a history about the logos

Compiled By – Ankit Jain

Logo design HistoryAdidas

Adidas - a name that stands for competence in all sectors of sport all over theworld. Adidas was founded by Adolf (Adi) Dassler, who started producing shoesin the 1920s with the help of his brother Rudolf Dassler who later formed rivalshoe company PUMA AG. Adi Dassler's aim was to provide every athlete with thebest possible equipment. For this he followed three guiding principles: design thebest shoe for the requirements of the sport, protect the athlete from injury, andmake the product durable. Today, the Adidas brand product range extends fromshoes, apparel and accessories for basketball, soccer, fitness and training toadventure, trail and golf. The company's clothing and shoe logo designs typicallyfeature three parallel stripes, and this same motif is incorporated into Adidas'scurrent official logo. For years the only symbol associated with Adidas was thetrefoil (flower) logo design. The 3 leaves symbolize the Olympic spirit, linked tothe three continental plates as well as the heritage and history of the brand. The"Trefoil" was adopted as the corporate logo design in 1972. In 1996, it wasdecided that the Trefoil corporate identity would only be used on heritageproducts. Examples of products featuring the Trefoil logo design include the StanSmith, Rod Laver, A-15 Warm-Up, and Classic T-Shirt. In January 1996, theThree-Stripe brand mark became the worldwide Adidas corporate logo. This logorepresents performance and the future of the Adidas branding identity. It hasbecome synonymous with Adidas and its dedication to producing high- qualityathletic products to help athletes perform better

Alfa Romeo Corporate Brand IdentityThis logo is the official branding of the Anonima Lombarda Fabbrica Automobili,which is designed to directly represent the family coat of arms of the Visconti, oneof the most influential and respected families out of Milan.

The right side of the logo is a snake wearing a crown, the symbol of the Visconti family,who ruled the duchy of Milan from the middle ages until the early renaissance. The leftside is the flag of Milan. This logo is designed to drive home the point that this is aMilanese company, not from Rome or Torino, where they are now based. By putting theseclassical elements of Milanese history into the badge, they associate themselves with thecity and its status as a newly emerging European economic center, as it was in the late1800 and early 1900s.


AdobeAdobe's triangular abstract A is widely known today. In December 1982, AdobeSystems was formed by Chuck Geschke and John Warnock who were trying tostart up a new company. The two forty-something men were confident in thesoftware language they developed and its natural applications. The programinglanguage became known as PostScript and featured several innovations.Communications between printer and PC no longer needed a hotchpotch ofspecialized application protocols and drivers but one software language only.Also the language could describe both graphics and text on one page. Graphicdesigner Marva Warnock designed the company's first identity. The stylization ofthe A is carried through all glyphs in a rather accomplished and aware way. Theoriginal logo also offers a glance of what the future logo would look like. The newstylized A logo sets an example of how a company extends and respects its owngraphic history.

Animal Planet: New LogoThe Animal Planet channel recently revised its logo in order to match their newprograms that now carry wild themes. The Discovery-owned channel decided toeliminate the globe and the elephant, replacing them with the "animalistic boldness"of a new identity. The new logo made its debut on February 3, 2008 during thechannel's popular "Puppy Bowl". The new "jungle-like" design uses three shades ofgreen to create the channelâ€™s name in different size fonts. A new tagline -"Same planet, different world" was added to reflect the changes. The intention ofthe makeover was to attract more adult viewers with television shows thatemphasize animalsâ€™ feral nature â€“ a theme that blends in with the Channel'sanimal orientation. The network also talked about presenting animals peeking fromthe letters but this has not yet materialized. Many members of the logo designcommunity were very disappointed and believed that the new design was a goodintention gone wrong. The new identity was developed by London screen specialistDunning Eley Jones with other UK-based companies - Lipsync, Duke and MiltonMordue. The consultancy's task was to create a look that expressed the network'svalues: playful, instinctive, emotional, immersive and entertaining. DEJ is alsoknown for having created the identity of the new Military Channel.


Apple

Based on its company name, they selected an apple as its main form ofbranding. Initially, the logo depicted a small apple shape sitting under atree with Apple Computer Co set into the frame of the picture. It is thisapple that has continued to be used. The first logo design was perceived tobe a bit too complex and hard to view, so Regis McKenna worked on thelogo some years later and added a "bite mark" to symbolize the concept ofseduction of the customers and the marketplace in general. Next, themonochrome version was replaced with the rainbow-colored logo as areference to the Biblical story of Adam and Eve in which the applerepresents the fruit of the Tree of Knowledge. It brings to mind thatpeople must pursue their dreams. While this was not initially a deliberategoal, it did encourage business and consumers to consider the Apple brandfor the first time and was successful in generating increased profits.

Audi

It is believed that the use of the four rings logois most likely to generate back to the date ofClaus Detlof of Oertzen, who described the ideaas being something related to Olympia and theOlympiad which fuses the coming together ofgroups. This is in line with the coming togetherof the four Audi companies - AUDI, DKW, Horchand Wanderer.


Bacardi logo designIn 1862 Cuban wine merchant Facundo Bacardi, originatingfrom Spain, acquired a distillery in Santiago de Cuba. Thisfacility used the method developed by Bacardi for refiningsugar and liquor into a white-colored, mild rum. Becausethere were a large number of bats living under the roof of thedistillery, it was decided that it was appropriate to also showthe bats on the brand of its white Bacardi Rum products. It'sworth mentioning that fruit bats are a symbol of good luck inCuba.

Batman LogoBatman represents one of the twentieth century's greatest mythic heroes. Itstarted after the success of Superman that Bob Kane and his partner Bill Fingerdecided to create a hero whose goal was to purge the world of evil in dark,twisted, urban America. The Batman logo also referred to as the BatmanEmblem, symbolically brings together all the fundamental attributes that makeBatman remarkable. The original version of the logo was a simple black batagainst the grey color of the batsuit. Variations of this design have been usedsince the character's first appearance until 25 years later. In 1964, DetectiveComics #327 introduces the Bat-logo as a yellow ellipse behind the insigniaagainst the grey color of the batsuit after Julius Schwartz decided that thesymbol with the yellow oval would make Batman look more contemporary.Despite the periodical redesigns, this version remains the most commonly knownrepresentation of Batman throughout time. The reason for the yellow emblem isgiven by the hero himself in the Dark Knight Returns by Frank Miller. Batmanstates that he wanted to have a yellow mark because it would serve as an easytarget and that part of the costume was bullet resistant. By the late 1990s,Batman's suit becomes darker and the yellow ellipse disappears once again.Although the animated series Batman Beyond present a red bat against a blacksuit, today's Batman cartoons, movies video games and comics removed theyellow ellipse and helped return the character to his dark roots.


BBC Logo DesignBBC can trace its roots back to the year 1936 when it became the world's firstbroadcaster of a regular high-definition TV. The first attempt at proper branding datesback to the 1950s when the company started to use idents to distinguish each of theirchannels. It was Abram Games - famous for creating the logo for The Festival ofBritain - who created BBC's first identity, also known as Bat's Wings. The model wasreplaced by the BBC tv lettering in boxes located within a circle. The late 1963 broughtout BBC's famous emblem, the globe. One year later, BBC was launching a secondchannel. BBC2 was the first channel to broadcast colour pictures in the UK. Thatcoincided with the introduction of the "mirror globe" identity. The TV station promotedits use of colour by including reference to the station identity. This was to function asa reminder to the audience to buy a colour television set. By the 1980's, the channeladopted the futuristic stripy lettering and BBC One's clocks became digital entities. Inthe year 1985 the new "Computer Originated World", or 'COW' was introduced so theglobe went virtual. It wasn't until one year later that BBC2 got a new identity,designed by BBC Senior Designer, Alan Jeapes. In 1988, a new logo designed byMichael Peters began to be used on such BBC products as paper cups, videos, booksand stationery. The nineties brought a new approach of BBC's visual identity, asMartin Lambie-Nairn's design company started a highly successful series of identitiesincluding the large numerals "1" and "2" for the two BBC channels. Six years later,Lambie-Nairn would also tackle the BBC's corporate logo, to make it look moremodern. This change was disapproved by Gerald Kaufman, chairman of the NationalHeritage Select Committee, saying there could be a more useful way of spendinglicence-payers' money. The most recent re-launch of the Channel's visual packagecame in 2007 with a series of idents entitled "Window on the World".


