skiing2. You wonder about the mountain names3. You start the mountain peaks AR app4. You see mountain peak names
TRANSITION 2
Search will go visual with AR!
Paris
“type and speak” “look and point”
…smart glasses: from enterprise to consumer.
logistics and maintenance… travel and sports…
TRANSITION 3
…improving computer vision capabilities
2D images 3D objects
mastered by the AR industry. …..great achievements but early days…
complex environments
TRANSITION 4
…from phones to glasses to contact lenses.
TRANSITION 5
