a healthier appetite for meetings: using food to engage & energize your audience —mpi san...
DESCRIPTION
As meeting planners in the 21st century, we’re challenged with a lot more than basic logistics. Attention is being lavished on every last detail, including social media, ROI, ROO, speaker and participant engagement and corporate social responsibility. Who would have thought that meeting the dietary needs of your participants should be one of them as well? But it can! What if the food you served your participants helped improve the ROI and ROO for your organization and the attendees? What if swapping out those oversized Danishes for hard-boiled eggs or the candy bars with fresh fruit could help your attendees be better engaged and energized to participate in your event? Food is a powerful force. It influences how we think, feel, learn and interact with theirs. It helps us feel and do. It provides focus and energy. Applying the Latin quotation “A sound mind in a sound body” to your meetings harnesses the power that food has on our bodies and can create the possibility of “win-win” for your organization and participants. Outcomes: • Learn how to address dietary needs and serve healthier alternatives for everyone. • Examine ways you can add value to your event through food and health. • Understand how nutrition, including proper hydration, contributes to the participation and outlook of attendees. • Plan menus offering food options that improve learning, memory and performance, and enhance mood to energize and uplift attendeesTRANSCRIPT
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
A Healthier Appetite:Using Food to Engage & Energize Your Audience
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
Essential Learning Components
Address dietary needs & serve healthier alternatives
Add value to your event with food and health
Nutrition contributes to attendee participation
Plan menus that improve learning and enhance mood
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Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier Appetite
January 24, 2014
our common ground,
~James Beard
“Food is
a universal experience.”
Wednesday, January 29, 14
“Food is the only thing
you're going to buy that
becomes you.”Carlo Petrini
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
“ John F. Kennedy
Physical fitness is not only
one of the most important keys to a
healthy body, it is the
basis of dynamic and creative
intellectual activity.Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
Jim Rohn“TAKE CARE OFYOUR BODY. IT’S THE ONLY
PLACE YOU HAVE TO LIVE IN.
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
Gluten Free
Food Allergies
RAW
Organic LocalVEGAN
Vegetarian
PescitarianH
alal
Kos
her
Tree Nuts
Celiac
Corn Clean EatingMacrobiotic
PaleoRave
Buddhism
Crohn’s
Menu Labeling
Food Safety
AD
A
FALC
PA
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
1 : 13335% / 17%Obesity7 : 10Chronic Disease15 million27 million25.8 million11.2 millionFood AllergyVegetarian & VeganCeliac DiseaseDiabetes36%KosherReligious
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
1.8 MillionMeetings205 Million
People$54.5 BillionFood & Beverage
food functions 23,1904,931 eventsday
$149.3 million$6,439114 people
each
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
Dietary Need % of Guests # Guests
Celiac Disease (3m) 1.46% 2
Diabetes (25.8 million) 12.59% 14
Food Allergies (15m) 5.85% 7
Gluten Intolerance (18m) 8.78% 10
Vegetarian (27m) 11.12% 13
Vegan (1m) 0.49% 1
Kosher 5.46% 6
53 people 46%
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014ELC #1
Staying HealthyNutrition | Sleep | Sugar | Outlook
wWednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier Appetite
January 24, 2014
8hours
• Memory• Weight• Inflammation• Weight
• Performance• Creativity• Attention• Stress
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier Appetite
January 24, 2014
• Low energy• Headaches• Muscle cramps • Digestive issues• Poor concentration• Illness• Hunger
Hydration
75%1/2body weight
• When you wake• Throughout Day• Before you eat• 2x coffee/alcohol
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
SugarAddictive,
destructive substance
142 pounds
Inflammation “Diabesity”A little creates
desire for more 57 different
names for sugar
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
Factvs.FictionWednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
5Ingredientsor less
• Listed in order of quantity
• Avoid those your 3rd grader can’t pronounce
• Avoid those where sugar as top 3 ingredients
• High Fructose Corn Syrup
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Nutrient Dense• Outside edge of supermarket• Farmer’s Market• Will eventually rot• Ingredients in their raw state• FROM a plant not made IN a plant
RealWednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
Eat Clean
• Choose Organic • Avoid Processed Foods• Consume Healthy Fats• Watch Portion Sizes• Reduce Carbon Footprint• Slow Down• Share
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Health• Wallet• Planet
Eat LessMeat