Beijing 2008 Olympic Games logo

The official logo of the 2008 Summer Olympics also known as DancingBeijing was unveiled in August 2003 during a ceremony at Beijing's Templeof Heaven. The Beijing 2008 Olympic Games logo is filled with theawesome beauty and power of China and conveys the city's commitment tothe world. The emblem was designed by Guo Chunning, the vice-presidentof the "Beijing Armstrong International Corporate Identity" in the form of adancing human figure reflecting the invitation of China to the world topartake in its unique cultural quality and elegance. Chunning used thecharacter "Jing" to develop the human form above the words "Beijing2008" and the Olympic rings. The emblem perfectly depicts the intrinsicvalues of sports - people oriented and athlete-centered. The curves suggestthe body of a wriggly Chinese dragon. The open arms express the sincerityof Beijing and the feelings of hospitable and friendly people. The runningfigure stands for the magnificence and beauty of life. Red, the intensivelyused colour in the emblem features a great meaning in Chinese society.The powerful design of the Dancing Beijing logo is a life poem written by allparticipants with their enthusiasm, affections and passion.

BMW company logo designThe logo used by BMW is representative and derived from theBavarian engine components that first made up the companystructure in 1917. It is also in the Bavarian national colors ofblack, white and blue. The black ring and the internal andexternal enclosing rings were used to represent the previouscompany "Bayerische Flugzeug-Werke (BFW)". BMW resultedfrom this business. While many think that the propeller was infact designed to represent a rotary propeller which wasdeveloped in 1929, in actuality this interpretation is onlypromoted for marketing purposes and has no factual basis. Themore recent iterations of the BMW logo talk little of the propellerand more about the vehicle itself in an outdoor environment, asis outlined by Publicity and Advertising Manager WilhelmFarrenkopf in the BMW work magazine in 1942, where he talkedabout the shining disk, shades of the engines, two silver dividesand bright blue gleams that represent the sky.


Bosch corporate logo designThis company's logo was designed in 1918 by the then companies TechnicalDirector, Robert Bosch. It was designed to depict a magnetic ignition key.

Bugatti Corporate Logo

Milan-born Ettore Bugatti worked for other companies like Mathis and Deutzbefore he decided to open his own car company in France (Strasbourg). Lookingback in Bugattiâ€™s history, the earlier cards were called â€œtypes.â€ OneBugatti creation was the Type 30 made with 8 cylinders. That was in 1922. Twoyears later, the type 35 came out which were developed into two versions: 35Aand 35B. The sports models followed (four-cylinder type 40 and eight-cylindertype 45), as well as the Royales. The Bugatti cars are best described asexclusive and fast, but the Bugatti brand was in peril when the Second WorldWar broke out. Ettoreâ€™s son, Jean, also died, fuelling the financial troubles ofthe family. It made its last car in the 1950s before Volkswagen Group took overand turned the company into an airplane parts manufacturer. EttoreBugattiâ€™s father was an artist and jewellery designer so this artist ic bent wasreflected in the way the cars were made and in their corporate logo. Engineblocks were said to be â€œscrapedâ€ so no gasket was required; the safetywires looked like lace patterns. This probably explains the red dots in the Bugattilogo. Or did the older Bugatti see his sonâ€™s cars as fine jewel pieces? Thesmall dots that surround the Bugatti name are in stark contrast with the solidwhite letters with two strong background colours: black and red. In fact theBugatti company said that the combination of elegance and technology arereflected in the oval frame dotted with 60 small pearls and the stylised initials ofEttore Bugatti. Bugatti cars were winners on the race tracks of the world. Onemodel, type 35, had more than 2,000 victories. The Bugatti cars hugged thelimelight for five consecutive years (1925-1930) in the Targa Florio, but themost glorious win was in the Le Mans race where drivers Jean-Pierre Wimille andPierre Veyron stole the race with the little they had. The totality of Bugattibrands were incorporated into the Bugatti the EB 16.4 Veyron Pur Sangintroduced in 2005 where the carâ€™s carbon body and aluminum stand out.But the corporate logo design is supposed to convey the message that Bugattigoes beyond engineering and technology, it speaks of the automotive pioneeringspirit with eloquence.


Burger King Corporate LogoThe Burger King Company was established by David Edgerton and JamesMcLamore who launched their first restaurant called Insta Burger King onDecember 4, 1954 in Miami, Florida, USA. During 1989, it was re-branded as Burger King and became internationally known. The originalBK corporate logo also referred to as the "Bun Halves" was established in1969 and lasted till early 1990s. It was a simple logo having the name"Burger King" in red letters sandwiched between two bun halves. In1994, Burger King modernized its first logo by using a smoother font withrounded edges. By 1999, the company again updated the logo that is astylized version of the "bun halves" logo. The new logo featuring a blueswirl gives the Burger King logo a circular appearance making it lookmore contemporary.

Camel logo designThis logo has changed significantly several times since its inception in1913, when the tobacco company was first opened and operated byRichard Joshua Reynold. Reynold had previous experience in the industryas he had worked for some years on a tobacco farm owned by his fatherin Virginia between 1874 and 1895. As a lover and smoker of tobacco,and owner of the business, Reynold transported goods between two localtowns, one of which regularly hosted a roaming circus Barum & Bailey.Hence the Camel logo was born, from Reynolds' love of the circus in thenearby town.


Carlsberg

Carlsberg was established in 1847 by J. C. Jacobsen, a philanthropist and avidart collector. Jacobsen's brewery pioneered refrigeration techniques, steambrewing and the propagation of one single yeast strain. Carlsberg's originallogos include the swastika and an elephant. Use of the former ceased in the1930s because of being associated with German political parties. The worldfamous Carlsberg logo was introduced by Thorvald BindesbÃ¸ll in the year 1904,for the launch of Carlsberg pilsner. The crown on the logo stands for thecompany's association with the Royal Danish Court. Thorvald BindesbÃ¸ll (1846-1908) used to be Carlsberg's favorite designer at the time. Known as Denmark'sfirst industrial designer, Thorvald was involved in the design of anniversarybooks, exhibition catalogs and beer labels for New and Old Carlsberg. At thetime, the company spent 500 kroner on designing the logo but the investmentproved to be worthful. Since then, the hand-drawn logo remained mostlyunchanged and continued to represent Carlsberg's distinctive emblem. Today,just over 100 years since its launching, back in 1904, the Carlsberg logo landeda design prize offered by the Danish Design Center. It's for the first time inhistory that a classic graphic design receives a prize.

Centrino (Intel)Intel uses the split design logo to show the convergence between informationand technology. The two wings the designer used suggest a link betweentechnology and lifestyle and the progression toward the future. The designer'suse of the color Magenta for the lower of the two wings balances the outagainst the bright contrast of the contemporary Intel blue, offering high energyvisual stimulation for the viewer. In this logo you can also see Intel's use of the"hanging e," which was used in the original iteration of their logo and is carriedover today as an embodiment of their overall commitment to their originalcorporate philosophies.

Chanel logo designThe house of Chanel was founded by Gabrielle Bonheur "Coco" Chanel in 1910.Coco Chanel was one of the most significant fashion designers of all times. Sherevolutionizes women's wear and set new standards for the contemporarystyle. Coco got into fashion opening up a small shop which first sold ladieshats. Soon Coco and her house conquered not only Paris but the rest of thefashion world. The corporate name Chanel became an icon of elegance andfrom then on, the Chanel logo became synonymous to elegance, wealth, andelitism as well as a standard for international fashion. The Chanel logo designwas designed in 1925 by Coco Chanel herself and remained unchanged eversince. It turned out to be one of the most recognizable symbols in the fashionworld with its overlapping double 'C' - one facing forward and the other facingbackward. Chanel's logo is frequently seen in perfumes, purses, shoes, andjewelry.


