a guide to promoting your business online. today’s presentation 50 minutes interactive...
TRANSCRIPT
ONLINE MARKETING STRATEGIES
For Small Business
A guide to Promoting your Business Online
Today’s Presentation
50 minutes Interactive “Presentation”
10 minutes Q & A
“General” Information
Please Ask Questions… or grab me later … or schedule some consulting / training
About Me
Experience Web Developer/Designer (20+yrs)
SEO Consultant (12+ yrs)
WordPress User (8 Yrs)
Trainer (25 Yrs)
In a Day Hands On Training Workshops Website In a Day (based on WordPress) WordPress Training / Consulting Online Marketing Mentoring
About You
Small Business Owners ? Home Based ? Have a Website ? Actively Blogging ? Active Search Engine Optimisation Paid Online Advertising ? eMail Marketing ? Active on Social Media ?
Some Definitions
Online Marketing ALL Activities associated with promoting your
business Online Search Engine Optimisation (SEO)
Activities designed to improve your Search Engine Rankings (increase Organic Traffic)
Search Engine Marketing Activities designed to increase traffic via Search
Engines (including SEO)
Website
Foundation of most Online Businesses Professional Image (Branding & Email) You have “the Power” You have “Control” Content Management Systems (WordPress) Responsive Blogging or News Subsystem Able to Measure (Analytics)
Content Really is King
Content / Keyword Rich If you want to be found via Google
– you need to include keywordsin your site content
Understand your Keywords KNOW them… Don’t Guess
A single Page website just won’t “cut” it
Blogging for Business ???
Adding a blog to your website, and occasionally posting articlesor news items related to yourbusiness, can be one of the simplest and most effective ways to:
raise the online profile of your business improve search rankings increase traffic optimise conversion rates and (most importantly) generate leads and sales
Paid Advertising
Google Adwords Can be VERY effective
for New websites Can be VERY expensive if done wrong
Facebook Ads Paid Directories
MUST Monitor and Measure effectiveness
Analytics
Google Analytics Free Easy to setup
(especially in WP) Very Comprehensive Can be overwhelming eCommerce Capabilities
Email Marketing
eNewsletter Autoresponders 3rd Party Providers
Mailchimp Constant Contact Aweber Etc….
Social Media
Can be VERY effective if that is where your target market “hangs out”
Good for Branding and Awareness
Tends to be short term for traffic
Limited SEO Benefit Can be time consuming
Next Steps….
Most important thing – Do Something Don’t Procrastinate Don’t think about the things
you could/should do Don’t “plan” for months Don’t wait until everything is “perfect” Take at least one of the points I have discussed
today and TAKE ACTION
