A grain of gold will gild aA grain of gold will gild agreat surface, but not sogreat surface, but not somuch as a grain ofmuch as a grain ofwisdom wisdom bostonian bostonian 17:49:44, Sat Aug 18, 201217:49:44, Sat Aug 18, 2012

It has becomeIt has becomeappallingly obviousappallingly obviousthat our technologythat our technologyhas exceeded ourhas exceeded ourhumanity.humanity.

——Albert EinsteinAlbert Einstein

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Everyone in the world may be to you your parent,Everyone in the world may be to you your parent,your sibling, your child.your sibling, your child.

So Zuck wrote in this blog-post: "Our main goal atSo Zuck wrote in this blog-post: "Our main goal atFacebook is to help make the world more open andFacebook is to help make the world more open andtransparent.transparent.Nobody gets fired when your YouTube video is viewedNobody gets fired when your YouTube video is viewedonly by your mom" Sound schizophrenic?only by your mom" Sound schizophrenic?The music industry needs to urgently get ready for this:The music industry needs to urgently get ready for this:sell access not just copies.sell access not just copies.However, if you were to post that you were happy twiceHowever, if you were to post that you were happy twicea week for a month the data becomes quantifiable.a week for a month the data becomes quantifiable.

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If you shoot your arrows at stones, you will damageIf you shoot your arrows at stones, you will damagethem.them.

Integrate dynamic portalsIntegrate dynamic portals

Feed a dog for three days and it is gratefull forFeed a dog for three days and it is gratefull forthree years. Feed a cat for three years and itthree years. Feed a cat for three years and itforgets after three days.forgets after three days.

In each case the tools are designed with the abilities,In each case the tools are designed with the abilities,inabilities, interests and needs of the human user ininabilities, interests and needs of the human user inmind.mind.Why would I export lists of addresses if I can alwaysWhy would I export lists of addresses if I can alwayssearch for them?search for them?As a musician and composer, you stand for something.As a musician and composer, you stand for something.Gurus and the like, all of whom have shaped this book.Gurus and the like, all of whom have shaped this book.

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Everybody gets soEverybody gets somuch information allmuch information allday long that they loseday long that they losetheir common sense.their common sense.

——Gertrude SteinGertrude Stein

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A friend is known when needed.A friend is known when needed.

In other words one man's spam is another man's art.In other words one man's spam is another man's art.That additional traffic offers another opportunity for aThat additional traffic offers another opportunity for apublisher to win loyal readers and show ads if they'dpublisher to win loyal readers and show ads if they'dlike.like.Kevin Kelly said it years ago: we must sell what can't beKevin Kelly said it years ago: we must sell what can't becopied, what's scarce, not what is ubiquitous.copied, what's scarce, not what is ubiquitous.Underneath the conceptual associations remains theUnderneath the conceptual associations remains thechallenge to understanding the complexity that existschallenge to understanding the complexity that existsoutside of human perception.outside of human perception.

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In conclusionIn conclusionDeploy strategic e-tailersDeploy strategic e-tailersBrand web-enabled synergiesBrand web-enabled synergiesOptimize user-centric network effectsOptimize user-centric network effectsand remember: Words have no wings but they can flyand remember: Words have no wings but they can flymany thousands of miles.many thousands of miles.

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TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

.FuturePresent., Fiduz, Stuck in Customs,.FuturePresent., Fiduz, Stuck in Customs,

amymyou, cobalt123, robpurdieamymyou, cobalt123, robpurdie

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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