Chevron logoThe logo of this iconic American company shows us twodownward angles in a clipped and parallel manner. Theyoriginate directly from the name of the company Chevron,which means "angles" in terms of rank and badge rank, as oneof the interpretations.

Chiquita logoThe Chiquita Banana Company, also sometimes referred tocolloquially as the "banana republic," dates back to the year 1870,when Captain Lorenzo Dow Baker transported a historically largebatch of bananas from Jamaica to Massachusetts on his sailing boat.When those bananas arrived, they were spoilt and inedible, and hethen committed to send another batch but this time of greenbananas, so that by the time they arrived they would be suitable andperfect for eating. In 1885, in partnership with the then undertakerAndrew Woodbury, Preston set up the Boston Fruits company andthen 1899 the United Fruits Company. This current day logoresurfaced in 1963 from the talents of a commercial artist. Initially itwas derived from sketches of a half woman, half banana and wasreferred to as a Chiquita meaning "tiny or small girl" in Spanish.

Cisco logo designsIn 1984 Len Bosack and Sandy Lerner, two computerscience professionals based out of Stanford University,created the Cisco corporation. Cisco is currently rankedin the top few of the specialist routing and switchingcompanies in the world and they have permeatedtechnology sales across the globe. The Cisco logo is inkeeping with the companies original formation, SanFrancisco - and close the Golden gate Bridge, which isalso known as the "gate to the Pacific," in hope that thissprings success eternal.


CitiBank Company LogoEstablished in the year 1812 as the City Bank of New York, Citibank is knowntoday as the corporate banking branch of financial services colossus Citigroup, oneof the largest companies in the world. Paula Scher - the designer behind therecently re-branded Citibank logo, is a member of the Art Directors Club Hall ofFame and the first Pentagram partner to receive the Type Directors Club Medal.Paula has developed environmental graphics, identity and brandingsystems,publication designs, packaging and promotional materials for a widerange of clients. Unveiled on February 13, 2007, the new logo is - as Paula hasstated - a marriage of the the word Citi and the old Travelerâ€™s insuranceumbrella to create an umbrella in the middle of the word. The change took placemainly due to the transformation of Citibank from â€œCitigroupâ€ toâ€œCitiâ€ . Scher cleverly used the "t" in Citi as the handle for the Traveler'sumbrella making the resulting giant far more approachable. There were voicesclaiming that the previous emblem featuring a compass rose along the "Citibank"word mark is felt to be more confident in depicting stature and visual presence.However, the company's cards divisions and consumer banking operationsresponded to the new Citi logo with enthusiasm, and relaunched its consumerbanking operations around the world.

CitroenThe company logo of the 1919-initiatedcompany, by founder Andre Citroen,the French automaker, depicts twogear wheels as herring-bone teeth.


Coca Cola LogoNot a very romantic start but who says that a soft drink maker needs a dash ofromance to be successful? In fact the beginnings of Coca Cola were far from romanticbecause it was meant to be a patent medicine invented by John Pemberton who wasa pharmacist. Pemberton took his medicine to Jacobâ€™s Pharmacy and the taster atthe pharmacy judged it as â€œexcellentâ€ . Asa Chandler, a local businessman,eventually bought the formula from Pemberton. As for the Coca Cola logo and how itstarted, accounts say that it was Pembertonâ€™s bookkeeper, Frank Mason Robinson,who designed it in 1885. Cursive script is what describes the logo but morespecifically, the letters are of the Spencerian typeface, said to be the predominantform of writing adopted by American bookkeepers during that era. Robinsonâ€™sscript has survived to this day, earning recognition as one of the more famousscripted logos in the world. He believed that the two Cs in the name would generatedistinction for the companyâ€™s products. Fact is, the Coca Cola logo has been hailedas one of the worldâ€™s most successful brands. It is now 120 years old, and ifsomeone was interested in acquiring the rights to it, the brand alone would costsomething like over $67 billion. What makes the Coca Cola logo an icon? According toMichael Burns who quoted James Wheatley, the following elements contribute to thisiconic quality: the white lettering against a bright red background, the curvy letters,roll-of-the-tongue name and of course the ever sexy bottle (described by some as thehobble skirt bottle). The logoâ€™s impact cannot be under-estimated. Wheatley said,â€œA flash of red and a curved white line proved enough to get people thinking abouttheir favourite fizzy pop.â€ To summarize the elemental aspects of the Coke logo:colors are red and white, letters are cursive script (Spencerian), the 2 Cs stand out,shape of the logo is either rectangular or circular. As if the logo and brand werenâ€™tenough, there is now what people call â€œCokeloreâ€ to prove that a string ofurban legends came up as a result of Coca Cola fame. For example, that Coca Colainvented Santa Claus is highly plausible. That Coca Cola was once accused of beinganti-Semitic may have also been true because it refused to do business in Israel onceupon a time. And that it used to contain cocaine is not such a far-fetched ideabecause Pemberton did say his patent invention was meant to be a medicine.

Dove logoOne of the most widely used and accepted skin care brandsin the world, Unilever first developed its products to aidmilitary personnel in the 1950s. At that time the Navyneeded soap and other detergents to assist with cleansingfrom the agents' inconstant sea water and sand exposure,which usually hardened and dried out the skin. When thesoap became more popular, the company decided in 1957 toturn it into a commercially available product, and began tosell it under the brand of Dove. The Dove was used torepresent a pigeon or peace pigeon in honor and memory ofits original purpose for which it was first manufactured.


Electrolux Logo DesignElectrolux Group is selling today more than 40 million products toclients in 150 countries annually.Launched in 1910 asElektromekaniska AB, Electrolux changed its name nine years later asa result of merging with Lux AB.The merger provided importantproduction units in AlingsÃ¥s (food service equipment) and Mariestad(compressor refrigerators) among others.The capacity of the centrallaboratory on Lilla Essingen increased. A contest was held inSwitzerland and it involved a great deal of graphic designexpertise.Carlo L. Vivarelli won the competition with his "Sun/globeconcave/convex" which was best-loved by the Elecxtroluxrepresentatives. The new ident was viewed as an attractive, originaldesign featuring all the attributes required to ensure high qualityidentification. The result of a study regarding the Electrolux logo'sidentification value, showed that the trademark no longer met theday's requirements on a visual identity. Most people were not able todescribe their impressions after seeing the logo nor could theyremember its basic features. A new trademark and corporate symbolshould be designed to communicate the company's products moreeffectively. During the year 1963, the company founded a designdepartment led by Hugo LindstrÃm.

Fedex Corporate Logo Design HistoryThe original Federal Express corporate logo was designed by Richard Runyanin 1973. The new FedEx logo is one of the most recognizable logos due to thecompany's presence all over the world. The logo was created in 1994 byLindon Leader, as Senior Design Director at Landor Associates, San Francisco.The same year it was ranked by Rolling Stone Magazine as one of the 8 bestlogos of the past thirty-five years. Along side Apple, Coca-Cola, Nike, IBM,Starbucks, McDonald's and Playboy. FedEx is a syllabic abbreviation of thecompany's original name: Federal Express. At first glance the FedEx corporatelogo appears to be plain and simple, however there is a detail that once seenchanges the perception about it: a right-pointing arrow located in thenegative space between the E and x. While the arrow becomes quite obviouswhen pointed out, most people do not observe it. The arrow has been seldompointed to as a soft form of subliminal advertising. The arrow symbolizesforward movement and thinking.


