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Accepted Manuscript A Holistic Approach for Performance Evaluation Using Quantitative and Qualitative Data: A Food Industry Case Study Gazi Murat Duman , Ozden Tozanli , Elif Kongar , Surendra M. Gupta PII: S0957-4174(17)30230-0 DOI: 10.1016/j.eswa.2017.03.070 Reference: ESWA 11228 To appear in: Expert Systems With Applications Received date: 13 September 2016 Revised date: 22 March 2017 Please cite this article as: Gazi Murat Duman , Ozden Tozanli , Elif Kongar , Surendra M. Gupta , A Holistic Approach for Performance Evaluation Using Quantitative and Qualitative Data: A Food Industry Case Study, Expert Systems With Applications (2017), doi: 10.1016/j.eswa.2017.03.070 This is a PDF file of an unedited manuscript that has been accepted for publication. As a service to our customers we are providing this early version of the manuscript. The manuscript will undergo copyediting, typesetting, and review of the resulting proof before it is published in its final form. Please note that during the production process errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain.

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Page 1: A holistic approach for performance evaluation using ...isiarticles.com/bundles/Article/pre/pdf/85869.pdfAccepted Manuscript A Holistic Approach for Performance Evaluation Using Quantitative

Accepted Manuscript

A Holistic Approach for Performance Evaluation Using Quantitativeand Qualitative Data: A Food Industry Case Study

Gazi Murat Duman , Ozden Tozanli , Elif Kongar ,Surendra M. Gupta

PII: S0957-4174(17)30230-0DOI: 10.1016/j.eswa.2017.03.070Reference: ESWA 11228

To appear in: Expert Systems With Applications

Received date: 13 September 2016Revised date: 22 March 2017

Please cite this article as: Gazi Murat Duman , Ozden Tozanli , Elif Kongar , Surendra M. Gupta , AHolistic Approach for Performance Evaluation Using Quantitative and Qualitative Data: A Food IndustryCase Study, Expert Systems With Applications (2017), doi: 10.1016/j.eswa.2017.03.070

This is a PDF file of an unedited manuscript that has been accepted for publication. As a serviceto our customers we are providing this early version of the manuscript. The manuscript will undergocopyediting, typesetting, and review of the resulting proof before it is published in its final form. Pleasenote that during the production process errors may be discovered which could affect the content, andall legal disclaimers that apply to the journal pertain.

Page 2: A holistic approach for performance evaluation using ...isiarticles.com/bundles/Article/pre/pdf/85869.pdfAccepted Manuscript A Holistic Approach for Performance Evaluation Using Quantitative

ACCEPTED MANUSCRIPT

ACCEPTED MANUSCRIP

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Highlights

A hybrid MCDM model with Fuzzy AHP, DEA (Cross-Efficiency) and TOPSIS is

presented

A real life case study involving twenty franchised food stores is provided

Qualitative and quantitative performance measures are introduced