a great time to partner with netapp

8/6/2019 A Great Time to Partner With Netapp

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A Great TimeTo Be Our PartnerGrow your business with NetApp


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This is a great time to become a NetApp partner. We lead the industry with outstanding

technologies and solutions that deliver customer value. Demand or our cost-e cient

storage systems and innovative data management capabilities has never been greater. I

you are a reseller, service provider, system integrator, or vertical solution integrator looking

or breakthrough solutions that can help overcome your customers problems, consider

joining our team.

I can say that a shi t has occurred in the enterprise storage space with a decided tilt

towards NetApp. NetApp is the ONLY storage solutions vendor that is uniquely positioned

to deliver this new type o shared storage in rastructure at the enterprise level.

Jerome Wendt, DCIG, July 2010

> view blog

When you partner with NetApp, you can earn high margins and increase revenue opportunities.

To help you get to revenue aster, our partner enablement programs include everything rom

market development unds to sales, solutions, and services training.

Our partners are central to our growth strategy and success. Not only do we invest in our

partners business, we dont compete with you. We make sure that all our sales, services,

and support teams are aligned or our mutual success.

Take your business urther, aster by partnering with NetApp.

A undamental component o NetAppsgrowth strategy is our ability to developdi erentiated pathways to market.

As part o this strategy, NetApp iscommitted to investing in all o ourpartners to help them expand theirbusiness opportunities and maximizetheir revenue.J li P is Vice President, Global Partner Sales

Welcome

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BeSt In cLaSS technoLogIeS and SoLutIonS

Deliver proven solutions that earn you high margins and grow your business Gain a competitive advantage by partnering with a leader in the rapidly growing

midsize enterprise or large enterprise markets Go to market with a strong, secure multi-tenancy solution or customers transitioning

to cloud-based architectures

acceLerate BuSIneSS reSuLtS wIth an award-wInnIng Market Leader

Match your business model and customer needs with fexible sales, service,

and support delivery options Acquire new customers and increase your value to existing ones with NetApp

sales and marketing programs Discover new opportunities, expand into new markets, and grow revenues

gaIn exPertISe through dynaMIc enaBLeMent PrograMS

Gain the product knowledge you need to success ully sell, service, and support

NetApp solutions Shorten sales cycles using our high-impact marketing and sales tools Accelerate adoption o solutions and product skills through NetApp University

education programs

exPerIence a SucceSS uL PartnerShIP

We dont compete with our partnersnot even or pro essional and support

services revenue We work hard to make it easier to do business with us We value our partners and they are central to our corporate growth strategy

Why Partner with NetApp?

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J l g iHead o Technology Bechtle Bern (Switzerland),

A NetApp APSP and Star partner


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Achieving your business goals can be challenging in todays uncertain business climate.

Customers budgets are shrinking, projects are smaller, and theres more competition

than ever. Your success depends on more than product margins aloneit depends on

opportunity size and sales velocity. We understand how market dynamics are changing the

way customers purchase technology. We can help you address these changes to meet your

business goals with new levels o market penetration, sales, and pro tability.

t lp l im i s liz p si iv roI , we o er our

GetSuccess ul TM Partner Enablement Program. Our tools and resources can help you

position and sell NetApp solutions to develop a success ul and pro table NetApp business.

t lp v l - s l i s , we give you access to our technical expertise and

internal development tools. Leverage our product knowledge to build solutions and deliver

pro essional services that can strengthen your value to customers.

t lp p m , we o er Campaign Expressour marketing

automation tool. Using our program templates, you can market your solutions, reach new

customers, and capture leads more e ciently than ever be ore. We make it easy or you to

create an entire customized solution.

t lp l s ls q i l , we share our con guration and development tools along

with our ROI calculators and our library o customer re erences and case studies.

t lp i s p s , we o er healthy margins. As your team gains competency in

delivering support and pro essional services, your nancial incentives and rewards increase.

t lp s m s l - l ss s pp , we give you access to our award-

winning NetApp Support Site. Depending on your partnership level, you may also have direct

access to NetApp Global Support teams.

t p i m s m mb m , we give you access to the latest

in ormation and tools via our Field Portalyour one stop shop or everything you need to be

success ul as a NetApp partner.

Partner or Your Success

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J BNetApp Brand Manager,Champion Solutions Group


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Partner Ecosystem

The NetApp Partner Program includes all o the selling partners in our partner ecosystem.

This ecosystem enables collaboration among our partners so they can grow their businesses

by o ering comprehensive, best-in-class solutions that address their customers challenges

and meets their needs.

Distributors Resellers Service Providers System Integrators Vertical Solution Integrators

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Figure 1) NetApp Partner Program Ecosystem

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a c sDirector o Solution DevelopmentGroup and Alliances, Datacra t Asia,

A NetApp Regional SI Partner


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dIStrIButorS

NetApp works with distributors to bring key resources to our selling partners. We also

work through them to provide marketing tools, training, and nancial support to our

reseller community. Distributors also help us by identi ying and recruiting reseller partners.

reSeLLerS

The NetApp Partner Program or Resellers is designed to help you grow your business

and maximize pro tability selling your o erings based on NetApp products and services.