Ferrari corporate logoFerrari is an Italian car manufacturer involved in the Formula One WorldChampionship. The company was founded by Enzo Ferrari in 1929. Thefamous symbol of Ferrari is a black prancing horse on yellow background,usually with the letters S F for Scuderia Ferrari. The jumping black horse isknown as "Rampante Cavallo." The horse on the emblem honors an Italianflying ace named Francesco Baracca, who lost his life in World War I. Thevibrant black silhouette of the Ferrari horse also represents the popularbelief that a horse on the top of a car would always guide its driver tovictory. Another assumption suggests Baracca copied the jumping horsedesign from a shot down German pilot who had the emblem of the city ofStuttgart on his plane. This horse theme comes from the origins of the city'sname Stutengarten, an ancient form of the modern German word Gestut,which translates into English as stud farm and into Italian as scuderia.Ferrari has used the Cavallino Rampante on official company stationery since1929, while the yellow background was added to honor Modena - as yellow isthe city's historic color.

Fifa 2010Alongside the Olympic Games, the FIFA World Cup is the biggest sportingevent in the world. The World Cup only takes place every four years and in2010 it will be played on African soil for the first time. The World Cup logoseems to capture Africa's vibrancy and essence as it renders an African mapwith the stripes of South Africa's flag - blue, green, red, yellow, black andwhite - designed with a lot of dynamic movement. The swishes embody thefiery passion, energy and diversity of Africa, symbolizing the raise of therainbow nation. The 2010 identity is vibrant, dynamic and unique, graphicallyencapsulating the African continent. The energetic, lucid figure performing abicycle kick symbolizes the fact that FIFA World Cup 2010 is not just forSouth Africa, but for the whole of Africa and indeed the world. The typefaceis free-spirited, playful and naÃ¯ve. It was created to reflect Africa'spersonality reinforcing the fact that in South Africa they do things uniquely.The 2010 FIFA World Cup Emblem is energetic in its feel and celebratory innature.


Fiat logoThe FIAT name is an acronym for Fabbrica Italiana Automobili Torino (ItalianCar Factory of Turin), founded in 1899. As the company began, a specialposter was created to celebrate the event. At the top left of the poster, theartist includes a small parchment containing the company name. This veryelaborate design becomes the first logo. After several redesigns, the FIAT logowas simplified, becoming circular, with the name in red on a whitebackground. The stylized laurel garland around the outside is intended tocelebrate FIAT's victorious participation in the first competitive motor races.Starting in 1968, the corporate logo featuring four blue rhombuses wasadopted, but at the end of the 20th the company decides to return to old stylelogo. So, in 2006 a new FIAT logo was launched, seen for the first time on theBravo, and set to be used on all future FIAT vehicles. Fiat explains the returnto the old style by saying that the new logo is "designed to convey ongoingchange, a sign of the past re-written in a modern key, which is particularlyrepresentative of Fiat today, a brand which is focused towards the challengesof the future, but also proud of its historical identity". The new FIAT logo isdesigned to sum up the mission of an Italian company that for over onehundred years has been building good-looking cars that are accessible andcapable of guaranteeing the best quality of everyday life.

Ford Brand Identity HistoryThe Ford oval trademark is one of the best-known corporate symbolsin the world. There have been a bunch of different logos Ford hasused to market the brand. Today, we all recognize it as the Blue Oval,but it wasn't always that way. At the very beginning Henry Ford'sengineering assistant developed a fairly complicated, black and whitedesign. In time it evolved in a much simplistic oval design, stillremaining black and white. The blue oval appeared around 1928 andthrough the years it had been modernized into a centennial versionthat was revealed in 2003 in honor of Ford's 100-year anniversary.Since 1976, the blue oval has been used as an identification badge onall Ford vehicles as a powerful symbol, recognized in the world as anicon of the company that gives great products. Through the yearsFord logo proved to be a very valuable asset. 2006 was one of theworst years of Ford Motor Co and the blue oval logo was one of thecompany's assets used as collateral in a $ 25.5 billion financing dealto provide money for recovery plan.


Good YearIt took Charles Nelson Goodyear five years to convert india-rubber intopermanent elastic rubber. But his expensive and unsuccessful attempts atmaking this work only served to upset Goodyear's wife. In secret oneday, Goodyear missed the burning rubber with sulphur and white lead inthe furnace. The glowing heat suddenly began to transform the stickymoldable mass into a vulcanized rubber. Based on the Roman God of theFire - Goodyear - the creator therefore called his invention "Vulcanus."While the invention was successful, it did not make him rich. After yearsof struggling to make ends meet, the business collapsed in 1860, andGoodyear ended up in prison, leaving debts of more than $200,000 to hisfamily. Some 38 hours later, the Goodyear Tire & Rubber companyformed and its two founding fathers, Frank Augustus and CharlesSeiberling, worked tirelessly in honor of the great invention. Firstly, thecompany produced horse hoof pads and then moved into bicycle wheelsuntil 1900, when they also begin to manufacture tires for cars. The logothat is used these days dates back to a statue that was found in thestately home of the Seiberling family. The statue depicted the Greek GodHermes (known by most Romans as "Mercury"), who was synonymouswith what Goodyear stood for, according to Seiberling. In 1900 thecompany decided to develop a logo to brand its operations, and as aresult they developed a wingfoot picture that would sit within theGoodyear name. That logo is virtually the same as the logo that is usedtoday.

Google LogoGoogle is known as a strong leader of the web-search industry. Its goal is toprovide relevant information and groundbreaking products to its customers.It all started in 1996 as a research project by two Stanford University'sstudents, Sergey Brin and Larry Page. The Google logo has had manydifferent versions since its renaming from BackRub. The current official logodesign of Google Inc. represents the name "Google" in logotype based onthe Catull typeface and was created by Ruth Kedar. Its almost amateurishsimplicity may correspond to the simplicity of the search engine. Every oncein a while, the company uses various features of the logo which complimentand refer to birthdays of illustrious personalities like Leonardo Di Vinci,Albert Einstein, Edward Munch; holidays like 4th of July, Christmas,Mother's Day and specific events such as The Olympics, World Cup etc.These special modification have become known as Google Doodles and werefirst created by the fondaters of the company in 1999. The doodles arecurrently designed by Dennis Hwang who has created over 150 doodlessince the year 2000.


Harley Davidson Logo & BrandIdentityHarley Davidson is not only a name, but a legend. It evokesimages of long highways through classic American landscape,the roar of an engine sounding like a thunder clap and thepolish of chrome doing its best to imitate lightning. The historyof the Harley-Davidson motorcycle began in Milwaukee in 1902,when a 21-year-old William S. Harley created a design for aone-cylinder motorcycle. A year later, in 1903, he partnered upwith 20-year-old Arthur Davidson to assemble the first Harley-Davidson Motorcycle. Harley-Davidson motorcycles aredistinctive in design, attract loyal customers, and hold theirresale value very well compared to other vehicles. A wellmaintained Harley might never drop in value at all. The Harley-Davidson logo commonly referred as the "Bar and Shield" logo,was created in 1910. It became famous also because thecompany made a profitable side business by licensing the logo(about USD 41 million income in 2004). Interestingly, eachHarley-Davidson dealership has its own shop logo with a designthat says something about that dealership and sets it apartevery other dealership in the world.

Hummer logoHummer is the brand of sport utility vehicles (H2, H3, SUVs) and large off-road vehicles (H1), manufactured and sold by AM General Corporation - alsoreferred to as General Motors since 1999. Hummers were originallymanufactured for military use. These huge 4x4s have come to spend as muchtime in the limelight as in the battlefield, soon becoming the ultimate off-roaders. In 1992, AM General started out selling a civilian version of the M998Hum-Vee or HMMWV vehicle under the brand name "Hummer". The first twoHummer models are heavy, large vehicles with complex drivelines and largeengines. The H3, is smaller and geared more towards people who want aneconomical SUV. Hummer dealerships are built around a huge "H" that servesas supergraphic visible from highways. The best Hummer logo was that ofHorch. Its H was formed to suggest the gateway of a castle or city -- animage of sturdy tradition. General Motors has been very effective in licensingthe Hummer. A large number of companies have licensed the Hummertrademarks for use on flashlights, colognes, bicycles, coats, shoes,skateboards, hats,laptops, jewelry, clothing, CD players and other items.