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Prevents disease
• Strengthen & Tone
• Enhance Flexibility
• Controls Weight
• Improves Stamina
• Prolong Life
30 exercise
minutes
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
&ConnectDisconnect
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014ELC #1
Addressing Dietary Needs
u
Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier Appetite
January 24, 2014
Food Allergy
Potentially
Immune System Response
LIFE-THREATENING
Wednesday, January 29, 14
120
8150+
90
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Cereals• Crackers• Cookies• Candy• Chocolates• Energy bars• Flavored coffee• Frozen desserts• Marinades• Barbecue sauces• Cold cuts• Alcoholic beverages
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Dressings• Sauces• Stocks• Bouillabaisse• Cuttlefish ink• Glucosamine• Fish stock• Seafood flavoring• Surimi
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Baked goods • Candy• Chili• Egg rolls
• Enchilada sauce• Marzipan• Mole sauce• Nougat
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Flavoring base• Caesar dressing• Worcestershire
sauce
• Bouillabaisse• Imitation or
artificial fish• Meatloaf• Barbecue
sauce• Caponata
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Baked goods• Egg substitutes• Macaroni• Marzipan• Marshmallows
• Nougat• Pasta• Foam or topping • Pretzels
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Ale/Beer• Baking mixes• Baked products• Batter-fried foods• Bread crumbs• Breaded foods• Candy• Cereals• Couscous• Crackers• Ice cream• Imitation crabmeat • Pasta• Play dough• Potato chips• Processed Meats• Rice cakes• Salad dressings• Sauces• Soups• Soy sauce
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Artificial butter• Baked goods• Caramel• Chocolate• Processed Meat• Margarine• Nondairy products• Nougat• Canned tuna• Shellfish
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Asian cuisine• Vegetable gum• Vegetable starch• Vegetable broth• Baked goods• Canned tuna• Cereals• Cookies• Crackers• Energy bars• Low-fat peanut butter• Processed meats• Sauces• Canned broth & soups
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
Leading cause of
death worldwide
“Chronic disease is a
foodborne illness. We ate our
way into this mess, and we
must eat our way out.”Dr. Mark Hyman
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Tobacco Use
• Physical Activity
• Unhealthy Diet
• Harmful use of Alcohol
• High blood pressure• High blood glucose• Physical Inactivity• Overweight & obesity• High cholesterol• Low fruit & vegetable intake
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Behavioral Risk Factors
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier Appetite
January 24, 2014
Celiac Disease
Genetic autoimmune disease
1:133
Malabsorption
Avoid Gluten
No cure
Oatmeal?
Wheat | Rye | Barley
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier Appetite
1:3 Americans
Manage blood sugar
Low salt, fat & sugar
High in fiber
What, when & how much
Epidemic of 21st Century
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier Appetite
January 24, 2014
World’s population lives in countries
where being overweight
or obesity kills more people
than malnutrition
65%Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
Vegetarian
NoBeefPork
PoultryFish
Shellfish
Vegan
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Paleo• Processed
foods• Sugar, candy
• Sweet fruit• Grains• Beans
• Dairy• Seed Oils
No
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Arlene Mathes-Scharf
Kashrut.com “Food is an
important part
of my religionand the way I live my life.”
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
Judaism Kosher x Kosher finned fish only Kosher Not with
meat
Buddhism x x some P P
Hinduism x x Restricted/Avoided
Restricted/Avoided ? x
Islam Halal x Halal x x
Rastafarianism x x no fish over 12” x
Seventh Day Adventist x x x ?
Sikh in some sectsHalal or Kosherin some sects
Halal or Kosherin some sects
Halal or Kosher x
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
Protestants Few RestrictionsFew RestrictionsFew Restrictions
Roman Catholicism
Restricted on certain daysRestricted on certain daysRestricted on certain days
Eastern Orthodox
Restrictions Restrictions
Jainism x x x x x x
Mormonism x
Baha’i some are vegetarianssome are vegetarianssome are vegetarianssome are vegetarians x
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier Appetite
January 24, 2014
JANUARY Chinese New Year (Confucian/Taoist/Buddhist)
FEBRUARY Ash Wednesday (Christian)Lent (Christian)
APRIL Good Friday (Christian)Easter (Christian)Shavuot (Jewish)Passover (Jewish)
JUNE/JULYRamadan (Islamic)
JULY/AUGUST Eid al-Fitr (Islamic)Krishna Janmashtami (Hindu)
SEPTEMBER/OCTOBERSukkot (Jewish)Rosh Hashanah (Jewish)
OCTOBER Navratri (Hindu)Shemini (Jewish)Yom Kippur (Jewish)Simchat Torah (Jewish)Eid al-Adha (Islamic)
NOVEMBER Diwali (Hindu/Buddist/Sikhism/Jainism)Thanksgiving
DECEMBERHanukkah (Jewish) Christmas (Christian)
Wednesday, January 29, 14
ofTheseThings…
CAN Feed the Dietary Needs
Does Belong
Can you tell which thing can be served?
OneWednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
One of These Things...Milk Allergy | Gluten-free | Peanut Allergy
Peanut Butter Milkshake
Peanut Butter Cookies
Chinese Chicken & Peanuts
Roasted parsnips &
carrots
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
<
Vegetarian | Gluten-free | Lent
One of These Things...
Fish Fried Pig Fried ChickenMuffins
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
One of These Things...Vegan | Gluten-Free | Dairy Allergy
Kale & Couscous with
creamy dressing
Grilled Chicken Cheese, Nut & Fruit Tray
Lentil & Collard Salad
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
One of These Things...No Mammals | Lactose-free | Kosher
Shrimp Ice Cream MeatballsStuffed Chicken
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
One of These Things...No Walnuts | No Melons & Banana | No Wheat | No Seafood
Banana Nut Muffin
Pan-fried chicken, beets & brussel sprouts
Grilled Shrimp, Lobster, Clams
Cantaloupe & Honey Dew
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
BREAKELC #1
30 Minutes
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014ELC #1
Adding ValueFood | Health | Exercise | Wellness
vWednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
QAELC #1
Questions Answers&
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
“Healthy citizens are the greatest asset any country can have.
guests
hotelWinston Churchill
event participantsemployees
eventcompany
Wednesday, January 29, 14
.15
.25Host would not be able
to meet need
EmbarrassedAsking is impolite
Unsure how to tell
Perceived lack of empathy to
their need
Don’t want to
be a burden Low
Expectationsof Products &
ServicesWednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
Champions for“Cultures
ofHealth”Wednesday, January 29, 14
MPI Carolinas A Healthier Appetite January 24, 2014
Participant Experience
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Improve liking • Increased incremental spending• New/increased client base• Fine-tune customer service• Budget Savings• Less Waste• Demonstrate Professionalism
Benefits of Good Service
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier Appetite
January 24, 2014
Once guests feel safe & satisfied with their eating experience,
they become a loyal & repeat customers.
80%
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%50Do not return to eventsDo not attend events
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$125,000Five-day conference
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@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier Appetite
January 24, 2014
40%$165 billion/year
86 billion lbs. / 1.3 billion tons
4-10% kitchen loss
17% uneaten meals
Food Waste
Wednesday, January 29, 14
Seeing, hearing, walking,
Eating learning, interacting with others, breathing
Bodily functions immune,
digestive, bowel, brain, respiratory,
cardiovascular systemsWednesday, January 29, 14
“Hotel is not liable for damages whatsoever suffered by the organizer, the guest and/or third parties unless the
damages are caused intentionally by Hotel or Hotel is grossly at fault. This liability exclusion also applies in particular to damage resulting from consuming food prepared or served by Hotel and to damage resulting from computer-related problems.”
Would you sign a contract with this clause in it?
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier Appetite
• Contracts• Invitations• Registration Sites• Site Visits• Action Stations• Bars• Green Rooms• Place Cards• Apps
Consider
Wednesday, January 29, 14
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier Appetite
Consider• SOPs• Menus• Back of House• Front of House• Set-up• Staffing• Communication• Sundries
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
• Review Menu
• Note which items:• Top 8 Allergens• Gluten-free• Vegetarian• Vegan
ELC #1
Discovery ExperienceParticipate | Understand | Comprehend | Learn
GFV
E
VG
N SFWM F SP
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014ELC #1
Discovery ExperienceParticipate | Understand | Comprehend | Learn
Top 8 Food Allergens• Egg• Wheat• Tree Nuts• Peanuts• Shellfish• Fish• Soy• Milk
Gluten-Free• No Wheat• No Rye• No Barley• Oats?
Vegetarian• Only Eggs & Milk• No sea or land
animals
Vegan• No Eggs or Milk• No sea or land
animals• No honey
GF V
E
VGN
SF
W
M
FS
P
P
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014ELC #1
Discovery ExperienceParticipate | Understand | Comprehend | Learn
V
E NW M
WM
MM W
M W
M W
WF
FW
VG
ME
EE
W EV
VV
V
GF
M W E P
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014ELC #1
Discovery ExperienceParticipate | Understand | Comprehend | Learn
V
EW M
MM
FE
W
S
W M
N VV
V
M W E V
M N V
V
VG V
GFGF
GF
GFGF
GF
GF
VG VX
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
QAELC #1
Questions Answers&
Wednesday, January 29, 14
@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014
Tracy [email protected]
404-242-0530www.thrivemeetings.com
www.facebook.com/thrivemeetingseventswww.linkedin.com/tracystuckrath
CSEP, CMM, CHC, CFPM
Wednesday, January 29, 14