With NetApp products and services in your port olio, you can deliver innovative storage

and data management solutions that satis y even your most demanding customers.

To accommodate your companys goals, we o er our levels o participation. Based on

your commitment to NetApp, you can earn greater rewards, bene ts, and support rom us.

For more in ormation, see the NetApp Partner Program or Resellers brochure.

> view brochure

Figure 2) Reseller partners participate at one o our levels.For more in ormation, see the NetApp Partner Program orResellers brochure.

Silver is an entry level into our partner program.Silver partners sell a limited range o NetAppproducts mainly to mid-size businesses.

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Star partners receive a comprehensive set o bene ts or meetingthe highest investment requirements and commitment to NetApp.

Platinum partners meet more stringent requirements thanGold partners and receive additional bene ts.

Gold is an entry level into our partner program. With agreater investment than Silver partners, Gold partnersmay sell NetApps ull product line.

Partner Ecosystem

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c is alib iSenior Vice President, National Sales,Insight Integrated Systems

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a n v l siCEO, Sinergy


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SerVIce ProVIderS

Through the NetApp Partner Program or Service Providers, you can take advantage o

NetApps technologies and expertise to get your di erentiated IT services to market quickly.

Our industry-leading e ciencies help you maximize margins by keeping initial costs low and

driving costs even lower over time. Boost your marketing e orts by leveraging our joint go-

to-market programs and marketing tools. You can count on our talented employees and our

partner ecosystem to support you each step along the way

to your success.

SySteM IntegratorS

Through the NetApp Partner Program or System Integrators, you can take advantage

o NetApps technologies and expertise to get your di erentiated end-to-end solutions

to market quickly. Our industry-leading e ciencies give you a competitive advantage bykeeping your customers costs low while accelerating your time to market to deliver your

service lines. Our strategy is to support your service delivery with joint innovative solutions

that incorporate NetApp technologies coupled with our strong NetApp Technology partner

alliances. This has always been at the oundation o our relationship with system integrators.

You can count on our talented employees and our partner ecosystem to support you each

step along the way to your success.

VertIcaL SoLutIon IntegratorS

The NetApp Partner Program or Vertical Solution Integrators provides signi cant bene ts

to businesses that build NetApp storage into their unique solutions or particular industries.

Our program ocuses on businesses operating in these industries:

Communications Energy Healthcare Telco

Figure 3) Service providers can become Gold or Platinum partners.

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Platinum is the highest level o partnership

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Gold is the entry level o partnershipor service providers.

Partner Ecosystem

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www.netapp.com

2010 NetApp, Inc. All rights reserved. Speci cations subject to change without notice. NetApp and the NetApp logo are registered trademarks andNetApp and Snapshot are trademarks o NetApp, Inc. in the U.S. and other countries. Microso t is a registered trademark o Microso t Corporation.

All other brands or products are trademarks or registered trademarks o their respective holders and should be treated as such. DS-3073-0810

SPecIaLIZatIon

Virtualization

Backup and Recovery

Messaging

Collaboration

Database Management

Pro eSSIonaL SerVIceS

Storage Implementation

Solution Services

Shared Storage In rastructure

SuPPort SerVIceS

Remote Support

Field Support

Figure 4) Accelerate your business with NetAppspecializations, pro essional services, andsupport services.

You can di erentiate your business by providing additional value to your customers with

NetApp specializations and pro essional and support services certi cations. Boost your

knowledge and skills to increase margins, achieve new levels o pro tability, and build the

customer loyalty that keeps customers coming back.

take your BuSIneSS to a new LeVeL

We provide training, accreditation, visibility, and sales opportunities to help you set your

business apart rom other solution providers. The knowledge and skills you gain as a result

o NetApp specialization, accreditation, or certi cation can help you take your business to a

new levelpositioning you above the competition.

BuILd a truSted adVISor reLatIonShIP

At NetApp we dont compete with our services partners. Instead, we help you develop

your own high-margin services. We help you save time planning, designing, deploying,

and documenting your service solutions.

Additionally, NetApp support services certi cation provides an opportunity or you to

increase revenue through delivery o your own brand o remote and eld support services.

Our Global Support Services centers provide you with 24 x 7 support.

As a NetApp Pro essional and Support Certi ed partner, we have seamless access to

service delivery tools, templates, and methodologies. These resources enable us to improve

our eld delivery e ectiveness and productivity which, in turn, increase margins and

customer satis action, said Joel Pederson, Senior Engineering Director at Datalink. We

believe that this program helps us to provide the highest level o pro essional and support

services to our customers.

aBout netaPP

NetApp creates innovative storage and data management solutions that help you accelerate

business breakthroughs and achieve outstanding cost e ciency. Discover our passion or

helping companies around the world go urther, aster at www.netapp.com .

Di erentiate your Business with NetApp Specializations and Certi cations

JoIn our Partner ecoSySteM

We thank each and every one o our partners

or our success! I you would like to join

us in partnership, contact us.

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a great time to partner with netapp

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