Hyundai Motor CompanyThe Hyundai Motor Company is a South Korean company fabricatingautomobiles. Their vehicles are available in many countries around theglobe. In 2003 HMC was the world's seventh largest car manufacturer andSouth Korea's largest car manufacturer. The founder of the company isChung Ju-yung, who established the Hyundai Motor Co.in 1947. HMC wasfounded later in 1967. The company began to manufacture models with itsown technology in 1988. Hyundai cars are often perceived as unreliable,undrivable and low-end cars, due to their build quality. Hyundai MotorGroup, began investing heavily in the manufacturing, design, quality andlong-run research of its cars starting in 1998, in an attempt to establishitself as a reliable brand. Hyundai is now one of the top 100 most valuablebrands worldwide. The Hyundai logo appears to be an oval shaped H(symbolizing the company itself). The ellipse outline indicates thecompany's global expansion and the stylized, slanted 'H' is symbolic of twopeople (customer and company) shaking hands. The colour of the logo iscalled HMC Blue. Other colours also used for the Hyunday logo include HMCGold, HMC Silver, HMC Dark Gray and HMC Light Gray.

IBM logoPaul Rand's trademark for International Business Machines(1956) was developed from an infrequently used typeface calledCity Medium, designed by Georg Tromp in 1930. This is ageometrically constructed slab-serif typeface designed alongsimilar lines as the geometric sans serif styles. Redesigned intothe IBM corporate logo, a powerful and unique alphabet imageemerged, for the slab serifs and square negative spaces in the Blent a unity and uniqueness. In the 1970s, Rand updated thelogo by stripping it to unify the three forms and evoke scan lineson video terminals. Wliot Noyes, IBM's consulting design directorduring the late 1950s wrote that the IBM design program sought''to express the extremely advanced and up-to-date nature of itsproducts. To this end we are not looking for a theme but for aconsistency of design quality which will in effect become a kindof a theme, but a very flexible one''.


Jaguar logoThis brand represents the fine quality manufacture of cars PAG that werecreated and operated by the two founding co-owners Bill Walmsley and WilliamLyons in the historic and famous English seaside resort of Blackpool, wheremany cars were initially made to showcase in motorcycle side car parades forfriends and family. In 1922 the company created the Swallow SidecarCompany, which manufactured side cars and other small vehicles. Then in1931, they began to install engines and chassis into sporty type bodies andcalled these vehicles S.S. which was an abbreviation for "Standard Swallow."Following on from this in the 1930s, they then began to build engines andchassis. The professional "Jaguar" logo design was seen for the very first timein 1935 and was used on the first new style of sedan that was produced at thetime - known as the S.S. 100 Jaguar. The SS abbreviation has continued in thenaming of the Jaguars through to recent times, as the use of the Jaguar image.

Jeep Logo DesignThe first production Jeep made its original debut in 1941 for military duty.Jeep vehicles have later on built their reputation as the world's benchmarkfor off-road versatility and capability for military and civilian vehicles. Thecurrent Jeep logo is a representation of the front of the vehicle. The logocomprises two circles representing the vertical bars and headlightssymbolizing the grille in the front of the Wrangler, the icon of the Jeep brand.The closest resemblance to a logo came out in 1963 in the center ofWagoneer and Gladiator steering and hubcaps wheels. This logo comprised acircle with two red quarters, two gold quarters, and the word "Jeep" acrossthe middle. The origin of the term "jeep" remains a mystery. Popular opiniondeems that Jeep comes from "GP" which stands for General Purpose; anothertheory holds that the origin is a reference to a character from Popeye. Aninteresting thing about the Jeep logo is that it never appears on the caritself. The vehicle just has the "Jeep" name on it. The logo design is mainlyused for marketing and advertising purposes.

Johnnie WalkerAt 15 years of age, a young and enthusiastic John Walker began to blend whiskyof a fine quality in the front of his mother's shop in a small town calledKilmarnock. He continued this for some time and when he eventually passedaway in 1857 this whisky was the most well-known whisky in the west ofScotland. His son Alexander protected the whisky until 1867 and moved to alsoprotect the name of "old Highland Whisky". Further to this, his brother Georgeintroduced the "talk label" and "Black label" products and searched forappropriate logos that would match the high quality of the products. George metover lunch with Cartoonist Tom Browne, and the two men created the concept ofthe walking man, Walker then added in the branding sentence "Founded 1820 -Still Going Strong." It is believed that this sketch is based on a caricature of JohnWalker although that has been the subject of some contention in the media.Nevertheless, the professional design developed by Browne was so well acceptedby Alexander and George that they added in the phrases "Johnny Walker - Keepon Walking". Iterations of this theme continue to be used today.


KFC logoIn the early 1950's in Salt Lake City, USA, Pete Harman opened a fast foodrestaurant. In 1952 Harman met Sanders in Chicago. At the time, Sanders, aversatile and experienced cook, was working out of a successful restaurant inCorbin, Kentucky. During his time there, Harman visited this restaurant on adaily basis and sampled Sander's cooked chicken coated in a special mixture ofherbs and spices. He loved the chicken and its coating so much that heproposed to Sanders that they work together to build the cooked chickenbusiness. Once customers had tasted this special coating, then the businessgrew. It became known as "Kentucky Fried Chicken" and as a result of itspopularity, franchise stores began to sprout up all over the country. The"Kentucky Fried Chicken" brand was changed to the abbreviation KFC from theearly 1990s so as to move away from the fatty connotation of the word fried.The logo itself as shown to the left depicts the creator of KFC - Sanders himself.KFC has kept a remarkably consistent visual identity - maintaining the definingelements of Colonel Sanders' image while adapting to the visual shifts of thefast food industry. The new KFC brand will be followed by a 65,000 square footlogo in the Area 51 dessert - that can be seen from space - code-named the"Face from Space" and consisting of 14,000 white, 6,000 red, 12,000 eggshell,28,000 black and 5,000 beige tiles. The new KFC logo was designed by SanFrancisco-based Tesser. The drawing has dynamism, depth and dimension,without resorting to shading, showing that a well-conceived set of shapes cancommunicate more directly and boldly than any amount of shading will ever do.The new brand conveys the efforts that KFC has made over the last couple ofyears to animate the brand with energetic and fresh ads and position it tocompete against Crispin-led Burger King and McDonald's. This is a corporatelogo design that works well across web, TV, print and environmental contextsand most of all, is appropriate for its audience, market and visual context.


Kodak Logo Design HistoryEstablished by businessman Henry Strong and inventor George Eastman,Eastman Kodak in an American multinational public company known forproducing and supplying a wide array of photographic equipment andmaterials. Eastman preferred the letter K for it seemed an incisive, strong sortof letter. In 1960, the company introduced the corner curl. The graphic "K"element was not introduced until the 1970's along with the box. The year 1987saw a further update of the logo as a more contemporary type font replacedthe old one. Eastman Kodak Co. has recently introduced a new corporatesymbol created to help the company contrive a new image as an up-to-date,21st century groundbreaker. Kodak was forced to reinvent itself and that led toan enhancement of the corporate image. So we can see how Kodak breaks outof the box busting out a new corporate identity to replace their 50-year oldcurrent one. The new logo features a distinctive "a" and a rounded type font.Today's new, symplified Kodak logo keeps the company's distinctive yellow andred colours but dispenses with the box that has comprised the word "Kodak"for the past 70 years.

Lacoste logoThis logo depicts a crocodile and heralds back to the days of Rene Lacoste,who won the 1925 and 1928 Wimbledon tournaments. At the time of thesetournaments, the tennis players still were required to play their games wearingfull white shirts with standing collars. This was not a very comfortableproposition for players and as a result, this company began producing a newshirt and collar product made from Polyester, which was a lot softer and farmore flexible when moving, running and stretching. "The American pressnicknamed me 'the Crocodile' after a bet that I made with the Captain of theFrench Davis Cup team. He had promised me a crocodile-skin suitcase if I wona match that was important for our team. The American public stuck to thisnickname, which highlighted my tenacity on the tennis courts, never giving upmy prey! So my friend Robert George drew me a crocodile which wasembroidered on the blazer that I wore on the courts." -Rene Lacoste Thecrocodile is issued on shirts and on the marketing for the business still today.


Lamborghini logoThis well recognized logo that today belongs to the Volkswagenorganization was created by Ferrucio Lamborghini. The veryfirst iterations of Lamborghini products began in the form oftractors, burners, heaters and air conditioning systems in1959. The first cars were produced and sold in 1963. The bullis used in this logo to depict the strength of the company andthe vehicles. This logo is still used in this form today.

Lego Corporate LogoIn 1932 Ole Kirk Christiansen, a joiner and carpenter from Denmarkestablishes The LEGO Group. His innovative business would later ondevelop into a global enterprise, largely known as one of the world'smost respected toy companies. The family-owned Company iscontrolled today by Kjeld Kirk Kristiansen, a grandson of the founder.In 1932, Ole Kirk's shop started manufacturing wooden toys, ironingboards, stepladders, piggy banks, and cars. By 1934, the companydecided to adopt the name LEGO, formed from the Danish phrase "LEgGodt" ("play well"). In 1962, the first LEGO products were introducedin the U.S in sets of bricks. By 1966, LEGO kits would guide younghard hats in snapping together different kinds of trucks, buildings,ships, and planes. In 1973, a new LEGO logo replaces the formervarious logotypes to symbolize the expectations that people have ofthe company. In 1987 the brick logo is presented. A new logo isdeveloped in April 1998. The new LEGO logo unifies all the company'sproducts under one banner.

Luis Vuitton LogoLouis Vuitton Mallettier, usually shortened to LV is a French leather goodsand luxury fashion brand and company, one of the main divisions of LVMH,the world's largest luxury goods conglomerate. The Luis Vuitton logo wasfirst introduced in 1896 and it has been synonymous with luxury eversince. The famous signature Monogram Canvas was created as a way toprevent counterfeiting. Ironically, the brand is known today as one of themost heavily counterfeited in fashion history, with just over 1% of theitems in circulation considered authentic.The company's graphic symbols,such as flowers and quatrefoils (as well as the LV monogram), were basedon the trend of using Oriental and Japanese designs in the mid-NineteenthCentury.In 2001, the new Art Director of Louis Vuitton, Marc Jacobsdecided to invite nine designers, architects and artists to add their ownvisionary approach to the brand. Collaborations included TakashiMurakami's cherry blossom design and Stephen Sprouse's graffitied logo.The â€œIconsâ€ exhibition unpacked itself at the dedicated gallery spacein the Louis Vuitton flagship store in Paris. In today's world, Louis Vuittonbrings up thoughts of the extravagant, posh lifestyle of the socialites andcelebrities who carry bags and purses emblazoned with the Louis Vuittonlogo design.


MaseratiThis logo was first used in 1914 in Bologna and wascreated by the Societa Anonima Officine AlfieriMaserati, a key part of the Fiat organization. Therepresentation of this logo is the image of the rose,which is located in the hometown of the foundingfamily - the Maserati family.

McDonald's Logo DesignMcDonalds is the largest and best-known chain of fast-food restaurants in theworld. With more than 23,000 restaurants in over 100 countries, their globalmarket potential is enormous. The golden arches of the McDonalds "M" areone of the strongest and most recognizable logos of our day. The simplicity ofthis M and the traditional red and yellow colors used, have become the mostfamous business traits in the world. Normally the word "McDonalds" sits nextto the "M" or the "M" is used on its own. The Golden Arches logo was createdby Jim Schindler in 1962 to look like new arch shaped signs on the sides ofthe restaurants. He merged the two golden arches together to form thefamous 'M' now recognized all over the world. This logo is not just an "M" forMcDonalds. They called the logo Golden arches firstly, to input the idea thatowning one McDonalds franchise is like having a gold mine. Secondly, thearches symbolize a place to hide under, to escape. The protection of the"golden arches" is where one should have their "break". Along with Coca-Colaand Nike logos, McDonalds logo have been seen more broadly as a symbol ofcapitalism or globalization, since they are the most famous Americancorporation to go global on a grand scale.


Mercedes Benz logoThis logo uses the symbol of points that head out in three differentdirections, which is used to represent the concept of GottfiedDaimler, which manufactures a range of transport movers thatwork effectively across air, water and land. The color silver is verytypical of the Mercedes Benz brand and dates back to itsinvolvement in the very first Grand Prix, which ran at Nuerburgringin 1934. When one of the cars exceeded its eligible weight for therace in the pre-race checks, the officials spent the night polishingoff the paint so that the car was back to its raw silver color. Thefollowing day as the car ran around the track it shone a beautifulsilver color and was termed the "silver arrow."

Michelin logoThis company, one of the world's most well known tiremanufacturers, was first created in 1832 by Nicolas EdouardDaubree and his cousin. Initially, the company manufactured twoagricultural pieces of equipment, starting in 1840, but then as aresult of the creation of permanent rubber by Charles Goodyear in1839, the company began to move into the manufacture of a rangeof other products including drive belts, seals and conveyors. Whenthe two founders passed away, the two brothers Andre andEdouard Michelin took over the company and renamed it "Michelin"in 1889. In 1891 they expanded operations to include air-filledbicycle tires and in 1895 broke new ground by introducing similarair-filled rubber tires for cars. The concept of the tire man was aninspiration of Edourd when he saw a pile of stacked tires whichlooked like the shape of a human. In line with the changes in theindustry where tires have changed and evolved over time, so tooare the tires of varying sizes on the tire man. Initially the tire manconsisted of 11 elements, but now he only exists in four elementsand is widely used on posters, television commercials and signage.

Microsoft Logo DesignFounded in 1975, Microsoft Inc. is known worldwide for inventing andproviding products such as Office, Xbox, Windows, etc. Its logo hasbeen designed to symbolize the company's pursuits within advancedtechnology. The Microsoft logo is the ultimate example of "style meetssimplicity". The logo perfectly evinces the company's mission of offeringhigh quality products to its customers with its simple typeface andpotent slogan. Both the Microsoft logo and the company have becomesynonymous with innovative ideas and latest computer technologies.The 2nd version of the Microsoft logo was fea fanciful lettered O in it.The current official Microsoft logo created by Scott Baker has beenadopted in 1987. Designed in Helvetica italic typeface, the new logohad a slash between the o and s and featured the slogan " Where doyou want to go today?" Microsoft logo as of 2006 changed its taglinebelow the main corporate name into "Your potential. Our passion." Inspite of the major critical transformations the Microsoft logo hassuffered over the decades, its main message has remained largelyunaffected.


Mitsubishi logoThe logo for this successful worldwideJapanese automobile manufacturer ismade up of three points that symbolizeresponsibility/trust,probity/integrity/ethics andcommunication/openness. The logo isbased on the merger of two age-oldJapanese dynasties who used a coat ofarms with three similar diamondpatterns. In addition the nameMitsubishi also translates to "threeRhomden" and in line with its link tothe dynasties, means "threediamonds".

MontBlanc logoThis company, owned by three businessmen, Claus JohannesVoss, Christian Lausen and William Dziambor, in 1910,created the name after inspiration from the "Montblanc"mountain, which is the largest European mountain in France.They then developed a logo in 1913 and used a small circle-based design to depict the snow-covered tip of the mountainand the fine quality of the pens they manufacture.

NestleSpecialist pharmacist Heinrich Nestle was born in 1814 in Frankfurtand moved to Switzerland in 1843, where he proceeded to open hisown pharmacy and sell a variety of products, including everythingfrom drugs to fertilizer to mustard. Because the official language ofGeneva was French, he changed his name to Henri Nestle. In 1867,Nestle sold milk products for mothers and then in 1904 began tomanufacture and sell milk chocolate. The bird family that is used inthe Logo dates back to the Nestle family coat of arms andsymbolizes the meaning of the Nestle name "small nest".


MTV Logo DesignLaunched on August 1, 1981, MTV is an American cable television networkestablished by Warner AmEx and based in New York City. Today, MTVbroadcasts a variety of youth culture, pop culture and reality tv showsaimed at young adults and adolescents. The original MTV emblem had thevisual aspect of a badly executed Polaroid shot of a hand holding a ripetomato which was supposed to be a musical note. However, this logo nevercame to see the light of day. Creating a channel, network or corporateidentity is both a ruthless and subtle thing. MTV gives a perfect example ofa flawless marketing game obtained by breaking all the rules. In May 1980,Fred Seibert hired Frank Olinsky a longtime friend of his, along with histeam at Manhattan Design. Their task was to provide visual identity toWarner's planned pop and rock basic cable channel. After deciding that thePolaroid sent by Manhattan Design unified with "The Music Channel"wording was a complete disaster, the design crew began to play aroundwith just the letters MTV and created the flexible innovative design that stillstands today. The 'M' was build out of polka dots, wooden strips, red bricks,zebra stripes and even the yellow-and-black of a Checker Cab. Olinsky leftâ€˜Mâ€™ open for alteration without altering the identity itself. Music isalways changing and the Manhattan Design created a logo made forchange.

NikeNike was founded by Phil Knight in the 60s, but at that time he called it "BlueRibbon Sports". The name Nike and its trademark swoosh design were broughtabout later, in 1971. Drawing from Greek mythology, Knight named hiscompany Nike, after the goddess of victory. Thus, the Nike name provided thecompany with a strong association and image, especially appropriate for asports gear company, which positions itself in the market as a leader of sportfootwear and uses the greatest athletes and the record of their achievements inits advertising. The swoosh logo was originally developed by a graphicdesigner, Carolyn Davidson in 1971. She was one of 35 people who madesuggestions as to what logo to use for the organization. The owners met andagreed on Davidson's design, taking into account her conceptual thinking aboutthe wings of the Greek goddess Nike According to Davidson, Knight asked for adesign that suggested movement- originally disliking the swoosh shesubmitted, but as Knight had deadlines to meet, he ended up using it saying "Idon't love it, but it will grow on me". As the time passed, the Swoosh logo hasbecome synonymous with the company. Together with Just Do It slogan, theSwoosh logo perfectly expresses the essence of the Nike brand and itsphilosophy. They show people the way to the determination, needed forreaching a desired mark in their sporting activities. It expresses well a highambition and a will for victory, which the Nike Company made a part of itsbrand image and corporate culture.


NiveaThis well known and highly regarded productemerged out of Germany in 1911. The nameitself derived from the Latin terms "nivis" and"snow." Similarly, to maintain a look offreshness and cleanliness, the designers usedthe color blue. When the blue was introduced in1925 this was also a socially acceptable coloras it had no links to political parties.

Omega logoThe clock maker Omega that now is owned bythe Swatch Group was created in 1848 by LouisBrandt. The idea for the name Omega wascreated by banker Henri Riekel, who declaredthe watches as the "the last stage ofperfection" in line with the letter Omega, thelast letter in the Greek Alphabet.


Pepsi Logo DesignAround 1893, Caleb Bradham, a young pharmacist from New Bern, NorthCarolina, began experimenting with different soft drink mixtures. Likemany pharmacists of those days, he served his customers refreshingdrinks created by him. His most popular beverage was something he called"Brad's drink" made of carbonated water, sugar, vanilla, rare oils, pepsinand cola nuts. In 1898, Caleb bought the trade name "Pepsi Cola" for $100from a competitor that had gone broke. At the same time Bradham'sneighbor, an artist designed the first Pepsi logo. The instant popularity ofthis new drink led Bradham to devote all of his energy to developing Pepsi-Cola into a full-grown business. During decades Pepsi had its ups anddowns but is now one of the world's most famous brands, much like itsrival Coca-Cola. In time, the Pepsi logo went through redesigning andmodifications, now being the three-dimensional globe against an ice bluebackground the word Pepsi in the foreground. Pepsi has always been oneof the most heavily advertised carbonated drinks, so much so that thePepsi logo is marked in the minds of people across the globe and it nolonger needs to be accompanied by its name. The symbol says it all.

Philips logoThis company was acquired by mechanical engineer Gerard Philips in 1891.The company produced coal thread lamps. In 1895 Gerard's brother Antonalso joined the business and took over the focus of commercial operations,while Gerard took a more technical focus. The two brothers worked longhours to see the business transform into Europe's biggest lampmanufacturer, particularly as the lighting and electronics industry grew andevolved. The Philips Logo itself offers three wave lines and four stars whichwork together to symbolize the use of radio tubes and electricity. The logowas used in its first iteration in 1925 and was altered to a more circularlook in 1938 with a bolder all caps name.


Playboy logoThis popular gentleman's magazine has been running since 1953, whenit was first introduced by Hugh Hefner. The logo depicts the image of ahare because it has a funny and sexual connotation, and looks a bitplayful with the bowtie. Hugh believed that the hare in the tuxedo wascharming and amusing. By 1959 the brand was already so well knownthat when letters were sent with incorrect address to the Playboybusiness they were successfully directed to the correct location.

Porsche logoThis logo is the branding for the famous high quality sports carmanufacturer Porsche. In 1952, as Ferry Porsche, the chief designerKomanda was commissioned to sketch a Porsche coat of arms that couldbe used as the logo. He incorporated a Stuttgart Coat of Arms animaland other elements from the local area into the first iteration. Uponregistration, the logo was endorsed and then implemented on thebonnets of all vehicles from 1957 onwards.

Red Bull logoThis worldwide Energy drink has a logo that is derivedstraight from the name of the English product name"red bull." The idea for the name and logo came frominspiration that the owner Dietrich Mateschitz receivedduring a Thailand holiday, when he tried a sweetbeverage called "Krating Daeng" or "red bull."


Shell logoThis company was founded by Marcus Samuel in 1897to facilitate transportation. It was named the "ShellTransport and Trading Company Ltd." In 1904 thecompany had adopted a logo that depicted the imageof a scallop. It is a refreshed iteration of this scallopthat has been in use since 1971 as sketched byAmerican industrial designer Raymond Loewy.

Sony Logo DesignThe first trademark using the SONY logo enclosed in a square boxwas registered in 1955. From that moment on, the logotype wentthrough a sequence of changes. By 1960, Sony started to develop itsbrand identity abroad and the logo was exposed in neon in Hong Kongand New York, where it competed with well-established and famousforeign companies. Sony was the first Japanese company to post sucha sign in an upmarket area of Hong Kong. Designer Yasuo Kurokimodified the logo which was quickly displayed in advertisings forSony's miniature televisions. Later on, a design policy and corporateidentity were established by a committee. A number of modificationswere considered until the company decided on the current logodesign. This version was introduced in 1973 and is still used todaydespite several proposals for introducing a new logo. In 1982, Sonylaunched a slogan and an additional logotype to improve the overallcorporate identity. Morita thought that a catchy, brief descriptionmight be needed to complement the "S mark" logo. Soon after, theslogan 'It's a Sony!' was introduced. This catchy tandem quicklybecame known worldwide as a unique Sony feature.

Starbucks logoThe worldwide coffee phenomenon that is Starbucks first began in1971 when the founders opened their inaugural store. Now thereare more than 7,500 stores across the globe under the brand ofStarbucks Coffee Houses, serving more than 22 million guestsannually. The world famous logo represents the environment withwhich the company was established in the lakes area of Seattle,Washington. In addition, the logo depicting the lady and the waterdates back to the old sailor tradition of transporting coffee and thecoffee trade.


Superman LogoThe story of the world famous Superman logo carries overtones ofhistory, science and arts. Jerry Siegel was the man who came with theidea of Superman and than showed the story to his friend Shuster, anaspiring artist. The symbol "S" which was used to create the logo hasa lot of meaning within the bounds of American culture. "S" stands forSuperman, Stopping Crime, Saving Lives, Super-Aid, but it alsorepresents the symbol of Superman's family house on Krypton. It isimportant to pay more attention on to the elements of the logo, whichare often ignored. The two colors of the logo bear a deep meaning.Red and yellow are the colors of RAO ( the sun-god of Krypton) andSOL refers to sunlight. On the cover of Superman 4, April 1940 theSuperman logo has a black background. However, in June 1940 thestudio decides to change the logo into a larger 5 sided pentagon,easier to draw and color. This new version is first drawn by WayneBoring. Paul Cassidy would later create a new design using a larger S,tightly slammed against the shield border. Today, in spite of all thechanges the logo has suffered throughout time, its fundamentaldetails remain mostly unchanged.

Stussy LogoThe world famous Stussy logo is highly connected with the 80'sgeneration of new wave beach culture. By 1980, a Californian cultsurfboard shaper named Shawn Stussy decided to apply his scribbledsignature logo on t-shirts that he traded along with his boards. Soonafter, the clothing line extended and its modern and raw estheticdeveloped into an international streetwear label. Being influenced bythe ideas of fashion and culture that emerged along with the changesthat were made in the music scene, Stussy managed to win success.His clothing was inspired by skaters, DJ's, musicians and artists withsimilar tastes. Stussy exists today as a brand with worldwideindependence and respect and continues to be a leader in beachculture.


Toyota corporate logoThe Toyota logo, like the company, is widely recognized for its originalityand simplicity. It has become a symbol of pioneering automotive and non-automotive products and services. The Toyota logo bears a meaningfulvisual identity with strong visual impact. It symbolizes the energetictransition of the company from a family business to the expansion of aworldwide company. In 1936, when Toyoda Automatic Loom Works Ltd.was launching its first passenger car, it needed a new trademark tocelebrate the launch. For that purpose, a competition was held toestablish a logo that would promote the company's vehicles. The designrequirement of the company was to create something that will express'the feeling of speed'. Thus, the winning logo resulted in the change of thename from 'Toyoda' to 'Toyota'. This was as the Japanese lettering of'Toyota' gave the logo a smooth look and was also chosen because in theJapanese word 'Toyota' (eight) was considered to bring luck andprosperity. Although no longer used on products, the original Toyota logois still used as the company's emblem. The current Toyota logo consists ofthree ovals: two perpendicular center ovals making a stylized "T" forToyota and one around them symbolizing the global expansion of Toyota'stechnology and unlimited potential for the future.

UmbroIn 1924 the Humphrey Brothers created a sportingand clothing manufacturing firm along with a logodepicting a double diamond, which was directlyrepresentative of the two founders Harold andWallace Humphrey.

UPS logoThe very first iteration of this logo for this famous andreputable express delivery service was developed 1919. Thisfirst version pictured an eagle containing a package in itsclaws. Eighteen years after this date, the logo was alteredfor the very first time. At to a shield with the three initials ofthe business name. In 1961 logo designer Paul Randcreated a new logo in line with this new abbreviated name.The logo was again redesigned in 2002/2003 byFutureBrand and the new 3D look was placed on a brownsurface of a shield.


Volkswagen LogoVolkswagen is a car producer based in Germany. It forms the substance ofVolkswagen Group, which is the world's fourth largest automobile producerafter Toyota, GM and Ford. The origins of the company date back to 1930sNazi Germany. Long before Hitler was elected to power in Germany, he wascreating schemes to mass-produce an affordable car. Hitler called the newvehicle the "KdF-Wagen", which literally meant "strength through joy -car", after the Nazi-led KdF movement that was supposed to look after theworking people. Ferdinand Porsche disliked the name KdF-Wagen (hepreferred Volkswagen, the name under which the car had been produced)."Volkswagen" signifies "people's car" in German, in which it is pronounced['folksvagan]. Volkswagen has one of the most simple and instantlyrecognizable logos in the world, which has seen subtle changes through theyears. It's pretty obvious what the Volkswagen logo is (a V over a W in ablue background, surrounded by a circle). The logo was the result of anoffice competition of which the winner was Franz Reimspiess (the engineerwho perfected the engine for the Beetle in the 1930's). The copyrightholder of the internationally-famous VW logo is not to be Nikolai Borg, agraphic designer who sued the company for allegedly failing to recognisehis work.

Wella logoWella really came into play as its own brand in 2003, whenProcter & Gamble took control of these world famous and highlysuccessful manufacturers of hair care products, who had beenaround since 1971. In addition, Wella also manufactured haircurling devices and hair dryers, and as such, the logo wasdeveloped to represent a woman blowing her hair.


Wilkinson corporate logoThe image used by this company dates back to the year 1772, whenthe sword maker Henry Nock of London opened a small business. Thebusiness was taken over in 1805 by Nock's son-in-law JamesWilkinson. The company was eventually renamed in 1887 as the "TheWilkinson Sword Company." Initially the company was set up tomanufacture everything from typewriters to bicycles and motorcycles,prior to moving in to the electric shaver in 1898. The logo we see tothe left goes all the way back to the heart and founder of thecompany - Nock - who was a sword maker. In addition, it stillmaintains its relevancy on the basis of the company's continuedefforts in manufacturing and selling razor-blades and razors.

Xerox Logo DesignXerox Corporation can trace its history back to 1906 when the Haloid Companywas founded to manufacture and sell photographic paper and equipment. Thecompany decided to change its name to "Haloid Xerox" and then simply "Xerox"in 1961. In 1938, Chester Carlson developed a photocopying technique calledelectrophotography (xerography). The company began to come into prominenceby 1959 with the foundation of the first paper photocopier using the techniqueinvented by Chester Carlson. Development of digital photocopiers and a revampof the entire product range in the 1990s, gave Xerox a technical lead over itscompetitors. In 1961 Lippincott designed the original Xerox logo after thecompany had dropped the Haloid from its name. Chermayeff & Geismar updatedthe block-capital-letter XEROX wordmark seven years later. The logo changedto red in 1994 and Landor introduced a corporate signature along with thedigital X to symbolize the transition of documents between digital worlds andthe paper. The logo emphasized the wordmark "Document Company" since thatwas the original focus of the company, which manufactured and soldmultifunction systems, color and black-and-white printers, digital productionprinting presses, photo copiers and related services. "The Document Company"signature disappeared in 2004. Four years later in 2008, Xerox tried to getaway from the "the copier company" image and redesigned the Xerox corporatelogo. The new identity, designed by Interbrand was created to represent theconnection to partners, customers, industry and innovation. Some earlyreviewers feel that this logo is not a notable improvement and that it looks likea Beach Ball or peppermint candy. Come to think of it, it does take your mindoff of "the copier company". But not with good thoughts.


Yahoo Logo DesignThe main concept behind Yahoo! was born when its founders Jerry Yangand David Filo initiated a guide on their personal interests. The world widesuccess of the company was based on its goal to "connect people to theirpassions, their communities, and the worldâ€™s knowledge" and thecareful nurturing of its brand identity. In 1995 Yahoo! developed into acorporation and decided to express through the logo the company's ideaand mission. The word "Yahoo" stands for "Yet Another HierarchicalOfficious Oracle" but it also means rude, vulgar and unsophisticated andthe two students loved the idea. The red colour used for the Yahoo logo,also complimented the yahoo's definition. The former version of the logohas now been revised into a purple colored icon with variations thatinclude Y!Bang logo and white logo.

YamahaThis global Japanese company manufactures and sells a range of productsincluding motorcycles, boats and boat engines, snow mobile and golfkarts, and music instruments and audio equipment, as well as robots andcomputers. The business was created in 1887 in Hamamatsu, Japan.When it was first opened, Yamaha initially repaired musical instrumentsprior to manufacturing its own organs in 1889. Further on from this, thecompany created "Nippon Gakki Seizo Kabushiki Kaisha" which literallytranslated to "Japanese music instruments corporation." The logo of thecompany is representative of a light that has three crossed tuning forks.This is indicative of inventor Torakusu Yamaha's restoration of musicalinstruments.

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